Directing your message to the dentists is easy with our dental directory email list which has a wide reach among the customers.

1. Dental Directory
WELCOME TO OUR SERVICE

2. DENTAL DIRECTORY MARKETING
• Economically balanced, and probably one of the reasons why
dentists precisely access to our dental service.
• The dental Catalogue on our website provides you with the
specific call-to-action core, premium images, and unique, relevant
content which will captivate all your prerequisites based on the
dentist directory.
• Our dental directory service intimates all your dentist referrals
to direct our database to your contradictions and access to the
further applied incentive.
Thereby, we compensate the dentists in our dental email list with
the on-going affiliations by providing them with the current updates
of e-newsletters and to the subject promotion.

3. PHYSICIAN AND SURGEON
• Physicians and surgeons diagnose and treat injuries or illnesses. Physicians examine
patients; take medical histories; prescribe medications; and order, perform, and
interpret diagnostic tests. They counsel patients on diet, hygiene, and preventive
healthcare.
• Surgeons operate on patients to treat injuries, such as broken bones; diseases, such as
cancerous tumors; and deformities, such as cleft palates.
Work Environment
Many physicians work in private offices or clinics, often with administrative and
healthcare personnel.
Surgical instruments can be generally divided into six classes by function. These classes
are:
• Cutting instruments
• Grasping or holding instruments
• Haemostatic forceps (instruments used to stop blood flow)
• Retractors
• Clamps and distractors
• Accessories and implants

4. PHARMACEUTICAL
• The pharmaceutical industry develops, produces, and markets drugs or
pharmaceuticals for use as medications. Pharmaceutical companies may deal in
generic or brand medications and medical devices.
• Drug discovery is the process by which potential drugs are discovered or designed.
In the past most drugs have been discovered either by isolating the active ingredient
from traditional remedies or by serendipitous discovery. Modern biotechnology often
focuses on understanding the metabolic pathways related to a disease state
or pathogen, and manipulating these pathways using molecular
biology or biochemistry. A great deal of early-stage drug discovery has traditionally
been carried out by universities and research institutions.
• Drug development refers to activities undertaken after a compound is identified as
a potential drug in order to establish its suitability as a medication. Objectives of
drug development are to determine appropriate formulation and dosing, as well as to
establish safety. Research in these areas generally includes a combination of in
vitro studies, in vivo studies, and clinical trials. The cost of late stage development
has meant it is usually done by the larger pharmaceutical companies.

5. APPROVED DRUGS
• The FDA provides information about approved drugs at the Orange Book site.[
• In the UK, the Medicines and Healthcare Products Regulatory Agency approves drugs for
use, though the evaluation is done by the European Medicines Agency, an agency of
the European Union based in London.
• Normally an approval in the UK and other European countries comes later than one in
the USA. Then it is the National Institute for Health and Care Excellence (NICE), for
England and Wales, who decides if and how the National Health Service (NHS) will allow
(in the sense of paying for) their use. The British National Formulary is the core guide for
pharmacists and clinicians.
• In many non-US western countries a 'fourth hurdle' of cost effectiveness analysis has
developed before new technologies can be provided. This focuses on the efficiency (in
terms of the cost per QALY) of the technologies in question rather than their efficacy. In
England and Wales NICE decides whether and in what circumstances drugs and
technologies will be made available by the NHS, whilst similar arrangements exist with
the Scottish Medicines Consortium in Scotland, and the Pharmaceutical Benefits
Advisory Committee in Australia. A product must pass the threshold for cost-
effectiveness if it is to be approved. Treatments must represent 'value for money' and a net
benefit to society

6. MARKETING• Advertising is common in healthcare journals as well as through more mainstream
media routes. In some countries, notably the US, they are allowed to advertise
directly to the general public.
• Pharmaceutical companies generally employ sales people (often called 'drug reps'
or, an older term, 'detail men') to market directly and personally to physicians and
other healthcare providers. In some countries, notably the US, pharmaceutical
companies also employ lobbyists to influence politicians. Marketing of
prescription drugs in the US is regulated by the federal Prescription Drug
Marketing Act of 1987.
To healthcare professionals
• The book Bad Pharma also discusses the influence of drug representatives, how
ghost writers are employed by the drug companies to write papers for academics
to publish, how independent the academic journals really are, how the drug
companies finance doctors' continuing education, and how patients' groups are
often funded by industry.[107]
Direct to consumer advertising[edit]
• Main article: Direct-to-consumer advertising
• Since the 1980s new methods of marketing for prescription drugs to consumers

7. BIOTECHNOLOGY
COMMON APPLICATIONS OF BIOTECHNOLOGY
AGRICULTURE
Improved foods, pest control, plant and
animal disease control, improved food
production.
INDUSTRY
Oil/mineral recovery, environmental
protection, waste reduction. Improved
detergents, chemicals, stronger textiles.
HEALTH CARE
Drugs, vaccines, gene therapy, tissue
replacements.
RESEARCH
Understanding the human genome and
better detection of diseases.

8.  HEALTHCARE: Biotech combines nature’s own toolbox with our improved understanding of the
human genome to produce medicines and vaccines that help both the prevention and cure of
diseases, many of them previously untreatable, as well as helping reduce the side effects of
medications by tailoring treatments to individuals.
 Energy & Industrial: Biotech uses biological processes such as fermentation and harnesses
biocatalysts such as enzymes and yeast to become microscopic manufacturing plants.
 These processes can be used to produce biofuels from biomass that can help reduce our
reliance on fossil fuels and lower greenhouse gas emissions, lower the temperature that we
clean clothes at in our washing machines, as well as improve efficiency in the manufacturing and
water distribution industries, which all contributes to lower energy consumption.

9.  AGRICULTURE: Biotech is utilized in the agricultural sector to improve crop resistance to
insects thereby increasing yield and reducing the need for chemical pesticides that cause
environmental harm. Biotech can also improve the nutritional qualities of food by producing
crops that are free from toxins and allergens and increasing vitamins content of crops to treat
deficiencies.
 The 4 main areas of the world where biotech companies are concentrated at present are the
• US,
• Europe,
• Canada and
• Australia.
 Due to the highly R&D intensive nature of the biotech industry, there are only a small
number of revenue generating publicly listed firms, with a long tail of smaller
development stage privately-owned companies.

