本科作品，为准妈妈设计的基于社区的孕期服务。 调研孕期体验，找出准妈妈们的关切和痛点，结合营养健康和安全运动，设计一套基于社区的O2O服务。

1. PregHub
Service Design for Pre-mami
Living & Behaviour
Research Concept Hub System

2. First Trimester —— Unstable period Second Trimester —— Golden period Third Trimester —— Nervous period
Pregnant women are the focus of protection for each family. But not every family
knows exactly how to get through the pregnancy better. Especially with the one-
child policy in Chinese, little family has any experience about taking care of pregnant
women. As a result, it is generally believed that pregnancy is a sweet but suffering
process.
The gestation period is divided into three stages. We use a line graph to demonstrate
the changes of pregnant women's mental state, and study the general reasons for
this phenomenon.
Background
Changes of Mental State
Diet and exercise should be paid great
attention to. Little carelessness may
lead to abortion.
Severe morning sickness and the
changes of body trouble pregnant
women.
Lack of experience leads to the lack of
the sense of security.
E a r l y p r e g n a n c y r e a c t i o n
elimination, as well as adaption to
the pregnant state, let discomfort
fade.
Satisfaction and sense of reality,
caused by quickening.
Able to exercise and intake a
variety of nutrition.
The due date draws near, with the
fears of the unknown birth process.
H e a v y b o d y b r i n g s v a r i o u s
inconvenience.
appropriate diet, in order to reduce
the burden of delivery.

3. Insight : Pregnant Women Generally Believe
Professional advice and
guidance from doctors are
essential and will bring a
sense of security.
Anxiety can be relieved
through communication
with other pregnant women.
All for children.Diet is one of the main themes
throughout the entire pregnancy,
which ensures baby's health.
.
Exercise is the other theme,
which benefits the pregnant
as well as baby.

4. Since diet and exercise are the two major themes throughout the entair pregnancy, we decided to focus on these two aspects.
However,although pregnant gymnastic and nutrition recipes bring many benefits, but most pregnant women can’t hold on.
Pain Points QuestionsJouney Map
Opportunity : Simplify the Progress to Obtain Nutrition Diet and Exercise
For those living far from hospital, most of the
time will be spent on the road.
Because of special physical condition such
as vomiting caused by petrol fumes and
heavy body, the pregnant feel uncomfortable
when taking the bus.
Since other families member may be busy
with his work, sometimes it’s not convenient
to travel by private car.
Recipe online is universal for all the pregnan
in general, but does not aim to personal
condition.
There are various ingredients required,
making preparation troublesome.
Sometimes cooking is not an easy thing,
especially at the late stage of pregnancy.
How to help pregnant women hold
onto exercise?
How to make pregnant gymnastic
more accessible and interesting?
How to let pregnant obtain scientific
diet easily?

5. Concept
Provide a O2O service system. The online part is mainly used for catering
and gymnastic reservation. The offline part is the community-based center
offering nutrition food and somatic game, which allows pregnant women to
obtain healthy diet and interesting exercise in a convenient way. Medical
consulting and communication services are also included. The system are
supported by other four stakeholders.
56 days
before meeting my baby.
4:20 PM
Sara

6. One Day of a Pregnant Lady

7. Nutrimeal Service
Firstly download the APP client of PregHub, fill in personal information, and enter the meal interface to order
meal for takeaway or eat-in. If the user chooses the latter, she need to sign in when arriving Hub. Before the
dish is completed, she can visit the organic vegetable showcase, try maternal and child products, or sit and
rest. Soon shecan enjoy the nutritional food. When paying for the meal, the mother-to-be can also pay for the
products and organic vegetables. In the end, she will be happy to go home with the purchase of the products.
sign in
download APP register place an order
finish check out
delivery
wait or
look around
enjoyorganic vegetables
baby supplies
sit
get home

8. Gymnastic Service
sign inplace an order enjoy
We transfer pregnant gymnastic into an interesting somatic game.
The pregnant can reserve a place through app and go to the offline
center near their communities. After arrive at the center, they should
firstly sign in and then begin playing. These mothers-to-be may get
preferential treatment for catering because of their excellent
performance.
Through discussions with pregnant women, we got these conclusion.
Accompanied by another gravida, the pregnant player wouldn’t be lonely.
The doctor represents authority and would bring a sense of security.
Learn the benefits, then the mother-to-be would be more motivated.
All for the baby. It is efficient to let the baby be the booster.
After the UI came into being, we shared it with the pregnant and it was
welcomed.
Somatic Game Interface

9. Creat a pregnant character
to play with you
4~5 months 6~7 months 8~9 months
Creat a professional character
to give suggestion
Old doctor Young doctor Nurse
Good for
your leg
strenth
Excellent!
Excellent!
Excellent!
Excellent!
230,020Lily
You’re the GREATEST mom
in the world!
Mom,you can do better!

10. 订餐
Consultation
订餐
Consultation
Consult
Date
C:
R:
Date
C:
R:
订餐
Consultation
Name
Address
EDC
Sign Up
Basic
订餐
Meal Ordering
订餐
Meal Ordering
Optional
Meal Ordering
$ 30
Take out
Time to eat
Eat in
OK
Meal Ordering
Done！
The dishes will arrive soon.
Meal
Ordering
Basic MealOptional Meal
Ordering Information
Confirmation
Medical
ConsultationOnline ConsultReply Inbox
Success
Medical
Consultation
Consult
Reply
2
App Framework

11. Name56 days
before meeting my baby.
56 days
before meeting my baby.
4:20 PM
Sara
订餐
Chat
Name
Name
Name
订餐
First trimester
Game Reservation
Due to arrive
OK
Game Reservation
Done！
Look forward to seeing you.
Somatic Game
Reservation
Fill In the
Information Success
Topic Chat Room
Pre-mami
Chat Rooms
This is preghub's online platform, providing four
directions, including takeout ordering and eat-
in reservation of nutrition diet, somatic game
reservation, consulting a doctor whenever and
wherever possible, and chat room for the mother-
to-be to communicate, relieve pressure, and share
experience.
The expectant mothers can access these services
from mobile phone APP.

12. Offline Activity Center
It provides dining, fitness, face-to-face medical consultation and peripheral products
experience services, creating a relaxed and warm environment for pre-mami to enjoy
pregnancy.We made a model to test its layout.
Entrance
Entertaining
Center
Storage
Room
Lounge
Health
Consultancy
Counter
Catering
Area
Showcase
Transparent
Kitchen

13. Health Consultancy
Consult a doctor face-to-face
Catering Area
Enjoy nutritious meal
Lounge
Try baby and maternal products
Entertaining Center
Play motion sensing gymnastics
Counter
Get help and check out
Transparent Kitchen & Showcase
Select organic vegetables and watch cooking progress

14. Pregnant
Women
Hospital
Funds
Funds
Medical
ConsultationExercise
Facilities
Organic Farms
Maternal & Child
Supplies
Nutrition
Diet
Organic
Vegetables
Sales
Channels
Popularity
Popularity
Accompany
Advertising
Sales
Channels
Advertising
Labor
Job
Opportunities
Pregnancy
Knowledge
Bettter Quality
of Living
Effective Use of
Medical Resources
Business of Maternal
&Child Supplies
Community
The goal of the service system is to let pregnant women get
through pregnancy relaxed and healthily. Besides the pregnant
and their families as well as the PregHub, the system is also
supported by other four stakeholders. Through resources
exchange, all the stakeholders can get benefits and finally
the system achieves a happy pregnancy.
System Diagram