1. N2O
CO2 HFCS
PFCS
CH4
REDUCING THE CARBON EMISSION OF CONSUMER
GOODS
Tahiya. Mueen.

3. This equates to
9 tons of CO2
per Camden
Resident
Or 1.2 million
flights to
New York
Tahiya. Mueen.

4. Food Cycle
Where can we make a
difference?
Tahiya. Mueen.

5. LOCALLY
PRODUCED
FOOD
Tahiya. Mueen.

6. TARGET:
Camden
Residents aged
20- 29
42% of Camden
residents are aged
between 20-29
Tahiya. Mueen.

7. almost
no confusion prepared already
and forgotten prepared
ingredients ready to eat
quick
around
COMMON major Tube WHY
BEHAIVIOURS: stations is fast food
and ready
cheap
Regular consumption of convenient meals so
Fast Food & to locate successful?
Ready Meals
incentives loyalty
cards
identifiable
branding
and frequent
advertising promotional
special
coupons
THE CONVENIENT CHOICE offers
Promotions
Tahiya. Mueen.

8. SOLUTION:
Implementing the
same concept of
convenience and CONVINIENCE
incentives to promote
local food which INCENTIVE
make fast food so
successful
Tahiya. Mueen.

9. CONCEPT
A web initiative
aimed to make
home cooking as
simple as possible &
rival fast food with a
money incentive for
fruit & veg growers
Tahiya. Mueen.

10. DIY MEAL
FRESH FOOD
BOX
Tahiya. Mueen.

11. JOURNEY
MAP
Tahiya. Mueen.

12. Tahiya. Mueen.