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Anticipating and
Designing for a
Digital Future
UXSEA Summit, Nov 2019
Lead, Experience Design
/in/akedia/
Aditya Kedia
Change AnticipationResilience Intelligence
internal stakeholders
Design fixation (Einstellung effect)
Challenge
How have we resolved
similar challenges
Like this….
…then resolve this
one t...
Fear of unknown
Legacy that resists change
Filter bubble
Lack of shared vision
Scale which affects speed
Challenges
Fear of unknown
Legacy that resists change
Filter bubble
Lack of shared vision
Scale which affects speed
Challenges
Embrac...
Organisations
Technology
Agileorganisations
canchangefaster
A more agile organisation
Change
Time
Martec’s law
Hindsight
What happened?
Insight
Why it happened?
Foresight
What may happen? How
can we make it happen?
Anticipation is the act of
imaginative speculation
about future to inform action
Teleporter
Hi speed train
Hyperloop
Procedures
Reactive mindset
Mindless stance
How to
Self perseverance
Scarcity mindset
From
Problem solving
Anticipatory mi...
Over confidence
Be humble
Confirmation bias
Challenge assumptions
Hindsights and performance
Foresee and Innovate
Preserve and conserve
Explore, evolve and adapt
Shield knowledge
Share and collaborate
Anticipatory Experiences
Anticipatory Mindset
Exponential growth of big data
• Augmented intelligence
• Intelligent applications
• Machine learning
• Virtual assistants
• Insight engines
• Decision i...
Propensity Models
Machine Learning
Artificial Intelligence
IoT & Sensors
Automation
Agile
Iterative and open
Scalable
Feedb...
“You need to give your customers fewer
reasons to be disloyal, and the best way to
make that happen is to reduce customer ...
Foresight
Hindsight
HighLow
Choice optimisation
• Augmentation
• Anticipation
• Automation
• Optimisation
• Prevention
Int...
Optimisation AugmentationAnticipationAutomation Prevention
Hindsight Foresight
Automation
Prevention
Anticipation
Augmentation
Trust is fragile
Machines are fallible
Machines are biased
Anticipations can be hacked
Power dynamics and control
Machines...
Trust is fragile
Don’t abuse trust, be unethical or immoral
Machines are biased
Be transparent as machines may mislead
Machines are fallible
Humans over machine for mission critical tasks
Anticipations can be hacked
Avoid and discourage manipulation
0 Eixample, Barcelona - Show Oil map - Suo·....ay Access - Becd1 �ead:v........, ..........................
0 You just mis...
Power dynamics and control
With big data comes great responsibilities
Machines can't replace humans
Humanise interactions, minimise conflict
Lead, Experience Design
/in/akedia/
aditya_kedia@manulife.com
Aditya Kedia
Thank You!
Anticipating and Designing for a Digital Future - Aditya Kedia
Anticipating and Designing for a Digital Future - Aditya Kedia
Anticipating and Designing for a Digital Future - Aditya Kedia
Anticipating and Designing for a Digital Future - Aditya Kedia
Anticipating and Designing for a Digital Future - Aditya Kedia
Anticipating and Designing for a Digital Future - Aditya Kedia
Anticipating and Designing for a Digital Future - Aditya Kedia
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Anticipating and Designing for a Digital Future - Aditya Kedia

This is the presentation deck from UX Conference session by Aditya Kedia as a part of UXSEA Summit 2019 in Singapore. UXSEA Summit 2019 was held from 18th to 20th November, 2019. For more information about UXSEA Society, visit https://uxsea.org/

The copyright of this material is with those who created this presentation material. Please take permissions from the authors if you are in doubt about copyright infringement.

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Anticipating and Designing for a Digital Future - Aditya Kedia

