Demandbase ABM Platform Demo - 11/18
•
0 likes•3,407 views
The document provides an overview of the Demandbase ABM platform which includes features such as audience management, ABM analytics, account selection, global B2B data at scale, patented IP identification, proprietary B2B ad tech/DSP, artificial intelligence and machine learning, account-based retargeting, account-based advertising, keyword discovery, site personalization, MAS integration, AI-based recommendations, sales insights through integration with email, SFDC and Slack, and real-time alerts. The platform aims to provide a full-service solution for account-based marketing through these various tools and technologies.
Report
Share
Report
Share
Download to read offline
Recommended
360° View of Your Customers
See what a fully integrated ecommerce & CRM solution can do for your customer visibility and operational efficiency.
Promo360
This document discusses a marketing promotion platform that utilizes web VR and real-time interaction. It also references a statistics database server that could provide support for the platform. The document contains technical terms and numbers but provides little context about the purpose or functionality of the various components.
Machine learning in retail
This presentation discusses applications of machine learning in the retail sector. It describes how machine learning can be used for customer segmentation, inventory management, recommender systems, and other applications. Specifically, it discusses how association rule mining and the Apriori algorithm can be used to analyze market basket data and identify related products that are often purchased together. It provides an example of how this could be used to enhance inventory management at a grocery store. The presentation also discusses using a recommender system with Microsoft Azure machine learning services to recommend related products to online shoppers.
DemandTec eBook: Optimize Trade Promotions
This document discusses 5 key factors for companies to assess whether they are ready to optimize trade promotions. The 5 factors are: 1) being consumer-centric in trade promotion planning, 2) having effective promotion tactics, 3) measuring promotion success, 4) having an organizational culture receptive to change, and 5) demonstrating a strong return on investment from optimization. Adopting predictive trade analytics can help companies collaborate better with retailers, simulate promotion scenarios, and continually improve promotion performance.
Five ways to stop leaking revenue
This document discusses five ways that CPG manufacturers can stop leaking revenue to retailers. It notes that 10-30% of revenue is spent on trade promotions, 30% of sales forces' time is spent manually managing promotions, and 67% of marketing budgets are used for trade promotion spending. It then lists five tactics: 1) Change measures of promotion success from lift to profitability. 2) Innovate on promotion tactics rather than new products. 3) Adopt a culture open to change rather than resisting it. 4) Rationalize promotions to do fewer, less complex promotions. 5) Adopt centralized trade promotion management rather than manual tracking in Excel.
5 slide 17
This document discusses a dynamic shopping cart solution that provides real-time promotions, discounts, and loyalty programs to increase online retail revenue and clear slow-moving inventory. It targets CXOs, sales teams, and HR managers by offering business friendly rule engines and algorithm builders to power these capabilities.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
Yes, It's Your Fault Book Launch Webinar
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
Recommended
360° View of Your Customers
See what a fully integrated ecommerce & CRM solution can do for your customer visibility and operational efficiency.
Promo360
This document discusses a marketing promotion platform that utilizes web VR and real-time interaction. It also references a statistics database server that could provide support for the platform. The document contains technical terms and numbers but provides little context about the purpose or functionality of the various components.
Machine learning in retail
This presentation discusses applications of machine learning in the retail sector. It describes how machine learning can be used for customer segmentation, inventory management, recommender systems, and other applications. Specifically, it discusses how association rule mining and the Apriori algorithm can be used to analyze market basket data and identify related products that are often purchased together. It provides an example of how this could be used to enhance inventory management at a grocery store. The presentation also discusses using a recommender system with Microsoft Azure machine learning services to recommend related products to online shoppers.
DemandTec eBook: Optimize Trade Promotions
This document discusses 5 key factors for companies to assess whether they are ready to optimize trade promotions. The 5 factors are: 1) being consumer-centric in trade promotion planning, 2) having effective promotion tactics, 3) measuring promotion success, 4) having an organizational culture receptive to change, and 5) demonstrating a strong return on investment from optimization. Adopting predictive trade analytics can help companies collaborate better with retailers, simulate promotion scenarios, and continually improve promotion performance.
Five ways to stop leaking revenue
This document discusses five ways that CPG manufacturers can stop leaking revenue to retailers. It notes that 10-30% of revenue is spent on trade promotions, 30% of sales forces' time is spent manually managing promotions, and 67% of marketing budgets are used for trade promotion spending. It then lists five tactics: 1) Change measures of promotion success from lift to profitability. 2) Innovate on promotion tactics rather than new products. 3) Adopt a culture open to change rather than resisting it. 4) Rationalize promotions to do fewer, less complex promotions. 5) Adopt centralized trade promotion management rather than manual tracking in Excel.
