This webinar will serve as a "quick start" guide for the retailers who see the benefit of in-store iPad interactivity, but are unsure how to get started. We will discuss key aspects necessary to deploying tablets in-store, and will suggest a number of critical factors to keep in mind when evaluating products and services.

1. Deploying Tablets In-Store
What You Need to Know
TM
www.rosedisplays.com/digital © 2012 www.kokley.com

2. Our Speakers
Wednesday, October 10th 2012
Dean Rubin: Todd Hoffman:
CEO , Rose Displays CEO , Kokley
Maximize Profits • Increase Conversion • Decrease Returns • Improve In-Store Experiences • Get Better Analytics

3. Todays Webinar
Wednesday, October 10th 2012
Twitter: #TabletsInRetail
Chat during the webinar
Q&A at the end of the webinar
Slides and Recording of the webinar
Maximize Profits • Increase Conversion • Decrease Returns • Improve In-Store Experiences • Get Better Analytics

4. The Future of Retail
56 % of people 89% of smartphone 65% of retailers
believe mobile can owners have say they are either
make the shopping used their phone researching or
experience more while shopping in deploying tablets
enjoyable. stores. in-store.
-Lightspeed Research -Nielson Research - RIS News
Maximize Profits • Increase Conversion • Decrease Returns • Improve In-Store Experiences • Get Better Analytics

5. Poll Question
QUESTION:
What are your top concerns regarding deploying tablets in-store?
Software Hardware Cost Project Management Other
Maximize Profits • Increase Conversion • Decrease Returns • Improve In-Store Experiences • Get Better Analytics

6. Top Planning Considerations
In-Store Tablet Provisioning
Application Hardware & Set-Up
Logistics Application Retail
& Install Management Analytics
Support
Maximize Profits • Increase Conversion • Decrease Returns • Improve In-Store Experiences • Get Better Analytics

7. Creating the Right Experience
Digital
Product Gift
Shopper
Selector Guru
Ask an
Expert
Great In-Store Apps are:
• Alluring • Interactive • Simple • Fast • Engaging
• Intuitive • Focused • Immediate • Conclusive • Transformative
Maximize Profits • Increase Conversion • Decrease Returns • Improve In-Store Experiences • Get Better Analytics

8. Creating the Right Application
Spanish English
Œ 
Ž
Magic Menu TUMI Lowes
Maximize Profits • Increase Conversion • Decrease Returns • Improve In-Store Experiences • Get Better Analytics

9. Spanish English
Magic Menu Padloc™ with POS Flip

10. Perfect Match
TUMI

22. Key Development Steps:
1. Write the app
2. Spec all hardware
3. Produce video loop
4. Create “app catalog”
5. Provision the iPads
6. Test, kit and ship
7. Install & set-up
8. Train associates
9. Troubleshoot
10. Track results

23. Developing the Right Enclosure
Twelve Key Considerations
• Cord management • Vandal resistant • Orientation
• Power source • Durability • Adjustable
• Security • Portability • Branding
• Home Button • Access • POS
Maximize Profits • Increase Conversion • Decrease Returns • Improve In-Store Experiences • Get Better Analytics

28. Provisioning and Deploying to Multiple Stores
Deployment
Requirements:
• Special Equipment to
provision multiple
iPads with accuracy.
• Master Database
• Logistical team to
manage the rollout.
• Careful Shipping and
packaging.
• Quality control.
Maximize Profits • Increase Conversion • Decrease Returns • Improve In-Store Experiences • Get Better Analytics

29. Now What?
App management
• Private app catalogue
• Software deployment
• Remote updating
Device monitoring
• Software versions
• Device location
Analytics
• Key performance indicators
• User Analytics
• Device analytics
• Detailed reports
Customer support
• 24-hour technical support
• Next day device replacements
Maximize Profits • Increase Conversion • Decrease Returns • Improve In-Store Experiences • Get Better Analytics

32. Top Planning Considerations
In-Store Tablet Provisioning
Application Hardware & Set-Up
Logistics Application Retail
& Install Management Analytics
Support
Maximize Profits • Increase Conversion • Decrease Returns • Improve In-Store Experiences • Get Better Analytics

33. Test Before You Invest
1 2 3 4 5
Concept è Prototype è Scale è Roll-out è è
Manage
Software Hardware Deploy Manage
1. Application (beta) 1. iPads 1. Configure 1. Reporting
2. Integration 2. Dock/mounts 2. Private App Catalog 2. Help Desk
Components of a 60-Day In-Store Test
Maximize Profits • Increase Conversion • Decrease Returns • Improve In-Store Experiences • Get Better Analytics

34. Thank You!
800.631.9707 781-608-4045
drubin@rosedisplays.com thoffman@kokley.com
www.rosedisplays.com/digital www.kokley.com
COMPONENTS OF A 60-DAY PILOT TEST
Maximize Profits • Increase Conversion • Decrease Returns • Improve In-Store Experiences • Get Better Analytics