A review of how Design at Scale happen in our work with ExactTarget, looking specifically at Technology complexity, Project scope, a large User base, Data volume and Design communication. and the patterns and best practices that emerged.
Keeping the Vision Alive: UX Leadership in Long-Term ProjectsDesign for Context
Lisa Battle and Laura Chessman
Presentation at User Focus, the UXPA DC Chapter conference, Washington, D.C. – October 17, 2014
For long-term projects, it can be challenging to sustain the overall vision of the product through all the compromises and implementation decisions. This presentation offers some of our approaches for executives, project managers and developers.
At Sapta we provide a collaborative experience to co-create high impact solutions for businesses and the society through our UCAD [User Centered Design (UCD) + Agile Development Methodologies] approach of design innovation and consulting
We apply global design thinking methodologies for effective problem solving for our customers. We are constantly learning, and we like to challenge the given. Some of our efforts have earned us recognition in publications as well as a few awards. We are a gold award winner at VM&RD (retail), BigBang (web) and have also been featured among the best suppliers for design in retail.
This is the portfolio I submitted to Toptal for my design review. It includes wireframes, web page designs, UX & UI experiments, visual designs and quirky little stories about how each project was executed. What do you think of it?
Keeping the Vision Alive: UX Leadership in Long-Term ProjectsDesign for Context
Lisa Battle and Laura Chessman
Presentation at User Focus, the UXPA DC Chapter conference, Washington, D.C. – October 17, 2014
For long-term projects, it can be challenging to sustain the overall vision of the product through all the compromises and implementation decisions. This presentation offers some of our approaches for executives, project managers and developers.
At Sapta we provide a collaborative experience to co-create high impact solutions for businesses and the society through our UCAD [User Centered Design (UCD) + Agile Development Methodologies] approach of design innovation and consulting
We apply global design thinking methodologies for effective problem solving for our customers. We are constantly learning, and we like to challenge the given. Some of our efforts have earned us recognition in publications as well as a few awards. We are a gold award winner at VM&RD (retail), BigBang (web) and have also been featured among the best suppliers for design in retail.
This is the portfolio I submitted to Toptal for my design review. It includes wireframes, web page designs, UX & UI experiments, visual designs and quirky little stories about how each project was executed. What do you think of it?
There is a growing trend of organizations embracing new capabilities in “the cloud” to meet their digital workplace and Intranet needs. While some organizations are running their Intranets “on premise,” most are transitioning or have migrated to cloud-based solutions or run them on platforms like Microsoft 365.
The question for many companies is not “should our intranet be built with Microsoft 365?” but “how should we integrate or build our Intranets with Microsoft 365”. This is even more true today with the emergence of new modern Intranet capabilities and continued innovation from Microsoft that must be reconciled with enterprise Intranet/Digital Workplace needs.
In this session Richard Harbridge will explore:
• The benefits new Office 365 features bring to an intranet
• Where the issues and challenges will lie
• Practical guidance on when and how you may integrate Office 365 with your existing intranet today
Practical Tips on Designing an Effective Digital Workplace #mwcp19Kanwal Khipple
Better understand how you can build your digital hub powered by SharePoint Online. We’ll dive into how home sites, Hub Sites, Communication and broader team sites can support with your digital workplace strategy
Introduction to Microsoft Search #SRC101 #365EduCon 20211214Kanwal Khipple
Microsoft Search is looking to bring the search experiences across all Microsoft 365 services together into a single unified experience.
Attend this session to learn how the experience impacts your users, how you can configure it as well as scenarios where you should customize it.
Do you know exactly what companies and clients are looking for in a graphics designer?
Get a leg up on the competition, and find out exactly how you can catapult your name to the top of the list when it comes to graphics designing. Learn the basics to becoming a graphics designer!
Harness Collective Knowledge with #ProjectCortex #msignitethetourKanwal Khipple
Join us to learn about the most significant innovations ever unveiled for knowledge management and intelligent content services in Microsoft 365. Get the latest updates on Microsoft Search and other experiences that connect you with knowledge, insights, expertise, answers and actions, within your everyday experiences across Microsoft 365
Together with our customers we can create amazing experiences that impact people’s lives.
The products and services we offer reflect this belief.
This document outlines the products and services we provide for 2013.
Beyond The Intranet: Digital Workplace Apps, Solutions & BotsRichard Harbridge
Now that your organization has implemented an Office 365 SharePoint Intranet, what’s next?