5 slide 17
This document discusses a dynamic shopping cart solution that provides real-time promotions, discounts, and loyalty programs to increase online retail revenue and clear slow-moving inventory. It targets CXOs, sales teams, and HR managers by offering business friendly rule engines and algorithm builders to power these capabilities.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
Yes, It's Your Fault Book Launch Webinar
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
Top 3 Ways to Align Sales and Marketing Teams for Rapid Growth
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
NexGen Alignment: ABM’s Role in Uniting Marketing and Sales
In today’s competitive landscape, aligning marketing and sales teams is not just necessary for growth it’s necessary for survival.
Account-based strategies help bridge the historical divide between the two teams by ensuring marketing efforts are directly supporting sales goals, leading to more efficient resource use, improved customer experiences, and ultimately, increased revenue.
Join this interactive webinar with guest speaker Nora Conklin, Principal Analyst at Forrester and Kelly Hopping, CMO at Demandbase, as they reveal the latest research from Forrester, showcased at the ‘2024 B2B Summit North America’ along with practical tips for uniting sales and marketing teams from the inside out.
DGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdf
As digital advertising evolves towards a cookieless future, advertisers need to know what they can do today to plan successful campaigns when third-party data sources are eliminated.
In a world where B2B buyers are already increasingly wary of disclosing personal details and freely consenting to tracking, the challenge of reaching and engaging audiences is more critical than ever.
In this session, Demandbase’s Gareth Noonan, General Manager of Advertising, and Jennifer Hughes, Principal Digital Expert, will share the evolution of B2B advertising strategy amid Google’s fundamental changes to the web-based digital experience.
Discover innovative strategies for targeting and measuring success in a cookieless world, ensuring your campaigns remain effective and relevant as Google continues to phase out third party cookies.
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdf
Demandbase on Demandbase Story
In this webinar, Hannah Jordan, Senior Digital Marketing Manager at Demandbase will showcase top advertising plays tailored to each stage of the buyer's lifecycle. From awareness to decision-making, you'll learn how to effectively engage your target audience with creativity.
Discover the latest features available in Demandbase for digital marketers to leverage their advertising spend for maximum impact and efficiency.
Key Takeaways:
* Understand how to map advertising strategies to different stages of the buyer’s journey
* Learn about the latest released features in 2024 within Demandbase Advertising Platform
* Gain insights from real-world examples and use cases
* Enhance your ability to craft targeted, effective, and engaging marketing campaigns
Winning Target Accounts in a Cookieless Era
Amidst the ongoing transformations in digital advertising, advertisers’ consistently wonder what to do after third-party cookies are gone?
An increasing number of B2B buyers are hesitant to disclose contact details, consent to cookie tracking, or initiate sales discussions, citing apprehensions related to privacy and data utilization.
B2B & GTM Trends and Predictions for 2024.pdf
This document provides 5 predictions for B2B and go-to-market trends in 2024. The first prediction is that creating valuable content and offers to book meetings will be a priority for high performing teams. The second prediction is that alignment between sales, marketing, and customer success will be the top indicator of success in hitting goals. The third prediction is that getting priority accounts to attend in-person events will be an important closing motion. The fourth prediction is that consolidation and integration of sales and marketing technology stacks will increase. The fifth prediction is that retention, cross-sell and upsell efforts will receive the highest percentage increase in resources compared to other go-to-market strategies.
The Reports Your CMO Wants to See
This Strategy & Planning Series session shares the essential metrics and reports that top CMOs will use to drive pipeline and revenue growth in 2024.
Data Champions League: Winning Strategies for B2B Success
The document discusses aligning sales and marketing through the use of data. It notes that 52% of companies surveyed are struggling with sales and marketing alignment. The biggest challenges to alignment are different metrics, data in different systems, and poor handoffs between sales and marketing. The presentation outlines five keys to improving alignment: coordinating marketing to sales handoffs, transparency and communication, aligning metrics, and defining success. It advocates for using data to segment accounts and contacts, prioritize targets based on intent signals, and tie engagement activities to accounts and contacts for improved targeting and reporting.
Demandbase + GTM Partners Analyst Hour - ROI Framework Workshop
This document discusses metrics for measuring the success of account-based marketing (ABM) programs. It provides examples of metrics that can be used at different stages of the ABM process: target account selection and engagement, engaged accounts, working accounts, meeting accounts, opportunity accounts, and won accounts. Specific metrics include account engagement rates, pipeline and revenue generated, time between stages like engaged to working, meetings booked vs held, opportunity acceptance rates, and win rates. The document advocates choosing metrics that match the goals of the specific ABM program.
The Magic ABM Potion: Key Elements to Think About When Creating Your ABM Stra...
