As a consumer of every generation is increasingly bombarded with digital communications, it remains incredibly necessary that brands embrace the power of human interactions.
Meetings in 2027: Predictions for the Future of the Hospitality IndustrySocial Tables
Learning Objectives:
-Develop insight into how our industry is performing.
-Check in on how far our industry has come thanks to technology.
-Review trends and subsequent predictions that will give you a glimpse of what might be ahead.
This conference call summarized the financial and operational performance of Hidden Lakes Apartments for the first quarter of 2011. Financially, net operating income was slightly favorable to budget due to higher than expected occupancy of 97%. Expenses were also unfavorable to budget due to increased repairs and turnover costs from higher occupancy. Operationally, occupancy remained strong at 95% with low turnover expected. Marketing efforts like online listings and referral programs helped maintain occupancy. Some questions from investors focused on expense trends, rental concessions, and collections from tenants for damages. Management expected cost increases to moderate as occupancy stabilized.
CalyxVision18 Modern Lead Generation slides with Sue Woodard, Dave Savage, St...Mortgage Coach
This document discusses modern lead generation strategies for referral-based local mortgage advisors in 2018. It provides interviews and strategies from top mortgage professionals. Key strategies discussed include taking an omnichannel approach, maintaining consistency and repetition in communications, building a strong personal brand, focusing on personal connections to build trust, and automating processes while still providing a personal experience for clients.
The Meeting Professional of the Future - 3/12/17 #CS2017Social Tables
Develop insight into how our industry is performing.
Review trends, predictions, and strategies for what’s ahead and how you can be successful.
Identify ways you can invest in your career now.
The typical sales process that a residential property goes through is long and drawn out. Sohail Rashid discusses how the estate agency service needs to catch up with the rest of the consumer world and go digital.
10 Ways to Position Your Business for Success in 2019Surefire Local
The difference between winning and losing in business often lies in making better predictions. If you can predict what clients will need or the impact of a changing economy, you will likely see even more success in the new year.
Mark G. Richardson has had the opportunity to talk with some of the industry’s best and has developed predictions for how to best position your business in 2019. We’re excited to welcome him for a webinar to share his ideas and predictions.
We’re going to show you:
- A look back to 2018 & how the industry performed
- The mindset business owners should have to close more jobs and best practices to follow along the way
- 9 important predictions for 2019
Meetings in 2027: Predictions for the Future of the Hospitality IndustrySocial Tables
Learning Objectives:
-Develop insight into how our industry is performing.
-Check in on how far our industry has come thanks to technology.
-Review trends and subsequent predictions that will give you a glimpse of what might be ahead.
This conference call summarized the financial and operational performance of Hidden Lakes Apartments for the first quarter of 2011. Financially, net operating income was slightly favorable to budget due to higher than expected occupancy of 97%. Expenses were also unfavorable to budget due to increased repairs and turnover costs from higher occupancy. Operationally, occupancy remained strong at 95% with low turnover expected. Marketing efforts like online listings and referral programs helped maintain occupancy. Some questions from investors focused on expense trends, rental concessions, and collections from tenants for damages. Management expected cost increases to moderate as occupancy stabilized.
CalyxVision18 Modern Lead Generation slides with Sue Woodard, Dave Savage, St...Mortgage Coach
This document discusses modern lead generation strategies for referral-based local mortgage advisors in 2018. It provides interviews and strategies from top mortgage professionals. Key strategies discussed include taking an omnichannel approach, maintaining consistency and repetition in communications, building a strong personal brand, focusing on personal connections to build trust, and automating processes while still providing a personal experience for clients.
The Meeting Professional of the Future - 3/12/17 #CS2017Social Tables
Develop insight into how our industry is performing.
Review trends, predictions, and strategies for what’s ahead and how you can be successful.
Identify ways you can invest in your career now.
The typical sales process that a residential property goes through is long and drawn out. Sohail Rashid discusses how the estate agency service needs to catch up with the rest of the consumer world and go digital.
10 Ways to Position Your Business for Success in 2019Surefire Local
The difference between winning and losing in business often lies in making better predictions. If you can predict what clients will need or the impact of a changing economy, you will likely see even more success in the new year.
