Demanic Brewers was a class project in Zafar Iqbal's MKT 540: Developing Sustainable Business Models at DePaul University. The project compares four business models, three existing and one start-up, within the beer industry. It also provides details on customer outcomes served, core firm objectives, strategic themes, and more, as Demanic Brewers look to serve an untapped market of high end beer drinkers.
QualityCabinets presents: The Woodstar SeriesQualityCabinets
The Woodstar line delivers on the QualityCabinets promises of flexibility, affordability, reliability, and affordable aspiration.
Check out the new door styles and upgrades featuring trend-forward design for emerging Gen Y & multifamily markets.
This document analyzes the market for a new single-serve coffee brewer system. It finds that the mass-market coffee sales are flat while gourmet coffee sales are increasing. The document outlines competitors in the space and concludes proprietary coffee grounds systems will be important. A SWOT analysis is presented for two approaches to marketing the coffee pods. The recommended solution is a single "cup approach" selling pods directly and through demonstrations to appeal offices and households. Pricing forecasts and a "pioneer" marketing strategy are outlined.
Great Divide Brewery - IMC Campaign (Student Project)Erica Augustine
This was a group project in which my teammate and I chose a local company for which to write an Integrated Marketing Campaign. We chose <a>Great Divide</a> Brewering, a brewery located in downtown Denver. We met with a company representative who gave us some great background information on the company, we researched the company's competitors and the craft beer industry, and we wrote a campaign that incorporated some of the company's actual future plans and budget to create a cohesive, targeted, and realistic plan. The plan includes objectives, a message and message tactics, evaluation, budget, and implementation. The course culminated in a presentation to our professor and a Great Divide representative and was well-received by both. Below are the slides we showed during our presentation.
Stella Artois Class Presentation - Harvard Case ReviewFamy
- Interbrew traces its origins to a brewery founded in Brussels in 1366 and expanded significantly through acquisitions in the 20th century.
- By the late 1990s, Interbrew had operations in over 80 countries across Europe, Asia, Africa, and the Americas.
- Interbrew pursued a strategy of decentralization and local branding while also aiming to strengthen its global brand portfolio and controlled brands' positions internationally through further acquisitions and expansion in growth markets.
The presentation provides an overview of Hess Brewing Company, including its background, products, industry analysis, market segmentation, competitors, customers, business strategy, distribution channels, pricing strategy, promotional strategy, selling strategy, and recommendations. Key points include that Hess Brewing was founded in 2010, produces flagship and seasonal beers, targets "kickback" drinkers, uses a four-tier distribution system, and recommendations to expand distribution across the US and open a larger production facility to satisfy increasing demand.
Heineken Strategy Analysis and DiscussionRui Barata
This document outlines Heineken's strategic analysis and formulation. The strategic analysis section includes a PEST analysis, segmentation of the beer market, an analysis of Heineken's attractiveness and key success factors in segments, identification of strategic groups, an analysis of Heineken's resources and core competencies, and an analysis of strategic fit. The strategic formulation section proposes Heineken's vision, mission, objectives, products-market evolution strategy, vertical integration opportunities, internationalization approach, organizational development needs, and organizational structure. Recommendations include a new SWOT analysis and strategic initiatives around market expansion, diversification, and anticipating increased regulation.
Mountain Man Brewing Co. is a market leader in West Virginia that produces one beer called Mountain Man Lager. To remain profitable amid a 2% revenue decline, the company is considering launching a light beer called Mountain Man Light to tap into the growing light beer segment. This would involve new product development, marketing, and costs of $1.65 million. The strategy could increase revenue but faces risks of high costs, competition, and difficulty building a new brand.
QualityCabinets presents: The Woodstar SeriesQualityCabinets
The Woodstar line delivers on the QualityCabinets promises of flexibility, affordability, reliability, and affordable aspiration.
Check out the new door styles and upgrades featuring trend-forward design for emerging Gen Y & multifamily markets.
This document analyzes the market for a new single-serve coffee brewer system. It finds that the mass-market coffee sales are flat while gourmet coffee sales are increasing. The document outlines competitors in the space and concludes proprietary coffee grounds systems will be important. A SWOT analysis is presented for two approaches to marketing the coffee pods. The recommended solution is a single "cup approach" selling pods directly and through demonstrations to appeal offices and households. Pricing forecasts and a "pioneer" marketing strategy are outlined.
Great Divide Brewery - IMC Campaign (Student Project)Erica Augustine
This was a group project in which my teammate and I chose a local company for which to write an Integrated Marketing Campaign. We chose <a>Great Divide</a> Brewering, a brewery located in downtown Denver. We met with a company representative who gave us some great background information on the company, we researched the company's competitors and the craft beer industry, and we wrote a campaign that incorporated some of the company's actual future plans and budget to create a cohesive, targeted, and realistic plan. The plan includes objectives, a message and message tactics, evaluation, budget, and implementation. The course culminated in a presentation to our professor and a Great Divide representative and was well-received by both. Below are the slides we showed during our presentation.
Stella Artois Class Presentation - Harvard Case ReviewFamy
- Interbrew traces its origins to a brewery founded in Brussels in 1366 and expanded significantly through acquisitions in the 20th century.
- By the late 1990s, Interbrew had operations in over 80 countries across Europe, Asia, Africa, and the Americas.
