Design Disruption Kalyan
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The USB mobile internet device is commonly used publicly by consumers in places like airports and cafes, making it a device that is seen and used openly by people. As a result, the USB mobile internet device has become a technology item that people display publicly, similar to how people openly use and show their mobile phones.
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RoboPhone - english
This document introduces the RoboPhone, a robotic toy that connects to smartphones. It is aimed at 8-16 year old boys and allows programming and gameplay that teaches skills. The RoboPhone can function as a remote controlled bluetooth tank without a phone, but connecting a phone allows for interactive programming on the phone's screen. This lets users create their first apps and learn basic programming concepts. It also enables multiplayer modes where phones, tablets, PCs and even multiple RoboPhones can interact in battles. The company envisions creating other educational robots and expanding to other audiences in the future.
Indias Cultural Revolution (2)
This is a PPT on a chapter from The Elephant and the Dragon by Robyn Meredith presented to the McGehee School economics' class in New Orleans.
Monkey business
Monkeys in parts of India are becoming a nuisance and damaging property as their populations grow. They are stealing and destroying things like dishes and solar panels. This has created business opportunities for brands to develop "monkey-proof" products like water tanks, dish antennas, and solar panels that are difficult for monkeys to access. Households in some areas have spent thousands of rupees trying to monkey-proof their homes. Products that offer protection against monkeys would provide differentiation in the market and consumers indicate a willingness to pay a 15% premium for such offerings.
Brand Strategy - The 10 Rules For Brand Building In India
The document discusses the many "Indias" that exist in modern India through different ideologies that shape culture. It examines concepts like consumerism, materialism, liberalism, feminism, and spirituality. It also outlines the building blocks of an "aspiration" discourse in India based on concepts of optimism, progress, change with continuity, and the enterprising individual. Finally, it provides 10 rules for successful brand building in India, such as adapting to Indian culture, innovating locally, using celebrities, projecting youthfulness, and focusing on experiences over just products.
Fashion #wolfSIGHTS
Fashion brands need to map their products and communications to motivation states because styling is an important differentiator. With minimal copy, both products and communications like models, backgrounds, and poses should be guided by motivation states to tell the brand's story through visuals alone. Motivation state-guided brand personality is crucial for fashion brands to convey their message without words.
Module for youth marketing
The document discusses findings from research about the youth of India. It summarizes that today's youth want to maximize life experiences by traveling, experiencing new foods and cultures, and learning new skills. They also keep multiple priorities balanced by juggling work, family, social life, and hobbies. The youth constantly seek self-improvement and are influenced by exposure to different lifestyles online. They expect instant gratification and crave everything quickly due to living in an era of instant communication.
Youth marketing module for BFSI brands
Today India’s youth is bombarded with advertisements and brands in the BFSI space are increasingly targeting them.
They are being given the bait of making easy money by some platforms and traditional banks are relying on their legacy to lure them in.
But, what is it that will actually that the young consumers of India seek. Read more to find out!
Changing face of women consumers in india wolfzhowl
The recent survey conducted by NFHS (National Family Health Survey) indicates that gender ratio has gone upto 1020 females per 1000 males from 991 females per 1000 males in 5 years. As marketeers we need to understand what has caused this historic shift which will help us identify new opportunities.
Read more to find out!
Recommended
RoboPhone - english
This document introduces the RoboPhone, a robotic toy that connects to smartphones. It is aimed at 8-16 year old boys and allows programming and gameplay that teaches skills. The RoboPhone can function as a remote controlled bluetooth tank without a phone, but connecting a phone allows for interactive programming on the phone's screen. This lets users create their first apps and learn basic programming concepts. It also enables multiplayer modes where phones, tablets, PCs and even multiple RoboPhones can interact in battles. The company envisions creating other educational robots and expanding to other audiences in the future.
Indias Cultural Revolution (2)
This is a PPT on a chapter from The Elephant and the Dragon by Robyn Meredith presented to the McGehee School economics' class in New Orleans.
