Designing Information

1. Designing Information – Slide Share
Samuel Williams

2. • Goals for this Design
– To inform faculty of the new Webinar options for training.
– Introduce the Cisco WebEx icon that is now in our Go.up.edu
authentication system.
– Associate the WebEx icon with Webinars.
• Audience
– The primary audience for this poster will be faculty at the University of
Portland. The secondary audience will be staff.
• The message
– The message is that IS is now providing more opportunities to learn.
The Webinars will provide hands-on training from any location and on
any device. This new training method is meant to address the growing
needs for training on the UP campus.
Note: I will be taking photos of faculty participating in a webinar as
soon as the series begins this spring. I will use this new imagery to
replace the video conference scene currently in the poster.

4. The Simple First Attempt
• For this design I kept things simple and tried to
focus on my message.
• The main element was that this is about
Webinars. What I found is that even though I
used the word Webinar in bold and a different
color my eyes didn’t have a logical place to start
with this design.
• I later adjusted the message and the focal point
of the entire project.

6. Alignment and Proximity
• For this designed I was looking at moving the
content around and looking at proximity and
alignment. I wanted the elements on the side
(the topics of training) to be closer to the URL for
the training.
• I also added bold topic headings to assist with the
information.

8. Contemporary Style
• I wanted something that was simple and
magazine style. I used a bold image at the top, no
fading or blending. Keeping all of the lines clean.
No drop shadows.
• Used the text down the side to again give this
more of a magazine insert/advertisement style.

10. Contrast
• With these I wanted to focus on the contrast with
the header of the design and try two very
different designs.
• I went with some bold colors.
• At this point in my designs I have settled for the
“Webinar Training” as my Header and my tag line
of “University of Portland IS Webinar Training
Series”. The Tag line is a tad wordy but does spell
things out a bit.
• Information was added into different sections.
This helped me to edit down my message and the
overall content.

12. Font
• One element I noticed I didn’t focus on in day 1
was Fonts. I just placed a single font throughout
my design. In this section of the course we
focused on Fonts. I went a little crazy with the
top design. I used the Yellow to tie two elements
together.
• I then tried something very different below. The
bottom design was to bring out the word WEB
and Training.
• I have further defined my header to be “Webinar
Training”
•

14. Repetition
• With this design I used repetition
of colors to help guide the viewer.
I wanted the word Training to be
the first item you notice and then
using the same color bring your
eyes back to the left and down the
list.
• This bold color is part of our UP
brand guide and wanted to try
using it.
• There is good contrast between
elements.
• I didn’t like the bottom right
section as much and later refined
this into my final project.

16. Final Design
• Changed some alignment of the
content on the left panel.
• Made the background image less
bright.
• Moved the larger ball (visit) under
the W in Webinar and then aligned
the text to the right.
• Moved the bulleted items further
down and more to the center.
• Added the IS tag line that we use
“We listen, We Care, We
Respond.”
• Removed all but the WebEx icon.
WebEx is a new service so I want
to get users used to seeing the
icon and associating this to
Webinars.
• Changed the tone of the image in
the bottom right and made the
text white vs. the black that was
there before.
• Added a black bar at the bottom of
the overall design to ground the
entire project.