The document discusses key elements to consider when creating an account-based marketing (ABM) strategy for 2024, including segmentation strategies for accounts, campaigns, personas, activities, and metrics. It emphasizes starting with an ideal customer profile and segmenting accounts into tiers based on factors like journey stage and intent. The document also recommends segmenting personas, activities, and metrics to track engagement and ROI across segments. The goal is to deliver the right message to the right accounts and personas through personalized campaigns and content.
The Reports Your CMO Wants to See (OpsStars)
In today’s data-driven landscape, the CMO’s dashboard is more than a collection of metrics; it’s a strategic tool for growth. Come learn the essential metrics and reports that top CMOs use to drive pipeline and revenue growth in 2024.
Attendee takeaways:
Key Performance Indicators (KPIs): From pageviews to conversion rates to pipeline, discover the metrics that matter.
RevOps Alignment: Learn how to integrate marketing data with RevOps to drive cohesive business strategies.
Actionable Insights: Discover innovative strategies to turn your analytics into strategic action.
Whether you’re a CMO or an operations professional, this session offers a future-oriented and engaging look into the reports that guide and justify your go-to-market strategy.
Presented by: Ashley Long &
Jon Miller from Demandbase
Revolutionize Financial Services with AI-driven intent + SFMC Journeys
Welcome to the world of digital transformation for financial services, where cutting-edge technologies are reshaping customer journeys, demand generation, and scoring strategies. In this era of innovation, we dive into the realm of SFMC journeys, leverage the power of Demandbase intent, and simplify scoring buckets to fuel your organization’s growth and success.
With SFMC (Salesforce Marketing Cloud) journeys, we unlock the potential to create personalized and seamless experiences for your customers. By mapping out intricate paths, we guide individuals through tailored interactions, nurturing them at every step of their financial journey. Whether it’s onboarding, cross-selling, or retention, SFMC journeys empower you to deliver the right message to the right audience at the right time.
But what if you could take it a step further?
Enter Demandbase intent, a game-changer in B2B marketing. By harnessing intent data, we gain unprecedented insights into your target accounts’ interests and behaviors. This powerful tool allows us to prioritize and engage high-intent prospects, accelerating your sales pipeline and driving revenue growth.
Of course, in the realm of financial services, not all customers are created equal. That’s where easy scoring buckets come into play. By simplifying the scoring process, we categorize prospects based on their engagement, propensity to convert, and lifetime value. With this data-driven approach, we enable your sales teams to focus their efforts where they matter most, optimizing resources and boosting conversion rates.
Now, imagine the possibilities that arise from this seamless integration of SFMC journeys, Demandbase intent, and easy scoring buckets. The result? A digital transformation that revolutionizes the way financial services connect with their customers. From personalized experiences to data-driven targeting, your organization becomes a catalyst for growth and a trailblazer in the industry.
So, are you ready to embark on this transformative journey? Together, we’ll navigate the complexities of digital transformation, unlocking the true potential of your financial services organization and shaping the future of customer engagement. Let’s embark on this exciting adventure and redefine what’s possible in the world of finance.
Nothing Works Anymore: Why B2B Needs A New Playbook
This document provides an overview of the "SMARTER GTM Playbook", which outlines a new approach for marketing and sales to work together effectively. It discusses finding the right accounts to prioritize through account intelligence and intent data. It also covers conditioning the market with brand awareness advertising and aligning messages to where accounts are in their journey. Finally, it emphasizes orchestrating sales and marketing, such as through joint stand-ups and treating pipeline as team-sourced. The playbook aims to help organizations overcome issues with traditional tactics by adopting a more coordinated, account-based approach.
Customer Lab: Maximizing Your ROI with Demandbase: A Practical Playbook for M...
This document provides an overview of a playbook for marketers to maximize their ROI with Demandbase. It includes sections on targeting the right accounts and people, using intent and engagement data to progress opportunities, orchestrating programs across systems, and tracking metrics. Specific use cases are presented, such as identifying in-market intent, acquiring new contacts from target accounts, generating further engagement through direct mail, and assigning sales tasks based on account qualification scores. The playbook emphasizes using automation to save time on repetitive tasks.
Analytics that Matter: How to Turn Raw Data Into Actionable Insight Through H...
As marketers, we have more raw data than we know what to do with. But how do you tell a story, extract insight, and know what to do next as a marketer when we are swimming in all the data? In this rapid-fire session, we will dive deep into methodically combining the principles of marketing data, the key reports to be looking at that matter to the C-suite, and scientific hypothesis-driven thinking.
A Marketers Tale: How ABM Was Successfully Launched at Thales
Thales’ Sr. ABM Manager, Rafael Melanda, takes us through exactly how he implemented an ABM strategy at Thales, including how to get senior level buy-in across the company, as well as engagement from the sales organization.
