From the playing field to television, OTT platforms, and fantasy gaming, various businesses are monetizing IPL audience engagement boosting, “The IPL Economy''. Redseer Strategy Consultants has been keeping a tab on how different avenues of engagement with IPL users are contributing to the tremendous growth of the IPL economy.

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IPL Report-2023
Pre-IPL Report
March’23

2. 2
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65-70Mn (6.5-7 Cr) users are expectedto transact on fantasy gaming platforms in IPL23
TransactingUsers
In Million, IPL’19 – IPL’23 E
Note: Transacting Users are, the number of active cash users making transactions during IPL Days
Source(s): RedSeer IP, RedSeer Analysis
55
65-70
IPL 2019 IPL 2020 IPL 2021 IPL 2022 IPL 2023 E
20-30%
~20%
CAGR

3. 3
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2200-2300
2900-
3100
CY19 CY20 CY21 CY22 CY23E
Fantasy sports platforms cumulatively expectedto make INR2900-3100Cr revenueduringIPL
season in 2023
Fantasy Sports Market Size in IPL- Gross GamingRevenue
In INR Cr, CY19 – CY23E
Source(s): RedSeer IP, RedSeer Analysis
Note: Market Size is considered as Gross Gaming Revenue (GGR)
Gross Gaming Revenue is the commission the platforms earns from the commission charged (pre-GST and pre-Cashback /bonus etc.) .
30-35%
~32%
CAGR

4. 4
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~410
430-450
IPL 2019 IPL 2020 IPL 2021 IPL 2022 IPL 2023 E
Averagerevenueperuser is expected to growby 5-10% from to ~ INR430-450during IPL in 2023
5 -10%
Average Revenue Per User
INR, IPL’19 – IPL’23 E
Note: Averagerevenue per use is the gross revenue generated by fantasy sports platforms from a user during theIPL period
Source(s): RedSeer IP, RedSeer Analysis
~10%
CAGR

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