These days many of us spend plenty of time on social media, but how do we apply what we know about brand messaging and audience engagement to design a unique experience that will engage fans and keep them coming back for more? Sitewire's social media experts share their top 20 tips on designing for social media. This presentation covers: Creating a cohesive brand experience: establishing a consistent look and feel, developing a tone and voice, and how to make boring content more meaningful by telling stories Engaging with your audience: identifying unique strategies based on customer personas, building emotional connections, and an opportunity to entertain through gamification Integrating social strategies across multiple channels: who's listening on each channel, how interactions change with different devices, and what you need to measure success Presented during AIGA Arizona's ¡Luncha Learne! event at Sitewire in Tempe, AZ by: Patricia Tompkins, Senior Art Director Kim Hand, Senior Social Media Strategist Russ Maloney, Senior Strategic Planner Levi Chambers, Content Strategist

1. Design for Social Media
TOP 20 TIPS FROM SITEWIRE SOCIAL MEDIA EXPERTS

2. CONTEXTUNDERSTAND WHAT YOUR AUDIENCE IS
SEEING, THINKING AND DOING
IT’S KIND OF A BIG DEAL.
DESIGN FOR SOCIAL MEDIA | TOP 20 TIPS
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3. ERMAHGERDPOST USEFUL CONTENT THAT IS RELEVANT
TO YOUR AUDIENCE
GERSBERMS!
DESIGN FOR SOCIAL MEDIA | TOP 20 TIPS
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4. 3
DESIGN FOR SOCIAL MEDIA | TOP 20 TIPS
ONE DOES NOT SIMPLYACT LIKE A FRIEND, NOT A BRAND
BECOME PERSONABLE.

5. YOU THINK YOU’RE
UNIQUE?KNOW WHAT REALLY DIFFERENTIATES YOU
YOU MUST BE NEW HERE.
DESIGN FOR SOCIAL MEDIA | TOP 20 TIPS
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6. DO YOU EVEN LIFT?SKETCH YOUR PERSONAS
SERIOUSLY BRO.
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7. 6
DESIGN FOR SOCIAL MEDIA | TOP 20 TIPS
SPEAK ALL THE WORDS!SPEAK THEIR LINGO
ALL THE THINGS!

8. AIN’T NOBODY GOT
TIME FOR THATUSE SHORT, TIMELY LANGUAGE
OH, LORD JESUS IT’S A FIRE!
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9. I NOTICED YOU DON’T
HAVE BRAND GUIDELINESMAKE GUIDELINES FOR SOCIAL MEDIA
SO I MADE YOU SOME.
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10. DO YOU PREFER “FASHION
VICTIM” OR “ENSEMBLY
CHALLENGED”?ALIGN YOUR VOICE TO YOUR BRAND PERSONALITY
UGH, AS IF!
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11. WOW. SUCH BORING.AVOID GENERIC STOCK PHOTOGRAPHY
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PLZ NO.

12. COLOR IS MAGICCHOOSE A COLOR PALETTE AND STICK WITH IT
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FRIENDS FOREVER.

13. TRIED SOMETHING
DIFFERENT ONCEBE CONSISTENT
12
IT WAS AWFUL.
DESIGN FOR SOCIAL MEDIA | TOP 20 TIPS

14. 13
DESIGN FOR SOCIAL MEDIA | TOP 20 TIPS
WHERE IS EVERYBODY?!KNOW WHERE YOUR AUDIENCE IS ACTIVE
NOT FUNNY, GUYS!

15. 14
DESIGN FOR SOCIAL MEDIA | TOP 20 TIPS
IF YOU WANT TO ACHIEVE
AN OBJECTIVECONSIDER HOW YOUR CAMPAIGN
ADAPTS TO EACH PLATFORM
THEN WHY NOT CREATE A PLAN?

16. HASHTAGSLEVERAGE PLATFORM NUANCES
15
HASHTAGS EVERYWHERE!
DESIGN FOR SOCIAL MEDIA | TOP 20 TIPS

17. BOOST YOUR REACHPOST A SHARE-WORTHY TEASER
16
DESIGN FOR SOCIAL MEDIA | TOP 20 TIPS
NYANYANYANYANYANYA

18. DESPISE NOT THE PLAYERMAKE A GAME OUT OF IT
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RATHER, HAVE DISDAIN FOR HIS SPORT
DESIGN FOR SOCIAL MEDIA | TOP 20 TIPS

19. 18
DESIGN FOR SOCIAL MEDIA | TOP 20 TIPS
USED A MEME IN A
STATUS UPDATEESTABLISH METRICS FOR MEASUREMENT
GOT 10 LIKES.

20. FACEBOOK CHANGES
ALGORITHM AGAINGO WITH THE FLOW
19
PAGE REACH DOUBLES.
DESIGN FOR SOCIAL MEDIA | TOP 20 TIPS

21. DON’T JUST RUN WITH ITCOLLABORATE AND CO-CREATE
BETTER IDEAS MIGHT BUBBLE UP.
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22. Thank You