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International
Political Analysis
New
Demography
Image: FIFTYMM69 EN FLICKR
2013
+OlgaGil
olgagil@olgagil.es
• Global Economic Trends
• Emerging Market Multinationals
• New Demography: aging, migration, obesity
• Dictatorship, Democracy, failed States
• Inequality and Poverty
• Sustainability
• Global Powers
• Uncertainty and Complexity
• Life expectancy
GlobalChalleges&TurningPoints New
Demography
GlobalChalleges&TurningPoints
New Demography: aging, migration, obesity
Aging: First Time in History
Countries with inverted age pyramids
• Age composition of the population is transitioning to an older
structure in all regions of the world
• Older population (aged 60 years or over) is growing at an
accelerated rate
• Growth of the older population will take place in the less
developed regions: 8 out of 10 older persons will live in the less
developed regions by 2050
• The older population itself is ageing.
• Older persons will outnumber children by mid-century
New
Demography
Aging: First Time in History
Countries with inverted age pyramids
Less developed regions
Source: United Nations Department of Economic and Social Affairs • Population Division
New
Demography
Aging: First Time in History
Countries with inverted age pyramids
More developed countries
Source: United Nations Department of Economic and Social Affairs • Population Division
New
Demography
Aging Population by broad age group
1950-2050
Source: United Nations Department of Economic and Social Affairs • Population Division
New
Demography
Benefits of Ageing
• People are living longer
• Older persons make important financial
contributions to their families
In the majority of more developed and developing countries, older persons are
net providers of financial transfers to their children and grandchildren. In some
developed countries such as Austria and the United States, older persons do
not become net receivers of private transfers even into the advanced older
ages. In countries such as Brazil, Costa Rica and Japan, older persons begin to
be net receivers of private transfers only after they are well into their seventies
or older. Some Asian countries such as Thailand and the Republic of Korea are
exceptions, as adults in their sixties begin to receive net transfers from their
children.
New
Demography
Benefits of Ageing
• Older persons contribute significantly
to the global economy. At the world level, the
proportion of women aged 65 years or over in the labour force, grew
from 10 per cent in 1990 to 13 per cent and is expected to reach 14 per
cent in 2020
• Older persons living independently. Forty per cent
of the world’s older population live independently, that is, either alone
or with the spouse only. Living independently is the dominant living
arrangement of older persons in the more developed regions, where
almost three quarters of older persons live independently. Almost half
of older women living independently live alone. By contrast, only a
minority of older men live alone.
New
Demography
Aging: Elder people
Proportion living independently (alone or with
spouse only) among persons aged 60 years or
over by sex: world and development regions
Source: United Nations Department of Economic and Social Affairs • Population Division
New
Demography
Aging
Social Protection
• Fewer working-age adults are supporting an
increasing number of older persons. Working-age
adults provide the bulk of the contributions to finance social security programs
and familial transfers for the older population. The “old-age support ratio”, the
number of persons aged 15 to 64 years per person aged 65 years or over, has
been falling in tandem with population ageing.
• In many countries, older persons lack
adequate social protection: higher poverty
incidence than the general population.
New
Demography
GlobalChalleges&TurningPoints
New Demography Migration
Migration
• Increase in international migrants: from 155 million
in 1990, to 214 million in 2010.
• 3 % of world’s population and counting internal
migrants over 10 %
• Immigrants increase productive capacity of the
economy and contribute to economic growth.
• Large increase in migrants moving from less to
more developed countries
•Attractiveness of the global South. New poles of
economic activity: China, Brazil, India.
New
Demography
Migration Challenges
• Population health, with focus on health spanning
the entire life course.
• ¼ of the world population do not have adequate
housing (UN-Habitat)
• Urbanization. Trend in the south
China 37 % urban
India 29 % “
60 megacities in the world by 2015
Only four in most advanced world: Tokio, Los Angeles, NY, Osaka-Kobe-Kioto
Africa 53% urban, expected by 2030
New
Demography
Migration Challenges
World Cities with over 1 million migrants
New
Demography
More info: http://www.migrationinformation.org/datahub/gcmm.cfm
Migration Challenges
World Cities with over 25% foreign residents
New
Demography
More info: http://www.migrationinformation.org/datahub/gcmm.cfm
GlobalChalleges&TurningPoints
Dramatic rise in last 10 years
• 300 M in 2005 to 1,1 Bn
• 1,5 Bn expected in 2015
• Increasing among lower status
groups
• Increasing among groups that
have not made the nutritional
transition to western diet
• British Heart Foundation: 2/3 of
British obese or overweighted
• Algeria, Botswana, South Africa,
Cuba, Haiti, Guatemala, Peru,
Egypt, Iraq, Morocco, Syria,
Tunisia, North Korea, Mongolia
among most affected
Obesity
Photo source:
+19
+17

Aging, Migration, Obesity
World GDP 2020
+7,5New
Demography
New Demography: aging, migration, obesity
How do these trends affect the
multinational firm you have chosen?
New
Demography
World Population and Products
New
Demography
Hans Rosling talk Global Population Growth Box by Box
http://www.ted.com/talks/hans_rosling_on_global_population_growth.html
Three stories from India
New products with a shifting focus: value for the many. Remaking expensive products to adapt to
new mass markets
- Main points for discussion
- Apply ideas from the stories to your case
(multinational)
New international context: Aging, migration, obesity
How do we address value for many?
Three stories by R.A. Mashelkar from India
New products with a sifhting focus: value for the many. Remaking expensive products to adapt to
new mass markets
New international context: Aging, migration, obesity
How do we address value for many?
http://www.ted.com/talks/lang/es/r_a_mashelkar_breakthrough_designs_for_ultra_low_cost_products.html
New Demography: aging, migration, obesity
• Discuss in group ideas for your case –
brought about from the presentation
• Discussion in the class
New
Demography
Questions
Olga Gil, Ph.D.
olgagil@olgagil.es
Twitter olgag and TicWisdom