10. INFORMATION TECHNOLOGY
(USERS OF DIFFERENT TECHNOLOGY SUCH AS MICROSOFT,
SAP, SAGE)
The information technology (IT) industry has become of the most robust industries in the world. IT,
more than any other industry or economic facet, has an increased productivity, particularly in the
developed world, and therefore is a key driver of global economic growth. Economies of scale and
insatiable demand from both consumers and enterprises characterize this rapidly growing sector.
• Expanding their portfolios beyond existing on-premise
• Microsoft,
• SAP and
• Sage solutions in many cases,
These new NetSuite partners offer deep ERP experience and vertical industry- and business process-
specific expertise to help client organizations capitalize on the power of cloud computing to
transform business operations in a broad range of industries with agility and speed not otherwise
possible with on-premise solutions.

11. MAJOR STEPS TAKEN FOR PROMTION OF
IT INDUSTRY
Domain of the IT Industry
A wide variety of services come under the domain of the information
technology industry. Some of these services are as follows:
• Systems architecture
• Database design and development
• Networking
• Application development
• Testing
• Documentation
• Maintenance and hosting
• Operational support
• Security services

12. TRANSPORTATION & LOGISTICS INDUSTRY
(TRUCKING, FREIGHT, RAIL, AND AIR
CARGO)

13. TRANSPORTATION & LOGISTICS INDUSTRY
• Global passenger demand is on the rise both in mature and emerging
markets, where the population is becoming increasingly affluent and mobile.
Despite the growing number of bicycles, motorcycles, coaches, trains, planes
and even cruise ships in use, the automobile is still the most popular form of
passenger travel
• In terms of cargo transportation, trade relations between China, North
America and the European Free Trade Association (EFTA) are forecast to
drive up traffic demand over the coming years. While cargo aircraft are often
used to transport mail, animals and dangerous items, bulk products are
typically carried by railways, trucks and ships.
• In the logistics industry, intermodal freight traffic is the most common choice
to move consumer goods. Intermodal transport facilitates and expedites cargo
traffic because the freight is shipped in containers that move interchangeably
by commercial vehicles, railroads and container ships.

15. MINING & DRILLING INDUSTRY
(COAL MINING, DRILLING CONTRACTORS, MINING OF METALS)
• Mining is the extraction of valuable minerals or other geological materials
from the earth from an orebody, lode, vein, seam, reef or placer deposits
which forms the mineralized package of economic interest to the miner.
• Ores recovered by mining include metals, coal, oil
shale, gemstones, limestone, dimension stone, rock salt, potash, gravel,
and clay. Mining is required to obtain any material that cannot be grown
through agricultural processes, or created artificially in a laboratory or
factory.
• Mining in a wider sense includes extraction of any non-renewable
resource such as petroleum, natural gas, or even water.

16. OVERVIEW OF DRILLING SERVICES INDUSTRY
• The drilling services industry is a contract industry which provides third-party
drilling services to mining industry participants and customers in various other
fields. Drilling services are employed by mining companies throughout all phases of
a project’s lifecycle, including:
• exploration, resource evaluation and feasibility studies;
• capital project and development; and
• production.
• During a project’s exploration phase, drilling services companies are employed to
extract rock chip and/or core samples to determine the presence, size, continuity and
grade of a mineral deposit.
• Successful exploration projects that progress to underground capital project and
production stages depend on specialised drilling services for establishment and
expansion of ore passes and ventilation shafts.
• Additionally, mining companies utilise exploration stage drilling service providers
for ongoing geotechnical work, including critical information on rock mechanics and
ore grade control.

17. OIL & GAS INDUSTRY
(OIL & GAS EXPLORATION AND EXTRACTION, PETROLEUM)
This is a list of selected petroleum (crude oil) exploration and production
companies (petroleum industry) in alphabetical order. This list does not include companies
involved in refining and marketing only.
• Africa
• Asia
• Europe
• North America
• Oceania
• South America
• From a personal perspective, oil and gas provide the world's 7 billion people with 60
percent of their daily energy needs. The other 40 percent comes from coal, nuclear and
hydroelectric power, "renewables" like wind, solar and tidal power, and biomass products
such as firewood.
• As fuels, they keep us warm in cold weather and cool in hot weather; they cook our food and
heat our water; they generate our electricity and power our appliances; and they take us by
car, bus, train, ship or plane to places near and distant. We all feel the economic pinch when
the prices of gasoline, home heating fuel or electricity increase sharply, even though in

19. PETROLEUM INDUSTRY
• The petroleum industry includes the global processes
of exploration, extraction, refining, transporting (often by oil tankers and pipelines),
and marketing petroleum products. The largest volume products of the industry
are fuel oil and gasoline (petrol). Petroleum (oil) is also the raw material for
many chemical products, including pharmaceuticals, solvents, fertilizers, pesticides,
and plastics.

20. The industry is usually divided into three major components: .
upstream, midstream and downstream. Midstream operations are usually included in the
downstream category

21. IN INDIA
• Gujarat State Petroleum Corporation
• Oil and Natural Gas Corporation
• Oil India
• Essar Oil
• Reliance Industries
• Cairn India
The Oil & Gas Exploration & Production industry consists of companies that are
engaged in the exploration and extraction of crude petroleum and natural gas.
The industry also consists of the recovery of butane, ethane and natural liquefied
petroleum gases (LPG) recovered from oil and gas fields.
The Oil & Gas Exploration and Production industry excludes exploration
services on a contract basis, classified in Oil Related Services & Equipment; and
exploration and production with substantial refining operations, classified in
Integrated Oil & Gas.

22. HOSPITALITY INDUSTRY
(LODGING, TOURISM, HOTELS)
The hospitality industry is a broad category of fields within the service industry that includes
• Lodging,
• Event Planning,
• Theme Parks,
• Transportation,
• Cruise Line, And
• Tourism Industry.

23. • The hospitality industry is a multibillion-dollar industry that depends on the availability of leisure time
and disposable income. A hospitality unit such as a restaurant, hotel, or an amusement park consists
of multiple groups such as facility maintenance and direct operations (servers, housekeepers, porters,
kitchen workers, bartenders, management, marketing, and human resources etc.).
• Usage rate, or its inverse "vacancy rate", is an important variable for the hospitality industry. Just as a
factory owner would wish a productive asset to be in use as much as possible (as opposed to having
to pay fixed costs while the factory is not producing), so do restaurants, hotels, and theme parks seek
to maximize the number of customers they "process" in all sectors.
• This led to formation of services with the aim to increase usage rate provided by hotel consolidators.
Information about required or offered products are brokered on business networks used by vendors
as well as purchasers.