Mark G. Richardson has had the opportunity to talk with some of the industry’s best and has developed predictions for how to best position your business in 2019. We’re excited to welcome him for a webinar to share his ideas and predictions.
We’re going to show you:
- A look back to 2018 & how the industry performed
- The mindset business owners should have to close more jobs and best practices to follow along the way
- 9 important predictions for 2019
This document summarizes key findings from a survey of over 150 advertising executives about trends in the US digital video advertising market in 2013. The main points are:
1. Video advertising continues to grow significantly and is considered more effective than other digital formats like display. Targeting is seen as the most valuable aspect of video ads.
2. Most digital requests for proposals now include a video component, and online video and mobile video categories are expected to see the highest spending growth.
3. Metrics like views and GRPs/TRPs are increasingly important for measuring video campaign success. Research interest has shifted to how video impacts offline purchases and translating GRP metrics to online video.
4. Programmatic buying
This document summarizes key findings from a survey of over 150 advertising executives about trends in the US digital video advertising market in 2013. The main points are:
1. Video advertising continues to grow significantly faster than other digital formats and overall US ad spending. Nearly half of respondents see targeting as the most valuable aspect of video ads.
2. Most respondents find video advertising equally or more effective than TV ads. GRPs/TRPs are considered the most important metric for measuring audience engagement with video ads.
3. Over two-thirds of digital RFPs in 2012 included a video component, up from one-third in 2010. Mobile video and online video are expected to see the highest growth in media
Study of Advisory Success defines what success means for advisors in today’s environment and highlights the most salient issues facing advisors. Pershing’s inaugural study found that the most successful advisors anticipate what will lead the next generation of advisors. This year’s study finds that successful advisors adapt to client communications and client expectations.
- 98% of consulting employers expect to hire at least as many staff in 2015 as in 2014, with over a third expecting considerably more hires. However, more firms also expect staff attrition rates to worsen in 2015.
- The strongest hiring demand is expected in financial services, IT, energy & utilities, technology, healthcare & pharma, and retail. Demand has fallen for public sector roles.
- In-demand consulting types include project/program management, CRM, digital, and technology consultants. Strategy consulting demand has fallen.
This document summarizes a capstone project analyzing hotel booking data from 2015 to 2017. The team imported necessary libraries and cleaned the data by replacing null values. Their analysis found that most bookings were for city hotels by transient customers online. August had the most bookings but cancellations varied by year. Portugal, Germany, and France had the most bookings while Portugal, Germany, and Spain saw the most cancellations. Average daily rates increased over time with the highest in 2017. The team drew several conclusions and recommendations for hotels based on their findings.
If there’s any theme that sets the direction for Google’s platform in 2020, it’s the continued development of automation, AI, and machine learning tools. Hear experts from Tinuiti, Justuno, Dialogtech and top brand Envelopes.com to discover what we tested, learned, and optimized for what Google has to offer and where we saw the greatest performance impact in 2020. We’ll unpack how a cross channel strategy has proven to close the funnel between discovery and retention
The way people research and buy products has fundamentally shifted.
These days, people prefer having conversations over filling out lead capture forms (81% don't fill out the form when they encounter gated content).
And 66% prefer real-time messaging for talking to businesses over any other communication channel.
To help you better understand what this new marketing and sales landscape looks like, we teamed up with our friends at Clearbit to create the first-ever State of Conversational Marketing report.
Join this 1-hour deep-dive into the 2022 Legal Trends Report to discuss what the data means and how to use it to set your law firm and employees up for success.
Every automotive dealership strives to optimize sales performance. Here are three simple but essential metrics to help manage sales in general, and Internet sales in particular.
Blue Star, an air conditioning company in India, is proposing a media strategy for Saudi Arabia to build brand awareness and recall. The document analyzes competitors' offline and online advertising spending. It identifies newspapers, magazines, outdoor media, and social platforms as optimal channels to reach their target audience of Saudi males and females aged 22-44 earning over SAR 5000. The strategic idea is to own share of mind and heart by positioning Blue Star as caring for the environment through branded and unbranded content across various media.