How are you going to continue to drive user engagement across your corporate Intranet and department specific sites? How are you going to ensure that your users have a seamless experience as they connect with information and applications from across your entire digital workplace?
In this webinar hosted with our partner 2toLead, we will give you some practical suggestions for how you can respond to your users’ demands for powerful and integrated solutions that seamlessly support their needs across the digital workplace.
What we will cover in this webinar:
- Why you need to create a connected digital workplace experience.
- Real use cases and best practices for how you can deliver more value with integrated solutions across your digital workplace and Intranet
- We will discuss Bots, Microsoft Flow, PowerApps, Microsoft Forms, Integrations, Office 365 development, Industry innovation, and more.
On Jan. 24, Renata Sinn presented on considerations for mobile sites and responsive design at a lunch and learn event at Creed Interactive in St. Paul, MN.
SharePoint Intranet Trends & Best Practices: 2010 and beyond Optimus BT
Latest and greatest trends in enterprise intranet along with a few best practices in Enterprise content management, Information architecture, user experience, Governance, social networking and Collaboration.
A reference and benchmarking standards material for those considering building an intranet, in some stage of intranet development or for those, who plan to realign their corporate intranet to meet certain objectives.
from Optimus BT Insights | SharePoint Intranets
Viva Topics uses AI to reason over content across teams and systems, recognizing content types, extracting important information, and automatically organizing content into shared topics like projects, products, processes and customers. SharePoint Syntex then creates a knowledge network based on relationships among topics, content, and people.
Attend this session to learn more about how Viva Topics, topic pages and how knowledge center can transform knowledge in your organization.
Web UI Design Patterns and best-practices guide from http://www.uxpin.com -- the best online wireframing, UX & product management suite available anywhere.
Fueling the Funnel through Customer Engagement
To succeed today, marketers need to understand how best to engage prospects and have a conversation with their customers. In this online marketing seminar, Rob Wiley will show how innovative companies are using the strengths of email, social media, and mobile to move customers through the marketing funnel, from lead generation and customer acquisition to making a purchase and becoming a brand advocate.
* Rob Wiley, Manager, Product Marketing, ExactTarget
What the ExactTarget Platform Could Mean To You?
The word “platform” is tossed about in email circles with reckless abandon. What is a platform? What should it be? What can it offer you and your marketing efforts? What can it offer you as a development partner? Join Ian Murdock, VP of Platform and Chip House, Sr. Director of Relationship Marketing, for a lively discussion of how the ExactTarget Fuel Platform and our HubExchange will accelerate marketing innovation in email, mobile, social, and beyond.
Presenters:
Ian Murdock: VP, Platform, ExactTarget
Chip House, VP, Relationship Marketing, ExactTarget
There is a growing trend of organizations embracing new capabilities in “the cloud” to meet their digital workplace and Intranet needs. While some organizations are running their Intranets “on premise,” most are transitioning or have migrated to cloud-based solutions or run them on platforms like Microsoft 365.
The question for many companies is not “should our intranet be built with Microsoft 365?” but “how should we integrate or build our Intranets with Microsoft 365”. This is even more true today with the emergence of new modern Intranet capabilities and continued innovation from Microsoft that must be reconciled with enterprise Intranet/Digital Workplace needs.
In this session Richard Harbridge will explore:
• The benefits new Office 365 features bring to an intranet
• Where the issues and challenges will lie
• Practical guidance on when and how you may integrate Office 365 with your existing intranet today
Practical Tips on Designing an Effective Digital Workplace #mwcp19Kanwal Khipple
Better understand how you can build your digital hub powered by SharePoint Online. We’ll dive into how home sites, Hub Sites, Communication and broader team sites can support with your digital workplace strategy
Introduction to Microsoft Search #SRC101 #365EduCon 20211214Kanwal Khipple
Microsoft Search is looking to bring the search experiences across all Microsoft 365 services together into a single unified experience.
Attend this session to learn how the experience impacts your users, how you can configure it as well as scenarios where you should customize it.
Do you know exactly what companies and clients are looking for in a graphics designer?
Get a leg up on the competition, and find out exactly how you can catapult your name to the top of the list when it comes to graphics designing. Learn the basics to becoming a graphics designer!
Harness Collective Knowledge with #ProjectCortex #msignitethetourKanwal Khipple
Join us to learn about the most significant innovations ever unveiled for knowledge management and intelligent content services in Microsoft 365. Get the latest updates on Microsoft Search and other experiences that connect you with knowledge, insights, expertise, answers and actions, within your everyday experiences across Microsoft 365
Together with our customers we can create amazing experiences that impact people’s lives.