Monkey business
Monkeys in parts of India are becoming a nuisance and damaging property as their populations grow. They are stealing and destroying things like dishes and solar panels. This has created business opportunities for brands to develop "monkey-proof" products like water tanks, dish antennas, and solar panels that are difficult for monkeys to access. Households in some areas have spent thousands of rupees trying to monkey-proof their homes. Products that offer protection against monkeys would provide differentiation in the market and consumers indicate a willingness to pay a 15% premium for such offerings.
Brand Strategy - The 10 Rules For Brand Building In India
The document discusses the many "Indias" that exist in modern India through different ideologies that shape culture. It examines concepts like consumerism, materialism, liberalism, feminism, and spirituality. It also outlines the building blocks of an "aspiration" discourse in India based on concepts of optimism, progress, change with continuity, and the enterprising individual. Finally, it provides 10 rules for successful brand building in India, such as adapting to Indian culture, innovating locally, using celebrities, projecting youthfulness, and focusing on experiences over just products.
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Fashion brands need to map their products and communications to motivation states because styling is an important differentiator. With minimal copy, both products and communications like models, backgrounds, and poses should be guided by motivation states to tell the brand's story through visuals alone. Motivation state-guided brand personality is crucial for fashion brands to convey their message without words.
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Today India’s youth is bombarded with advertisements and brands in the BFSI space are increasingly targeting them.
They are being given the bait of making easy money by some platforms and traditional banks are relying on their legacy to lure them in.
But, what is it that will actually that the young consumers of India seek. Read more to find out!
Changing face of women consumers in india wolfzhowl
The recent survey conducted by NFHS (National Family Health Survey) indicates that gender ratio has gone upto 1020 females per 1000 males from 991 females per 1000 males in 5 years. As marketeers we need to understand what has caused this historic shift which will help us identify new opportunities.
Read more to find out!
Burnout
#Workplace #burnout has been creeping subtly and impacting us in ways we do not usually notice.
With the covid-19 pandemic, the issue has become all the more significant.
About a third of Indians are facing increased burnout at work and are exploring multiple solutions to handle the issue.
How is #Jobburnout impacting them? Can #businesses and #brands help to counter this impact?
We at Wolfzhowl believe in investigating societal truths and understanding their implications on society, industries and brands.
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1) Major infrastructure projects like the Statue of Unity and renaming of stadiums and institutions are used to honor iconic Indian leaders from diverse backgrounds and promote the development agenda of the BJP government.
2) Renaming places and institutions establishes the legacy of BJP leaders like Vajpayee, Patel, and Modi while associating the party with progress.
3) Renaming Motera Stadium after Modi leverages India's passion for cricket to provide constant free publicity for the BJP brand through media mentions during matches.
4) Such
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Imagine a day or few hours with #noelectricity, then imagine #Whatif there was no electricity throughout the year.
Approximately 5% of the population of India still does not have access to electricity. How does #LackofElectricty impact them? Do we have a potential #business opportunity here that can counter this impact?
We at Wolfzhowl believe in investigating societal truths and understanding their implications on society, industries and brands
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Jio created ripples in the market by announcing the launch of their advertising agency. We, at Wolfzhowl, believe that leaving it only as another advertising agency is wrong. Jio Creative Labs can become much more than just that. While they threaten the existence of big & small agencies alike, they can become incubators for brands that are in an aggressive growth phase.
We believe Jio Creative Labs can usher Marketing 3.0 for India. Read and tell us your thoughts!
Re-rise of collectivism
COVID-19 is changing the fabric of society. While the naysayers say that nothing will change once the lockdown ends, we at Wolfzhowl believe that collectivism will be on the rise. Brands will need to realign their marketing plans to now cater to a far lesser individualistic audience.
Do you agree with us? Let us know in the comments below.
Embedding memories for brands
The document discusses memory structures and processes. It describes the three main types of memory - sensory memory, short-term memory, and long-term memory. Sensory memory stores impressions briefly, while short-term memory can hold information for seconds unless rehearsed. Long-term memory has unlimited capacity and stores information indefinitely. For content to be memorable, it must effectively move from sensory memory to short-term memory through gaining attention, then be encoded and stored in long-term memory by relating to existing knowledge structures. Brands aim to stand out from clutter and be introduced to consumers' sensory memory, then impact short-term memory through novelty or emotion to ultimately integrate into long-term memory schemas.
