SlideShare a Scribd company logo
UNDERSTAND
Understanding consumer needs,
barriers, attitudes and aspirations is
the only way to unlock new solutions
that identify whitespace and uncover
emergent opportunities for brands
DESIGN PROCESS
1
DEFINE
2
IDEATE
This phase is where creativity is
unleashed on the intelligence—
where the rubber meets the
road.Do a S.W.O.T. (strengths,
weaknesses, opportunities, threats)
assessment to build confidence in
the strategic viability of all pathways.
3
TESTING
After your iterative creative
development and prototyping, find
ways to test fast and organically
with consumers. Although design
testing is often relegated to
quantitative “benchmarks” or eye-
tracking, a qualitative sharing
session with consumers can go
much deeper on the “why” of the
feedback.
4
PROTOTYPE
This step is all about
experimentation: transforming
ideas into tangible
“artifacts.”Regardless of the task at
hand, rapid iteration and even
prototyping is a crucial steps in
quickly breathing life into the work.
5
Gather all the insights you’ve collected
— consumer need states and barriers,
lifestyle realities, and cultural
influences—to begin a great creative
brief, built with both strategic focus
and creative inspiration, is the key to
unlocking the best solutions and
building consensus along the way.

More Related Content

Similar to Design Process .pdf

User Centered Design
User Centered DesignUser Centered Design
User Centered Design
Paolo Tonon
 
Design Thinking infographic - #EnjoyDigitAll
Design Thinking infographic - #EnjoyDigitAllDesign Thinking infographic - #EnjoyDigitAll
Design Thinking infographic - #EnjoyDigitAll
EnjoyDigitAll by BNP Paribas
 
Navigating the Design Thinking Process.pdf
Navigating the Design Thinking Process.pdfNavigating the Design Thinking Process.pdf
Navigating the Design Thinking Process.pdf
Cuneiform Consulting Pvt Ltd.
 
Ipsos Good Idea POV
Ipsos Good Idea POVIpsos Good Idea POV
Ipsos Good Idea POV
tslim2009
 
FINAL PROJECT STATUS and DESIGN THINKING PROCESS.pptx
FINAL PROJECT STATUS and DESIGN THINKING PROCESS.pptxFINAL PROJECT STATUS and DESIGN THINKING PROCESS.pptx
FINAL PROJECT STATUS and DESIGN THINKING PROCESS.pptx
eetavu
 
"Creativity in public relations" by Andy Green chapter 8 "Red light thinking:...
"Creativity in public relations" by Andy Green chapter 8 "Red light thinking:..."Creativity in public relations" by Andy Green chapter 8 "Red light thinking:...
"Creativity in public relations" by Andy Green chapter 8 "Red light thinking:...
StacyAntonova
 
The Innovation Process
The Innovation ProcessThe Innovation Process
The Innovation Process
Rolin Moe
 
Coaching Material about innovation processes - Part 2.pdf
Coaching Material about innovation processes - Part 2.pdfCoaching Material about innovation processes - Part 2.pdf
Coaching Material about innovation processes - Part 2.pdf
Brodoto
 
Human centered product design in action
Human centered product design in actionHuman centered product design in action
Human centered product design in action
VantageITes
 
Intro to Product Management
Intro to Product Management Intro to Product Management
Intro to Product Management
Ria Sankar
 
Design Thinking: A Common Sense Process
Design Thinking: A Common Sense ProcessDesign Thinking: A Common Sense Process
Design Thinking: A Common Sense Process
Michael Zarro, Ph.D.
 