25. HOSPITALITY AND RESTAURANT INDUSTRY
• The hospitality and restaurant industry is a diverse and highly competitive
industry. Among the competitors in the industry are single sandwich shops,
coffee shops and restaurants, coffeehouses, pizza and quick-service restaurant
chains, and also high-end, luxury fine-dining restaurants, offering the customer
a vast variety of choices.
• Most people think that hotels alone belong to the hospitality industry, but hotels
are only one sector of this industry. Many forms of transportation that cater to
tourists are also part of this business world. For example, this niche includes
airlines, cruise ships and even fancier trains. Restaurants, general tourism and
event planning also belong to this niche.
• Some of these businesses partially belong to the hospitality industry. For
example, a fast food restaurant would be considered convenient. A restaurant
that provides fancy food with amazing service would be providing a hospitality
service
• Estimations put the overall revenue from food and drink sales in the United
States at more than 600 billion U.S. dollars. Major players in the industry
include McDonald’s (limited-service segment) with more than 34 thousand
restaurants worldwide, the coffeehouse chain Starbucks – with more than 19
thousand stores worldwide – and Domino’s Pizza in the pizza chain segment.

27. HOTELAND LODGING INDUSTRY
The hotel and lodging industry is a dynamic subset of the hospitality industry. Properties
regarding this industry can go from the smallest overnight stay motel to mamouth Las Vegas
style properties that offer almost every sector of related goods and sevices in the hopitality
industry along with other ammenities.
AMERICAN HOTEL & LODGING ASSOCIATION
• "Serving the hospitality industry for nearly a century, AH&LA is the sole national
association representing all sectors and stakeholders in the lodging industry, including
individual hotel property members, hotel companies, student and faculty members, and
industry suppliers."
AMERICAN HOTEL & LODGING ASSOCIATION EDUCATION FOUNDATION“
• The American Hotel & Lodging Educational Foundation (AH&LEF) is building
tomorrow's hotel industry- and the talent to fuel it. In our increasingly complex business,
research and education are crucial to ensuring the lodging industry continues to thrive."
INTERNATIONAL HOTEL RESTAURANT ASSOCIATION
• "IH&RA – the International Hotel & Restaurant Association – is the only global business
organization representing the hospitality industry worldwide.Officially recognized by the
United Nations, IH&RA monitors and lobbies all international agencies on behalf of this
industry, estimated to comprise 300,000 hotels and 8 million restaurants, employ 60
million people and contribute 950 billion USD annually to the global economy."

28. GREEN HOTELS ASSOCIATION
"Hotels, motels, inns, bed and breakfasts, and all other lodging establishments with an
interest in protecting the environment. Encourages, promotes and supports ecological
consciousness in the hospitality industry."
Lodging (or a holiday accommodation) is a type of residential accommodation. People
who travel and stay away from home for more than a day need lodging for sleep, rest, safety,
shelter from cold temperatures or rain, storage of luggage and access to common household
functions.[1]
• Lodgings may be self-catering, in which case no food is provided, but cooking facilities
are available.
• Lodging is done in a hotel, motel, hostel or hostal, a private home (commercial, i.e. a bed
and breakfast, a guest house, a vacation rental, or non-commercially, with members
of hospitality services or in the home of friends), in a tent, caravan/camper (often on a
campsite).

29. TRAVEL & TOURISM
• As we move into a global economy tourism plays a large part in how people spend their
time regarding leisure and business. As with other sectors of the Hospitality industry the
travel industry is extremely interwoven with the different sectors. Employment is vast
and always changing with technology. Employment can come from travel agencies,
modes of transportation such as the airline industry, travel and tour guides, and any type
of businesses and fields related to those areas. It is a fast paced sector that is always
changing with the times and the economy. An open mind to change and an inherent
ability to communicate and work with others is a must in this sector.
• British Foreign & Commonwealth Office
Travel & related information from the British Foreign & Commonwealth office such as
advisories...
• Federal Aviation Administration (FAA)
The U.S. government agency responsible for regulating safe airline travel in the United
States. The site contains a section of travel advice.
• NYC & Co.
NYC's official tourism marketing organization, with "membership of more than 1,800
businesses, including museums, hotels, restaurants, retail stores, theaters, tour
organizations, and attractions". "NYC & Company provides information and assistance
with all services and facilities relating to the tourism and convention industries to meeting
planners, tour operators, travel agents, individual visitors, and the worldwide news media."

31. Office of Travel and Tourism Industries
OTTI "Website of the national tourism office of the United States of America with
statistics, news, policies and other travel information that concerns the United States
and tourism."
Transportation Security Administration (TSA)
“The Transportation Security Administration is the United States government office
that protects the Nation's transportation systems to ensure freedom of movement for
people and commerce.”
U.S. Consular Affairs
Travel. State.gov "Provides information on international travel, passports, visas for
foreign citizens, and international adoption. Includes tips and requirements for
traveling and living abroad, travel warnings, fact sheets on individual countries, and
more. From the Bureau of Consular Affairs, U.S. Department of State."
World Tourism Organization
“ The World Tourism Organization (UNWTO/OMT) is a specialized agency of the
United Nations and the leading international organization in the field of tourism. It
serves as a global forum for tourism policy issues and a practical source of tourism
know-how."

32. AUTOMOTIVE INDUSTRY
(AUTOMOBILE DEALERS, AUTO PARTS MANUFACTURERS)
The automotive industry is a wide range of companies and organizations involved
in the
• Design,
• Development,
• Manufacturing,
• Marketing, And
• Selling Of Motor Vehicles.

33. AUTOMOBILE DEALERSHIP
• It is one of the world's most important economic sectors by revenue. The
automotive industry does not include industries dedicated to the maintenance
of automobiles following delivery to the end-user, such as automobile repair
shops and motor fuel filling stations.
• Automobile dealerships are the real estate that the automotive industry uses to
sell its products. Information published by the National Automobile Dealers
Association (NADA) indicates that the number of franchised new car
dealerships peaked in 1949 at 49,200 and has declined almost every year since.
According to Urban Science, the number of dealerships was down to 17,838 at
the end of 2013.
• The decline in inventory was particularly sharp from 2008 to 2010. No
material changes in the supply of dealerships have occurred since then. From a
physical aspect, the improvements for an auto dealership may be in one or
multiple buildings and typically include a showroom area, offices for both
sales and administrative functions, service areas, and waiting areas or lounges.
Service areas may include a collision shop or an automated car wash.

34. THIS ARTICLE WILL COVER THE FOLLOWING TOPICS
• Definitions of terms relevant to automobile dealerships
• How dealership franchises work
• The profile of a typical automobile dealer
• The components of an automobile dealership
• Dealerships that sell single brands versus those that sell multiple brands
• The European dealership model and how it applies to the United States
• How Dealership Franchises Work Since the automotive industry’s inception,
manufacturers (commonly known as OEMs, which is an acronym for original equipment
manufacturer) have focused on vehicle design, manufacturing, and brand promotion.
• Consistent with that business plan and recognizing that the sale of vehicles generates
demand for corollary services such as leasing, financing, and repairs, retail distribution is
done through a network of independent dealers (or, more specifically, dealership
operating companies).