- Interbrew pursued a strategy of decentralization and local branding while also aiming to strengthen its global brand portfolio and controlled brands' positions internationally through further acquisitions and expansion in growth markets.
The presentation provides an overview of Hess Brewing Company, including its background, products, industry analysis, market segmentation, competitors, customers, business strategy, distribution channels, pricing strategy, promotional strategy, selling strategy, and recommendations. Key points include that Hess Brewing was founded in 2010, produces flagship and seasonal beers, targets "kickback" drinkers, uses a four-tier distribution system, and recommendations to expand distribution across the US and open a larger production facility to satisfy increasing demand.
Heineken Strategy Analysis and DiscussionRui Barata
This document outlines Heineken's strategic analysis and formulation. The strategic analysis section includes a PEST analysis, segmentation of the beer market, an analysis of Heineken's attractiveness and key success factors in segments, identification of strategic groups, an analysis of Heineken's resources and core competencies, and an analysis of strategic fit. The strategic formulation section proposes Heineken's vision, mission, objectives, products-market evolution strategy, vertical integration opportunities, internationalization approach, organizational development needs, and organizational structure. Recommendations include a new SWOT analysis and strategic initiatives around market expansion, diversification, and anticipating increased regulation.
Mountain Man Brewing Co. is a market leader in West Virginia that produces one beer called Mountain Man Lager. To remain profitable amid a 2% revenue decline, the company is considering launching a light beer called Mountain Man Light to tap into the growing light beer segment. This would involve new product development, marketing, and costs of $1.65 million. The strategy could increase revenue but faces risks of high costs, competition, and difficulty building a new brand.
Mountain man brewing company case analysisAbhishek Yadav
Mountain Man Brewing Company is facing declining beer sales as its core customers are aging. It is considering launching a light beer to target younger customers. Chris Prangel, set to inherit the company, analyzes launching a light beer under the Mountain Man brand or a new brand. His analysis shows launching a light beer under a new brand could increase revenue without cannibalizing the original brand. He recommends launching the light beer under a different brand and devising an effective marketing strategy using the 4Ps to attract new customers while maintaining core customers.
The craft beer industry has experienced rapid growth over the past decade, with the number of breweries in the US more than tripling since 2005. Craft beer is defined as small, independent, and traditional. While competition is moderate due to the large number of brewers, barriers to entry are relatively low. Threats include substitute alcoholic and non-alcoholic beverages as well as the bargaining power of suppliers like hops farmers. Recent trends show consolidation in the industry through mergers and acquisitions as continued growth at the current pace is unsustainable.
This document provides an overview of Repack Canada, a full-service packaging and sales promotion agency. It summarizes Repack Canada's history and growth since 1982, areas of expertise in grocery, pharmaceutical and beverage packaging, and services offered including package design, display assembly, and contract packing. It also lists notable clientele and awards won for new product launches. In summary, Repack Canada is a leading packaging and sales promotion agency that has experienced significant growth over 30 years to now occupy a 22,500 square foot facility and service major consumer goods brands.
The document provides details about Terri Dann Osborne's professional experience and background. It summarizes her skills in art direction, design, branding, and strategic communications. It highlights some of her past clients and roles, including redesigning the Alabama Symphony Orchestra's branding and developing over 165 training videos for Chester's International. The document demonstrates Terri's diverse experience across graphic design, marketing, project management, and video production for both non-profit and commercial clients.
This was my team's (very enjoyable) masters thesis topic during our MSc Entrepreneurship at Lund University in Sweden. Starting from several concept ideas ranging from wine sealed in a glass, to vacuum sealed individual portion meat multi-packaging to a quit smoking phone app. We landed on this educational wine packaging concept. This was my last agribusiness focussed role before a career change toward the energy sector and renewable energy where I see massive change and opportunity ahead. I led the Speakeasy wine flights project and it took me to London, Burgundy, Dusseldorf and finally a wine importing role in China where, based on some wine education and knowledge I was given the lofty title of Chief Wine Consultant. I liked one Chinese wine import company I met at ProWein in Dusseldorf and shared the idea with them knowing that we could not get IP on the product and that the Chinese don't hesitate when it comes to implementation, and they didnt, by the time I arrived a few months later they were already manufacturing and selling a version of it, which was both a surprise and a pleasure to see. You can see a few amatuer videos of that here;
http://tinyurl.com/Speakeasy-wine-flights-China
In China I learned that a) the Chinese are relentless, b) I cannot drink that much, and c) while the Brits may scorn the mixing of fine wine with soft drink in China to make it more palatable, the Chinese are similarly bewildered by the idea of mixing milk with tea.
Building Wholesale Relationships & Positioning for the US Marketacornorganic
Beth Pomper presented this presentation as part of the 2013 ACORN Conference and Trade Show held in Moncton. Topics covered include wholesale, export and value-added organic production for building strong relationships in new markets.
The document provides an analysis of the fast food restaurant industry. It begins with an overview of the history and growth of the industry. It then discusses key features such as segments, production and distribution systems, and demand determinants. Porter's Five Forces model is applied to analyze industry competition. Financial data on industry revenue from 2010-2015 is presented globally and for the United States. The document also includes analyses of specific companies Chipotle, Papa Johns, and Starbucks.