The products and services we offer reflect this belief.
This document outlines the products and services we provide for 2013.
Beyond The Intranet: Digital Workplace Apps, Solutions & BotsRichard Harbridge
Now that your organization has implemented an Office 365 SharePoint Intranet, what’s next?
How are you going to continue to drive user engagement across your corporate Intranet and department specific sites? How are you going to ensure that your users have a seamless experience as they connect with information and applications from across your entire digital workplace?
In this webinar hosted with our partner 2toLead, we will give you some practical suggestions for how you can respond to your users’ demands for powerful and integrated solutions that seamlessly support their needs across the digital workplace.
What we will cover in this webinar:
- Why you need to create a connected digital workplace experience.
- Real use cases and best practices for how you can deliver more value with integrated solutions across your digital workplace and Intranet
- We will discuss Bots, Microsoft Flow, PowerApps, Microsoft Forms, Integrations, Office 365 development, Industry innovation, and more.
On Jan. 24, Renata Sinn presented on considerations for mobile sites and responsive design at a lunch and learn event at Creed Interactive in St. Paul, MN.
SharePoint Intranet Trends & Best Practices: 2010 and beyond Optimus BT
Latest and greatest trends in enterprise intranet along with a few best practices in Enterprise content management, Information architecture, user experience, Governance, social networking and Collaboration.
A reference and benchmarking standards material for those considering building an intranet, in some stage of intranet development or for those, who plan to realign their corporate intranet to meet certain objectives.
from Optimus BT Insights | SharePoint Intranets
Viva Topics uses AI to reason over content across teams and systems, recognizing content types, extracting important information, and automatically organizing content into shared topics like projects, products, processes and customers. SharePoint Syntex then creates a knowledge network based on relationships among topics, content, and people.
Attend this session to learn more about how Viva Topics, topic pages and how knowledge center can transform knowledge in your organization.
Web UI Design Patterns and best-practices guide from http://www.uxpin.com -- the best online wireframing, UX & product management suite available anywhere.
Fueling the Funnel through Customer Engagement
To succeed today, marketers need to understand how best to engage prospects and have a conversation with their customers. In this online marketing seminar, Rob Wiley will show how innovative companies are using the strengths of email, social media, and mobile to move customers through the marketing funnel, from lead generation and customer acquisition to making a purchase and becoming a brand advocate.
* Rob Wiley, Manager, Product Marketing, ExactTarget
What the ExactTarget Platform Could Mean To You?
The word “platform” is tossed about in email circles with reckless abandon. What is a platform? What should it be? What can it offer you and your marketing efforts? What can it offer you as a development partner? Join Ian Murdock, VP of Platform and Chip House, Sr. Director of Relationship Marketing, for a lively discussion of how the ExactTarget Fuel Platform and our HubExchange will accelerate marketing innovation in email, mobile, social, and beyond.
Presenters:
Ian Murdock: VP, Platform, ExactTarget
Chip House, VP, Relationship Marketing, ExactTarget
The Guardian forges close partnerships with all its suppliers and providers. Following the successful setup and integration across all its properties with both ExactTarget and Adobe Analytics, it wanted to use the power of email marketing and analytics together. This presentation details how it successfully implemented the Adobe Analytics genesis connector with ExactTarget to drive highly targeted, personalised and timely communications.
Presentations from Criteo Labs’ Infrastructure team with a guest speakers from Yandex.
• FastTrack: scaling customer integration
• Evolution of data structures in Yandex.Metrica
• Don't take your software for granted
• Evolution of analytics at Criteo
Customer Journey Analyses: Requirements and Choices Digital Analytics Day 2014ro11 GmbH
20 min Vortrag "Customer Journey Analyses: Requirements and Choices" von Nic Diefenbach und Roland Markowski auf dem Digital Analytics Day 2014 in Hamburg.
When you have more than one hundred developers working on a large C# codebase that spans among many git repositories, it is hard to keep an agile delivery pipeline. Criteo solved this by using a trunk based development approach. Trunk based development is powerful but comes at cost and must be implemented carefully to work properly. In this talk, we will present the workflow and tools we have put in place to allow our developers to efficiently and safely interact with our C# codebase.
Digital, mobile and customer centric approaches are not always easy to accomplish for a 32-year-old icon entrenched in networking hardware, telecommunications equipment, and other high-tech services and products. It's not for a lack of innovation. Leonard Bosack and Sandy Lerner, two Stanford University computer scientists founded Cisco and pioneered the concept of the local area network (LAN) used to connect geographically disparate computers over routers. Sound complicated? Join Diane Pease, regional audience manager at Cisco, as she walks through the transformation.