35. GLOBAL AUTO PARTS & ACCESSORIES
MANUFACTURING INDUSTRY
Companies in this industry manufacture motor vehicle parts and accessories other than engines, engines parts,
batteries, tires, bodies and chassis. Motor vehicle assembling is not included in this industry. Manufacturers typically
supply parts and accessories to original equipment manufacturers (OEM) for use in the manufacturing of complete
motor vehicles or for replacement parts in OEM dealerships. They also supply parts to the aftermarket.
Industry Products
• Electrical and electronic
• Components Steering and
• Suspension Brake
• Systems Exhaust
• Systems HVAC
• Parts Auto
• body parts
• wheels Filters,
• radiators and
• other components Airbags
Industry Activities
• Motor vehicle electrical and electronic part Motor vehicle steering and suspension part Motor vehicle brake
system ,Motor vehicle transmission and power train part ,Motor vehicle seating and interior trim part Motor
vehicle part metal stamping

36. AUTOMOTIVE MANUFACTURING
• The automotive manufacturers today need a holistic approach to stay
competitive. This approach should cover to complete product and production
lifecycle.

37. MANUFACTURING INDUSTRY
( FOOD, CHEMICALS, SPORTS GOODS ETC.)
The Food Industry is a complex, global collective of diverse businesses that supply most of the
food consumed by the world population. Only subsistence farmers, those who survive on what
they grow, can be considered outside of the scope of the modern food industry.
Manufacturing is the production of merchandise for use or sale using labour
and machines, tools, chemical and biological processing, or formulation.
The term may refer to a range of human activity, from handicraft to high tech, but is
most commonly applied to industrial production, in which raw materials are
transformed into finished goods on a large scale.

38. THE FOOD INDUSTRY INCLUDES:
Agriculture: raising of crops and livestock, and seafood
Manufacturing: agrichemicals, agricultural construction, farm machinery and supplies, seed, etc.
Food processing: preparation of fresh products for market, and manufacture of prepared food products
Marketing: promotion of generic products (e.g., milk board), new products, advertising, marketing
campaigns, packaging, public relations, etc.
Wholesale and distribution: logistics, transportation, warehousing
Foodservice (which includes Catering)
Grocery, farmers' markets, public markets and other retailing
Regulation: local, regional, national, and international rules and regulations for food make you increase
sperm production and sale, including food quality, food safety, marketing/advertising, and
industry lobbying activities
Education: academic, consultancy, vocational
Research and development: food technology

39. CHEMICAL INDUSTRY
• The chemical industry comprises the companies that produce industrial chemicals.
Central to the modern world economy, it converts raw materials (oil, natural
gas, air, water, metals, and minerals) into more than 70,000 different products.
• The chemical sector is one of the most influential industries worldwide.
• This is because many industries – the plastics industry, food industry, automobile
industry, glass industry, building industry, and many more – are highly dependent on
chemical materials. The chemical industry includes, first of all, all inorganic
chemistry, agricultural chemistry, and petrochemicals.
• Further, the plastics and rubber industry, and the paper industry are part of this
category. Although it is very close to chemistry, pharmaceuticals are a separate
branch in this categorization.

40. The Products Of The Chemical Industry Can Be Divided Into Three
Categories:
• Basic chemicals
• Speciality chemicals
• Consumer chemicals
Several other categorisations are used but this one is simple and helpful in the context of this
web site. Outputs range widely, with basic chemicals produced in huge quantities (millions of
tonnes) and some speciality chemicals produced in modest kilogramme quantities but with
very high value. As explained in the unit on Chemical Reactors, the choice of reactor is often
goverened by the amount of chemical that is to be produced.
Basic chemicals
Basic chemicals are divided into
chemicals derived from oil, known as petrochemicals
polymers
basic inorganics
The term ‘petrochemical’ can be misleading as the same chemicals are increasingly being
derived from sources other than oil, such as coal and biomass. An example is methanol,
commonly produced from oil and natural gas in the US and Europe but from coal in China.
Another is poly(ethene), derived from oil and gas in the US and Europe but increasingly from
biomass in Brazil. Other examples are described in the units on this web site.

41. Basic chemicals, produced in large quantities, are mainly sold within the chemical industry and
to other industries before becoming products for the general consumer. For example, ethanoic
acid is sold on to make esters, much of which in turn is sold to make paints and at that point
sold to the consumer.
.
Petrochemicals and polymers
The production of chemicals from petroleum (and increasingly from coal and biomass) has
seen many technological changes and the development of very large production sites
throughout the world. The hydrocarbons in crude oil and gas, which are mainly straight
chain alkanes, are first separated using their differences in boiling point, as is described in
the unit Distillation. They are then converted to hydrocarbons that are more useful to the
chemical industry, such as branched chain alkanes, alkenes and aromatic hydrocarbons.
These processes are described in the unit, Cracking and related refinery processes.
Basic inorganics
These are relatively low cost chemicals used throughout manufacturing and agriculture. They
are produced in very large amounts, some in millions of tonnes a year, and include chlorine,
sodium hydroxide, sulfuric and nitric acids and chemicals for fertilizers. As with
petrochemicals, many emerging countries are now able to produce them more cheaply than
companies based in the US and Europe. This has led to tough competition and producers of
these chemicals worldwide work continuously to reduce costs while meeting ever more
stringent environmental and safety standards.

42. Speciality chemicals
This category covers a wide variety of chemicals for crop protection, paints and
inks, colorants (dyes and pigments). It also includes chemicals used by industries as diverse
as textiles, paper and engineering. There has been a tendency in the US and Europe to focus
on this sector rather than the basic chemicals discussed above because it is thought that, with
active research and development (R & D), speciality chemicals deliver better and more
stable profitability. New products are being created to meet both customer needs and new
environmental regulations. An everyday example is household paints which have evolved
from being organic solvent-based to being water-based. Another is the latest ink developed
for ink-jet printers.
Units on selected speciality chemicals can be found within the Materials and Applications
section of this site.
Consumer chemicals
Consumer chemicals are sold directly to the public. They include, for example, detergents,
soaps and other toiletries. The search for more effective and environmentally safe detergents
has increased over the last 20 years, particularly in finding surfactants that are capable of
cleaning anything from sensitive skin to large industrial plants. Parallel to this, much work
has been done in producing a wider range of synthetic chemicals for toiletries, cosmetics and
fragrances.
Units on selected consumer chemicals can be found within the Materials and Applications
section

43. SPORTS GOODS
The global retail sporting goods market holds substantial opportunities for sporting goods
suppliers due to strong product demand in the three market segments: athletic apparel, athletic
footwear, and equipment. Asia and Rest of World represent good growth market for retail
sporting goods industry over the forecast period. The market is forecast to reach an estimated
$266 billion in 2017 with a CAGR of 4% over the next six years (2012-2017).
The sporting goods industry comprises establishments primarily engaged in the manufacturin
and retailing of sporting goods, such as camping equipment, exercise and fitness equipment,
athletic uniforms, specialty sports footwear, apparel, and accessories.
As the study indicates, the global retail sporting goods industry is highly fragmented. North
America currently dominates this market. Some of the major players in this market are Nike,
Adidas, and Dick's Sporting Goods. A combination of factors such as demographics and
consumer spending impacts market dynamics significantly.