The document provides a marketing plan for an Irish brand in 2007. The objectives are to increase brand awareness, position the company as fashionable and modern in Irish society, and maintain a premium quality image. The plan outlines strategies like integrated branding, affiliations with personalities, and cause-related marketing. It provides budgets and schedules for advertising in publications and events. It also discusses developing new product lines and ensuring the brand remains relevant as consumer and cultural trends change.
Design Wales provides design support and advice to Welsh industry free of charge. It offers various levels of support including telephone/email inquiries, workshops, sector-specific support, and one-to-one consultations. Case studies describe how Design Wales helped companies like Bacheldre Mill Flour and Bodlon Hampers strengthen their brands through packaging design and visual identity. The document also discusses best practices for developing service brands and brand guidelines.
The document discusses the food processing industry in India and Armenia. It provides details about major players in Armenia's food industry like Grand Candy, the largest domestic producer known for high quality products. The document also gives an overview of Parle Products in India, a leading biscuit manufacturer, including its financial performance from 2016-2018.
The document discusses the alcohol industry and Mountain Man Brewing Company (MMBC). MMBC is a family-owned brewery in West Virginia that produces Mountain Man Lager. It is facing declining sales for the first time as beer drinkers' tastes change. Chris Prangel, who has returned to manage marketing, wants to launch Mountain Man Light beer to attract younger drinkers. This could help compensate for core brand losses but risks cannibalizing lager sales. Maintaining the status quo is not viable as competition is growing. Chris must decide whether launching a light brand is economically feasible and sustainable for MMBC.
Thunderbird Consulting - First Year Solution to CBS Global Case CompetitionSimon Roberts
Entry to the 2019 CBS Global Case Competition, focusing on growing the top line of the Carlsberg Group. Contributing members: Victor Shmulevich, Dante Agosti-Moro, Piero Ferrando, Simon Roberts.
Libbey Inc. held an investor presentation in January 2018 to provide an overview of the company and its strategy. The presentation highlighted Libbey's leadership in the glass tableware industry, focus on growth through new product innovation and e-commerce, and emphasis on operational excellence. Key points included new product launches targeted at foodservice and retail customers, upgrades to e-commerce capabilities, global manufacturing optimization plans, and a balanced approach to capital allocation including debt repayment.
The document outlines plans for the Ballpark Hill Public Market which includes key initiatives to broaden its customer base and add new revenue-generating space. It provides concept plans showing potential ground floor tenants like a local market cafe, BBQ restaurant, bakery, and market stalls selling items like produce, meat, fish, flowers. Market comparables from other cities are listed and elevation drawings along with an income summary are included to provide more details on the proposed public market development.
(Mr Marian Kopp Presentation Dwi Export Forum June 2012 Print VersionMarian Kopp
Presentation / Speech about International Wine Marketing at German Wine Institute DWI (Deutsches Weininstitut) June 2012, Oppenheim Germany, by Marian Kopp, Managing Director DEUTSCHES WEINTOR eG
The document outlines a marketing plan for Canadian Oak, a company that produces oak barrels from 100% Canadian materials for Niagara region wineries. It identifies the target market as larger wineries able to test new products. The plan's objectives are to sell most barrels to exposed wineries and gain new clients. Tactics include direct mail, meet and greets, sales meetings, and a PR event to showcase Canadian Oak's benefits and quality wines. The goal is for Canadian Oak to be on every winery purchase order form.
This document provides an overview of a specialty food distribution company. It is the largest distributor of natural, organic and specialty products in North America with $2 billion in annual sales through 9 US and 3 Canadian warehouses. The company's vision is to be the best specialty food and natural product distributor through exceptional marketing, merchandising and distribution services while honoring God and treating employees and customers with integrity and honesty.
it describes the bony anatomy including the femoral head , acetabulum, labrum . also discusses the capsule , ligaments . muscle that act on the hip joint and the range of motion are outlined. factors affecting hip joint stability and weight transmission through the joint are summarized.
Mountain man brewing company case analysisAbhishek Yadav
Mountain Man Brewing Company is facing declining beer sales as its core customers are aging. It is considering launching a light beer to target younger customers. Chris Prangel, set to inherit the company, analyzes launching a light beer under the Mountain Man brand or a new brand. His analysis shows launching a light beer under a new brand could increase revenue without cannibalizing the original brand. He recommends launching the light beer under a different brand and devising an effective marketing strategy using the 4Ps to attract new customers while maintaining core customers.
The craft beer industry has experienced rapid growth over the past decade, with the number of breweries in the US more than tripling since 2005. Craft beer is defined as small, independent, and traditional. While competition is moderate due to the large number of brewers, barriers to entry are relatively low. Threats include substitute alcoholic and non-alcoholic beverages as well as the bargaining power of suppliers like hops farmers. Recent trends show consolidation in the industry through mergers and acquisitions as continued growth at the current pace is unsustainable.
This document provides an overview of Repack Canada, a full-service packaging and sales promotion agency. It summarizes Repack Canada's history and growth since 1982, areas of expertise in grocery, pharmaceutical and beverage packaging, and services offered including package design, display assembly, and contract packing. It also lists notable clientele and awards won for new product launches. In summary, Repack Canada is a leading packaging and sales promotion agency that has experienced significant growth over 30 years to now occupy a 22,500 square foot facility and service major consumer goods brands.
