Designing an inclusive government drug information service for young adults
Talk to FRANK is a government service that provides unbiased information about street drugs to young adults. Awareness and use of FRANK was declining as the once loyal audience were getting older and a very modest marketing budget made advertising challenging. FRANK was jostling with information from the likes of Youtube, Vice and Pill Reports. Our job was to make sure young adults could make more informed decisions about drugs by getting accurate, unbiased information quickly and easily. We wanted to make FRANK the go to resource for information about drugs. At the very core of the project was Inclusive Design. We created a programme that supported the work of our cross functional team to ensure that we were able to embed inclusive design at the core of our work. And we have figures and numbers that we can share to back up to power of inclusive design.
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Designing an inclusive government drug information service for young adults
- 1. We need to Talk about Frank @oohmawolfie
- 2. @oohmawolfie
- 3. @oohmawolfie
- 4. @oohmawolfie
- 8. @oohmawolfie
- 9. Refers specifically to the impact of designs on disabled people. @oohmawolfie Accessibility @oohmawolfie
- 10. @oohmawolfie Image source: Microsoft Inclusive Design
- 11. Accessible design is good design. If we have to sacrifice elegance - so be it. The people who need our services are often the people that find them the hardest to use. Let’s think about those people from the start. “ ”GDS Design principles @oohmawolfie
- 12. Designing so that anyone can use it regardless of age, ability, situation… InclusivityImage source: Microsoft Inclusive Design
- 13. The goal is to meet the needs of consumers of diverse age and capability in a wide range of contexts because appropriate access to information, products, services and facilities is a fundamental human right. “ ”The British Standards Institute @oohmawolfie
- 14. What happens when you ain't inclusive @oohmawolfie
- 15. Only 50 out of 270 London underground tube stations are fully accessible @oohmawolfie
- 16. In a car crash, women are 71% more likely to be injured and 17% more likely to die. Women are “out of position drivers” @oohmawolfie Invisible Women: Exposing Data Bias in a World Designed for Men by Caroline Criado Perez
- 17. Less than 10% of sites are accessible @oohmawolfie www.abilitynet.org
- 19. @oohmawolfie@oohmawolfieGIF source: Microsoft Inclusive Design
- 20. 1. Context 2. Age/Gender 3. Cognitive impairments 4. Visual impairments 5. Location @oohmawolfie
- 22. @oohmawolfie
- 23. @oohmawolfie
- 24. @oohmawolfie
- 29. @oohmawolfie “ Seeing someone struggle with something you’ve built was heartbreaking
- 32. @oohmawolfie
- 35. @oohmawolfie “Cocaine formed into lines, with a straw and craft knife as paraphernalia”
- 36. @oohmawolfie “ We’re making best guesses…sometimes we fail
- 38. COUPLE OF TANGY TRIPPERS AND SOME BANGING COLOMBIAN PLEASE MATE @oohmawolfie
- 39. @oohmawolfie
- 42. Calling people “addicts” and using phrases like “get clean” reinforce negative stereotypes @oohmawolfie
- 43. WHAT IS THE IMPACT OF INCLUSIVE DESIGN? @oohmawolfie
- 44. 39% increase in site traffic @oohmawolfie Technical architecture
- 45. 200% increase in users seeing pages load in less than three seconds @oohmawolfie Technical architecture
- 46. 21% improvement in people finding the information they want @oohmawolfie UX
- 47. 80% reduction in monthly hosting and support costs @oohmawolfie Technical architecture
- 48. 171% increase in accessibility (measured by Google Lighthouse) @oohmawolfie Development
- 50. We mustn’t further marginalise disadvantaged groups with privileged design @oohmawolfie