This document provides information on Windows Phone design principles and capabilities including: - Notification types like toast, tile, and raw notifications. - The push notification registration process that allows apps to receive notifications from cloud services. - Features like being a lock screen provider, using launchers to access device capabilities, and new maps and location APIs. - Voice interaction capabilities in Windows Phone 8. - Monetization strategies for apps like offering customizable paid options, free baseline experiences to attract users, and upselling users within the app.

3. 1
2
3

6. WVGA
800 x 480
15:9
WXGA
1280 x 768
15:9
720p
1280 x 720
16:9
1080p
1920 x 1080
16:9

13. Windows Phone design principles
design principles
Windows Phone design principles

14. 1. Toast Notification
2. Tile Notification
3. Raw Notification

15. 1. Request Channel URI
2. The Push Client Service negotiates
with the Microsoft Push Notification
Service (MPNS), and MPNS returns
a notification URI to the Push client
service.
3. The Push client service
returns the notification URI
to your app.
4. Your app can then send the
notification URI to your
cloud service.
5. When your cloud service
has info to send to your
app, it uses the notification
URI to send a push
notification to MPNS.
6. MPNS routes the push
notification to your app.

17. You can register your app as a lock
screen provider, which enables:
• Can select your app as one of the
five apps to show quick status (icon
and count)
• Can select your app as the lock
screen background image provider

18. • Launchers are APIs that help a user perform common tasks
• Invoke part of the phones’ built-in capabilities to perform
tasks such as
• New Launchers in Windows Phone 8:

19. • Windows Phone 8 has new Maps controls
• Bing Maps control from Windows Phone OS 7.1 is still
supported, but deprecated
• The new Maps controls use technology
supplied by Nokia
• New features:

20. • New Location API in the Windows Phone Runtime API
set
• Windows Phone OS 7.1 .NET Location API still
supported
• Background location-tracking apps

21. • Windows Phone 8 allows you to enable users to
robustly interact with your app using their voice
• Two types of voice interaction are new:

22. • LongListSelector
• Pivot and Panorama now in ROM
• WebBrowser control now based on Internet
Explorer 10

23. Build apps with higher and recurring revenue
opportunity
Customize
Add and modify different paid
options for different user
segments
Extend reach
Attract a larger user base with
free baseline experience
Upsell
Upsell users to purchase paid
digital goods and services that
enhance or extend the app
experience in the app itself

24. Offer digital assets
• Durables: buy once & own forever, e.g. new game levels, maps, game items
• Consumables: game currency, movie rentals, access to digital magazines for 6 months, etc.