44. Sports Balls
Soccer Balls | Rugby Balls | Basketball | Netball | Volleyball | Beach Ball | Medicine
Balls | Water Polo Balls
American Football | Aussie Rule Footballs Handball | Touch Ball | Futsal (Salsa) Balls
Cricket
Cricket Bat | Cricket Kits | Cricket Balls | Cricket Batting Pads | Wicket Keeping
Pads | Cricket Batting Gloves
Wicket Keeping Gloves | Cricket Helmets | Cricket Accessories
Promotionals Promotional Sports Balls | Promotional Cricket Items | Promotional Baseball Items
Accessories Gym Products | Sports Accessories
Boxing
Boxing Gloves | Punching Gloves | Punching Pads | Punching Bags | Punching Balls | Speed
Balls
Swivels | Head Guards | Abdominal Guard | Gum Shields | Hand Wraps | Weight Lifting Belts
Foot Protectors | Shin Pads | Wrist Protecters | Medicine Balls | Kit Bags | Boxing Sets
Skipping Ropes | Boxing Shoes
Hockey
Hockey Sticks | Hockey Balls | Hockey Goal Keeper Pads | Hockey Goal Keeper
Kickers | Hockey Chest Protectors | Hockey Goalkeeper Gloves
Hockey Player Gloves | Hockey Shin Pads / Safety Guard | Hockey Stick Bag | Hockey Carry
Bags | Training Bibs | Mini Hockey Stick / Keyrings
Hockey Helmet
Cycling
Cycling Helmets | Cycling Protectors | Cycling Guard | Cycling Gloves | Cycling
Pumps | Cycling Bags

45. ATHLETIC & SPORTING GOODS
MANUFACTURING INDUSTRY
• Establishments in this industry manufacture a range of sporting and athletic
goods, including balls, bags, clubs, gloves, skates, protective equipment,
boards, fishing gear and other supplies. These finished products are then
marketed to wholesalers and retailers. Excluded from this industry are
establishments engaged in the manufacture of athletic apparel and footwear.
Industry Products
• Golf equipment Playground
• Equipment Fishing tackle
• Equipment Other sporting and athletic goods

46. AVIATION INDUSTRY
(AIRLINES, AIRCRAFT MAINTENANCE & REPAIR, AIRCRAFT
MANUFACTURERS)
• Aviation in India refers to the flying industry of India. It can broadly be
divided into military and civil aviation. According to the International Air
Transport Association (IATA), India is the fastest-growing aviation market.
Aircraft Maintenance
• The Aircraft Maintenance Directory list facilities which do maintenance on
aircraft ranging from
• corporate aircraft maintenance,
• piston aircraft maintenance,
• turboprop aircraft maintenance,
• helicopter maintenance,
• aircraft engine maintenance.
• This directory also includes companies which provide aircraft maintenance
equipment.

48. AIR TRANSPORT
There are five major manufacturers of civil transport aircraft (in alphabetical
order):
• Airbus, based in Europe
• Boeing, based in the United States
• Bombardier, based in Canada
• Embraer, based in Brazil
• United Aircraft Corporation, based in Russia
• Boeing, Airbus, Ilyushin and Tupolev concentrate on wide-body and narrow-
body jet airliners, while Bombardier, Embraer and Sukhoiconcentrate
on regional airliners. Large networks of specialized parts suppliers from
around the world support these manufacturers, who sometimes provide only
the initial design and final assembly in their own plants. The Chinese ACAC
consortium will also soon enter the civil transport market with its Comac
ARJ21 regional jet.

49. COMMERCIAL AIRCRAFT MAINTENANCE, REPAIR AND
OVERHAUL (MRO)
• Commercial Aircraft Maintenance, Repair And Overhaul (MRO) is an
essential requirement to ensure that aircraft are maintained in pre-determined
conditions of airworthiness to safely transport passengers and cargo. The
commercial aircraft MRO market is influenced by external factors in the wider
air transport industry including global fleet size, aircraft utilisation and
increasing and decreasing air traffic volumes for both passengers and cargo.
• The commercial aircraft MRO market has fluctuated in recent years with the
recent economic challenges and downturn in demand reflected in trends of
falling revenue for a number of leading MRO companies. More recently,
the aviation industry has indicated signs of recovery with considerable growing
demand forecast over the next decade in regions such as the Asia-
Pacific and Middle East. This is expected to act as one of the key market drivers
for the commercial aircraft MRO sector in the short to medium term future.
• This report examines the leading twenty companies within the commercial
aircraft MRO market in detail, providing the reader with a comprehensive
overview of the leading product and service providers in the market and an
analysis of their strategies, strengths and the challenges facing them in the
future.

50. UNDERSTAND THE PROSPECTS FOR THE LEADING 20 COMMERCIAL
AIRCRAFT MRO COMPANIES
Learn about the market potential for the leading commercial aircraft MRO
companies. You will see where and how opportunities exist with revealing analysis
and data for the following companies:
• AAR Corporation
• Air China Technic /
Ameco Beijing
• Air France Industries
KLM Engineering &
Maintenance
• Airbus
• Boeing Company
• British Airways
Engineering
• Delta TechOps
• Fokker Technologies
• GE Aviation
• Hong Kong Aircraft
Engineering Co. Ltd
• Iberia Maintenance
• Lufthansa Technik
• MTU Maintenance
• Rolls Royce Holdings
PLC
• SIA Engineering
Company
• SR Technics
• ST Aerospace
• TAP Maintenance &
Engineering
• Turkish Technic
• United Technologies
Corporation

51. FINANCE & BANKING INDUSTRY
(COMMERCIAL BANKS, CREDIT UNIONS)
Financial services are the economic services provided by the finance industry,
which encompasses a broad range of businesses that manage money,
including credit unions,banks, credit
card companies, insurance companies, accountancy companies, consumer-
finance companies, stock brokerages, investment funds and some government-
sponsored enterprises.
• Commercial banking services
• Credit Union