ABM in a Downturn_ Account Intelligence to Do More with Less (Demandbase).pptx
Prior to the current economic downturn, B2B companies turned to account-based marketing and Smarter GTM™ as a better way to do things.
These forward thinking companies were looking to be better informed, more targeted and more efficient and effective. Smarter GTM™ and ABM was viewed as the modern approach — a best practice to drive growth, yet still seen as a “nice to have” by many.
But in today’s world — a world that has been shaken by a global pandemic, labour shortages, inflation, war, and economic uncertainty — organisations’ resources have been stretched and depleted. ABM is no longer the fastest path to growth, but essential for survival.
In this session Jon Miller — CMO at Demandbase and cofounder of Marketo and Engagio — will show why ABM powered by Account Intelligence is the key to work smarter, not harder, and he’ll share practical ABM tips and best practices based on Demandbase’s own secret sauce.
You will learn:
What it’s going to take in 2023 to create alignment between marketing and sales
How to empower your sales and business development teams to sell more
Tips on how to help your marketing team generate sufficient amounts of pipeline with less investment
How to Adjust Your GTM Strategy When Things Don’t Go to Plan
This document discusses adjusting go-to-market (GTM) strategies when plans do not go as expected. It emphasizes the importance of trust and alignment between sales and marketing teams. A GTM strategy is described as an evolving plan to engage customers and gain a competitive advantage. The document suggests that GTM strategies should adapt to changing needs using account intelligence to prioritize and personalize approaches. Effective coordination between sales and marketing teams is highlighted as a key indicator of account-based success.
Stop spamming and get relevant with Smarter GTM
Spam isn’t just unwanted email. It’s any uninformed, irrelevant interaction with your customers and potential buyers. It wastes your time and money and annoys the buyers you were hoping to impress.
Focusing on the customer buying experience is more important than ever. In today’s information age, buyers have more and more power over sellers. As a result, there’s an increased demand for personalised, relevant experiences.
In this webinar, we shall provide real-life examples of how Sales & Marketing teams are delivering personal, relevant and timely messages to their buyers.
Launch, Measure, and Optimize Next-Level Advertising
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy CrestodinaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brandINTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
More Related Content
More from Demandbase
Top 3 Ways to Align Sales and Marketing Teams for Rapid Growth
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
NexGen Alignment: ABM’s Role in Uniting Marketing and Sales
In today’s competitive landscape, aligning marketing and sales teams is not just necessary for growth it’s necessary for survival.
Account-based strategies help bridge the historical divide between the two teams by ensuring marketing efforts are directly supporting sales goals, leading to more efficient resource use, improved customer experiences, and ultimately, increased revenue.
Join this interactive webinar with guest speaker Nora Conklin, Principal Analyst at Forrester and Kelly Hopping, CMO at Demandbase, as they reveal the latest research from Forrester, showcased at the ‘2024 B2B Summit North America’ along with practical tips for uniting sales and marketing teams from the inside out.
DGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdf
As digital advertising evolves towards a cookieless future, advertisers need to know what they can do today to plan successful campaigns when third-party data sources are eliminated.
In a world where B2B buyers are already increasingly wary of disclosing personal details and freely consenting to tracking, the challenge of reaching and engaging audiences is more critical than ever.
In this session, Demandbase’s Gareth Noonan, General Manager of Advertising, and Jennifer Hughes, Principal Digital Expert, will share the evolution of B2B advertising strategy amid Google’s fundamental changes to the web-based digital experience.
Discover innovative strategies for targeting and measuring success in a cookieless world, ensuring your campaigns remain effective and relevant as Google continues to phase out third party cookies.
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdf
Demandbase on Demandbase Story
In this webinar, Hannah Jordan, Senior Digital Marketing Manager at Demandbase will showcase top advertising plays tailored to each stage of the buyer's lifecycle. From awareness to decision-making, you'll learn how to effectively engage your target audience with creativity.
Discover the latest features available in Demandbase for digital marketers to leverage their advertising spend for maximum impact and efficiency.
Key Takeaways:
* Understand how to map advertising strategies to different stages of the buyer’s journey
* Learn about the latest released features in 2024 within Demandbase Advertising Platform
* Gain insights from real-world examples and use cases
* Enhance your ability to craft targeted, effective, and engaging marketing campaigns
Winning Target Accounts in a Cookieless Era
Amidst the ongoing transformations in digital advertising, advertisers’ consistently wonder what to do after third-party cookies are gone?
An increasing number of B2B buyers are hesitant to disclose contact details, consent to cookie tracking, or initiate sales discussions, citing apprehensions related to privacy and data utilization.