The document provides details about Terri Dann Osborne's professional experience and background. It summarizes her skills in art direction, design, branding, and strategic communications. It highlights some of her past clients and roles, including redesigning the Alabama Symphony Orchestra's branding and developing over 165 training videos for Chester's International. The document demonstrates Terri's diverse experience across graphic design, marketing, project management, and video production for both non-profit and commercial clients.
This was my team's (very enjoyable) masters thesis topic during our MSc Entrepreneurship at Lund University in Sweden. Starting from several concept ideas ranging from wine sealed in a glass, to vacuum sealed individual portion meat multi-packaging to a quit smoking phone app. We landed on this educational wine packaging concept. This was my last agribusiness focussed role before a career change toward the energy sector and renewable energy where I see massive change and opportunity ahead. I led the Speakeasy wine flights project and it took me to London, Burgundy, Dusseldorf and finally a wine importing role in China where, based on some wine education and knowledge I was given the lofty title of Chief Wine Consultant. I liked one Chinese wine import company I met at ProWein in Dusseldorf and shared the idea with them knowing that we could not get IP on the product and that the Chinese don't hesitate when it comes to implementation, and they didnt, by the time I arrived a few months later they were already manufacturing and selling a version of it, which was both a surprise and a pleasure to see. You can see a few amatuer videos of that here;
http://tinyurl.com/Speakeasy-wine-flights-China
In China I learned that a) the Chinese are relentless, b) I cannot drink that much, and c) while the Brits may scorn the mixing of fine wine with soft drink in China to make it more palatable, the Chinese are similarly bewildered by the idea of mixing milk with tea.
Building Wholesale Relationships & Positioning for the US Marketacornorganic
Beth Pomper presented this presentation as part of the 2013 ACORN Conference and Trade Show held in Moncton. Topics covered include wholesale, export and value-added organic production for building strong relationships in new markets.
The document provides an analysis of the fast food restaurant industry. It begins with an overview of the history and growth of the industry. It then discusses key features such as segments, production and distribution systems, and demand determinants. Porter's Five Forces model is applied to analyze industry competition. Financial data on industry revenue from 2010-2015 is presented globally and for the United States. The document also includes analyses of specific companies Chipotle, Papa Johns, and Starbucks.
The document provides a marketing plan for an Irish brand in 2007. The objectives are to increase brand awareness, position the company as fashionable and modern in Irish society, and maintain a premium quality image. The plan outlines strategies like integrated branding, affiliations with personalities, and cause-related marketing. It provides budgets and schedules for advertising in publications and events. It also discusses developing new product lines and ensuring the brand remains relevant as consumer and cultural trends change.
Design Wales provides design support and advice to Welsh industry free of charge. It offers various levels of support including telephone/email inquiries, workshops, sector-specific support, and one-to-one consultations. Case studies describe how Design Wales helped companies like Bacheldre Mill Flour and Bodlon Hampers strengthen their brands through packaging design and visual identity. The document also discusses best practices for developing service brands and brand guidelines.
The document discusses the food processing industry in India and Armenia. It provides details about major players in Armenia's food industry like Grand Candy, the largest domestic producer known for high quality products. The document also gives an overview of Parle Products in India, a leading biscuit manufacturer, including its financial performance from 2016-2018.
The document discusses the alcohol industry and Mountain Man Brewing Company (MMBC). MMBC is a family-owned brewery in West Virginia that produces Mountain Man Lager. It is facing declining sales for the first time as beer drinkers' tastes change. Chris Prangel, who has returned to manage marketing, wants to launch Mountain Man Light beer to attract younger drinkers. This could help compensate for core brand losses but risks cannibalizing lager sales. Maintaining the status quo is not viable as competition is growing. Chris must decide whether launching a light brand is economically feasible and sustainable for MMBC.
Thunderbird Consulting - First Year Solution to CBS Global Case CompetitionSimon Roberts
Entry to the 2019 CBS Global Case Competition, focusing on growing the top line of the Carlsberg Group. Contributing members: Victor Shmulevich, Dante Agosti-Moro, Piero Ferrando, Simon Roberts.
Libbey Inc. held an investor presentation in January 2018 to provide an overview of the company and its strategy. The presentation highlighted Libbey's leadership in the glass tableware industry, focus on growth through new product innovation and e-commerce, and emphasis on operational excellence. Key points included new product launches targeted at foodservice and retail customers, upgrades to e-commerce capabilities, global manufacturing optimization plans, and a balanced approach to capital allocation including debt repayment.
The document outlines plans for the Ballpark Hill Public Market which includes key initiatives to broaden its customer base and add new revenue-generating space. It provides concept plans showing potential ground floor tenants like a local market cafe, BBQ restaurant, bakery, and market stalls selling items like produce, meat, fish, flowers. Market comparables from other cities are listed and elevation drawings along with an income summary are included to provide more details on the proposed public market development.