52. COMMERCIAL BANKING SERVICES
• A "commercial bank" is what is commonly referred to as simply a bank. The term
"commercial" is used to distinguish it from an "investment bank," a type of financial
services entity which, instead of lending money directly to a business, helps
businesses raise money from other firms in the form of bonds (debt)
or stock (equity).
• The primary operations of banks include:
• Keeping money safe while also allowing withdrawals when needed
• Issuance of chequebooks so that bills can be paid and other kinds of payments can
be delivered by post
• Provide personal loans, commercial loans, and mortgage loans (typically loans to
purchase a home, property or business)
• Issuance of credit cards and processing of credit card transactions and billing
• Issuance of debit cards for use as a substitute for cheques
• Allow financial transactions at branches or by using Automatic Teller
Machines (ATMs)
• Provide wire transfers of funds and Electronic fund transfers between banks
• Facilitation of standing orders and direct debits, so payments for bills can be made
automatically

53. • Provide overdraft agreements for the temporary advancement of the bank's own money to
meet monthly spending commitments of a customer in their current account.
• Provide internet banking system to facilitate the customers to view and operate their
respective accounts through internet.
• Provide charge card advances of the bank's own money for customers wishing to settle
credit advances monthly.
• Provide a check guaranteed by the bank itself and prepaid by the customer, such as
a cashier's check or certified check.
• Notary service for financial and other documents
• Accepting the deposits from customer and provide the credit facilities to them.
INVESTMENT BANKING SERVICES
• An investment bank is a financial institution that assists individuals, corporations, and
governments in raising financial capital byunderwriting or acting as the client's agent in
the issuance of securities.
• An investment bank may also assist companies involved inmergers and
acquisitions (M&A) and provide ancillary services such as market making, trading
of derivatives and equity securities, and FICC services (fixed
income instruments, currencies, and commodities).
 Capital markets services
 Private banking

55. CREDIT UNION
Credit unions are similar to traditional banks in the sense that both institutions offer
financial products to customers. Credit union members, like bank customers, have
access to checking and savings accounts, CDs, loan products, and credit cards.
Advantages of a Credit Union
• Higher Interest Rates
• Lower Loan & Credit Card Rates
• Lower Fees
• Customer Focused Banking
• Better Service
• Better Service
• More Flexibility
• Fewer Complications
Disadvantages of a Credit Union
• Fewer Options
• Inconvenience with Less Locations
• Poor Online Services

56. RETAILS INDUSTRY
(APPAREL & ACCESSORY SUPPLIERS, RETAILERS,
DISTRIBUTORS)
Retail is the process of selling consumer goods and/or services to customers
through multiple channels of distribution to earn a profit. Demand is created
through diverse target markets and promotional tactics, satisfying consumers' wants
and needs through a lean supply chain.
Selling retail apparel, including clothing, accessories and footwear, is a
multibillion-dollar industry. If you’re thinking of opening a clothing store, an eye
for fashion and a desire to sell your own designs or offer a variety of name-brand
apparel are just the start. You also need to analyze the industry to find out if the
potential for selling apparel, footwear and all the goodies that go with it is a solid,
moneymaking idea.

57. MARKET
• A number of large, well-branded retailers make up a chunk of the apparel market, but many
smaller businesses, such as boutique and niche apparel stores, are part of the market, too.
The larger apparel retailers have an advantage over smaller shops since they get better
pricing from suppliers because they buy such large quantities of apparel.
• That means their profit margin is greater and they can offer better retail pricing to their
customers. Smaller apparel retailers make up for the high pricing they pay for wholesale
retail apparel by selling certain types and styles of clothing rather than offering everything
for everyone like many larger apparel stores.
RETAIL IS USUALLY CLASSIFIED BY TYPE OF PRODUCTS AS
FOLLOWS:
• Food products — typically require cold storage facilities.
• Hard goods or durable goods
("hardline retailers") automobiles, appliances, electronics, furniture, sporting
goods, lumber, etc., and parts for them. Goods that do not quickly wear out and provide
utility over time.
• Soft goods or consumables
clothing, other fabrics, footwear, cosmetics, medicines and stationery. Goods that are
consumed after one use or have a limited period (typically under three years) in which you
may use them.
• Arts — Contemporary art galleries, Bookstores, Handicrafts, Musical instruments, Gift
shops, and supplies for them.

58. TYPES OF MAJOR RETAIL OUTLETS:
• Departmental Stores:
A departmental store offers several product lines such as clothing, home furnishing and household
goods under one roof. Each line operates as a separate department.
• Speciality Stores:
A specialty store concentrates on a narrow product line or a specialized product line; for example,
footwear and jewellery.
• Supermarket:
A supermarket provides relatively large low-cost, low-margin, high-volume, self-service operation
for example. Big Bazar.
• Convenience Stores:
A convenience store is conveniently located in suburban areas and charges a slightly higher price a
provides groceries and non-food items.
• Discount Stores:
A discount store offers standard merchandise at low price with low margin and high volume.
• Factory Outlets:
A factory outlet is opened and operated by manufacturers, and sells surplus or discounted goods.
• Shopping Malls:
Shopping malls are the new format of retail outlets. They provide several products under one roof
.They also provide means of entertainment such as mini theatre and food courts.

59. DISTRIBUTORS
• Distributors frequently have a business relationship with manufactures that they represent.
Many distributors maintain exclusive buying agreements that limit the number of participants
or enables distributors to cover a certain territory.
• The distributor becomes the manufacture’s direct point of contact for prospective buyers of
certain products. However, distributors rarely sell a manufacture’s goods directly to
consumers. Wholesale representatives and retailers generally find distributors to buy
products for resale.
WHOLESALERS
• Wholesalers generally buy a large quantity of products directly from distributors. High-
volume purchase orders typically improve a wholesaler’s buying power. Many distributors
provide discounts for a certain number of items purchased or the total amount spent on
merchandise.
• Wholesalers acquire merchandise, such as telephones, computers, bicycles, clothing,
televisions and furniture. The goods are frequently destined for retailers.

60. RETAILERS
• Retailers consist of small and large for-profit businesses that sell products directly to
consumers. To realize a profit, retailers search for products that coincide with their
business objectives and find suppliers with the most competitive pricing.
• Generally, a retailer can buy small quantities of an item from a distributor or a
wholesaler. For instance, a retail merchant who wanted to purchase a dozen lamps
could contact lighting distributors to inquire about pricing.