The Digital Innovators' Guide: How Services Companies Launch Successful Digit...
The Digital Innovators' Guide: How Services Companies Launch Successful Digit...The Digital Innovators' Guide: How Services Companies Launch Successful Digit...
The Digital Innovators' Guide: How Services Companies Launch Successful Digit...
Highland
 
Achieving product market fit
Achieving product market fit Achieving product market fit
Achieving product market fit
Gannon Hall
 
Solonia.Teodros_Introduction to Design Thinking.pdf
Solonia.Teodros_Introduction to Design Thinking.pdfSolonia.Teodros_Introduction to Design Thinking.pdf
Solonia.Teodros_Introduction to Design Thinking.pdf
YellowExperiments
 
Lean Innovation for Micro Enterprises Module 4 Design Thinking
Lean Innovation for Micro Enterprises Module 4  Design ThinkingLean Innovation for Micro Enterprises Module 4  Design Thinking
Lean Innovation for Micro Enterprises Module 4 Design Thinking
BanbridgeDistrictEnt
 
Design process
Design processDesign process
Design process
Emanuel Maia
 
Design Thinking
Design ThinkingDesign Thinking
Design Thinking
ssuserff4356
 
ISQUA_DTMasterclass_FINAL2022.pptx
ISQUA_DTMasterclass_FINAL2022.pptxISQUA_DTMasterclass_FINAL2022.pptx
ISQUA_DTMasterclass_FINAL2022.pptx
QUT
 
Idea generation and idea screening
Idea generation and idea screeningIdea generation and idea screening
Idea generation and idea screening
Ritesh Nair
 
5 Steps
5 Steps5 Steps

Similar to Design Process .pdf (20)

User Centered Design
User Centered DesignUser Centered Design
User Centered Design
 
Design Thinking infographic - #EnjoyDigitAll
Design Thinking infographic - #EnjoyDigitAllDesign Thinking infographic - #EnjoyDigitAll
Design Thinking infographic - #EnjoyDigitAll
 
Navigating the Design Thinking Process.pdf
Navigating the Design Thinking Process.pdfNavigating the Design Thinking Process.pdf
Navigating the Design Thinking Process.pdf
 
Ipsos Good Idea POV
Ipsos Good Idea POVIpsos Good Idea POV
Ipsos Good Idea POV
 
FINAL PROJECT STATUS and DESIGN THINKING PROCESS.pptx
FINAL PROJECT STATUS and DESIGN THINKING PROCESS.pptxFINAL PROJECT STATUS and DESIGN THINKING PROCESS.pptx
FINAL PROJECT STATUS and DESIGN THINKING PROCESS.pptx
 
"Creativity in public relations" by Andy Green chapter 8 "Red light thinking:...
"Creativity in public relations" by Andy Green chapter 8 "Red light thinking:..."Creativity in public relations" by Andy Green chapter 8 "Red light thinking:...
"Creativity in public relations" by Andy Green chapter 8 "Red light thinking:...
 
The Innovation Process
The Innovation ProcessThe Innovation Process
The Innovation Process
 
Coaching Material about innovation processes - Part 2.pdf
Coaching Material about innovation processes - Part 2.pdfCoaching Material about innovation processes - Part 2.pdf
Coaching Material about innovation processes - Part 2.pdf
 
Human centered product design in action
Human centered product design in actionHuman centered product design in action
Human centered product design in action
 
Intro to Product Management
Intro to Product Management Intro to Product Management
Intro to Product Management
 
Design Thinking: A Common Sense Process
Design Thinking: A Common Sense ProcessDesign Thinking: A Common Sense Process
Design Thinking: A Common Sense Process
 
The Digital Innovators' Guide: How Services Companies Launch Successful Digit...
The Digital Innovators' Guide: How Services Companies Launch Successful Digit...The Digital Innovators' Guide: How Services Companies Launch Successful Digit...
The Digital Innovators' Guide: How Services Companies Launch Successful Digit...
 