B2B & GTM Trends and Predictions for 2024.pdf
This document provides 5 predictions for B2B and go-to-market trends in 2024. The first prediction is that creating valuable content and offers to book meetings will be a priority for high performing teams. The second prediction is that alignment between sales, marketing, and customer success will be the top indicator of success in hitting goals. The third prediction is that getting priority accounts to attend in-person events will be an important closing motion. The fourth prediction is that consolidation and integration of sales and marketing technology stacks will increase. The fifth prediction is that retention, cross-sell and upsell efforts will receive the highest percentage increase in resources compared to other go-to-market strategies.
The Reports Your CMO Wants to See
This Strategy & Planning Series session shares the essential metrics and reports that top CMOs will use to drive pipeline and revenue growth in 2024.
Data Champions League: Winning Strategies for B2B Success
The document discusses aligning sales and marketing through the use of data. It notes that 52% of companies surveyed are struggling with sales and marketing alignment. The biggest challenges to alignment are different metrics, data in different systems, and poor handoffs between sales and marketing. The presentation outlines five keys to improving alignment: coordinating marketing to sales handoffs, transparency and communication, aligning metrics, and defining success. It advocates for using data to segment accounts and contacts, prioritize targets based on intent signals, and tie engagement activities to accounts and contacts for improved targeting and reporting.
Demandbase + GTM Partners Analyst Hour - ROI Framework Workshop
This document discusses metrics for measuring the success of account-based marketing (ABM) programs. It provides examples of metrics that can be used at different stages of the ABM process: target account selection and engagement, engaged accounts, working accounts, meeting accounts, opportunity accounts, and won accounts. Specific metrics include account engagement rates, pipeline and revenue generated, time between stages like engaged to working, meetings booked vs held, opportunity acceptance rates, and win rates. The document advocates choosing metrics that match the goals of the specific ABM program.
The Magic ABM Potion: Key Elements to Think About When Creating Your ABM Stra...
The document discusses key elements to consider when creating an account-based marketing (ABM) strategy for 2024, including segmentation strategies for accounts, campaigns, personas, activities, and metrics. It emphasizes starting with an ideal customer profile and segmenting accounts into tiers based on factors like journey stage and intent. The document also recommends segmenting personas, activities, and metrics to track engagement and ROI across segments. The goal is to deliver the right message to the right accounts and personas through personalized campaigns and content.
The Reports Your CMO Wants to See (OpsStars)
In today’s data-driven landscape, the CMO’s dashboard is more than a collection of metrics; it’s a strategic tool for growth. Come learn the essential metrics and reports that top CMOs use to drive pipeline and revenue growth in 2024.
Attendee takeaways:
Key Performance Indicators (KPIs): From pageviews to conversion rates to pipeline, discover the metrics that matter.
RevOps Alignment: Learn how to integrate marketing data with RevOps to drive cohesive business strategies.
Actionable Insights: Discover innovative strategies to turn your analytics into strategic action.
Whether you’re a CMO or an operations professional, this session offers a future-oriented and engaging look into the reports that guide and justify your go-to-market strategy.
Presented by: Ashley Long &
Jon Miller from Demandbase
Revolutionize Financial Services with AI-driven intent + SFMC Journeys
Welcome to the world of digital transformation for financial services, where cutting-edge technologies are reshaping customer journeys, demand generation, and scoring strategies. In this era of innovation, we dive into the realm of SFMC journeys, leverage the power of Demandbase intent, and simplify scoring buckets to fuel your organization’s growth and success.
With SFMC (Salesforce Marketing Cloud) journeys, we unlock the potential to create personalized and seamless experiences for your customers. By mapping out intricate paths, we guide individuals through tailored interactions, nurturing them at every step of their financial journey. Whether it’s onboarding, cross-selling, or retention, SFMC journeys empower you to deliver the right message to the right audience at the right time.
But what if you could take it a step further?
Enter Demandbase intent, a game-changer in B2B marketing. By harnessing intent data, we gain unprecedented insights into your target accounts’ interests and behaviors. This powerful tool allows us to prioritize and engage high-intent prospects, accelerating your sales pipeline and driving revenue growth.
Of course, in the realm of financial services, not all customers are created equal. That’s where easy scoring buckets come into play. By simplifying the scoring process, we categorize prospects based on their engagement, propensity to convert, and lifetime value. With this data-driven approach, we enable your sales teams to focus their efforts where they matter most, optimizing resources and boosting conversion rates.
Now, imagine the possibilities that arise from this seamless integration of SFMC journeys, Demandbase intent, and easy scoring buckets. The result? A digital transformation that revolutionizes the way financial services connect with their customers. From personalized experiences to data-driven targeting, your organization becomes a catalyst for growth and a trailblazer in the industry.