Franchise model strategy wolfzhowl
A deck with compilation of strategic do's & dont's from various sources aimed to instigate you to better your franchise model strategy - especially focussed on franchises for fashion brands #wolfSIGHT #wofSIGHTS www.wolfzhowl.com
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a compiled (from various sources) deck to instigate you...
www.wolfzhowl.com
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Fast Fashion has been created to instigate consumers to buy faster. Fast Fashion appeals to the impulsive, non-stagnant nature of people. How do we create a fast fashion brand. #wolfSIGHTS instigates you to create a fast fashion brand & market it...
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Hello Folks,
Here are two quick snackable #wolfSIGHTS around Millennials and the 31st December night party for you to end 2017 on.
Maybe your brand quickly act on it too :)
Would have loved to see some "Kurkure - Twisted Snack-tail recipes" for an in-home 31st new year party. Hotstar & Netflix to do a new year party viewing suggestion. Amazon to have done a Amazaon Prime Video suggestions + home orders of food, snacks, party stuff, Air BnB to have curated a few places for last minute get-away party seekers etc;...come on brands start engaging!!
The future agency?
A few Musings from Wolfzhowl on the future agency, more to instigate conversations and invite feedback - so that we can learn too :)
Traditional Vs Digital, Instinct Vs Data, Differentiating Brand Stance Vs Selling Context, Marketing Vs Sales, Equity as ROI Vs Sales as ROI. The debate seems to have become about "Vs".
That is true if you look at the debate from a traditional agency Vs a Data/Digital agency perspective. But being on a slightly different aspect for the last 5 years - If i divorce myself from the Vs perspective and look at only from a brand's benefit perspective (combining and using the best of both traditional and new) - the process will be different and the future agency will be different.
This "Vs" argument is actually making us still have a red ocean argument as far as the agency business is concerned.... The blue sky picture could be...
Why corporates need a purpose
#CorporatePurpose - this deck instigates you on the need for purpose craft for corporates.
In the post-digital world, the customer/consumer has better access to information about companies, brands, business practices and the world in general. The customer/consumer is also now armed with ability to publish and communicate her/his point of view, opinion, gripe or disdain easily and reach 0000’s of people.
People now also associate a daughter brand’s behaviour with the corporate mother brand and vice versa. In the post digital world, the rub-off is more palpable and far more visible, increasing the strategic need for better orchestration between both.
Hence governmental organizations, institutional investors, partners/vendors, private investors and citizens (customers/consumers/current & prospective employees) are more affected by a corporate brand’s social standing and reputation.
A millennial heavy society is also more purposive demanding better transparency, accountability, social & environmental responsibility from corporates.
Look at Uber, lack of a purpose is practically driving it out of business. United Kingdom has primarily cancelled its license because Uber was never purposive and responsible. Its lack of purpose has made Uber hide the data leaks in the USA and hence led o governmental, institutional and public distrust. Lyft is benefiting from all of this. Lack of Purpose is making people leave Uber and acting as a barrier to attracting new talent.
Corporate Purpose is not about differentiation from competition, but it is about making a difference to people’s lives. The government stipulated mandatory CSR can be subsumed under the corporate purpose and earn the corporate great social capital.
But in today's age having a separate CSR initiative is not enough, a purposive corporate brand actually helps a corporate run its business profitable while being socially responsible.
Corporate purpose sets a consumer/customer / society / people centric, mutually profitable goal for the organization, it helps create a purposive and positive internal culture and endows all its daughter brands with great social love.
While every daughter brand is busy pursuing its business, a strong purposive corporate brand can actually endow these daughter brands with an aura of phenomenal good will.
Purpose can help a Corporate initiate a highly successful IPO, for subscribers to an IPO look for profitability first, but todays intelligent investor knows that only a purposive brand can create sustainable profitability.