Everywhere we look, technology is looking to predict our needs, what actions we want to take, and how to best accomplish our objectives. We have made strides in recent years in search technology, but are we anywhere near where we could be? Is it possible to intelligently automate every aspect of search campaigns without losing performance efficiency? By understanding customers better, can we accurately predict how likely they are to convert? We will explore what is attainable if heavy investment in machine learning systems is applied to paid search campaigns.
ExactTarget Fuel offers a comprehensive set of APIs that enable you to automate your marketing campaigns and seamlessly integrate your marketing, analytics, and other business software. In this session, we'll provide an overview of Fuel's APIs with an emphasis on the latest and greatest additions to the REST API. We'll also highlight several examples of how to use these APIs to address core platform use cases such as automation and integration.
Customer journeys are no longer just for the marketing department—they transcend all aspects of the business. Join us to learn how we use our own technology to deliver personalized, cross-channel experiences across departments at Salesforce. You’ll see real-world examples of how Marketing Cloud powers journeys to onboard our customers, app users and even our employees.
Swetha Dubbaka is a Visual Designer with good work experience in providing design solutions for a variety of industries. She has good experience in User Interface & Interaction design for Web based applications, Corporate Web sites, Logo designs, Intranet portals using Adobe Photoshop CS, Adobe Illustrator CS, Dream weaver and good familiarity of HTML, DHTML, CSS etc.
Expertise
Creative approach, Client Requirements gathering, Advertising Conceptualization, Brand Development, Photography, Capable of working independently as well as part of a team, good sensitivity on color implementation & Brilliant visualization power.
Responsibilities as a Visual Designer
Implemented user interface designs from conceptualization through prototyping and helping the team until implementation.
Responsible for development of UI design. Works closely with the software developers throughout the development process to refine usability features, such as font size and buttons.
Designing New User Interfaces / concepts based on the requirements.
Played a key role in the design layout of entire web applications.
Sample Engagements:
Website design for Leading Companies
Visual Design Research and Visual Design Concepts
Created unique and brand conscious visual design concepts for their Global Website to improve user experience.
Application design for Leading Companies
Visual Design Research and Visual Design Concepts
Created Master Page layouts and User Controls
GUI design
Touch Screen UI design for Kiosk for Logistics Industry
Mobile and Tablet Apps (Android and iOS)
Other projects include visual designing for multiple projects across platforms and verticals in both: Website and Web Application domains.
Design Document written partially for an assignment as a graduate student at the University of Southern California for the Techniques in Data Visualization course I took with wireframes used in the creation for an actual web application.
Design Dynamics: Elevating UiPath Apps with UX WireframesDianaGray10
Become a better developer through proper preparation. Our session focuses on three key areas: discovering the best wireframing tools, mastering their usage for optimal design, and effectively translating these designs into functional UiPath Apps. Gain practical insights and skills to elevate your app development process.
This session will cover the following topics:
• Preferred Wireframing Tools
• Translate Requirements to Designs
• Using that wireframe to speed up app development
Speaker:
David Kroll, Director, Product Marketing @Ashling Partners and UiPath MVP
Senior UX Product Lead Design - Joeffrey Madid PortfolioJoeffrey Madid
Here are my key projects and works consolidated in my career experience as User Experience and Product Designer.
https://www.linkedin.com/in/creativezilla/
Getting The Most Out Of Microsoft 365 Employee Experience Today & Tomorrow - ...Richard Harbridge
Getting The Most Out Of Microsoft 365 Employee Experience: Today & Tomorrow
There has never been a time where improving the employee experience has been more critical. Organizations need new and innovative approaches and solutions as work and the workforce change. Today, every organization shares a need to enhance how we communicate and engage, collaborate and connect, and manage and develop employees. The question often hard to answer is, what is the best way to meet that growing need, especially in a way that meets it faster, with less cost and risk?Join internationally recognized industry expert and Microsoft MVP Richard Harbridge as he shares insight into the future of employee communication, employee collaboration, and employee management, how Microsoft 365 is changing these digital employee experiences and perhaps more importantly, what organizations are doing today to prepare for it.
Intranets & Digital Hubs With Microsoft 365: What You Need To KnowRichard Harbridge
There is a growing trend of organizations embracing new capabilities in “the cloud” to meet their digital workplace and Intranet needs. While some organizations are running their Intranets “on premise,” most are transitioning or have migrated to cloud-based solutions or run them on platforms like Microsoft 365.