(Mr Marian Kopp Presentation Dwi Export Forum June 2012 Print VersionMarian Kopp
Presentation / Speech about International Wine Marketing at German Wine Institute DWI (Deutsches Weininstitut) June 2012, Oppenheim Germany, by Marian Kopp, Managing Director DEUTSCHES WEINTOR eG
The document outlines a marketing plan for Canadian Oak, a company that produces oak barrels from 100% Canadian materials for Niagara region wineries. It identifies the target market as larger wineries able to test new products. The plan's objectives are to sell most barrels to exposed wineries and gain new clients. Tactics include direct mail, meet and greets, sales meetings, and a PR event to showcase Canadian Oak's benefits and quality wines. The goal is for Canadian Oak to be on every winery purchase order form.
This document provides an overview of a specialty food distribution company. It is the largest distributor of natural, organic and specialty products in North America with $2 billion in annual sales through 9 US and 3 Canadian warehouses. The company's vision is to be the best specialty food and natural product distributor through exceptional marketing, merchandising and distribution services while honoring God and treating employees and customers with integrity and honesty.
it describes the bony anatomy including the femoral head , acetabulum, labrum . also discusses the capsule , ligaments . muscle that act on the hip joint and the range of motion are outlined. factors affecting hip joint stability and weight transmission through the joint are summarized.
Executive Directors Chat Leveraging AI for Diversity, Equity, and InclusionTechSoup
Let’s explore the intersection of technology and equity in the final session of our DEI series. Discover how AI tools, like ChatGPT, can be used to support and enhance your nonprofit's DEI initiatives. Participants will gain insights into practical AI applications and get tips for leveraging technology to advance their DEI goals.
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UPRAHUL
This Dissertation explores the particular circumstances of Mirzapur, a region located in the
core of India. Mirzapur, with its varied terrains and abundant biodiversity, offers an optimal
environment for investigating the changes in vegetation cover dynamics. Our study utilizes
advanced technologies such as GIS (Geographic Information Systems) and Remote sensing to
analyze the transformations that have taken place over the course of a decade.
The complex relationship between human activities and the environment has been the focus
of extensive research and worry. As the global community grapples with swift urbanization,
population expansion, and economic progress, the effects on natural ecosystems are becoming
more evident. A crucial element of this impact is the alteration of vegetation cover, which plays a
significant role in maintaining the ecological equilibrium of our planet.Land serves as the foundation for all human activities and provides the necessary materials for
these activities. As the most crucial natural resource, its utilization by humans results in different
'Land uses,' which are determined by both human activities and the physical characteristics of the
land.
The utilization of land is impacted by human needs and environmental factors. In countries
like India, rapid population growth and the emphasis on extensive resource exploitation can lead
to significant land degradation, adversely affecting the region's land cover.
Therefore, human intervention has significantly influenced land use patterns over many
centuries, evolving its structure over time and space. In the present era, these changes have
accelerated due to factors such as agriculture and urbanization. Information regarding land use and
cover is essential for various planning and management tasks related to the Earth's surface,
providing crucial environmental data for scientific, resource management, policy purposes, and
diverse human activities.
Accurate understanding of land use and cover is imperative for the development planning
of any area. Consequently, a wide range of professionals, including earth system scientists, land
and water managers, and urban planners, are interested in obtaining data on land use and cover
changes, conversion trends, and other related patterns. The spatial dimensions of land use and
cover support policymakers and scientists in making well-informed decisions, as alterations in
these patterns indicate shifts in economic and social conditions. Monitoring such changes with the
help of Advanced technologies like Remote Sensing and Geographic Information Systems is
crucial for coordinated efforts across different administrative levels. Advanced technologies like
Remote Sensing and Geographic Information Systems
9
Changes in vegetation cover refer to variations in the distribution, composition, and overall
structure of plant communities across different temporal and spatial scales. These changes can
occur natural.
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...Dr. Vinod Kumar Kanvaria
Exploiting Artificial Intelligence for Empowering Researchers and Faculty,
International FDP on Fundamentals of Research in Social Sciences
at Integral University, Lucknow, 06.06.2024
By Dr. Vinod Kumar Kanvaria
Walmart Business+ and Spark Good for Nonprofits.pdfTechSoup
"Learn about all the ways Walmart supports nonprofit organizations.
You will hear from Liz Willett, the Head of Nonprofits, and hear about what Walmart is doing to help nonprofits, including Walmart Business and Spark Good. Walmart Business+ is a new offer for nonprofits that offers discounts and also streamlines nonprofits order and expense tracking, saving time and money.
The webinar may also give some examples on how nonprofits can best leverage Walmart Business+.
The event will cover the following::
Walmart Business + (https://business.walmart.com/plus) is a new shopping experience for nonprofits, schools, and local business customers that connects an exclusive online shopping experience to stores. Benefits include free delivery and shipping, a 'Spend Analytics” feature, special discounts, deals and tax-exempt shopping.
Special TechSoup offer for a free 180 days membership, and up to $150 in discounts on eligible orders.
Spark Good (walmart.com/sparkgood) is a charitable platform that enables nonprofits to receive donations directly from customers and associates.
Answers about how you can do more with Walmart!"