The target audience which we need to influence for an IPO are the government, institutional bodies, institutional, private and citizen investors, employee investors etc.;. well all of them are primarily people and people are not just rational creatures, emotions drive investments too. Hence a purposive corporate brand is much more assured of not just a successful IPO, but also of long term profitability.
Brand neutral platform & content strategy Instigation
Whether you want to create a branded platform or a brand neutral platform or just a brand - you definitely are a brand who now is a publisher in this post-digital world.
A strategic Instigation by WOlfzhowl on creating a brand neutral platform. A comprehensive approach with discussions and highlight on various conundrums faced by brands.
Buckle-up its an intense read, hope you enjoy the instigations.
Check Out: #wolfSIGHTS across platforms
www.wolfzhowl.com
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Digital as a medium is far more conducive to instigating Behaviour Change than traditional alone is. However often marketers make the mistake of either (1) adopting their traditional campaigns to digital or where channel insights are totally ignored and digital is woefully used as another broadcast medium rather than an engagement medium (2) jumping directly to channel insights and ignoring that the human insights need to be identified first.
Here's a strategist instigation #wolfSIGHTS #wolfSIGHT which attempts at giving you a standardised schematic to plan your behaviour change using digital as a medium.
Another instigation related to this that you might find interesting:
https://www.slideshare.net/ChallapalliKalyanRam/consumer-engagement-strategy-provocation-7up-pepsico
Wolfzhowl book of behaviour change instigations
This document discusses strategies for instigating consumer behavior change to overcome barriers facing brands. It provides examples of behaviors that may inhibit adoption of new products or services, such as preferences for cheaper alternatives, ingrained habits, infrastructure issues, cultural mindsets, usage patterns, demographics, price sensitivity, gender norms, negative word-of-mouth, perceived parity between products, and reluctance of internal stakeholders to embrace new strategies. The document advocates considering behaviors beyond surface preferences and emphasizes discovering the "strategic dissonance" needed to drive the desired changes through tactics like leveraging social influences, targeting specific usage occasions, and addressing underlying attitudes, ego needs or fears.
Male grooming an instigation by wolfzhowl
A strategic instigation on what it takes to craft a male grooming brand in India.
While brands keep see in the micro-picture and sometimes get their strategy right by default rather than by design, heres a way to get things right by design while crafting a grooming brand for men.
Heres a look at understanding the socio-cultural barriers to crafting a male grooming brand in India, which we usually dont see.
#Stratalogues #wolfSIGHTS
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This document provides an overview of strategies for success in the passenger car category in India. It begins with some "quirky car truths" about the Indian market. It then discusses the evolution of personal mobility in India and how cars are now seen as a status symbol as well as an expression of independence. The document analyzes case studies of successful (Hyundai Santro) and unsuccessful (Ford, Renault) market entries. It proposes a "strategic success structure" with three pillars: product lure, social imagery, and heritage. Each pillar includes considerations for successful market entry and strategies to attract Indian consumers.
Why purpose? - An instigation from WSJ article + other sources
The document discusses the gap between brands' stated purposes and their actual delivery on those purposes according to consumer surveys. While many brands claim to stand for meaningful causes, few actually deliver on those promises in a way that impacts consumers. The document provides strategies for brands to better align their purposes with substantive actions, including accepting stakeholder expectations, confronting critical groups, and making bold decisions to transcend paradoxes. Examples are given of brands that prioritize purpose over profits and effectively show their commitments through creative and interactive experiences that engage audiences. Overall, the document advocates for brands to integrate their purposes more fully into their operations and communications in order to build trust with consumers.
Why brand & brand building 101
A strategic instigation around What is a brand & what is brand building and most importantly why it makes business sense to build a brand...
An instigation, which does not cover all the advantages, but a poignant few which hopefully help convince you about the power of brand and the need to undertake brand building!
Digital retail or etail play in india
DIgital retail or e-tail in India needs to find a larger purpose beyond the deals or discounts. Beyond the fights between retail or e-tail.
