The document discusses the importance of design for startups. It notes that 80% of startups consider great design important for their business. Great design elicits trust from users and helps startups get funding. The document provides tips for startups on understanding their product story, identifying problems to solve, explaining their product to others, knowing their competition, and designing for both passive and active users. It emphasizes that design should tell the story of the product and that startups should build, implement, iterate and repeat.