Mid-way review to evaluate sponsorship of 2010 Vancouver Winter Olympics.

1. Olympics Opportunity Review
July 13, 2007
DELL CONFIDENTIAL — FOR USE UNDER CUSTOMER NDA ONLY

2. Info Audit
Requested Received
Olympic brand research by country and target • The Power of the Olympic Brand (IOC) – brand
segment positioning and perceptions
• 2006 Olympic Global Brand Research, All
Countries Summary (IOC)
Media partner info – reach, ratings, cost • IOC Television & Marketing Services overview
Sustainability/environmental impact • IOC corporate social responsibility overview
• Vancouver sustainability overview and report
List and schedule of IT product requirements • Received
Hospitality rights info • Vancouver hospitality overview for tier II official
supporters
Background on online strategies
Sponsor references • Contacts at VISA and Bell
Sponsor info for relationship-building • Vancouver sponsor workshops/marketing club
meeting overview
• Vancouver 2010 sponsor list
• Olympic Co-Promotion Examples
• Support for Investing in Olympics – media
clippings from IOC
DELL CONFIDENTIAL — FOR USE UNDER CUSTOMER NDA ONLY DELL EXECUTIVE BUSINESS REVIEW 2

3. Product Overview v1
New Quantity Total Quantity
New Qty Total Qty
Product Dell Equiv Unit Retail Units New Qty Retail Units Total Qty Retail
Servers
IST1 PowerEdge 2950 $14,280 309 $4,412,520 309 $4,412,520
IST2 PowerEdge 2950 $13,637 97 $1,322,789 97 $1,322,789
PowerEdge
IST3 SC1430 $4,329 29 $125,541 29 $125,541
IST4 PowerEdge 6950 $23,612 20 $472,240 20 $472,240
Storage
PowerVault
1.3 TB NAS NX1950 $44,682 3 $134,046 3 $134,046
2.3 TB SAN Pending 3 Pending 3 Pending
Tape devices TBD TBD TBD
OptiPlex 745
Desktops mini-tower $1,698 4820 $8,184,360 5000 $8,490,000
Notebooks Latitude D630 $2,433 890 $2,165,370 1220 $2,968,260
3M MicroTouch
15" touch screens M150 Monitor $599 640 $383,360 640 $383,360
Totals $17,200,226 $18,308,756
DELL CONFIDENTIAL — FOR USE UNDER CUSTOMER NDA ONLY DELL EXECUTIVE BUSINESS REVIEW 3

4. Services Overview
• VANOC estimates total of 512 staff months required:
• 248 staff months of technicians skilled at level 2 server support
• 264 staff months for level 1 and 2 desktop support
• Staffing needs for data center server and centralized desktop
personnel begin in January 2008 and consistently ramps up until
conclusion of Games (April 2010)
• Staffing for venue support begins in October 2008
• VANOC estimated value of services support at $5 million; Dell
valuation in process
• Specifics on support timing and levels is in backup
DELL CONFIDENTIAL — FOR USE UNDER CUSTOMER NDA ONLY DELL EXECUTIVE BUSINESS REVIEW 4

5. Expense Categories
• Sponsorship fee
• Product contribution
• Services contribution
• Accommodations
• Hospitality
• Tickets
• Local transportation
• Sponsor Conference participation
• Olympic Torch Relay participation
• On-site advertising
• Games publication advertising
• Volunteer coordination & participation
• Branded clothing
• Travel
DELL CONFIDENTIAL — FOR USE UNDER CUSTOMER NDA ONLY DELL EXECUTIVE BUSINESS REVIEW 5

6. Sponsorship Rights & Benefits – Official Supporter
Exclusive rights within product category to:
• Be associated with Vancouver 2010 Olympic and Paralympic Winter Games, the
Canadian Olympic Committee, and the Canadian Olympic Team for Beijing 2008,
Vancouver 2010 and London 2012.
• Construct Olympic-themed advertising, marketing, and promotions until Dec 31,
2012.
• The marks for Vancouver 2010 Olympic and Paralympic Winter Games, and
Canadian Olympic Team.
• Use the Vancouver 2010 mascot graphic and pictograms on premiums.
• Use various designations as official supporter of the Vancouver Games, VANOC and
Canadian Olympic Team.
DELL CONFIDENTIAL — FOR USE UNDER CUSTOMER NDA ONLY DELL EXECUTIVE BUSINESS REVIEW 6