Here's a strategic instigation on how a leader brand can either play a premium & mass - digital retail / e-tail game.
Though more conceived with retail in mind, some of the principles apply more to e-tail.
Stay provoked & check out #wolfSIGHTS on twitter.
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Burnout
#Workplace #burnout has been creeping subtly and impacting us in ways we do not usually notice.
With the covid-19 pandemic, the issue has become all the more significant.
About a third of Indians are facing increased burnout at work and are exploring multiple solutions to handle the issue.
How is #Jobburnout impacting them? Can #businesses and #brands help to counter this impact?
We at Wolfzhowl believe in investigating societal truths and understanding their implications on society, industries and brands.
Read further to explore!
www.wolfzhowl.com
#InsightSeries by #Wolfzhowl #Workfromhome #health #work #life #employees #management #business #strategy #Homeoffice
What can Brand Strategists learn from Politics
The document discusses how the BJP government in India is using infrastructure development projects to strategically create cognitive biases that establish the BJP as the default ruling party. Some key points:
1) Major infrastructure projects like the Statue of Unity and renaming of stadiums and institutions are used to honor iconic Indian leaders from diverse backgrounds and promote the development agenda of the BJP government.
2) Renaming places and institutions establishes the legacy of BJP leaders like Vajpayee, Patel, and Modi while associating the party with progress.
3) Renaming Motera Stadium after Modi leverages India's passion for cricket to provide constant free publicity for the BJP brand through media mentions during matches.
4) Such
Electricity post
Imagine a day or few hours with #noelectricity, then imagine #Whatif there was no electricity throughout the year.
Approximately 5% of the population of India still does not have access to electricity. How does #LackofElectricty impact them? Do we have a potential #business opportunity here that can counter this impact?
We at Wolfzhowl believe in investigating societal truths and understanding their implications on society, industries and brands
Jio Creative Labs - What it can be; A Wolfzhowl Instigation
Jio created ripples in the market by announcing the launch of their advertising agency. We, at Wolfzhowl, believe that leaving it only as another advertising agency is wrong. Jio Creative Labs can become much more than just that. While they threaten the existence of big & small agencies alike, they can become incubators for brands that are in an aggressive growth phase.
We believe Jio Creative Labs can usher Marketing 3.0 for India. Read and tell us your thoughts!
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COVID-19 is changing the fabric of society. While the naysayers say that nothing will change once the lockdown ends, we at Wolfzhowl believe that collectivism will be on the rise. Brands will need to realign their marketing plans to now cater to a far lesser individualistic audience.
Do you agree with us? Let us know in the comments below.
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The document discusses memory structures and processes. It describes the three main types of memory - sensory memory, short-term memory, and long-term memory. Sensory memory stores impressions briefly, while short-term memory can hold information for seconds unless rehearsed. Long-term memory has unlimited capacity and stores information indefinitely. For content to be memorable, it must effectively move from sensory memory to short-term memory through gaining attention, then be encoded and stored in long-term memory by relating to existing knowledge structures. Brands aim to stand out from clutter and be introduced to consumers' sensory memory, then impact short-term memory through novelty or emotion to ultimately integrate into long-term memory schemas.
Franchise model strategy wolfzhowl
A deck with compilation of strategic do's & dont's from various sources aimed to instigate you to better your franchise model strategy - especially focussed on franchises for fashion brands #wolfSIGHT #wofSIGHTS www.wolfzhowl.com
B2B vs B2C Vs H2H marketing model
Rise of Human to Human marketing H2H model and the decline of Business to Business B2B marketing model...
a compiled (from various sources) deck to instigate you...
www.wolfzhowl.com
Fashion series fast fashion
Fast Fashion has been created to instigate consumers to buy faster. Fast Fashion appeals to the impulsive, non-stagnant nature of people. How do we create a fast fashion brand. #wolfSIGHTS instigates you to create a fast fashion brand & market it...
Millennials & the 31st Party
Hello Folks,
Here are two quick snackable #wolfSIGHTS around Millennials and the 31st December night party for you to end 2017 on.