The document discusses a webinar on improving customer experience in insurance through new technologies. It includes presentations from three panelists:
1) James Harding discussed using self-service claims technologies to improve the customer experience and reduce costs. Claims are settled faster with high customer satisfaction rates.
2) Dr. Onn Keet Peng argued that understanding customers based on data insights allows insurers to provide the right products to customers at the right time through the right channels.
3) Hugh Terry explained that customers use multiple channels throughout their journey and expect a seamless experience. Insurers must meet customers on all channels to remain relevant.
In the Real Estate in a Digital Age report, NAR examine the process home buyers go through in the initial online search and how REALTORS® are connecting with customers in the digital space.
Source: https://www.nar.realtor/reports/real-estate-in-a-digital-age
- The author analyzes the real estate company Comfort Living LLC located in Springfield, Ohio to evaluate investment opportunities and develop growth strategies.
- Through an analysis of expenses, revenues, property yields, and market conditions, the author finds that Comfort Living achieves high returns on investment (43% on average for rentals in 2015) due to low acquisition and renovation costs in the Springfield market.
- A ratio model is developed to determine the optimal mix of property flips and rentals, concluding that acquiring 4 additional properties for flipping and 1 for rentals in 2016 would yield the highest profit of $98,000 and meet that year's goal.
Todd Katler, Vice President at LevelOne gives and excellent presentation on measuring marketing effectiveness and also touches on measuring the effects if social media.
Digital marketing provides accountability and the chance to look at advertising as an investment in getting a certain yield. Yet most apartment firms are drowning in lead reports from vendors, sales reports from their property management system and maybe even more reports from their lead tracking vendor. Learn from experts how to organize your available analyses and extract the highest-value data and to have the confidence to use it to increase your NOI due to marketing.
The document summarizes strategies for enabling an effective sales force based on research from CSO Insights and IDC. It finds that sales executives' top priorities are increasing revenues and improving sales effectiveness. However, sales reps spend over 2/3 of their time not selling. The strategies discussed are optimizing reps' time, resources, and knowledge to focus more time on selling and having qualified conversations with customers. Case studies show these approaches can increase sales quotas and pipeline values.
Digital First Marketing – Practical Use case for life insurance advisorsThe Digital Insurer
Digital First Marketing – Practical Use case for life insurance advisors
International Agency Forum – 22-23 May 2019, Shanghai
“From Quantity to Quality”
AI Best Practices for Marketing HUG June 2024Amanda Farrell
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
This document summarizes key findings from a survey of over 150 advertising executives about trends in the US digital video advertising market in 2013. The main points are:
1. Video advertising continues to grow significantly and is considered more effective than other digital formats like display. Targeting is seen as the most valuable aspect of video ads.
2. Most digital requests for proposals now include a video component, and online video and mobile video categories are expected to see the highest spending growth.
3. Metrics like views and GRPs/TRPs are increasingly important for measuring video campaign success. Research interest has shifted to how video impacts offline purchases and translating GRP metrics to online video.
4. Programmatic buying
This document summarizes key findings from a survey of over 150 advertising executives about trends in the US digital video advertising market in 2013. The main points are:
1. Video advertising continues to grow significantly faster than other digital formats and overall US ad spending. Nearly half of respondents see targeting as the most valuable aspect of video ads.
2. Most respondents find video advertising equally or more effective than TV ads. GRPs/TRPs are considered the most important metric for measuring audience engagement with video ads.
3. Over two-thirds of digital RFPs in 2012 included a video component, up from one-third in 2010. Mobile video and online video are expected to see the highest growth in media
Study of Advisory Success defines what success means for advisors in today’s environment and highlights the most salient issues facing advisors. Pershing’s inaugural study found that the most successful advisors anticipate what will lead the next generation of advisors. This year’s study finds that successful advisors adapt to client communications and client expectations.
- 98% of consulting employers expect to hire at least as many staff in 2015 as in 2014, with over a third expecting considerably more hires. However, more firms also expect staff attrition rates to worsen in 2015.