Achieving product market fit
Achieving product market fit Achieving product market fit
Achieving product market fit
 
Solonia.Teodros_Introduction to Design Thinking.pdf
Solonia.Teodros_Introduction to Design Thinking.pdfSolonia.Teodros_Introduction to Design Thinking.pdf
Solonia.Teodros_Introduction to Design Thinking.pdf
 
Lean Innovation for Micro Enterprises Module 4 Design Thinking
Lean Innovation for Micro Enterprises Module 4  Design ThinkingLean Innovation for Micro Enterprises Module 4  Design Thinking
Lean Innovation for Micro Enterprises Module 4 Design Thinking
 
Design process
Design processDesign process
Design process
 
Design Thinking
Design ThinkingDesign Thinking
Design Thinking
 
ISQUA_DTMasterclass_FINAL2022.pptx
ISQUA_DTMasterclass_FINAL2022.pptxISQUA_DTMasterclass_FINAL2022.pptx
ISQUA_DTMasterclass_FINAL2022.pptx
 
Idea generation and idea screening
Idea generation and idea screeningIdea generation and idea screening
Idea generation and idea screening
 
5 Steps
5 Steps5 Steps
5 Steps
 

More from JoeyNarella

everything you need to know about prototyping .pdf
everything you need to know about prototyping .pdfeverything you need to know about prototyping .pdf
everything you need to know about prototyping .pdf
JoeyNarella
 
Complete Guide on How to Build a healthcare app in 2023
Complete Guide on How to Build a healthcare app in 2023Complete Guide on How to Build a healthcare app in 2023
Complete Guide on How to Build a healthcare app in 2023
JoeyNarella
 
Everything you need to know about prototyping .pdf
Everything you need to know about prototyping .pdfEverything you need to know about prototyping .pdf
Everything you need to know about prototyping .pdf
JoeyNarella
 
NFT pdf.pdf
NFT pdf.pdfNFT pdf.pdf
NFT pdf.pdf
JoeyNarella
 
geofencing PPT.pdf
geofencing PPT.pdfgeofencing PPT.pdf
geofencing PPT.pdf
JoeyNarella
 
time management ppt.pdf
time management ppt.pdftime management ppt.pdf
time management ppt.pdf
JoeyNarella
 
Hotel App Development
Hotel App DevelopmentHotel App Development
Hotel App Development
JoeyNarella
 

More from JoeyNarella (7)

everything you need to know about prototyping .pdf
everything you need to know about prototyping .pdfeverything you need to know about prototyping .pdf
everything you need to know about prototyping .pdf
 
Complete Guide on How to Build a healthcare app in 2023
Complete Guide on How to Build a healthcare app in 2023Complete Guide on How to Build a healthcare app in 2023
Complete Guide on How to Build a healthcare app in 2023
 
Everything you need to know about prototyping .pdf
Everything you need to know about prototyping .pdfEverything you need to know about prototyping .pdf
Everything you need to know about prototyping .pdf
 
NFT pdf.pdf
NFT pdf.pdfNFT pdf.pdf
NFT pdf.pdf
 
geofencing PPT.pdf
geofencing PPT.pdfgeofencing PPT.pdf
geofencing PPT.pdf
 
time management ppt.pdf
time management ppt.pdftime management ppt.pdf
time management ppt.pdf
 
Hotel App Development
Hotel App DevelopmentHotel App Development
Hotel App Development
 

Recently uploaded

Maximize Your Content with Beautiful Assets : Content & Asset for Landing Page
Maximize Your Content with Beautiful Assets : Content & Asset for Landing Page Maximize Your Content with Beautiful Assets : Content & Asset for Landing Page
Maximize Your Content with Beautiful Assets : Content & Asset for Landing Page
pmgdscunsri
 
Technoblade The Legacy of a Minecraft Legend.
Technoblade The Legacy of a Minecraft Legend.Technoblade The Legacy of a Minecraft Legend.
Technoblade The Legacy of a Minecraft Legend.
Techno Merch
 
PDF SubmissionDigital Marketing Institute in Noida
PDF SubmissionDigital Marketing Institute in NoidaPDF SubmissionDigital Marketing Institute in Noida
PDF SubmissionDigital Marketing Institute in Noida
PoojaSaini954651
 