Maybe your brand quickly act on it too :)
Would have loved to see some "Kurkure - Twisted Snack-tail recipes" for an in-home 31st new year party. Hotstar & Netflix to do a new year party viewing suggestion. Amazon to have done a Amazaon Prime Video suggestions + home orders of food, snacks, party stuff, Air BnB to have curated a few places for last minute get-away party seekers etc;...come on brands start engaging!!
The future agency?
A few Musings from Wolfzhowl on the future agency, more to instigate conversations and invite feedback - so that we can learn too :)
Traditional Vs Digital, Instinct Vs Data, Differentiating Brand Stance Vs Selling Context, Marketing Vs Sales, Equity as ROI Vs Sales as ROI. The debate seems to have become about "Vs".
That is true if you look at the debate from a traditional agency Vs a Data/Digital agency perspective. But being on a slightly different aspect for the last 5 years - If i divorce myself from the Vs perspective and look at only from a brand's benefit perspective (combining and using the best of both traditional and new) - the process will be different and the future agency will be different.
This "Vs" argument is actually making us still have a red ocean argument as far as the agency business is concerned.... The blue sky picture could be...
Why corporates need a purpose
#CorporatePurpose - this deck instigates you on the need for purpose craft for corporates.
In the post-digital world, the customer/consumer has better access to information about companies, brands, business practices and the world in general. The customer/consumer is also now armed with ability to publish and communicate her/his point of view, opinion, gripe or disdain easily and reach 0000’s of people.
People now also associate a daughter brand’s behaviour with the corporate mother brand and vice versa. In the post digital world, the rub-off is more palpable and far more visible, increasing the strategic need for better orchestration between both.
Hence governmental organizations, institutional investors, partners/vendors, private investors and citizens (customers/consumers/current & prospective employees) are more affected by a corporate brand’s social standing and reputation.
A millennial heavy society is also more purposive demanding better transparency, accountability, social & environmental responsibility from corporates.
Look at Uber, lack of a purpose is practically driving it out of business. United Kingdom has primarily cancelled its license because Uber was never purposive and responsible. Its lack of purpose has made Uber hide the data leaks in the USA and hence led o governmental, institutional and public distrust. Lyft is benefiting from all of this. Lack of Purpose is making people leave Uber and acting as a barrier to attracting new talent.
Corporate Purpose is not about differentiation from competition, but it is about making a difference to people’s lives. The government stipulated mandatory CSR can be subsumed under the corporate purpose and earn the corporate great social capital.
But in today's age having a separate CSR initiative is not enough, a purposive corporate brand actually helps a corporate run its business profitable while being socially responsible.
Corporate purpose sets a consumer/customer / society / people centric, mutually profitable goal for the organization, it helps create a purposive and positive internal culture and endows all its daughter brands with great social love.
While every daughter brand is busy pursuing its business, a strong purposive corporate brand can actually endow these daughter brands with an aura of phenomenal good will.
Purpose can help a Corporate initiate a highly successful IPO, for subscribers to an IPO look for profitability first, but todays intelligent investor knows that only a purposive brand can create sustainable profitability.
The target audience which we need to influence for an IPO are the government, institutional bodies, institutional, private and citizen investors, employee investors etc.;. well all of them are primarily people and people are not just rational creatures, emotions drive investments too. Hence a purposive corporate brand is much more assured of not just a successful IPO, but also of long term profitability.
Brand neutral platform & content strategy Instigation
Whether you want to create a branded platform or a brand neutral platform or just a brand - you definitely are a brand who now is a publisher in this post-digital world.
A strategic Instigation by WOlfzhowl on creating a brand neutral platform. A comprehensive approach with discussions and highlight on various conundrums faced by brands.
Buckle-up its an intense read, hope you enjoy the instigations.
Check Out: #wolfSIGHTS across platforms
www.wolfzhowl.com
#wolfSIGHTS #WolfzHowl #ContentStrategy #BrandedContent #ContentCreation
Instigating behaviour change using digital
Digital as a medium is far more conducive to instigating Behaviour Change than traditional alone is. However often marketers make the mistake of either (1) adopting their traditional campaigns to digital or where channel insights are totally ignored and digital is woefully used as another broadcast medium rather than an engagement medium (2) jumping directly to channel insights and ignoring that the human insights need to be identified first.
