These slides were used for a talk I gave to MBA students at the Carroll School of Management at Boston College, in the "Managing People in Organizations" class. The lecture was on culture, and my task was to provide them with the perspective of creating a culture at a startup, and the unique challenges that come with that along the way. I gave them a little framework, called the "Three Ps", to help the think about the key issues in culture creation. The bottom line here is that culture matters, and at a startup its especially hard to create and maintain.