- The strongest hiring demand is expected in financial services, IT, energy & utilities, technology, healthcare & pharma, and retail. Demand has fallen for public sector roles.
- In-demand consulting types include project/program management, CRM, digital, and technology consultants. Strategy consulting demand has fallen.
This document summarizes a capstone project analyzing hotel booking data from 2015 to 2017. The team imported necessary libraries and cleaned the data by replacing null values. Their analysis found that most bookings were for city hotels by transient customers online. August had the most bookings but cancellations varied by year. Portugal, Germany, and France had the most bookings while Portugal, Germany, and Spain saw the most cancellations. Average daily rates increased over time with the highest in 2017. The team drew several conclusions and recommendations for hotels based on their findings.
If there’s any theme that sets the direction for Google’s platform in 2020, it’s the continued development of automation, AI, and machine learning tools. Hear experts from Tinuiti, Justuno, Dialogtech and top brand Envelopes.com to discover what we tested, learned, and optimized for what Google has to offer and where we saw the greatest performance impact in 2020. We’ll unpack how a cross channel strategy has proven to close the funnel between discovery and retention
The way people research and buy products has fundamentally shifted.
These days, people prefer having conversations over filling out lead capture forms (81% don't fill out the form when they encounter gated content).
And 66% prefer real-time messaging for talking to businesses over any other communication channel.
To help you better understand what this new marketing and sales landscape looks like, we teamed up with our friends at Clearbit to create the first-ever State of Conversational Marketing report.
Join this 1-hour deep-dive into the 2022 Legal Trends Report to discuss what the data means and how to use it to set your law firm and employees up for success.
Every automotive dealership strives to optimize sales performance. Here are three simple but essential metrics to help manage sales in general, and Internet sales in particular.
Blue Star, an air conditioning company in India, is proposing a media strategy for Saudi Arabia to build brand awareness and recall. The document analyzes competitors' offline and online advertising spending. It identifies newspapers, magazines, outdoor media, and social platforms as optimal channels to reach their target audience of Saudi males and females aged 22-44 earning over SAR 5000. The strategic idea is to own share of mind and heart by positioning Blue Star as caring for the environment through branded and unbranded content across various media.
The document discusses a webinar on improving customer experience in insurance through new technologies. It includes presentations from three panelists:
1) James Harding discussed using self-service claims technologies to improve the customer experience and reduce costs. Claims are settled faster with high customer satisfaction rates.
2) Dr. Onn Keet Peng argued that understanding customers based on data insights allows insurers to provide the right products to customers at the right time through the right channels.
3) Hugh Terry explained that customers use multiple channels throughout their journey and expect a seamless experience. Insurers must meet customers on all channels to remain relevant.
In the Real Estate in a Digital Age report, NAR examine the process home buyers go through in the initial online search and how REALTORS® are connecting with customers in the digital space.
Source: https://www.nar.realtor/reports/real-estate-in-a-digital-age
- The author analyzes the real estate company Comfort Living LLC located in Springfield, Ohio to evaluate investment opportunities and develop growth strategies.
- Through an analysis of expenses, revenues, property yields, and market conditions, the author finds that Comfort Living achieves high returns on investment (43% on average for rentals in 2015) due to low acquisition and renovation costs in the Springfield market.
- A ratio model is developed to determine the optimal mix of property flips and rentals, concluding that acquiring 4 additional properties for flipping and 1 for rentals in 2016 would yield the highest profit of $98,000 and meet that year's goal.
Todd Katler, Vice President at LevelOne gives and excellent presentation on measuring marketing effectiveness and also touches on measuring the effects if social media.
Digital marketing provides accountability and the chance to look at advertising as an investment in getting a certain yield. Yet most apartment firms are drowning in lead reports from vendors, sales reports from their property management system and maybe even more reports from their lead tracking vendor. Learn from experts how to organize your available analyses and extract the highest-value data and to have the confidence to use it to increase your NOI due to marketing.
The document summarizes strategies for enabling an effective sales force based on research from CSO Insights and IDC. It finds that sales executives' top priorities are increasing revenues and improving sales effectiveness. However, sales reps spend over 2/3 of their time not selling. The strategies discussed are optimizing reps' time, resources, and knowledge to focus more time on selling and having qualified conversations with customers. Case studies show these approaches can increase sales quotas and pipeline values.