The question for many companies is not “should our intranet be built with Microsoft 365?” but “how should we integrate or build our Intranets with Microsoft 365”. This is even more true today with the emergence of new modern Intranet capabilities and continued innovation from Microsoft that must be reconciled with enterprise Intranet/Digital Workplace needs.
In this session Richard Harbridge will explore:
• The benefits new Office 365 features bring to an intranet
• Where the issues and challenges will lie
• Practical guidance on when and how you may integrate Office 365 with your existing intranet today
With the adoption of methods based on rapid experiments to validate hypotheses with customers, there is also a need for design to adapt and respond continually. As such, there is a need to balance the decisions taken in autonomy by teams and the overarching service coherency. Inspired by devOps principles, designOps is a practice that aims to support people across the organization to continuously redesign their products without compromising design excellence. This talk, based on the experience of coaching design teams at different levels, explores the possibilities of moving out from heavyweight upfront analyses, reducing handoffs, and creating reliable feedback loops with end users. A new paradigm, where the ability of design is shifting from being a specific practice to genuinely becoming part of everyone’s job. A key component to enables others, designers and non-designers, to create meaningful experiences in a complex environment.
Getting The Most Out Of Microsoft 365 Employee Experience Today & Tomorrow - ...Richard Harbridge
Getting The Most Out Of Microsoft 365 Employee Experience: Today & Tomorrow
There has never been a time where improving the employee experience has been more critical. Organizations need new and innovative approaches and solutions as work and the workforce change. Today, every organization shares a need to enhance how we communicate and engage, collaborate and connect, and manage and develop employees. The question often hard to answer is, what is the best way to meet that growing need, especially in a way that meets it faster, with less cost and risk?Join internationally recognized industry expert and Microsoft MVP Richard Harbridge as he shares insight into the future of employee communication, employee collaboration, and employee management, how Microsoft 365 is changing these digital employee experiences and perhaps more importantly, what organizations are doing today to prepare for it.
Getting The Most Out Of Microsoft 365 Employee Experience Today & TomorrowRichard Harbridge
There has never been a time where improving the employee experience has been more critical.
Today, every organization shares a need to enhance how we communicate and engage, collaborate and connect, and manage and develop employees.
Join internationally recognized industry expert and Microsoft MVP Richard Harbridge as he shares insight into the future of employee experiences, how Microsoft 365 is changing, and perhaps more importantly, what organizations are doing today to prepare for it.
Big Data and Big Ideas: Quantitative Modeling in UX Research - T.S. BalajiUXPA International
This presentation will bring big data into the context of UX research by describing how big data can inform usability in three ways, focusing primarily on strategy and quantitative models. A case study involving field research will be explained and the audience will act as the UX team to help build the model at each stage to better understand the theory and final product that resulted. Quantitative models help make product research more interpretable by developing testable, causal relationships between product features and business outcomes (e.g., feel of product and product satisfaction), going beyond descriptive statistics for each feature and attribute. In this way, stakeholders know not just what features are performing or underperforming, but whether those are impacting the overall performance of the product on key outcomes.
UX BASIS is a process and a set of tools to help your organization engage with your users through the online products that you develop. By building an experience around the user, it will enable you to answer their needs whilst ensuring the needs of your business are also fulfilled.
Evidence based design creates a greater value for your business and also encourages collaboration between your teams and results in knowledge sharing between individuals.
This talk was given at a meeting of web project managers (organised by J.Boye) in May 2010.
Information architecture for websites and intranetsContent Formula
A quick introduction to the art and science of information architecture and how we apply it at Content Formula to build effective websites and intranets
Getting The Most Out Of Microsoft 365 Employee Experience Today & Tomorrow - ...Richard Harbridge
There has never been a time where improving the employee experience has been more critical. Organizations need new and innovative approaches and solutions as work and the workforce change. Today, every organization shares a need to enhance how we communicate and engage, collaborate and connect, and manage and develop employees. The question that is often hard to answer is, what is the best way to meet that growing need?
Join industry expert and Microsoft MVP Richard Harbridge and award-winning Digital Workplace strategist Brandon Pittman as they share insight into the future of employee communication, employee collaboration, and employee management, and perhaps more importantly, what organizations are doing today to prepare for it.