Here's a strategist instigation #wolfSIGHTS #wolfSIGHT which attempts at giving you a standardised schematic to plan your behaviour change using digital as a medium.
Another instigation related to this that you might find interesting:
https://www.slideshare.net/ChallapalliKalyanRam/consumer-engagement-strategy-provocation-7up-pepsico
Wolfzhowl book of behaviour change instigations
This document discusses strategies for instigating consumer behavior change to overcome barriers facing brands. It provides examples of behaviors that may inhibit adoption of new products or services, such as preferences for cheaper alternatives, ingrained habits, infrastructure issues, cultural mindsets, usage patterns, demographics, price sensitivity, gender norms, negative word-of-mouth, perceived parity between products, and reluctance of internal stakeholders to embrace new strategies. The document advocates considering behaviors beyond surface preferences and emphasizes discovering the "strategic dissonance" needed to drive the desired changes through tactics like leveraging social influences, targeting specific usage occasions, and addressing underlying attitudes, ego needs or fears.
Male grooming an instigation by wolfzhowl
A strategic instigation on what it takes to craft a male grooming brand in India.
While brands keep see in the micro-picture and sometimes get their strategy right by default rather than by design, heres a way to get things right by design while crafting a grooming brand for men.
Heres a look at understanding the socio-cultural barriers to crafting a male grooming brand in India, which we usually dont see.
#Stratalogues #wolfSIGHTS
Instigating the Car category In India
This document provides an overview of strategies for success in the passenger car category in India. It begins with some "quirky car truths" about the Indian market. It then discusses the evolution of personal mobility in India and how cars are now seen as a status symbol as well as an expression of independence. The document analyzes case studies of successful (Hyundai Santro) and unsuccessful (Ford, Renault) market entries. It proposes a "strategic success structure" with three pillars: product lure, social imagery, and heritage. Each pillar includes considerations for successful market entry and strategies to attract Indian consumers.
Why purpose? - An instigation from WSJ article + other sources
The document discusses the gap between brands' stated purposes and their actual delivery on those purposes according to consumer surveys. While many brands claim to stand for meaningful causes, few actually deliver on those promises in a way that impacts consumers. The document provides strategies for brands to better align their purposes with substantive actions, including accepting stakeholder expectations, confronting critical groups, and making bold decisions to transcend paradoxes. Examples are given of brands that prioritize purpose over profits and effectively show their commitments through creative and interactive experiences that engage audiences. Overall, the document advocates for brands to integrate their purposes more fully into their operations and communications in order to build trust with consumers.
Why brand & brand building 101
A strategic instigation around What is a brand & what is brand building and most importantly why it makes business sense to build a brand...
An instigation, which does not cover all the advantages, but a poignant few which hopefully help convince you about the power of brand and the need to undertake brand building!
Digital retail or etail play in india
DIgital retail or e-tail in India needs to find a larger purpose beyond the deals or discounts. Beyond the fights between retail or e-tail.
Here's a strategic instigation on how a leader brand can either play a premium & mass - digital retail / e-tail game.
Though more conceived with retail in mind, some of the principles apply more to e-tail.
Stay provoked & check out #wolfSIGHTS on twitter.
More from WolfzHowl Strategic instigation (20)
Jio Creative Labs - What it can be; A Wolfzhowl Instigation
Jio Creative Labs - What it can be; A Wolfzhowl Instigation
Brand neutral platform & content strategy Instigation
Brand neutral platform & content strategy Instigation
Why purpose? - An instigation from WSJ article + other sources
Why purpose? - An instigation from WSJ article + other sources
Design Disruption Kalyan
- 36. The USB mobile internet device is visibly (deliberately so) used by consumers. At the airport terminals, at cafes etc;. Hence it is public cool-currency device as well (just like one’s mobile is).