So, are you ready to embark on this transformative journey? Together, we’ll navigate the complexities of digital transformation, unlocking the true potential of your financial services organization and shaping the future of customer engagement. Let’s embark on this exciting adventure and redefine what’s possible in the world of finance.
Nothing Works Anymore: Why B2B Needs A New Playbook
This document provides an overview of the "SMARTER GTM Playbook", which outlines a new approach for marketing and sales to work together effectively. It discusses finding the right accounts to prioritize through account intelligence and intent data. It also covers conditioning the market with brand awareness advertising and aligning messages to where accounts are in their journey. Finally, it emphasizes orchestrating sales and marketing, such as through joint stand-ups and treating pipeline as team-sourced. The playbook aims to help organizations overcome issues with traditional tactics by adopting a more coordinated, account-based approach.
Customer Lab: Maximizing Your ROI with Demandbase: A Practical Playbook for M...
This document provides an overview of a playbook for marketers to maximize their ROI with Demandbase. It includes sections on targeting the right accounts and people, using intent and engagement data to progress opportunities, orchestrating programs across systems, and tracking metrics. Specific use cases are presented, such as identifying in-market intent, acquiring new contacts from target accounts, generating further engagement through direct mail, and assigning sales tasks based on account qualification scores. The playbook emphasizes using automation to save time on repetitive tasks.
Analytics that Matter: How to Turn Raw Data Into Actionable Insight Through H...
As marketers, we have more raw data than we know what to do with. But how do you tell a story, extract insight, and know what to do next as a marketer when we are swimming in all the data? In this rapid-fire session, we will dive deep into methodically combining the principles of marketing data, the key reports to be looking at that matter to the C-suite, and scientific hypothesis-driven thinking.
A Marketers Tale: How ABM Was Successfully Launched at Thales
Thales’ Sr. ABM Manager, Rafael Melanda, takes us through exactly how he implemented an ABM strategy at Thales, including how to get senior level buy-in across the company, as well as engagement from the sales organization.
ABM in a Downturn_ Account Intelligence to Do More with Less (Demandbase).pptx
Prior to the current economic downturn, B2B companies turned to account-based marketing and Smarter GTM™ as a better way to do things.
These forward thinking companies were looking to be better informed, more targeted and more efficient and effective. Smarter GTM™ and ABM was viewed as the modern approach — a best practice to drive growth, yet still seen as a “nice to have” by many.
But in today’s world — a world that has been shaken by a global pandemic, labour shortages, inflation, war, and economic uncertainty — organisations’ resources have been stretched and depleted. ABM is no longer the fastest path to growth, but essential for survival.
In this session Jon Miller — CMO at Demandbase and cofounder of Marketo and Engagio — will show why ABM powered by Account Intelligence is the key to work smarter, not harder, and he’ll share practical ABM tips and best practices based on Demandbase’s own secret sauce.
You will learn:
What it’s going to take in 2023 to create alignment between marketing and sales
How to empower your sales and business development teams to sell more
Tips on how to help your marketing team generate sufficient amounts of pipeline with less investment
How to Adjust Your GTM Strategy When Things Don’t Go to Plan
This document discusses adjusting go-to-market (GTM) strategies when plans do not go as expected. It emphasizes the importance of trust and alignment between sales and marketing teams. A GTM strategy is described as an evolving plan to engage customers and gain a competitive advantage. The document suggests that GTM strategies should adapt to changing needs using account intelligence to prioritize and personalize approaches. Effective coordination between sales and marketing teams is highlighted as a key indicator of account-based success.
Stop spamming and get relevant with Smarter GTM
Spam isn’t just unwanted email. It’s any uninformed, irrelevant interaction with your customers and potential buyers. It wastes your time and money and annoys the buyers you were hoping to impress.
Focusing on the customer buying experience is more important than ever. In today’s information age, buyers have more and more power over sellers. As a result, there’s an increased demand for personalised, relevant experiences.
In this webinar, we shall provide real-life examples of how Sales & Marketing teams are delivering personal, relevant and timely messages to their buyers.
Launch, Measure, and Optimize Next-Level Advertising
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
More from Demandbase (20)
Top 3 Ways to Align Sales and Marketing Teams for Rapid Growth
Top 3 Ways to Align Sales and Marketing Teams for Rapid Growth
NexGen Alignment: ABM’s Role in Uniting Marketing and Sales
NexGen Alignment: ABM’s Role in Uniting Marketing and Sales
DGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdf
DGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdf
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdf
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdf
Data Champions League: Winning Strategies for B2B Success
Data Champions League: Winning Strategies for B2B Success
Demandbase + GTM Partners Analyst Hour - ROI Framework Workshop
Demandbase + GTM Partners Analyst Hour - ROI Framework Workshop
The Magic ABM Potion: Key Elements to Think About When Creating Your ABM Stra...