Heuristics Evaluation - How to Guide.pdf
Heuristics Evaluation - How to Guide.pdfHeuristics Evaluation - How to Guide.pdf
Heuristics Evaluation - How to Guide.pdf
Jaime Brown
 
AHMED TALAAT ARCHITECTURE PORTFOLIO .pdf
AHMED TALAAT ARCHITECTURE PORTFOLIO .pdfAHMED TALAAT ARCHITECTURE PORTFOLIO .pdf
AHMED TALAAT ARCHITECTURE PORTFOLIO .pdf
talaatahm
 
一比一原版(BU毕业证)波士顿大学毕业证如何办理
一比一原版(BU毕业证)波士顿大学毕业证如何办理一比一原版(BU毕业证)波士顿大学毕业证如何办理
一比一原版(BU毕业证)波士顿大学毕业证如何办理
peuce
 
Branding de la empresa de Bolt- 2024.pdf
Branding de la empresa de Bolt- 2024.pdfBranding de la empresa de Bolt- 2024.pdf
Branding de la empresa de Bolt- 2024.pdf
PabloMartelLpez
 
ARENA - Young adults in the workplace (Knight Moves).pdf
ARENA - Young adults in the workplace (Knight Moves).pdfARENA - Young adults in the workplace (Knight Moves).pdf
ARENA - Young adults in the workplace (Knight Moves).pdf
Knight Moves
 
Storytelling For The Web: Integrate Storytelling in your Design Process
Storytelling For The Web: Integrate Storytelling in your Design ProcessStorytelling For The Web: Integrate Storytelling in your Design Process
Storytelling For The Web: Integrate Storytelling in your Design Process
Chiara Aliotta
 
Revolutionizing the Digital Landscape: Web Development Companies in India
Revolutionizing the Digital Landscape: Web Development Companies in IndiaRevolutionizing the Digital Landscape: Web Development Companies in India
Revolutionizing the Digital Landscape: Web Development Companies in India
amrsoftec1
 
原版定做(penn毕业证书)美国宾夕法尼亚大学毕业证文凭学历证书原版一模一样
原版定做(penn毕业证书)美国宾夕法尼亚大学毕业证文凭学历证书原版一模一样原版定做(penn毕业证书)美国宾夕法尼亚大学毕业证文凭学历证书原版一模一样
原版定做(penn毕业证书)美国宾夕法尼亚大学毕业证文凭学历证书原版一模一样
gpffo76j
 
Divertidamente SLIDE.pptxufururururuhrurid8dj
Divertidamente SLIDE.pptxufururururuhrurid8djDivertidamente SLIDE.pptxufururururuhrurid8dj
Divertidamente SLIDE.pptxufururururuhrurid8dj
lunaemel03
 
Connect Conference 2022: Passive House - Economic and Environmental Solution...
Connect Conference 2022: Passive House -  Economic and Environmental Solution...Connect Conference 2022: Passive House -  Economic and Environmental Solution...
Connect Conference 2022: Passive House - Economic and Environmental Solution...
TE Studio
 
Game Concept Presentation for Ukrainian Mythology Based Game With Designs
Game Concept Presentation for Ukrainian Mythology Based Game With DesignsGame Concept Presentation for Ukrainian Mythology Based Game With Designs
Game Concept Presentation for Ukrainian Mythology Based Game With Designs
184804
 
NHR Engineers Portfolio 2023 2024 NISHANT RATHI
NHR Engineers Portfolio 2023 2024 NISHANT RATHINHR Engineers Portfolio 2023 2024 NISHANT RATHI
NHR Engineers Portfolio 2023 2024 NISHANT RATHI
NishantRathi18
 
一比一原版(Columbia毕业证)哥伦比亚大学毕业证如何办理
一比一原版(Columbia毕业证)哥伦比亚大学毕业证如何办理一比一原版(Columbia毕业证)哥伦比亚大学毕业证如何办理
一比一原版(Columbia毕业证)哥伦比亚大学毕业证如何办理
asuzyq
 