61. REAL ESTATE INDUSTRY
(REAL ESTATE AGENTS AND MANAGERS, APARTMENTS
OWNERS)
Real estate is "property consisting of land and the buildings on it, along
with its natural resources such as crops, minerals, or water; immovable
property of this nature; an interest vested in this (also) an item of real
property; (more generally) buildings or housing in general. Also: the
business of real estate; the profession of buying, selling, or renting land,
buildings or housing."]
• It is a legal term used in jurisdictions such as the
United States,
United Kingdom,
Canada, India, Australia, and New Zealand

62. RESIDENTIAL REAL ESTATE
• Residential real estate is a type of property, containing either a single family or
multifamily structure, that is available for occupation for non-business purposes.
• Residences can be classified by, if, and how they are connected to neighbouring
residences and land.
• Different types of housing tenure can be used for the same physical type. For
example, connected residents might be owned by a single entity and leased out,
or owned separately with an agreement covering the relationship between units
and common areas and concerns.

63. REAL ESTATE AGENTS AND MANAGERS
Establishments primarily engaged in renting, buying, selling, managing, and appraising
real estate for others.
• Agents, real estate
• Appraisers, real estate
• Brokers of manufactured homes, on site
• Brokers, real estate
• Buying agents, real estate
• Cemetery management service
• Condominium managers
• Cooperative apartment manager
• Escrow agents, real estate
• Fiduciaries, real estate
• Housing authorities, operating
• Listing service, real estate
• Managers, real estate
• Multiple listing services, real estate
• Real estate auctions
• Rental agents for real estate
• Selling agents for real estate
• Time-sharing real estate: sales, leasing, and rentals

64. MAJOR CATEGORIES IN NORTH AMERICAAND EUROPE.
• Attached / multi-unit dwellings
• Apartment (American English) or Flat (British English) – An individual unit in a multi-
unit building. The boundaries of the apartment are generally defined by a perimeter of
locked or lockable doors. Often seen in multi-story apartment buildings.
• Multi-family house – Often seen in multi-story detached buildings, where each floor is a
separate apartment or unit.
• Terraced house (a. k. a. townhouse or rowhouse) – A number of single or multi-unit
buildings in a continuous row with shared walls and no intervening space.
• Condominium – Building or complex, similar to apartments, owned by individuals.
Common grounds and common areas within the complex are owned and shared jointly.
There are townhouse or rowhouse style condominiums as well.
• Cooperative (a. k. a. co-op) – A type of multiple ownership in which the residents of a
multi-unit housing complex own shares in the cooperative corporation that owns the
property, giving each resident the right to occupy a specific apartment or unit.
• Semi-detached dwellings
• Duplex – Two units with one shared wall.
• Single-family detached house
• Portable dwellings

65. Major categories in India and the Asian Subcontinent
• Co-operative Housing Societies (CHS)
• Condominiums
• Chawls
• Villas
• Havelis
The size is measured in Gaz (square yards), Quila, Marla, Beegha, and acre.
See List of house types for a complete listing of housing types and layouts, real estate
trends for shifts in the market and house or home for more general information.

66. EDUCATION INDUSTRY
(PUBLISHERS, SOFTWARE PROVIDERS,
STATIONARY SUPPLIERS)
• Education is the process of facilitating learning, or the acquisition
of knowledge, skills, values, beliefs, and habits. Educational methods
include storytelling, discussion, teaching, training, and directed research. Education
frequently takes place under the guidance of educators, but learners may also educate
themselves.[1] Education can take place in formal or informal settings and
any experience that has a formative effect on the way one thinks, feels, or acts may
be considered educational. The methodology of teaching is called pedagogy.
• Education is commonly and formally divided into stages such
as preschool or kindergarten, primary school, secondary school and then
college, university or apprenticeship.

67. A right to education has been recognized by some governments, including at the global level:
Article 13 of the United Nations' 1966International Covenant on Economic, Social and Cultural
Rights recognizes a universal right to education.[2] In most regions education is compulsory up
to a certain age.
EDUCATION INDUSTRY PUBLISHERS,
• Publishers were once protected from competition by high barriers to entry. They had the
relationships with authors, knowledge of buying processes, and distribution clout to ensure their
position—and their dominant market share. But their positions are now under attack as the
business shifts toward digital content and away from a reliance on print textbooks.
• The beneficiaries have been classroom-oriented testing companies and providers of practical
tools that supplement core instruction, along with educational software and courseware builders,
which have provided schools and colleges with greater flexibility in meeting varied learning
needs.
• K–12 education is moving more slowly but is also gaining momentum. About 4 percent of K–12
students are taking online courses, although less than 1 percent of total enrollment is in fully
online programs.

68. • K-12, a term used in education and educational technology in the United States, Canada, and
possibly other countries, is a short form for the publicly-supported school grades prior to college.
These grades are kindergarten (K) and the 1st through the 12th grade (1-12).
• In short, the position of traditional education publishers is under threat. These companies are built
around scale-based business models and capabilities designed for competition in a learning
environment dominated by the printed book. Three trends are demanding that they change.

69. NEW CONTENT SOURCES ARE PROLIFERATING
Institutions, professors, and students are demanding high-quality, up-to-date content with
digital capabilities. They are experimenting with dynamic multimedia formats, modular
course design, and customized and adaptive learning. Competition for these users has
arisen from a proliferation of operators, including the following:
• Open Educational Resource (OER) Providers
• Online-Course ware Creators.
• “Digital Native” Publishers and Self-Publishing Operators.
So far, most publishers have responded to these new sources of competition by simply
transferring their print content into a digital format, in some cases incorporating basic
multimedia features. To succeed, they will need to fundamentally rethink their value
propositions to take full advantage of the digital medium and consider the entire
educational experience.
SALES AND DISTRIBUTION ARE CHANGING
Traditional publishers have historically employed a product-oriented selling process based
on long-term relationships. In higher education, salespeople have typically focused on
professors and department heads. In K–12, sales teams have worked closely with state- or
district-level selection committees over the course of extended textbook-adoption cycles.
• Ultimately, smart publishers will focus on how their solutions can support and optimize
student learning and achievements. They will see themselves as participants in the
student outcomes business as well as in the publishing business.