Digital First Marketing – Practical Use case for life insurance advisorsThe Digital Insurer
Digital First Marketing – Practical Use case for life insurance advisors
International Agency Forum – 22-23 May 2019, Shanghai
“From Quantity to Quality”
AI Best Practices for Marketing HUG June 2024Amanda Farrell
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfSimpleMoneyMaker
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
Basic Management Concepts., “Management is the art of getting things done thr...DilanThennakoon
The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
According to Peter F Drucker - "Management is a multipurpose organ that manages a business and
manages managers and manages worker and work".
In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
organisation in the accomplishment of a pre-determined object".
In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
of an internal environment in an enterprise where individuals working together in groups can
perform efficiently and effectively towards the attainment of group goals".
According to Ordway Tead - "Management is the process and agency which directs and guides the
operations of an organisation in realising of established aim
Advanced Storytelling Concepts for MarketersEd Shimp
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Evaluating the Effectiveness of Women-Focused MarketingHighViz PR
Women centric marketing is a vital part in reaching one of the most influential groups of consumers. Here is a guide to know and measure the impact of women-centric marketing efforts-
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxelizabethella096
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Learn more about affiliate marketing as a beginner
Demand for interaction
1. T H E D E M A N D F O R I N T E R A C T I O N
N O V E L I N B O U N D C A L L &
M A R K E T I N G C A M P A I G N D A T A
An insight collection of call data
presented by:
2. O U R S T O R Y
As a consumer of every generation is
increasingly bombarded with digital
communications, it remains incredibly
necessary that brands embrace the
power of human interactions.
RingPartner analyzed hundreds of
thousands of calls every month to
understand how today's buyers want to
engage with brands over the phone. As
a result, they discerned how various
industries fared during 2016 and
beyond based on the volume, nature,
and success of calls placed to
businesses.
All data was generated from thousands of consumer calls across diverse business
sectors each month. Data analysis took place across North America
3. Call times are up by 113% from 2016 to
2017.
In a digitized world, people still want to reach out & touch
someone for answers to their questions about potential
purchases.
So far in 2017, consumers have spent an average of 113% more time on the
phone learning about products & services than they did in 2016. This
indicates that customers of every type are actively increasing their offline
interactions with brands even as digital usage continues to rise
KEY STATS
Average Call Time in January 2016 = 119 seconds.
Increase in 2016 to 2017 Call Times = 113%
Average Call Time in January 2017 = 254 seconds.
4. K E Y S T A T S
Average Call Time with Criminal Defense Organization in 2016 = 242 seconds.
Average Call Time with Eye Care Providers in 2016 = 61 seconds
Average Call Time with Tax Preparers in 2016 = 53 seconds.
Average Call Time with Dating Services in 2016 = 766 seconds.
Top Overall Service Industry Call Times = Dating, Legal, Insurance & Home Repairs.
Call times depend greatly on the topic of
interest.
Consumers will spend more time speaking to a business that
can help them get out of trouble or into a relationship than they
will spend discussing some of their health problems.
During 2016, people spent an average of 242 seconds speaking to
criminal defense organizations. This is about 4 times longer than their
conversations with tax preparers or eye care providers. But all these call
times pale in comparison to the whopping 766 seconds spent on the
phone with dating services. Last year, callers were clearly looking to start
new relationships.. and stay out of jail.
5. Call lengths & conversion rates fluctuate
based on the season with the largest
changes occurring between winter &
spring.
People are willing to chat with business longer, and these calls
are more likely to close depending on the season
In 2016, the largest average increase in call times across service
industries took place between Q1 & Q2. This is also when the largest
increase in average conversion rates occurred. This may mean it isn't the
holidays that drive the greatest call volume & related sales numbers, but
rather the warmer weather as spring turns to summer.
K E Y S T A T S
Average Call Time During Q2 in 2016 = 162 seconds.
Average Call Time During Q1 in 2016 = 107 seconds.