EASY TUTORIAL OF HOW TO USE CAPCUT BY: FEBLESS HERNANE
EASY TUTORIAL OF HOW TO USE CAPCUT BY: FEBLESS HERNANEEASY TUTORIAL OF HOW TO USE CAPCUT BY: FEBLESS HERNANE
EASY TUTORIAL OF HOW TO USE CAPCUT BY: FEBLESS HERNANE
Febless Hernane
 
Timeless Principles of Good Design
Timeless Principles of Good DesignTimeless Principles of Good Design
Timeless Principles of Good Design
Carolina de Bartolo
 
Mohannad Abdullah portfolio _ V2 _22-24
Mohannad Abdullah  portfolio _ V2 _22-24Mohannad Abdullah  portfolio _ V2 _22-24
Mohannad Abdullah portfolio _ V2 _22-24
M. A. Architect
 
Practical eLearning Makeovers for Everyone
Practical eLearning Makeovers for EveryonePractical eLearning Makeovers for Everyone
Practical eLearning Makeovers for Everyone
Bianca Woods
 

Recently uploaded (20)

Maximize Your Content with Beautiful Assets : Content & Asset for Landing Page
Maximize Your Content with Beautiful Assets : Content & Asset for Landing Page Maximize Your Content with Beautiful Assets : Content & Asset for Landing Page
Maximize Your Content with Beautiful Assets : Content & Asset for Landing Page
 
Technoblade The Legacy of a Minecraft Legend.
Technoblade The Legacy of a Minecraft Legend.Technoblade The Legacy of a Minecraft Legend.
Technoblade The Legacy of a Minecraft Legend.
 
PDF SubmissionDigital Marketing Institute in Noida
PDF SubmissionDigital Marketing Institute in NoidaPDF SubmissionDigital Marketing Institute in Noida
PDF SubmissionDigital Marketing Institute in Noida
 
Heuristics Evaluation - How to Guide.pdf
Heuristics Evaluation - How to Guide.pdfHeuristics Evaluation - How to Guide.pdf
Heuristics Evaluation - How to Guide.pdf
 
AHMED TALAAT ARCHITECTURE PORTFOLIO .pdf
AHMED TALAAT ARCHITECTURE PORTFOLIO .pdfAHMED TALAAT ARCHITECTURE PORTFOLIO .pdf
AHMED TALAAT ARCHITECTURE PORTFOLIO .pdf
 
一比一原版(BU毕业证)波士顿大学毕业证如何办理
一比一原版(BU毕业证)波士顿大学毕业证如何办理一比一原版(BU毕业证)波士顿大学毕业证如何办理
一比一原版(BU毕业证)波士顿大学毕业证如何办理
 
Branding de la empresa de Bolt- 2024.pdf
Branding de la empresa de Bolt- 2024.pdfBranding de la empresa de Bolt- 2024.pdf
Branding de la empresa de Bolt- 2024.pdf
 
ARENA - Young adults in the workplace (Knight Moves).pdf
ARENA - Young adults in the workplace (Knight Moves).pdfARENA - Young adults in the workplace (Knight Moves).pdf
ARENA - Young adults in the workplace (Knight Moves).pdf
 
Storytelling For The Web: Integrate Storytelling in your Design Process
Storytelling For The Web: Integrate Storytelling in your Design ProcessStorytelling For The Web: Integrate Storytelling in your Design Process
Storytelling For The Web: Integrate Storytelling in your Design Process
 
Revolutionizing the Digital Landscape: Web Development Companies in India
Revolutionizing the Digital Landscape: Web Development Companies in IndiaRevolutionizing the Digital Landscape: Web Development Companies in India
Revolutionizing the Digital Landscape: Web Development Companies in India
 