70. EDUCATION INDUSTRY SOFTWARE PROVIDERS
• The Global Smart Education Market is currently witnessing a steady growth rate, and is
expected to post a CAGR of over 20 percent for the 2013-2018 period.
• There is a greater demand for products and services such as interactive
whiteboards and web-based training methods because of the shift in the traditional model
of education toward a more interactive and encouraging method of education.
• Advances in the technology of learning methods lead to its increased adoption by the
Corporate sector for enhancing training programs. Governments and international bodies
such as UNESCO also use such tools to facilitate smooth functioning.
• Increased awareness of the advances in technology and the penetration of mobile
technologies fuel the Smart Education Market. Digitization in educational content
influences educational institutions worldwide to include digital content in their learning
modes. Globalization is also expected to help providers of such products and services
penetrate the unexplored markets in Asia and the ROW, as they are the fastest growing
markets

71. TECHNAVIO ANALYSTS
TechNavio analysts have identified the top 14 companies involved in smart education
and eLearning that are expected to help fuel market growth during the forecast period:
• Adobe Systems
• Blackboard
• Educomp Solutions
• NIIT
• Scholastic
• Smart Technologies
• Three Rivers Systems
• Cisco Systems
• Desire2Learn
• Ellucian
• Intel
• N2N Services
• Saba Software
• SunGard

72. EDUCATION INDUSTRY STATIONARY SUPPLIERS
• The Stationery Market Research Reports and Industry Analysis reports on the stationery
industry, which consists primarily of businesses that focus on using paper, or paper board, to
create products that can be used for writing, art projects, filing and other projects.
• The stationery industry purchases needed materials from paper mills and plants before
transforming them into stationery materials.
• The products of the stationery industry are sold to retailers and wholesalers, as well as large
corporations. These products are then sold to consumers.
• Stationery, a niche industry, is engaged in steep competition, especially with the advent of of
electronic media stationery. Related to paper and written word, stationery cannot be instantly
generated. In order to make a specialized product, many techniques are employed by the
stationery industry.
• Practices include embossing, letterpress printing, engraving and thermographic printing.
Overall, the stationery market is most often employed for formal event specialized
invitations, office stationery and special occasion programs.

73. SPORTS & ENTERTAINMENT INDUSTRY
(FILM PRODUCTION & DISTRIBUTION, HEALTH &
FITNESS)
SPORTS INDUSTRY
• Sport industry is a market in which people, activities, business, and organizations
involved in producing, facilitating, promoting, or organizing any activity,
experience, or business enterprise focused on sports.
• It is the market in which the businesses are products offered to its buyers are sports
related and may be goods, services, people, places, or ideas.

74. HEALTH & FITNESS
• The most widely accepted definition of health is that of the World Health Organization
Constitution. It states: "health is a state of complete physical, mental and social well-being
and not merely the absence of disease or infirmity" (World Health Organization, 1946). In
more recent years, this statement has been amplified to include the ability to lead a "socially
and economically productive life".
• The WHO definition is not without criticism, mainly that it is too broad. Some argue that
health cannot be defined as a state at all, but must be seen as a dynamic process of
continuous adjustment to the changing demands of living. In spite of its limitations, the
concept of health as defined by WHO is broad and positive in its implications, in that it sets
out a high standard for positive health.
• The most solid aspects of wellness that fit firmly in the realm of medicine are the
environmental health, nutrition, disease prevention, and public health matters that can be
investigated and assist in measuring well-being. Please see our medical disclaimer for
cautions about Wikipedia's limitations.

75. THE NOTION OF PHYSICAL FITNESS IS USED IN TWO
CLOSE MEANINGS.
General health
• In its most general meaning, physical fitness is a general state of good physical health.
A physically handicapped person's body may be physically fit (healthy), though its
ability is likely to be less than optimum.
• Physical fitness is usually a result of regular physical activity and proper nutrition.
• Physical fitness can be divided into different areas, including:
• Flexibility
• Cardio-respiratory endurance
• Strength
• The government Physical Activity Guidelines for Americans say to aim for at least 2
hours and 30 minutes of aerobic activity that requires moderate effort each week.
Task-oriented fitness
• A person may be said to be physically fit to perform a particular task with a reasonable
efficiency, for example, fit for military service.
• In recent years, Military-style fitness training programs have become increasingly
popular among civilians. Courses are available all over the United States and Europe.

76. THE GLOBAL MARKET
• The global market is fragmented with no particular chain taking a large share of the
worldwide market. Market leaders are rather limited to more local (countries,
geographical region) ranks. Amongst the health & fitness club companies with
revenues in excess of one billion U.S. dollars in 2012 are Life Time Fitness, Virgin
Active, Konami Sports & Life and 24 Hour Fitness USA.
• In 2012, a total of more than 150 thousand fitness & health clubs were in operation
worldwide, of which about 30.5 thousand are located in the United States. These
clubs in the U.S. had about 50 million members. Globally around 130 million people
were members of a health/fitness club.
• The personal goals of health club members depend in some part on their age. More
than 90 percent of health club members that are at least 66 years of age, for example,
say that they train at a fitness center because they “need to stay healthy”, only about
47 percent of 16-to-20-year-olds cite this reason. The price of membership is the
main reason why people either don’t join a health club at all (55.8%) or why
they quit their membership (52.2%).

77. ENTERTAINMENT INDUSTRY
• Entertainment is a form of activity that holds the attention and interest of
an audience, or gives pleasure and delight. It can be an idea or a task, but is
more likely to be one of the activities or events that have developed over
thousands of years specifically for the purpose of keeping an audience's
attention.
• Although people's attention is held by different things, because individuals have
different preferences in entertainment, most forms are recognisable and familiar.
• Storytelling, music, drama, dance, and different kinds of performance exist in
all cultures, were supported in royal courts, developed into sophisticated forms
and over time became available to all citizens. The process has been accelerated
in modern times by an entertainment industry which records and sells
entertainment products.

78. • An important aspect of entertainment is the audience, which turns a
private recreation or leisure activity into entertainment. The audience may have a passive
role, as in the case of persons watching a play, opera, television show, or film; or the
audience role may be active, as in the case of games, where the participant/audience roles
may be routinely reversed.
• Entertainment can be public or private, involving formal, scripted performance, as in the
case of theatre or concerts; or unscripted and spontaneous, as in the case of children's
games.
• Most forms of entertainment have persisted over many centuries, evolving due to changes
in culture, technology, and fashion. Films and video games, for example, although they use
newer media, continue to tell stories, present drama, and play music. Festivals devoted
to music, film, or dance allow audiences to be entertained over a number of consecutive
days.

80. GLOBAL MOVIE PRODUCTION & DISTRIBUTION
MARKET RESEARCH
• The global economy presents its own set of opportunities and threats for businesses
in a range of industries.
• Global Movie Production & Distribution global market research report provides the
latest industry statistics and industry trends, allowing you to identify the products
and customers driving revenue growth and profitability.
• The industry report identifies the leading companies globally and offers strategic
industry analysis of the key factors influencing the market
What is the Global Movie Production & Distribution Industry?
• This industry comprises establishments that primarily produce and distribute
motion pictures. Distributors work with theatrical and home media entertainment
products, including digital and physical versions.
• Movie producers also hold distribution rights to movie libraries that receive
revenue from cable and network TV; however, companies that principally
broadcast and produce TV content are excluded from this industry.