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Dive into our comprehensive report that explores the dynamic transformation of India's economy, driven by the rapid formalization and digitalization of Micro, Small, and Medium Enterprises (MSMEs). Discover how these nimble businesses are leveraging the digital landscape to amplify their reach, reshape industries, and contribute significantly to India's economic growth story.
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India had an active internet user base of 530Mnusers in 2018, comprising 260 Mn “monetizable” users (NCCS A/B/C), which is expected to grow to 400 Mn by 2023 owing to expedited growth in the overall number of internet users. Consumption of digital content in vernacular language is a preference for 80% of all monetizable users, i.e., 210 Mn users with an annual spending power of $300 Bn. However, the low quality perception of online vernacular content forces a high proportion of these users to access Facebook in English, leading to a whitespace.
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