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Design Thinking Intro for Solve Egypt
- 1. + The Art of Reframing Problems Eman Abouelatta | EDL 502 Session 3 CRASH COURSE IN DESIGN THINKING EMAN ABOUELATTA
- 2. + Eman Abouelatta | emana@alumni.stanford.edu 2
- 3. +
- 4. +
- 5. + DESIGN THINKING | It’s really about… FOCUS ON USER BEGINNER’S MINDSET CONSTANT EXPERIMENTATI ON RADICAL COLLABORATIO N BIAS TO ACTION Adopted from dschool.stanford.edu
- 6. + EMPATHIZE
- 7. + Eman Abouelatta | emana@alumni.stanford.edu 7
- 8. + 8
- 9. + EMPATHIZE | It’s really about… INSIGHT
- 10. + EMPATHIZE | Methods 10 OBSERVE IMMERSEENGAGE
- 13. + EMPATHIZE | Interview 13 Rules Ask to understand, not validate. Ask questions that will provoke stories Ask “Why” Don’t ask leading questions Avoid Yes/No questions Follow tangents Don’t be afraid of silence Lookout for contradictions Lookout for body language
- 14. + THE CHALLENGE! 14 HOW MIGHT WE IMPROVE INDIVIDUALS’ ENERGY CONSUMPTION HABITS?
- 15. + EMPATHIZE | Brainstorm Questions 15 10 minutes 1. Understand the Terrain • What is the current experience of the user? • How does the current experience make the user feel? • Are there any workarounds that users employ in this experience? What are they? • Questions like: “walk me through the last time…..” 2. Verify Assumptions • List some assumptions then verify them with questions. Not a “would that work?” type of question, but rather – tell me about how you do X. • Questions like: “How often do you use a computer? Where and how?” 3. Poke Around • Ask questions that are somewhat unrelated, in an effort to understand your user! • Questions like: ”What took up most of your time last week?” Energy Consumption in Egypt We want to better understand people’s’ experience in…
- 16. + EMPATHIZE | Interview 16 1 Interviewer 2 Note-takers
- 17. + EMPATHIZE | Interview 17 Rules Ask to understand, not validate. Ask questions that will provoke stories Ask “Why” Don’t ask leading questions Avoid Yes/No questions Follow tangents Don’t be afraid of silence Lookout for contradictions Lookout for body language
- 18. + DEFINE
- 19. +
- 20. + ANGLE DEFINE| It’s really about… 20
- 25. + DEFINE| Finding the Insight 25 We met: A teenager Who needs: to eat healthy food
- 26. + DEFINE| Finding the Insight 26 We met: A teenager Who needs: to eat healthy food We met: a 9th grade girl at a new school Specific user
- 27. + DEFINE| Finding the Insight 27 We met: A teenager Who needs: to eat healthy food We met: a 9th grade girl at a new school Who needs: to feel socially accepted while eating healthy food Specific user Deep need that’s hers, not ours. NEW WAY OF LOOKING AT THING
- 28. + DEFINE| Finding the Insight 28 We met ……………………………(be specific!) who needs a way to ………………………. ( Verb + DEEP need!)
- 29. + DEFINE| Finding the Insight 29 We met ……………………………(be specific!) who needs a way to ………………………. ( Verb + DEEP need!) NOW YOUR TURN
- 30. + DEFINE| Frame The Problem 30 HOW MIGHT WE ………………….?
- 31. + DEFINE| Frame The Problem Remove the bad: HMW separate the kids from fellow passengers? Explore the opposite: HMW make the wait the most exciting part of the trip? 31 We met Salma, a mother of three, rushing through the airport only to wait hours at the gate, Who needs a way to Entertain her playful children because “annoying little brats” only irritate already frustrated fellow passengers.
- 32. + DEFINE| Frame The Problem Remove the bad: HMW separate the kids from fellow passengers? Explore the opposite: HMW make the wait the most exciting part of the trip? Question an assumption: HMW entirely remove the wait time at the airport? Go after adjectives: HMW we make the rush refreshing instead of harrying? 32 We met Salma, a mother of three, rushing through the airport only to wait hours at the gate, Who needs a way to Entertain her playful children because “annoying little brats” only irritate already frustrated fellow passengers.
- 33. + DEFINE| Frame The Problem Remove the bad: HMW separate the kids from fellow passengers? Explore the opposite: HMW make the wait the most exciting part of the trip? Question an assumption: HMW entirely remove the wait time at the airport? Go after adjectives: HMW we make the rush refreshing instead of harrying? ID unexpected resources: HMW leverage free time of fellow passengers to share the load? Play POV against the challenge: HMW make the airport a place that kids want to go? 33 We met Salma, a mother of three, rushing through the airport only to wait hours at the gate, Who needs a way to Entertain her playful children because “annoying little brats” only irritate already frustrated fellow passengers.
- 34. + DEFINE| Frame The Problem Remove the bad: HMW separate the kids from fellow passengers? Explore the opposite: HMW make the wait the most exciting part of the trip? Question an assumption: HMW entirely remove the wait time at the airport? Go after adjectives: HMW we make the rush refreshing instead of harrying? ID unexpected resources: HMW leverage free time of fellow passengers to share the load? Play POV against the challenge: HMW make the airport a place that kids want to go? Change a status quo: HMW make playful, loud kids less annoying? Break POV into pieces: HMW entertain kids? HMW slow a mom down? HMW mollify delayed passengers? 34 We met Salma, a mother of three, rushing through the airport only to wait hours at the gate, Who needs a way to Entertain her playful children because “annoying little brats” only irritate already frustrated fellow passengers. Adopted from dschool.stanford.edu
- 35. + DEFINE| Frame The Problem NOW, YOUR TURN Identify At Least FIVE Frames Include feelings Remove the bad Explore the opposite Question an assumption: Go after adjectives: ID unexpected resources Play POV against the challenge Change a status quo Break POV into pieces 35
- 36. + DEFINE| Frame The Problem (share out) 36 We met …..(user) Who needs a way to….(insight) POV How Might We ……(problem frame)……. ? FRAME
- 37. + IDEATE 37
- 38. + IDEATE | RULES
- 39. + NEXT UP: PROTOTYPE AND TEST!
Editor's Notes
- After we’ve started to identify some needs, we can start thinking about what those needs are really about. Insights are compelling discoveries about your user and the design space – that help you think about the design challenge in way that no one else has considered. What have you learned that is new and useful to you when you go to design solutions? Great insights are hard to come by (arguably harder than great solutions) – and require keeping your eyes and ears open and synthesis work to process what you learned.
- After we’ve started to identify some needs, we can start thinking about what those needs are really about. Insights are compelling discoveries about your user and the design space – that help you think about the design challenge in way that no one else has considered. What have you learned that is new and useful to you when you go to design solutions? Great insights are hard to come by (arguably harder than great solutions) – and require keeping your eyes and ears open and synthesis work to process what you learned.
- After we’ve started to identify some needs, we can start thinking about what those needs are really about. Insights are compelling discoveries about your user and the design space – that help you think about the design challenge in way that no one else has considered. What have you learned that is new and useful to you when you go to design solutions? Great insights are hard to come by (arguably harder than great solutions) – and require keeping your eyes and ears open and synthesis work to process what you learned.