हिंदी वर्णमाला पीपीटी, hindi alphabet PPT presentation, hindi varnamala PPT, Hindi Varnamala pdf, हिंदी स्वर, हिंदी व्यंजन, sikhiye hindi varnmala, dr. mulla adam ali, hindi language and literature, hindi alphabet with drawing, hindi alphabet pdf, hindi varnamala for childrens, hindi language, hindi varnamala practice for kids, https://www.drmullaadamali.com
A review of the growth of the Israel Genealogy Research Association Database Collection for the last 12 months. Our collection is now passed the 3 million mark and still growing. See which archives have contributed the most. See the different types of records we have, and which years have had records added. You can also see what we have for the future.
This slide is special for master students (MIBS & MIFB) in UUM. Also useful for readers who are interested in the topic of contemporary Islamic banking.
A workshop hosted by the South African Journal of Science aimed at postgraduate students and early career researchers with little or no experience in writing and publishing journal articles.
This presentation includes basic of PCOS their pathology and treatment and also Ayurveda correlation of PCOS and Ayurvedic line of treatment mentioned in classics.
4. COMPLETE SOLUTIONEASY TO ACCESS
WIDE SELECTION OF
PRODUCTS
Deep Market Penetration Diversified OfferingsMany Product Complements
Operating Efficiencies
Maintain #1 U.S. Beer
Market Share
47%
Largest Distribution
Network in U.S.
900 Wholesalers
Brand Promotion
Highest Advertising
Expenditures in Industry
Innovate
Packaging
Entertainment /
Food
Subsidiaries
Integrate Supply
Chain
Develop New
Product
Offerings
Spend Heavily in
Product
Promotion
Diversify
Investment
Activities
Can Production /
Packaging Plants
Several Breweries
World-Wide
Massive
Distribution
Network
Strong Relationship
w/ Wholesalers &
Retailers
PROVIDE AN
EXPERIENCE
Invest in State-
of-the-Art
Breweries
Great Brand
Portfolio
Strong
Marketing Core
Supplement
Growth through
Acquisition
ANHEUSER BUSCH: CUSTOMER INTIMACY
Tech. to Scale Innovation Execution Innovation Core Strength Strategy Strategy
Strategy Asset Leverage Asset Leverage Focus Partnerships Innovation Core Strength
Firm Performance
Will and Vision
8. INCREASED
CONVENIENCE
Accessibility Reasonable Prices
WIDE ASSORTMENT OF
SERVICES
Abundant Store LocationsOne-Stop-Shop Open 24 HoursGood Quality
Efficient Distribution System
Deliveries placed by 10AM and delivered
within 5AM the next day
Win Fresh Foods
Capture as much as the 47% that people
spend on meals outside of home
Leverage Original Items
50% of Total Store Sales
A-B-C Rating System
Maintain high standards by dropping
companies dropping below C
Five
Fundamentals
of Convenience
Supplier
Relationships
Knowledge
Transfer
between Corp
and Franchise
Active
Employee
Culture
High Store
Level
Autonomy
Powerful Brand
Equity
Combined
Distribution
Center Concept
Fresh Food
Infrastructure
Stores Located
in Key
Residential
Areas
Operational
Field Counselors
Item-by-Item
Management
Consolidated
Shipments
Low Inventory
Refined Strategy
Management
Practices
7-11 BUSINESS MODEL: OPERATIONAL EXCELLENCE
Powerful Brand
Equity
Combined
Distribution
Center Concept
Item-by-Item
Management
Consolidated
Shipments
Efficient Distribution System
Deliveries placed by 10AM and delivered
within 5AM the next day
Leverage Original Items
50% of Total Store Sales
Abundant Store LocationsOpen 24 Hours
Accessibility Reasonable Prices
9. NE MIGRATION
• Goose Island Purchase by Anheuser Busch
• Utopia & Imperial Series by Boston Beer Co
11. SUPERIOR TASTE AND
QUALITY
FRESH INNOVATIVESOPHISTICATION
Extensive DistributionPremium Price
Year Round and
Seasonal Craft Beer
Superior Ingredients
Close monitoring of freshness dates
2-3 months past brewing, or thrown
out
Extensive product testing
Close to 125 tests, tastings,
and evaluations
Large % of revenue spent on sales
and marketing
40 cents of every dollar
Low transportation costs
Meticulous
selection of
ingredients
Supplier
Relations
Careful
monitoring of
brewing
process
Brewed via
traditional
European
methods
Integrated
manufacturing
Proprietary
Recipes
Network of
Contract
Brewers
Experienced
Brewmasters
Product Line
Innovations
“Hub and
Spoke”
distribution
Elimination of
“filler”
ingredients
Educate
distributors and
retailers on virtues
of quality beer
Educate
consumers on
process &
ingredients
Seasonal
product
innovations
Large Sales
Force &
Extensive
Marketing
BOSTON BEER COMPANY: PRODUCT LEADERSHIP
12. • The leader in luxury beer
• Four-year round brands, one seasonal
– Blue Ocean Belgian
– Porters 5 Porter
– Christensen Cask Stout
– Iqbal Imperial IPA
• Beer Cellaring: Melted Wax Closure/Cork
13. • Interactive Website
– Track Brewing Process
– Place custom orders
• Customized batches
• Personalized labels
• Ingredient Package with each order
– Metal Tin
14. • Red & Black
• Control all aspects of brewing
• Sizes: 750mL, 1 L, 1.5 L
• Market leading price point $75 per 1 Liter