Getting The Most Out Of Microsoft 365 Employee Experience Today & Tomorrow SH...Richard Harbridge
There has never been a time where improving the employee experience has been more critical. Today, every organization shares a need to enhance how we communicate and engage, collaborate and connect, and manage and develop employees.
Join internationally recognized industry expert and Microsoft MVP Richard Harbridge as he shares insight into the future of employee experiences, how Microsoft 365 is changing, and perhaps more importantly, what organizations are doing today to prepare for it.
A case study of designing at scale for an enterprise client in the storage vertical. A review of what we mean by "Consumerization of the Enterprise." Do we mean designing IN or FOR enterprise?
And 4th order design: the enterprise system, managing and designing alongside a complex B2B sales channel, old-fashioned challenges with engineers, and reaching “customers”.
Design, the Importance of Research, and a Call to ArmsDesignMap
Presentation for Allscripts Developer Partner conference -- Jared Spool's story about the $300m button, a baseline understanding of the difference between interaction and visual design, the importance of feed-back and feed-forward research, and some practical tools to get folks started.
An inventory of ~60 design tools, organized by JJGs Elements of Design. Includes types of feedback appropriate at each level, and for each tool the input and capabilities necessary and the output you can expect. Kind of a lego kit for designers!
Sparkle-ize it Talk and Workshop from The Sum ConferenceDesignMap
Every Designer has had the experience at one point or another of having someone draw something for them, and ask them to take it and make it look good.
This happens for one (or many) of several reasons:
• They don't have time to think about or discuss alternatives
• They think it's the best solution
• They think you have little to offer besides making tarting up their idea ("Make it sparkly")
Too often, people assume point #3, get insulted, but sparkle-ize it anyway. It's demoralizing and often results in sub-par work (it is at least not as good as it could be). This happens in other contexts too: Actors get told how to say their lines (the dreaded “line reading”). Writers are asked to “just write [my idea] up”. Designers tell Engineers how they should implement what's designed. Most of us are guilty of assuming #3 at some point, whatever our role is.
This talk is about how to "reverse out" design thinking. How to look at a napkin drawing and work with the person who drew it to understand what their goals were when they made it, and to propose alternative solutions.
Conversely, if you think in solutions and can't help handing scribbles on napkins to your colleagues, it's about how to back out your own thought process and get more and better contributions from your colleagues.
Either way, it's about better solutions.
A quick talk on things we love: in this case, knitting while on phone calls (to "hack" the urge to multitask in a way that supports better focus), but most of the talk is on a new form of massively multi-designer brainstorming we're calling a "design swarm".
A talk about a recent project where we pivoted our design process. Using Sketch, InVision and a High Fidelity Prototype as a deliverable instead traditional PDFs.
Design Thinking Meetup: Sparkle-ize It (or, what to do when you get a napkin)DesignMap
Every designer has had the experience at one point or another of having someone (usually a Product Manager, sometimes an Engineer) draw a screen for them, and ask them to take it and make it look good. Tools like Balsamiq and Axure are only making this more common. Writers, Product Managers and Engineers -- pretty much everyone with a boss or a coworker has experienced someone coming to them and assuming they were the end of the important process and just needed a little polish.
This happens for one (or many) of several reasons:
- They don't have time to think about or discuss alternatives
- They think it's the best solution
- They don't know how to connect the picture that's in their head with the goals they have in mind (or if they connect).
- They think you have little to offer besides making tarting up their idea ("Make it sparkly")
Too often, Designers assume point #4, get insulted, but sparkle-ize it anyway. It's demoralizing and often results in sub-par products (they are at least not as good as they could be). This happens in other contexts too: Researchers tell Product Managers how they should change their products. Designers tell Engineers how they should implement what's designed. Most of us are guilty of assuming #4 at some point, whatever our roll is.
This talk is about how to "reverse out" design thinking. How to look at a napkin drawing and work with the person who drew it to understand what their goals were when they made it, and to propose alternative solutions.
Conversely, if you think in solutions and can't help handing scribbles on napkins to your colleagues, it's about how to back out your own thought process and get more and better contributions from your colleagues.
Either way, it's about better solutions.
(Related blog post at http://www.designmap.com/practice/sparkle-ize-it/)
Nathan Kendrick, Founder and Partner at DesignMap gave a refreshing talk that puts designing products for work into a whole new perspective. He shared with us his journey from studying design at RISD and how he gained appreciation for designing enterprise products.