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Demography and the Market

  • 1. International Political Analysis New Demography Image: FIFTYMM69 EN FLICKR 2013 +OlgaGil olgagil@olgagil.es
  • 2. • Global Economic Trends • Emerging Market Multinationals • New Demography: aging, migration, obesity • Dictatorship, Democracy, failed States • Inequality and Poverty • Sustainability • Global Powers • Uncertainty and Complexity • Life expectancy GlobalChalleges&TurningPoints New Demography
  • 4. Aging: First Time in History Countries with inverted age pyramids • Age composition of the population is transitioning to an older structure in all regions of the world • Older population (aged 60 years or over) is growing at an accelerated rate • Growth of the older population will take place in the less developed regions: 8 out of 10 older persons will live in the less developed regions by 2050 • The older population itself is ageing. • Older persons will outnumber children by mid-century New Demography
  • 5. Aging: First Time in History Countries with inverted age pyramids Less developed regions Source: United Nations Department of Economic and Social Affairs • Population Division New Demography
  • 6. Aging: First Time in History Countries with inverted age pyramids More developed countries Source: United Nations Department of Economic and Social Affairs • Population Division New Demography
  • 7. Aging Population by broad age group 1950-2050 Source: United Nations Department of Economic and Social Affairs • Population Division New Demography
  • 8. Benefits of Ageing • People are living longer • Older persons make important financial contributions to their families In the majority of more developed and developing countries, older persons are net providers of financial transfers to their children and grandchildren. In some developed countries such as Austria and the United States, older persons do not become net receivers of private transfers even into the advanced older ages. In countries such as Brazil, Costa Rica and Japan, older persons begin to be net receivers of private transfers only after they are well into their seventies or older. Some Asian countries such as Thailand and the Republic of Korea are exceptions, as adults in their sixties begin to receive net transfers from their children. New Demography
  • 9. Benefits of Ageing • Older persons contribute significantly to the global economy. At the world level, the proportion of women aged 65 years or over in the labour force, grew from 10 per cent in 1990 to 13 per cent and is expected to reach 14 per cent in 2020 • Older persons living independently. Forty per cent of the world’s older population live independently, that is, either alone or with the spouse only. Living independently is the dominant living arrangement of older persons in the more developed regions, where almost three quarters of older persons live independently. Almost half of older women living independently live alone. By contrast, only a minority of older men live alone. New Demography
  • 10. Aging: Elder people Proportion living independently (alone or with spouse only) among persons aged 60 years or over by sex: world and development regions Source: United Nations Department of Economic and Social Affairs • Population Division New Demography
  • 11. Aging Social Protection • Fewer working-age adults are supporting an increasing number of older persons. Working-age adults provide the bulk of the contributions to finance social security programs and familial transfers for the older population. The “old-age support ratio”, the number of persons aged 15 to 64 years per person aged 65 years or over, has been falling in tandem with population ageing. • In many countries, older persons lack adequate social protection: higher poverty incidence than the general population. New Demography
  • 13. Migration • Increase in international migrants: from 155 million in 1990, to 214 million in 2010. • 3 % of world’s population and counting internal migrants over 10 % • Immigrants increase productive capacity of the economy and contribute to economic growth. • Large increase in migrants moving from less to more developed countries •Attractiveness of the global South. New poles of economic activity: China, Brazil, India. New Demography
  • 14. Migration Challenges • Population health, with focus on health spanning the entire life course. • ¼ of the world population do not have adequate housing (UN-Habitat) • Urbanization. Trend in the south China 37 % urban India 29 % “ 60 megacities in the world by 2015 Only four in most advanced world: Tokio, Los Angeles, NY, Osaka-Kobe-Kioto Africa 53% urban, expected by 2030 New Demography
  • 15. Migration Challenges World Cities with over 1 million migrants New Demography More info: http://www.migrationinformation.org/datahub/gcmm.cfm
  • 16. Migration Challenges World Cities with over 25% foreign residents New Demography More info: http://www.migrationinformation.org/datahub/gcmm.cfm
  • 17. GlobalChalleges&TurningPoints Dramatic rise in last 10 years • 300 M in 2005 to 1,1 Bn • 1,5 Bn expected in 2015 • Increasing among lower status groups • Increasing among groups that have not made the nutritional transition to western diet • British Heart Foundation: 2/3 of British obese or overweighted • Algeria, Botswana, South Africa, Cuba, Haiti, Guatemala, Peru, Egypt, Iraq, Morocco, Syria, Tunisia, North Korea, Mongolia among most affected Obesity Photo source:
  • 18. +19 +17  Aging, Migration, Obesity World GDP 2020 +7,5New Demography
  • 19. New Demography: aging, migration, obesity How do these trends affect the multinational firm you have chosen? New Demography
  • 20. World Population and Products New Demography Hans Rosling talk Global Population Growth Box by Box http://www.ted.com/talks/hans_rosling_on_global_population_growth.html
  • 21. Three stories from India New products with a shifting focus: value for the many. Remaking expensive products to adapt to new mass markets - Main points for discussion - Apply ideas from the stories to your case (multinational) New international context: Aging, migration, obesity How do we address value for many?
  • 22. Three stories by R.A. Mashelkar from India New products with a sifhting focus: value for the many. Remaking expensive products to adapt to new mass markets New international context: Aging, migration, obesity How do we address value for many? http://www.ted.com/talks/lang/es/r_a_mashelkar_breakthrough_designs_for_ultra_low_cost_products.html
  • 23. New Demography: aging, migration, obesity • Discuss in group ideas for your case – brought about from the presentation • Discussion in the class New Demography