• $1,125 per custom batch (2 cases)
15. HIGHEST QUALITY
PRODUCTS
SOPHISTICATION AND
EXCLUSIVITY
PERSONALIZATION
Product Scarcity
Unique Product
Selection
Asset Utilization
Inventory Management
Low Raw Materials &
Finished Goods
Inventories
Leverage Online Model
80% of sales conducted
online
Quality Management Process
10 point quality assurance process,
3 step product testing procedure
Make to
Order/Custom
Beers
Experienced
Brewmasters &
Support Staff
Produce in
Small Batches
Rotate Seasonal
Offerings
Educate
Consumers
“Outsource”
Recipe
Innovation to
Customers
Motivated
Employees
Modular
Brewing Setups /
Components
Proprietary and
Interactive Customer
Ordering / Tracking
Process
End to End
Integration
INNOVATIVE OFFERINGS
Shorten Order
Fulfillment
Process
Supplier
Relations
Customer Satisfaction
% of repeat business
vs. new customers
Company Owned
and Operated
Farm/Field
Maintain
Rigorous
Quality
Standards
Premium Pricing
Proprietary
Recipes
HIGH END ENTRANT
Modular
Brewing Setups /
Components
Proprietary and
Interactive Customer
Ordering / Tracking
Process
End to End
Integration
Company Owned
and Operated
Farm/Field
Make to
Order/Custom
Beers
Produce in
Small Batches
“Outsource”
Recipe
Innovation to
Customers
Inventory Management
Low Raw Materials &
Finished Goods
Inventories
Leverage Online Model
80% of sales conducted
online
Product ScarcityPremium Pricing
HIGHEST QUALITY
PRODUCTS
PERSONALIZATION
16. POTENTIAL WEAKNESSES
• Small Number of Customers
• Constant Attack from the Southwest
• Difficult to Create Scale/Efficiencies
17. HIGH END MARKET
Cristal
CHAMPAGNE
Dom Perignon
CHAMPAGNE
Utopia
BEER
Dark Lord
BEER
Opus One
WINE
$195
$705
$100 Retail
$1,000 EBay
to
$139
$540
to
$180
$396
toto
$15 Brewery
$300+ EBay
to
18. FUTURE REVENUE SOURCES
• Store for Distribution; Selling Merchandise
• Expansion into other cities
• Distribution to local high-end restaurants
• Sampler Pack available at lower cost
19.
20. Cheers
DAN BERNS | ERICH PARKER | MONICA FRAGER | ANDREW PHILLIPS | NEIL KENNEDY
21. REFERENCES
• The Boston Beer Company, Inc. – Harvard Business School Publishing, Case # 9-196-138, Rev. June 2, 2000.
• Anheuser-Busch and the U.S. Brewing Industry – Harvard Business School Publishing, Case # 9-799-026, September
6, 1998.
• Anheuser-Busch in 1999 – Harvard Business School Publishing, Case # 9-700-056, September 28, 1999.
• The all-American beer: A case of inferior standard (taste) prevailing? Kelley School of Business, Indiana University.
2004.
• Gordon Biersch – Stanford Graduate School of Business, Case: E-2. March 2004. Revised March 2010.
• Gordon Biersch: New Challenges and Opportunities – Stanford Graduate School of Business, Case E-122. May 2002.
• Most Expensive Journal (most-expensive.net)
• 7-Eleven, Inc. – Harvard Business School Publishing, Case # 9-504-057. January 27, 2004.
• Wine-searcher.com for wine prices
• 7-11 to sell private label beer. CNN Money. http://money.cnn.com/2010/04/16/news/companies/7Eleven_beer.fortune/
• Chicago based Goose Island Brewery sold to Anheuser-Busch. Chicago Sun-Times. 4/30/11
http://www.suntimes.com/business/4546037-420/chicago-based-goose-island-brewery-sold-to-anheuser-busch.html
• Game-Day: A Beer brewed by 7-11…Would you buy/drink it? 4/31/2010
https://2oldformaxim.wordpress.com/tag/santiago-beer/
Editor's Notes
Dan
Dan
Dan/Drew
DREW
When you think of the US Beer Industry, A-B is probably the first name to come to mind. It's been in business for over 130 years and has grown into a behemoth, owning close to 50% of the market. It has scale, deep pockets, and is like the Toyota of beer - it offers something for just about everyone.
If you take a look at A-B's Resources and Activities, each one relates to some aspect in Strategy Lane (click...wait). It's clear that to have amassed such an enormous market share, A-B has excelled at Will & Vision. Yet, like most large scale, "legacy" brewers, it is struggling to stay relevant in a market where tastes are clearly moving to more full-flavored, locally produced craft beers.
DREW
If A-B can't accomplish scale, it won't compete in that segment, which is why it is the master of R-A-V. Bud Light Lime is a prime example - and you can probably think of about 15 others from A-B - of what we like to call "me too brews": If Miller or another big brewer offers it, we do too!
Resources - AB has access to breweries and distribution network that allow it to add similar beers easily. Has enough cash to launch a new product. Leverages current large brand name.
Activities – Brewing is very similar, the required distribution/sales channels are the same, this is in their wheelhouse
Values – This matches the current values – same target customers, lends itself well to mass market, complements current revenue sources.
Transition: And although the market’s tastes are becoming more sophisticated, we still see new products coming out that cater to the super low-end market. Neil's going to discuss 7-11's Game Day beer.