As technology becomes more widely available and entrenched in peoples’ lives at home, their expectations around ease of use and design aesthetics continue to rise for products they use at work. Long gone are the ’90s when mostly what we expected from productivity software was automating repetitive manual tasks. Consumer expectations are forcing businesses to give design a seat at the table. Here at DesignMap we are fortunate to have help our clients integrate design into their culture and make kick ass products. Sometimes we are even around to see it pay off like when ExactTarget, a long-term DesignMap client, was acquired by Salesforce for $2.5 billion.
Yes, designing for Enterprise can be sexy because of the monetary opportunity and that designers are well positioned to make the applications look beautiful. We learned from Nathan’s talk that according to the Bureau of Labor Statistics, Americans age 25-54 spend an average of 53% of their waking hours at work. So working on designing enterprise products allow us to to do what we love and at the same time have huge positive impact on people’s lives too!
Nathan called for designers working on enterprise products to contribute to the conversation. So, share your stories with us!
This half-day workshop was designed to give Product Managers, Designers and Engineers about what kinds of research are possible, when to do research, what goes into it, and ultimately how to conduct research and avoid making mistakes when moderating. You can also listen to Example #1 (http://www.designmap.com/audio/modCloth/bad.mp3), Example #2 (http://www.designmap.com/audio/modCloth/subtly_bad.mp3), and Example #3 (http://www.designmap.com/audio/modCloth/good.mp3).
This is a workshop we conducted for a consumer-facing web-based product company. They had a very talented internal design team, but found that they (happily!) had more demand for research than they could fill.
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Mansi Shah
This study examines cattle rearing in urban and rural settings, focusing on milk production and consumption. By exploring a case in Ahmedabad, it highlights the challenges and processes in dairy farming across different environments, emphasising the need for sustainable practices and the essential role of milk in daily consumption.
You could be a professional graphic designer and still make mistakes. There is always the possibility of human error. On the other hand if you’re not a designer, the chances of making some common graphic design mistakes are even higher. Because you don’t know what you don’t know. That’s where this blog comes in. To make your job easier and help you create better designs, we have put together a list of common graphic design mistakes that you need to avoid.
Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
11. @DesignMap @ixdasf
What do we mean when we talk about scale?
Technology complexity
Project scope
User base
12. @DesignMap @ixdasf
What do we mean when we talk about scale?
Technology complexity
Project scope
User base
Data volume
13. @DesignMap @ixdasf
What do we mean when we talk about scale?
Technology complexity
Project scope
User base
Data volume
Design communication
14. @DesignMap @ixdasf
What do we mean when we talk about scale?
Technology complexity
Project scope
User base
Data volume
Design communication
15. @DesignMap @ixdasf
2,190 days
working together
J F M A M J J A S O N D
2009 2010 2011 2012 2013 2014 2015
J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N DO N D
16. @DesignMap @ixdasf
2,190 days
working together
J F M A M J J A S O N D
2009 2010 2011 2012 2013 2014 2015
J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N DO N D
33. @DesignMap @ixdasf
Where did we start?
A 3 month
project…
The initiative to redefine the user
experience within ExactTarget.
Objectives include:
Developing a more intuitive product that allows users to
focus on their marketing tasks and be more productive.
Exposing the depth of functionality that currently exists
in the product.
Making it easy to leverage all of the power of the
application.
Improving Reporting Capabilities.
Globalizing the product so that anyone in the world can
use the application effectively.
ExactTarget | Carbon Research Highlights and Design Brief DesignMap, Inc. | 26 January, 2010
CARBON OVERVIEW
37. @DesignMap @ixdasf
Where did we start?
1. PLAN CAMPAIGN
2. TARGET AUDIENCE
3. CREATE CONTENT
3.1 SELECT CHANNEL
WEB
APPLICATION
USER CONSUMER
Email
interacts with
works
at
to
to
to
develops
to
promote available and/or
may
be at a
may subscribe and indicate preference via
may have related to
at a
satisfying
a of a
COMPANY STORE CONTEXTPRODUCTS,
SERVICES
WEBSITE
.COM
Import Clean Audience
Records
Segment
Audience
Manage
Audience Attributes
Manage
Audience Preferences
Microsite
SMS
MARKETING
PLAN
1.
2.
3.
Goals & Measures
(Analytics)
SegmentMessage
(Value Proposition)
Behavior
(Orchestration)
Admin
(Roles, approvals, etc.)
External
Integrations
HD
Channel
INTERNET
EMAIL
APPLICATION
GOALS &
WANTS
PURCHASED TIME
is connected to
viewed by
External Data
(Salesforce, etc.)
