The document recommends that architects use social media for their business. It provides several reasons why social media is important, such as clients frequently checking social profiles and consumers trusting companies that use social media. The document then describes several popular social media platforms that architects can use, including how to get started on each one with small experiments. It advises architects to choose one platform to start with in order to create a social media strategy.

1. Architects, why you
should start using
Social Media
!
h t now
rig

2. might
You
be
i n k i n g.
th
I’m an architect.
I create stuff in
the real world.
My clients and I don’t
have time for this.
Oh, really?

3. Just because you’re too busy designing beautiful
buildings to be on social media, doesn’t mean
your clients aren’t
checking their profile
every 10 minutes

4. f I t o l d y o u...
What i
82% of consumers
are more likely to trust a
company if their CEO or
senior leadership use
social media

5. .
h a t i f I t o l d y o u..
W
81% of the
Inc. 500 are using
f a s t e s t g r o w i n g . s.
mpan ie s in t he u
co

6. 95
blogging
t i f I t o l d y o u...
Wha
%
of small businesses
found
to be
an effective marketing tool.
secon d only to
email market ing

7. OK, So I’ve beaten you over the head
with these statistics. Are you ready to get your
architecture firm on social media?
s
what ’ next?

8. start small,
experiment, and create your
strategy as you understand the platform.
My advice is to
he re’s some e xample s o f ne t w o r k s
you can ge t sta rte d w it h:

9. • ost popular social
M
media platform
W ha t y o u ca n d o...
Update your profile, post
images and ask questions
Engage people by posting
images of finished work

10. • social network designed
A
for businesses
W ha t y o u ca n d o...
Join vibrant
discussion groups
Connect with other
industry professionals

11. • icroblogging platform
M
• reat for modernist architects
G
who believe “less is more”
W ha t y o u ca n d o...
Share your thoughts in
140 characters or less
Join discussions with other
industry folks using #hashtags

12. • illions of videos shared daily
M
• ore than 1 million
M
unique users a month
W ha t y o u ca n d o...
Share walkthroughs or progress
videos of your latest projects.
Comment on other architect’s videos
and bring more viewers to your channel

13. • New Kid on the Social Media Block”
“
• as a huge influence on
H
search engine results
W ha t y o u ca n d o...
Share status updates,
images and links
Connect with industry professionals
via circles and hangouts

14. • personal blog where you
A
can share your favourite
architecture images
• reblog” and share posts
“
made by others.
W ha t y o u ca n d o...
Great platform for architects
wanting to experiment with blogging

15. • ake photos when you’re out and about
T
• se filters to make them look awesome
U
• hare them on your feed
S
W ha t y o u ca n d o...
Snap photos of buildings
that take your fancy
Use hashtags like #architectureporn
to bring new views to your profile

16. • or pinning and organising images
F
• sers are primarily women
U
W ha t y o u ca n d o...
Share your images to
increase your viewers
Great place to collect photo
inspiration for projects

17. Choose one platform,
set up a profile, and
get started!
Want more tips on using technology to
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