DREW/NEIL
By show of hands, how many of you are familiar with Slurpees? How about Big Gulps? How about Gameday Beer?
Slurpees were introduced by 7-11 in 1965 and Big Gulps were introduced 8 years later. These are two examples of 7-11’s commitment to Leveraging their original items. We’ll look at that in the business model, but I first want to familiarize you with Gameday Beer.
NEIL
Gameday Light and Gameday Ice aren’t 7-11’s first forray into PRIVATE LABEL beer. Released in 2003, Santiago directly competed with Corona but failed to gain much of a foothold.
Now 7-11, the third largest beer retailer in the U.S., is back with a low cost offering: Gameday Light and Gameday Ice. Priced at $6.99 for a 12 pack and $1.49 for a 24-oz single, 7-11 will again attempt to steal share from CI players like AB and Miller. Game Day Beer will benefit from 7-11’s mass distribution and superb inventory control
Categorized as LOW-END Distribution
REFERENCE: 7-Eleven, Inc. – Harvard Business School Publishing, Case # 9-504-057. January 27, 2004.
Game-Day: A Beer brewed by 7-11…Would you buy/drink it? (https://2oldformaxim.wordpress.com/tag/santiago-beer/)
NEIL
Founded in 1927 in Dallas, TX by four Ice Companies
Adopted the “7-Eleven” name and logo in 1946 to mirror its new extended hours: 7am-11pm
Hired the head of the Army and Air Force Exchange systems in 1969 to create a new distribution system for the company (outcome=reduced inventories and consolidated shipments)
7-11 is efficient due to its self-created distribution system and Gameday beer will leverage that to become a disruptor in the industry from the Southwest. Now lets see how Anheuser Busch and Samuel Adams are reacting to the disruption:
NEIL
In response to disruption coming from the SW AB, Sam Adams, and others have chosen “runaway” to the NE creating more premium beers and choosing not to compete directly with the disruptor.
Anheuser Busch’s purchase of Chicago’s own Goose Island Brewery gave them a firm foothold in the craft or premium beer segment, a place in where they lacked a significant presence.
Utopia and the more recent Imperial Series by Boston Beer Company are premium and ultra premium offerings that further distant themselves from low end disruptors. To learn more about the Boston Beer Company and how they’re able to do this, I’d like to pass it onto Erich.
NEIL/ERICH
Now let’s talk about a beer company considered to be a Product Leader – click next and show Boston Beer in PL tier
ERICH
As a Product Leader Boston Beer has to do a lot of the same things Anheuser Busch does but in order to be a Leader, they must do the following: (click to reveal important pieces of model)
Boston beer embodies everything a Product Leader must do in the beer industry until now…
Hand over to Monica without clicking…
Reference: The Boston Beer Company, Inc. – Harvard Business School Publishing, Case # 9-196-138, Rev. June 2, 2000
MONICA
Say something like this before revealing the slide: Ladies and Gentlemen, I’m proud to present to you: Demanic Beer
MONICA
MONICA
Red & Black embody sophistication
ERICH
In order for DEMANIC to enter the market above Boston Beer, there are a number of things we must do that is similar to what Boston Beer does, However, there are a number of things that we must do that set us apart from Boston Beer.
Must employ modular brewing setups and components in order to produce custom batches
Employ an interactive customer ordering system and allow customers to track their brewing processes
Must have end to end integration – controlling all aspects of production/distribution as opposed to modularizing with contract brewing or distributors
Own our farms/fields to ensure quality ingredients much like a vineyard
Allow for custom orders and make to order
Lean on our customers for innovative ideas – if one customer comes up with a great recipe then we can bottle it and sell to others – the customer is PAYING US for their innovation
Keep finished goods inventory low by shortening beer conditioning/order fulfillment process – ship to consumers with “Don’t enjoy before” dates
Leverage online distribution/sales channel
Maintain product scarcity and premium pricing
Provide the highest quality product and allow for personalization
ERICH
Due to the high price point we will have a limited number of consumers as opposed to lesser brands that are meant for mass merchandising
Competitors will constantly be chasing Demanic in order to charge premium prices and increase margins
Due to small batch sizes it will be difficult to scale up production and gain efficiencies, however, we’re not looking to be a mass merchandised offering
ERICH
Many of you are familiar with the high end offerings featured on this slide, but are you as familiar with their prices as you are with their names?
Reference: Most Expensive Journal (most-expensive.net) Most expensive semi-mass produced beer is Sam Adams UTOPIA – only 8,000 produced more similar to wine, drink at room temperature, etc $100
Wine-searcher.com for wine prices
ERICH
Retail stores will include Demanic branded merch, retail beer, and specialty glasses for consumption
We will start in NYC, Chicago, and LA and expand to other large cities such as San Francisco and Portland
Then we will increase distribution to restaurants, specially brewed for them of just offer our branded line on their menu
We will then offer a lower cost “sampler pack” to allow someone with a thinner wallet to purchase DEMANIC and keep Sam Adams at bay…
DAN
Click to Next Slide for Black Screen Close: “So when you’re out with clients (some high end scenario) and you want to order a sophisticated beverage, are you going to order a beer? Or are you going to order a Demanic Beer?”