DB
may determine
may augment
40. @DesignMap @ixdasf
Where did we start?
ExactTarget | Carbon Research Highlights and Design Brief DesignMap, Inc. | 26 January, 2010
APPLICATION MAP
Takeaways and
Design Themes
The application is HUGE.
Primary tasks traverse great distances, across many
many navigation areas.
There is great variety of user interface styles and interac-
tion techniques presented inconsistently.
There is a dearth of lengthy wizards used for primary
actions.
Labels for primary objects and actions are used inconsis-
tently.
ExactTarget | Carbon Research Highlights and Design Brief DesignMap, Inc. | 26 January, 2010
FEATURE LANDSCAPE
StreamSend VerticalResponse
SegmentationMailChimp
While it is straight-forward to add new subscribers or create a list, StreamSend
makes it impossible to add previously created subscribers to lists.
It does a good job of allowing the user to create filters which impacts
down stream functionality like Triggers, especially when combined with
intelligent user-defined fields.
New List
Add Contact
Import Contacts
MailChimp does not allow you to add subscribers without a list and gives
the user easy tools to move lists, as well as manipulate the data.
It is particularly good with bulk imports.
MailChimp doesn’t support filters or segments and attempts to introduces
groups (like sub-lists) which is confusing and limited in application.
Filters(akaSegments)
VerticalResponse’s segmentation
functionality is the among the best
in the SMB category (next to Bench-
mark).
It provides easy to understand rule
creation. In advanced mode rules
can be easily added and appended
with and/or settings. It is linked
visually and aligns to the users
mental model.
ExactTarget | Carbon Research Highlights and Design Brief DesignMap, Inc. | 26 January, 2010
HEURISTIC REVIEW | User Flows
Key tasks were examined and
improvement proposals created.
Create Newsletter
Import Subscribers
Create Subscriber List
Create Template
Create Content
Create Dynamic Content
Create Email
Test Email
Send Email
Create Email Program
Add Birthday to Subscribers
Send Test Email
Create Data Filter
Create User-Initiated Email
Create Program
ExactTarget | Carbon Research Highlights and Design Brief DesignMap, Inc. | 26 January, 2010
FEATURE LANDSCAPE
StreamSend VerticalResponse
SegmentationMailChimp
While it is straight-forward to add new subscribers or create a list, StreamSend
makes it impossible to add previously created subscribers to lists.
It does a good job of allowing the user to create filters which impacts
down stream functionality like Triggers, especially when combined with
intelligent user-defined fields.
New List
Add Contact
Import Contacts
MailChimp does not allow you to add subscribers without a list and gives
the user easy tools to move lists, as well as manipulate the data.
It is particularly good with bulk imports.
MailChimp doesn’t support filters or segments and attempts to introduces
groups (like sub-lists) which is confusing and limited in application.
Filters(akaSegments)
VerticalResponse’s segmentation
functionality is the among the best
in the SMB category (next to Bench-
mark).
It provides easy to understand rule
creation. In advanced mode rules
can be easily added and appended
with and/or settings. It is linked
visually and aligns to the users
mental model.
52. @DesignMap @ixdasf
We look to this group
for market expertise
and vision.
Executives &
Product Management
Design
Development
& Platform
Customers
Vision
End Users
Execution
53. @DesignMap @ixdasf
Executives &
Product Management
Design
Development
& Platform
Customers
End Users
We look to this group
for market expertise
and vision.
Vision Execution
Design provides the
means to turn vision
into tangible form.
54. @DesignMap @ixdasf
Executives &
Product Management
Design
Development
& Platform
Customers
We look to this group
for market expertise
and vision.
This group considers the
platform implications through
POCs and prototypes.
Vision
End Users
Execution
Design provides the
means to turn vision
into tangible form.
55. @DesignMap @ixdasf
Executives &
Product Management
Design
Development
& Platform
Customers
We look to this group
for market expertise
and vision.
This group considers the
platform implications through
POCs and prototypes.
Vision
End Users
Execution
Design provides the
means to turn vision
into tangible form.
This group has business needs
to meet. These define the features
and ground the execution.
56. @DesignMap @ixdasf
Executives &
Product Management
Design
Development
& Platform
Customers
We look to this group
for market expertise
and vision.
This group considers the
platform implications through
POCs and prototypes.
This group has business needs
to meet. These define the features
and ground the execution.
We work so this group
loves to use the product,
but don’t look to them for
product vision.
Design provides the
means to turn vision
into tangible form.
Vision
End Users
Execution