The Magic ABM Potion: Key Elements to Think About When Creating Your ABM Stra...
Revolutionize Financial Services with AI-driven intent + SFMC Journeys
Revolutionize Financial Services with AI-driven intent + SFMC Journeys
Nothing Works Anymore: Why B2B Needs A New Playbook
Nothing Works Anymore: Why B2B Needs A New Playbook
Customer Lab: Maximizing Your ROI with Demandbase: A Practical Playbook for M...
Customer Lab: Maximizing Your ROI with Demandbase: A Practical Playbook for M...
Analytics that Matter: How to Turn Raw Data Into Actionable Insight Through H...
Analytics that Matter: How to Turn Raw Data Into Actionable Insight Through H...
A Marketers Tale: How ABM Was Successfully Launched at Thales
A Marketers Tale: How ABM Was Successfully Launched at Thales
ABM in a Downturn_ Account Intelligence to Do More with Less (Demandbase).pptx
ABM in a Downturn_ Account Intelligence to Do More with Less (Demandbase).pptx
How to Adjust Your GTM Strategy When Things Don’t Go to Plan
How to Adjust Your GTM Strategy When Things Don’t Go to Plan
Launch, Measure, and Optimize Next-Level Advertising
Launch, Measure, and Optimize Next-Level Advertising
Recently uploaded
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy CrestodinaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brandINTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
AI Best Practices for Marketing HUG June 2024
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
DTA Promotion - Marketing Specialist Assignment
This document was submitted as part of interview process for Marketing Specialist position at DTA Promotion, an Indonesian company which offers 360 degree marketing services, including ATL and BTL advertising platform.
Social Samosa's #30Under30 Guidebook.pdf
With nominations for Social Samosa's #30Under30 now open, here's a guidebook to help you discover every detail of our flagship initiative.
How to Maximize Sales Using Social Commerce
Discover the best practices and strategies on using social commerce to grow your business and drive sales.
Advertising and Promotion of whisper by Sakthi Sundar
This presentation is an invaluable resource for marketing professionals, students, and anyone interested in understanding the dynamics of effective advertising and promotion in the feminine hygiene sector. Explore how Whisper maintains its brand leadership and continues to innovate in a competitive market.
What is Digital Marketing: A Comprehensive Guide
Digital technologies have transformed marketing. Traditional methods like print and TV ads are giving way to digital strategies, reshaping how brands connect with consumers online. Welcome to the era of digital marketing, where engagement in the digital realm is key. Let's delve into what digital marketing entails in our interconnected world.
Boost Your Instagram Views Instantly Proven Free Strategies.
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
一比一原版英国南安普顿大学毕业证（Soton学位证）如何办理
原件一模一样【微信：WP101A】【英国南安普顿大学毕业证（Soton学位证）学位证）成绩单】【微信：WP101A】（留信学历认证永久存档查询）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信：WP101A】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信：WP101A】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份【微信：WP101A】
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
→ 【关于价格问题（保证一手价格）
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！
办理英国南安普顿大学毕业证（Soton学位证）学位证）学位证【微信：WP101A 】外观非常精致，由特殊纸质材料制成，上面印有校徽、校名、毕业生姓名、专业等信息。
办理英国南安普顿大学毕业证（Soton学位证）学位证）学位证【微信：WP101A 】格式相对统一，各专业都有相应的模板。通常包括以下部分：
校徽：象征着学校的荣誉和传承。
校名:学校英文全称
授予学位：本部分将注明获得的具体学位名称。
毕业生姓名：这是最重要的信息之一，标志着该证书是由特定人员获得的。
颁发日期：这是毕业正式生效的时间，也代表着毕业生学业的结束。
其他信息：根据不同的专业和学位，可能会有一些特定的信息或章节。
办理英国南安普顿大学毕业证（Soton学位证）学位证）学位证【微信：WP101A 】价值很高，需要妥善保管。一般来说，应放置在安全、干燥、防潮的地方，避免长时间暴露在阳光下。如需使用，最好使用复印件而不是原件，以免丢失。
综上所述，办理英国南安普顿大学毕业证（Soton学位证）学位证）学位证【微信：WP101A 】是证明身份和学历的高价值文件。外观简单庄重，格式统一，包括重要的个人信息和发布日期。对持有人来说，妥善保管是非常重要的。
Top 10 AI Trends to Watch in 2024 with Intelisync
As we advance further into the digital age, artificial intelligence (AI) continues to evolve, shaping various industries and aspects of our daily lives. The advancements in AI for 2024 promise significant transformations across multiple sectors. From agentic AI and open-source AI to AI-powered cybersecurity and sustainability, these trends highlight the growing influence of AI on our world. By staying informed and embracing these trends, businesses and individuals can harness the power of AI to innovate and thrive.