Percent Increase from Q1 to Q2 = 51%
Average Conversion Rate Increase from Q1 to Q2 Across Industries = +5%
6. Some industries are better at turning
prospects into leads.
Certain business categories stand to learn a few things from other
sectors that generally have more success at converting prospects
into callers.
Real estate had the highest conversion rates during each quarter of 2016,
averaging between 73% and 84%. Home service calls enjoyed respectable but
comparatively smaller, conversion rates throughout the year such as 39% for
window installations in Q1 and 45% for roofing during Q2. Lawyers had
impressive numbers throughout the year but saw quite a jump between Q1 and
Q4 which indicates that as the year ends, people need attorneys.
K E Y S T A T S
Average Conversion Rate for Window Installations During Q1 in 2016 = 39%
Average Conversion Rate for Housing During 2016 = 79%
Average Conversion Rate for Roofing During Q2 in 2016 = 45%
Average Conversion Rate for Legal During Q4 in 2016 = 65%
Average Conversion Rate for Legal During Q1 in 2016 = 54%
7. A D D I T I O N A L P E R F O R M A N C E
M A R K E T I N G D A T A
Industries with Most
Conversions in 2016
TOP 3 Industries with Most
Conversions in 2017TOP 3
General Legal . . . . . . . . . . . . . . . . 58%
Doctors . . . . . . . . . . . . . . . . . . . . . . . 42%
Student Loans . . . . . . . . . . . . . . . . 35%
Real Estate Lawyer . . . . . . . . . . . 55%
Life Insurance. . . . . . . . . . . . . . . . . 42%
Bankruptcy Lawyer . . . . . . . . . . . 35%
Sectors with Largest Jumps in Call Duration & Conversions between
2016 & 2017
2016 Student Loan Debt Relief . . . . . . . . . . . . . 229 seconds . . . . . . . . 34%
2017 Student Loan Debt Relief . . . . . . . . . . . . . 332 seconds . . . . . . . . 40%
2016 Appliance Repair . . . . . . . . . . . . . . . . . . . . . . 69 seconds . . . . . . . . . 23%
2017 Appliance Repair . . . . . . . . . . . . . . . . . . . . . . 388 seconds . . . . . . . . 46%
Calls lasted 1.5x longer between 2016 & 2017,
while the conversion rate increased by 6%.
Insight: Interest in student debt relief is
increasing.
Calls lasted 5.6x longer between 2016 & 2017,
while the conversion rate increased by 22%.
Insight: 2017 has been a rough year for
broken appliances.
8. C O N S U M E R
I N S I G H T S
Breaking Up is Hard to Do: Divorce inquiries rise between 2016 & 2017
There's been an increase in the time spent seeking & speaking to divorce attorneys:
2016 Average Call Time with Divorce Lawyers =
87 seconds.
Average Conversion Rate for Divorce
Lawyers = 23%
2017 Average Call Time with Divorce Lawyers =
122 seconds
Average Conversion Rate for Divorce
Lawyers = 43%
Insight: An increase in divorce seeking & speaking mean more people are considering calling it off in 2017.
Summer is the season of Love: Dating services hit their peak during Q3 of 2016.
Dating services experience the longest call times & highest conversation rates in Q3 with a 10% increase
compared to all others:
Average Call time = 766 seconds Average Conversion Rates = 77%
Insight: Forget spring flings, summer loving wins the race for daters.
9. C O N S U M E R
I N S I G H T S
Spring Cleaning Heats Up: Summer cleaning is nearly as popular!
Calls & Conversion rates for junk removal services stay steady throughout the warmer months, as Q2 & Q3
both have greater than 10% increases in conversion compared to Q1 & Q2:
Q2 Average Call Time with Junk Removers
During Q2 in 2016 = 173 seconds
Average Conversions Rate for Junk
Removers During Q2 in 2016 = 58%
Q3 Average Call Time with Junk Removers
During Q3 in 2016 = 139 seconds
Average Conversions Rate for Junk
Removers During Q3 in 2016 = 50%
Insight: "Spring Cleaning" isn't just for spring anymore. People still have plenty of junk to get rid of all summer.