  1. 1. Anticipating and Designing for a Digital Future UXSEA Summit, Nov 2019
  2. 2. Lead, Experience Design /in/akedia/ Aditya Kedia
  3. 3. Change AnticipationResilience Intelligence
  4. 4. internal stakeholders
  5. 5. Design fixation (Einstellung effect) Challenge How have we resolved similar challenges Like this…. …then resolve this one that way a Vicious circle of disappointment :(
  6. 6. Fear of unknown Legacy that resists change Filter bubble Lack of shared vision Scale which affects speed Challenges
  7. 7. Fear of unknown Legacy that resists change Filter bubble Lack of shared vision Scale which affects speed Challenges Embrace uncertainty Culture to enable change Anticipatory mindset Driven by shared vision Nimble to transform Goals
  8. 8. Organisations Technology Agileorganisations canchangefaster A more agile organisation Change Time Martec’s law
  9. 9. Hindsight What happened? Insight Why it happened? Foresight What may happen? How can we make it happen?
  10. 10. Anticipation is the act of imaginative speculation about future to inform action
  11. 11. Teleporter Hi speed train Hyperloop
  12. 12. Procedures Reactive mindset Mindless stance How to Self perseverance Scarcity mindset From Problem solving Anticipatory mindset Curious stance What if Disruption Abundance mindset To
  13. 13. Over confidence Be humble
  14. 14. Confirmation bias Challenge assumptions
  15. 15. Hindsights and performance Foresee and Innovate
  16. 16. Preserve and conserve Explore, evolve and adapt
  17. 17. Shield knowledge Share and collaborate
  18. 18. Anticipatory Experiences Anticipatory Mindset
  19. 19. Exponential growth of big data
  20. 20. • Augmented intelligence • Intelligent applications • Machine learning • Virtual assistants • Insight engines • Decision intelligence Source - https://www.gartner.com/smarterwithgartner/
  21. 21. Propensity Models Machine Learning Artificial Intelligence IoT & Sensors Automation Agile Iterative and open Scalable Feedback loop Shared vision Collaboration & Multidisciplinary Continuous learning Open & Flat User behaviour User preferences User segments Socio-economic trends Intelligence (Data & AI) Anticipation (Users) Resilience (Process) Change (Culture, 
 Technology) Anticipatory Experience Design
  22. 22. “You need to give your customers fewer reasons to be disloyal, and the best way to make that happen is to reduce customer effort.” Matthew Dixon
  23. 23. Foresight Hindsight HighLow Choice optimisation • Augmentation • Anticipation • Automation • Optimisation • Prevention Intelligence Antcipatory experience
  24. 24. Optimisation AugmentationAnticipationAutomation Prevention Hindsight Foresight
  25. 25. Automation
  26. 26. Prevention
  27. 27. Anticipation
  28. 28. Augmentation
  29. 29. Trust is fragile Machines are fallible Machines are biased Anticipations can be hacked Power dynamics and control Machines can't replace human
  30. 30. Trust is fragile Don’t abuse trust, be unethical or immoral
  31. 31. Machines are biased Be transparent as machines may mislead
  32. 32. Machines are fallible Humans over machine for mission critical tasks
  33. 33. Anticipations can be hacked Avoid and discourage manipulation
  34. 34. 0 Eixample, Barcelona - Show Oil map - Suo·....ay Access - Becd1 �ead:v........, .......................... 0 You just miss@d it! Our last room sold oiut tod!ly. V,ery Good ••. :i89 reviews Y:1ur Oil F<; 1'rl"' pr:r I • r - '�f''vf" nm (;I T nf rnnmc .;r mi,; rrorf','y' C.hf'r' ("t, 1r morr h�li)·•. Novot I Paris Les H les •••• ·O Paris C'.:ity Cc-nte , Pari!; Sh.ow on 'Tlap Subway _ Access 31 pooole a0 e looking right now Book d 27 t·rncs in 1hc I.isle tiours Great Value Today jr, Do ble Room �.'1 n igh demand - only 7 room, left on our sitel Risk Fee; You car1 car1cel late , so lock in this great p1ice today! Very Good II· 2�454 rev,·ews Location 9.3 Price for 2 Nlgh'lts €436 FREE cance 110 See our last avanable rooms > Room Type, I :sill@l!!p.! I Pri�I! for Your Choices I Selll!Ct I 4 mghti Room 5 .. Delaxe Coml!r Room with One King Bacd t!01 ly Z rooms left! 1 1:ing b:>d " CS-JI) m• c:::Jl-1lat-screen IV ..,,., ,: ""l" P.1r ,.-no hnf1 ll!J w ll=rlhtuh � � ,; ·, I 'nv;:r" M ,m,om ,:, I rl'P W I 1 • Vic..,. • TV • Jc1cp11::,rc • CJb1 ·::chan1cl� • lrcn • ri;;,11.im; • hI !:It.LI' ,ne�rlllJ I;,.'L•lli(:i,J ol,<ij .iblc • '111.';urlmhi= m rln,•Ft • '�hn111Pr • 1 l;u'Tl)"Pr • Frc:: toilctri� • Toilet • Eot tu:: or!; owcr • Ta lel µc:1FJI::'' • Cuf[1::� m:1J1 ,e • Wake-up sen:ic: • Towels • Li ens • :J:>i:er Hoers ,m:essible t:y elevator • T:> let 11.rith £rob r.:it I 'ncP:<. an> p•r ron,., tor 4 , !Jh • • •·-- US$844 Ja Bre.i (·35t U�'!.20.66 iop1iono1: +U5i21S..A9 ta>:E!: :1rd .,- P:uti:illlly rcfund:abllc ,h.1r:,r.; y1 NO PREPAYMENT NEEC>EI) - P;Q' :at die property o Io .. I Jackpo t! Thie is thf" ihf'/pt""iT prkf" )':111,,=, Sl"f"n in NF.w York fc' )'Our dates! 4 nighu ( Sat, D�c 2.g • Wed, Jan 2) • •·-- US$924 +U5$230..!9 tm::-s 1rcl ,h.'irJr., Ouffet breakfast rnclurlPrt .,/ ?artialllly 1refuf1dahlie .,,, NO PREPAYMENT NIEEOIEI> - pay at the property 0 Jo �1 rll resen,e: lo ::,::io�jn;:,i or credit :.:id ;ees! 5 ulh�• J.'t:v:..il:= luo .:=d lur yet.' dates · , the k1�t l :, rrinutes
  35. 35. Power dynamics and control With big data comes great responsibilities
  36. 36. Machines can't replace humans Humanise interactions, minimise conflict
  37. 37. Lead, Experience Design /in/akedia/ aditya_kedia@manulife.com Aditya Kedia Thank You!
  • atraf2

    Jul. 1, 2021

This is the presentation deck from UX Conference session by Aditya Kedia as a part of UXSEA Summit 2019 in Singapore. UXSEA Summit 2019 was held from 18th to 20th November, 2019. For more information about UXSEA Society, visit https://uxsea.org/ The copyright of this material is with those who created this presentation material. Please take permissions from the authors if you are in doubt about copyright infringement.

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