The document discusses design thinking as a human-centered approach to innovation that integrates user needs, technological possibilities, and business requirements. It highlights the importance of design thinking in avoiding costly failures in digital transformation projects and emphasizes the necessity of good architectural design for software systems. The content includes various models, real-life business use cases, and the roles of design in creating effective solutions.

2. Speaker
 Certified Integration Architect
 Recognised MuleSoft Mentor
 Certified AWS Cloud Practitioner
 Certified GCP Associate Cloud Engineer
 Working as Specialist II at HashedIn By Deloitte
2
Robin Sinha
Specialist II

3. Agenda
• What is Design Thinking & why is it important?
• What is the definition of a good design?
• What are different models of Design Thinking?
• Discussion on some real-life business use cases
• What are architectural designs
• Is it the back-end or backbone of any application/tech?
• Q & A

4. CONTENTS IN THE SLIDES
• DESIGN THINKING DEFINITION
• IMPORTANCE OF DESIGN THINKING
• GOALS OF DESIGN THINKING
• PROCESS/STAGES OF DESIGN THINKING
• DEFINITION OF A GOOD DESIGN
• MODELS OF DESIGN THINKING
• REAL-LIFE BUSINESS USE CASES
• WHAT ARE ARCHITECTURAL DESIGNS
• IS IT THE BACK-END OR BACKBONE OF ANY
APPLICATION/TECH?

6. DESIGN THINKING

7. Design Thinking refers to the cognitive, strategic and practical
processes by which design concepts are developed by design teams.
Design Thinking is also associated with prescriptions for the
innovation of products and services within business and social
contexts.

8. Importance Of DESIGN THINKING

9. Design Failure Costs
Reputation

10. Design Failure Costs
Reputation
A Fortune

11. Design Failure Costs
Reputation
A Fortune
Jobs

12. Design Failure Costs
Reputation
A Fortune
Jobs
A Company!

13. Design Failure Costs
Reputation
A Fortune
Jobs
A Company!
Lives!

14. Should I
delete 1
picture or 5
or 10?
BadDesigns

15. BadDesigns
Promote
What?

16. BadDesigns

17. BadDesigns

18. BadDesigns

19. Impact
According to some studies (Forbes 2016; BCG 2020), as many as 70-
84% of all digital transformation efforts ended in partial or total failure.
A McKinsey-Oxford study reported in 2012 that 17% of those large
projects had gone so badly that they threatened the very existence of
the organisations
Research has shown that large projects having a large amount of
information that requires integration have a failure rate 50% higher than
small projects.

20.  Design Thinking is a human-centred approach to innovation that draws from
the designer’s toolkit to integrate the needs of people, the possibilities of
technology and the requirements for business success.

22.  Solves complex problems from a human perspective.
 Design Thinking focuses on CREATIVITY, INNOVATION and USER-
CERTAINITY.
 Focuses on solutions like Desirable for the User and Viable for
business.
 Technologically feasible
GOALS:

23. Definition of good design

28. AUSTIN CENTRE FOR DESIGN, EDUCATIONAL
PROGRAM

29. DEEP Design Thinking, Design Educator Mary
Cantwell

30. DESIGN COUNCIL UK,CHARITY FOR STARTEGIC DESIGN

31. DESIGN FOR AMERICA,STUDENT SOCIAL INNOVATION FIRM

32. IDEO, International Design, and Consulting
Firm

33. Real-Life Business Use cases

34. Real-Life Business Use cases

35. Real-Life Business Use cases

36. Real-Life Business Use cases

37. Architectural design refers to the process of creating a blueprint or plan for the structure, organization and behaviour of a
software system or application.
Architectural design encompasses various aspects,
including the selection of appropriate technologies
system boundaries
communication protocols
data storage mechanisms
overall system behaviour.
It involves making decisions about the system’s
structure, such as the division of responsibilities
among different components, the flow of data and
control, and the mechanisms for system extensibility
and scalability.

38. Is it the back-end or backbone
of any application/tech?

39. Foundation
Is it the back-end or backbone
of any application/tech?

40. Is it the back-end or backbone
of any application/tech?
Foundation Scalability

41. Is it the back-end or backbone
of any application/tech?
Foundation
Organization
Scalability

42. Is it the back-end or backbone
of any application/tech?
Foundation
Organization
Scalability
Extensibility

43. Is it the back-end or backbone
of any application/tech?
Foundation
Organization
Scalability
Extensibility
Flexibility

44. Is it the back-end or backbone
of any application/tech?
Foundation
Organization
Scalability
Extensibility
Flexibility

45. Why a Good Design Architecture
is Important for Any Application?

46. Why a Good Design Architecture
is Important for Any Application?

48. Types Of Architectures
Roles

49. Complex Architecture Vs Simple Architecture

50. Complex Architecture Vs Simple Architecture

51. Q&A

52. “BUSINESS PEOPLE DON’T JUST NEED TO UNDERSTAND DESIGNERS BETTER;
THEY NEED TO BECOME DESIGNERS”
- ROGERMARTIN