This article explores the top 10 AI trends to watch in 2024, providing an overview, impact, and examples of each trend.
Top 10 AI Trends to Watch in 2024
Trend 1: Agentic AI
Overview of Agentic AI
Agentic AI represents a fundamental shift in artificial intelligence. These AI systems are designed to comprehend complex workflows and pursue difficult objectives autonomously, with minimal human assistance. Essentially, agentic AI functions similarly to human employees, understanding intricate contexts and instructions in normal language, defining goals, deducing subtasks, and adapting actions to changing circumstances.
Impact of Agentic AI
Agentic AI has the potential to drastically alter organizational roles, procedures, and relationships. AI assistants with advanced thinking and planning capabilities can perform tasks previously managed by humans. This shift enhances productivity by fully automating complex processes, freeing workers from repetitive tasks to focus on more critical activities. The ability to adapt quickly to changing circumstances ensures continuous operational improvements.
Examples and Use Cases of Agentic AI
Autonomous Vehicles: Self-driving cars use agentic AI to navigate roads, interpret traffic signals, and make real-time decisions to ensure passenger safety.
Smart Home Devices: AI-powered home assistants, like smart thermostats and security systems, operate autonomously to optimize energy usage and enhance security.
Customer Service Bots: Advanced chatbots handle complex customer queries, provide solutions, and escalate issues to human agents when necessary.
Trend 2: Open Source AI
Overview of Open Source AI
Open-source AI involves freely available source code, encouraging developers to collaborate, use, adapt, and share AI technology. This openness fosters innovation and speeds up the development of practical AI solutions across various sectors, including healthcare, finance, and education.
Impact of Open Source AI
The collaborative nature of open-source AI promotes transparency and facilitates continuous improvement, leading to feature-rich, reliable, and modular solutions. These platforms enable the creation of applications such as real-time fraud detection, medical image analysis, personalized recommendations, and customized learning experiences.
Examples and Use Cases of Open Source AI
TensorFlow: An open-source machine learning framework by Google, widely used for building and deploying AI models.
Boost Your Instagram Views Instantly Proven Free Strategies.pptx
Join Performance Car Exclusive to drive the finest supercars, engineered with advanced materials and cutting-edge technology for peak performance.
https://instblast.com/instagram/free-instagram-views
Title: Making Money the Easy Way: A Quick Guide to Generating Income
Welcome to "Making Money the Easy Way: A Quick Guide to Generating Income." This book is designed to provide you with practical, actionable strategies to generate income with minimal effort. Whether you’re looking to supplement your current income or create a full-time revenue stream, this guide covers a variety of methods to help you achieve your financial goals. We will explore opportunities available online, various investment strategies, profitable side hustles, creative approaches, and essential financial tips to ensure sustainable income growth.
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
Evaluating the Effectiveness of Women-Focused Marketing
Women centric marketing is a vital part in reaching one of the most influential groups of consumers. Here is a guide to know and measure the impact of women-centric marketing efforts-
在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
学校原件一模一样【微信：741003700 】《(英国UWS毕业证书)西苏格兰大学毕业证学位证》【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
【主营项目】
一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
Recently uploaded (20)
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
Learn more about affiliate marketing as a beginner
Learn more about affiliate marketing as a beginner
Advertising and Promotion of whisper by Sakthi Sundar
Advertising and Promotion of whisper by Sakthi Sundar
Boost Your Instagram Views Instantly Proven Free Strategies.
Boost Your Instagram Views Instantly Proven Free Strategies.
Boost Your Instagram Views Instantly Proven Free Strategies.pptx
Boost Your Instagram Views Instantly Proven Free Strategies.pptx
Title: Making Money the Easy Way: A Quick Guide to Generating Income
Title: Making Money the Easy Way: A Quick Guide to Generating Income
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
Evaluating the Effectiveness of Women-Focused Marketing
Evaluating the Effectiveness of Women-Focused Marketing
Demandbase ABM Platform Demo - 11/18
- 1. FULL PLATFORM DEMO Rawan Tamimi| Sales Engineer | Demandbase
- 2. © 2018 DEMANDBASE SLIDE 2 DEMANDBASE ABM PLATFORM ABM PLATFORM Audience Management ABM Analytics Account Selection Global B2B Data at Scale Patented IP Identification Proprietary B2B Ad Tech/DSP Artificial Intelligence & Machine Learning Account-Based Retargeting Account-Based Advertising Keyw ord Discovery SitePersonalization MASIntegration AIBasedRecs. Sales Insights Email, SFDC, Slack Real-time Alerts
- 3. Q&A