原版定做(penn毕业证书)美国宾夕法尼亚大学毕业证文凭学历证书原版一模一样
原版定做(penn毕业证书)美国宾夕法尼亚大学毕业证文凭学历证书原版一模一样原版定做(penn毕业证书)美国宾夕法尼亚大学毕业证文凭学历证书原版一模一样
原版定做(penn毕业证书)美国宾夕法尼亚大学毕业证文凭学历证书原版一模一样
 
Divertidamente SLIDE.pptxufururururuhrurid8dj
Divertidamente SLIDE.pptxufururururuhrurid8djDivertidamente SLIDE.pptxufururururuhrurid8dj
Divertidamente SLIDE.pptxufururururuhrurid8dj
 
Connect Conference 2022: Passive House - Economic and Environmental Solution...
Connect Conference 2022: Passive House -  Economic and Environmental Solution...Connect Conference 2022: Passive House -  Economic and Environmental Solution...
Connect Conference 2022: Passive House - Economic and Environmental Solution...
 
Game Concept Presentation for Ukrainian Mythology Based Game With Designs
Game Concept Presentation for Ukrainian Mythology Based Game With DesignsGame Concept Presentation for Ukrainian Mythology Based Game With Designs
Game Concept Presentation for Ukrainian Mythology Based Game With Designs
 
NHR Engineers Portfolio 2023 2024 NISHANT RATHI
NHR Engineers Portfolio 2023 2024 NISHANT RATHINHR Engineers Portfolio 2023 2024 NISHANT RATHI
NHR Engineers Portfolio 2023 2024 NISHANT RATHI
 
一比一原版(Columbia毕业证)哥伦比亚大学毕业证如何办理
一比一原版(Columbia毕业证)哥伦比亚大学毕业证如何办理一比一原版(Columbia毕业证)哥伦比亚大学毕业证如何办理
一比一原版(Columbia毕业证)哥伦比亚大学毕业证如何办理
 
EASY TUTORIAL OF HOW TO USE CAPCUT BY: FEBLESS HERNANE
EASY TUTORIAL OF HOW TO USE CAPCUT BY: FEBLESS HERNANEEASY TUTORIAL OF HOW TO USE CAPCUT BY: FEBLESS HERNANE
EASY TUTORIAL OF HOW TO USE CAPCUT BY: FEBLESS HERNANE
 
Timeless Principles of Good Design
Timeless Principles of Good DesignTimeless Principles of Good Design
Timeless Principles of Good Design
 
Mohannad Abdullah portfolio _ V2 _22-24
Mohannad Abdullah  portfolio _ V2 _22-24Mohannad Abdullah  portfolio _ V2 _22-24
Mohannad Abdullah portfolio _ V2 _22-24
 
Practical eLearning Makeovers for Everyone
Practical eLearning Makeovers for EveryonePractical eLearning Makeovers for Everyone
Practical eLearning Makeovers for Everyone
 

Design Process .pdf

  • 1. UNDERSTAND Understanding consumer needs, barriers, attitudes and aspirations is the only way to unlock new solutions that identify whitespace and uncover emergent opportunities for brands DESIGN PROCESS 1 DEFINE 2 IDEATE This phase is where creativity is unleashed on the intelligence— where the rubber meets the road.Do a S.W.O.T. (strengths, weaknesses, opportunities, threats) assessment to build confidence in the strategic viability of all pathways. 3 TESTING After your iterative creative development and prototyping, find ways to test fast and organically with consumers. Although design testing is often relegated to quantitative “benchmarks” or eye- tracking, a qualitative sharing session with consumers can go much deeper on the “why” of the feedback. 4 PROTOTYPE This step is all about experimentation: transforming ideas into tangible “artifacts.”Regardless of the task at hand, rapid iteration and even prototyping is a crucial steps in quickly breathing life into the work. 5 Gather all the insights you’ve collected — consumer need states and barriers, lifestyle realities, and cultural influences—to begin a great creative brief, built with both strategic focus and creative inspiration, is the key to unlocking the best solutions and building consensus along the way.