7. Sponsorship Rights & Benefits – Official Supporter
• Accommodation:
• Access to purchase 30 hotel rooms for entirety of 2010 Games
• VANOC will assist with securing add’l rooms
• Hospitality:
• Right to purchase corporate hospitality during Games
• Invitations to participate in events leading up to 2010 Games
• Access to purchase tickets:
• 60 tickets per day for Olympic and Paralympic Games
• 60 tickets to Opening Ceremonies for Olympic and Paralympic Games
• 60 tickets to Closing Ceremonies for Olympic and Paralympic Games
• For Medals Plaza (no number specified)
• Access to Vancouver 2010 ticket exchange program
• Transportation:
• Access to Games transportation program; VANOC will assist in sourcing buses and
other vehicles
DELL CONFIDENTIAL — FOR USE UNDER CUSTOMER NDA ONLY DELL EXECUTIVE BUSINESS REVIEW 7

8. Sponsorship Rights & Benefits – Official Supporter
• Accreditations:
• Passes to restricted areas to carry out operational and hospitality activities
• Recognition including Dell logo or mark in locations such as:
• Vancouver 2010 Office Reception
• 2010 Winter Games Information Centers
• Vancouver 2010 Web site
• Vancouver 2010-related publications
• Vancouver 2010 newspaper recognition ads
• On-site during Olympic and Paralympic Games
• Account service:
• Dedicated account manager
• Invitation to Sponsor Conferences leading up to 2010 Games
DELL CONFIDENTIAL — FOR USE UNDER CUSTOMER NDA ONLY DELL EXECUTIVE BUSINESS REVIEW 8

9. Sponsorship Rights & Benefits – Official Supporter
• Olympic Flame/Torch Relay participation:
• Minimum of 20 slots in the relay
• Advertising opps:
• Right to purchase outdoor advertising options in Vancouver
• Right to purchase advertising space in Vancouver 2010 or Canadian Olympic
Committee (COC) publications
• Misc:
• Access to Vancouver 2010 or COC newsletters
• Right to access Vancouver 2010, COC or IOC video, photographic and audio
materials for internal use
• Use of Vancouver 2010 musical themes
• Use of graphic elements including The Look of the Games
• Access to athletes
• Volunteer opportunities during Games
DELL CONFIDENTIAL — FOR USE UNDER CUSTOMER NDA ONLY DELL EXECUTIVE BUSINESS REVIEW 9

10. Next Steps
• Assess level of conflict between Atos Origin and Dell Services
– in process
• Complete valuation of product and services contribution
• Request – Shawn send e-mail to peers to enlist support/participation
• Determine costs beyond sponsorship expense
• Determine value of sponsorship
• Determine if want to seek external support for evaluation
• Socialize/present opportunity for go/no go decision
DELL CONFIDENTIAL — FOR USE UNDER CUSTOMER NDA ONLY DELL EXECUTIVE BUSINESS REVIEW 10

11. BACKUP
DELL CONFIDENTIAL — FOR USE UNDER CUSTOMER NDA ONLY DELL EXECUTIVE BUSINESS REVIEW 11

12. Server staffing at data centers
2008 2009 2010
March-Lab-PDC-Phase 2
Sep-TOC for Games
Nov-TOC for TE
Total/Pos
Jun-EDC
March
March
May
May
Dec
Nov
Dec
Aug
Sep
Aug
Feb
Feb
Feb
Jan
Jan
Jun
Jan
Oct
Oct
Apr
Apr
Apr
Jul
Jul
X86 Team Lead 2 2 2 2 8
X86 (Server) Expert 0 0 4 4 1 1 1 1 1 2 2 2 2 2 2 1 1 1 1 1 1 1 1 2 3 3 3 2 46
Project Coordinator 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 28
TOTAL TOC 82
DELL CONFIDENTIAL — FOR USE UNDER CUSTOMER NDA ONLY DELL EXECUTIVE BUSINESS REVIEW 12

13. Desktop staffing - central
2008 2009 2010
March-Lab-PDC-Phase 2
Sep-TOC for Games
Nov-TOC for TE
Total/Pos
Jun-EDC
March
March
May
May
Sep
Dec
Nov
Dec
Aug
Aug
Feb
Feb
Feb
Jan
Jan
Jun
Jan
Oct
Oct
Apr
Apr
Apr
Jul
Jul
X86 Team Lead 2 2 2 2 8
X86 (Laptop-Desktop) Expert 0 0 3 3 1 1 1 1 2 2 2 2 2 2 2 1 1 1 1 2 2 1 1 3 3 3 3 1 47
Project Coordinator 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 28
TOTAL TOC 83
DELL CONFIDENTIAL — FOR USE UNDER CUSTOMER NDA ONLY DELL EXECUTIVE BUSINESS REVIEW 13

14. Server staffing at venues
2008 2009 2010
Sep-TOC for Games
Nov-TOC for TE
Total/Pos
March
March
Aug
Aug
May
May
Nov
Dec
Dec
Feb
Jun
Feb
Jun
Apr
Apr
Jan
Jan
Oct
Oct
Jul
Jul
Venue
Venue Position
COMP VENUES
WSC Technical Specialist(X86-Servers) 1 2 1 1 2 2 1 10
WCR Technical Specialist(X86-Servers) 1 2 1 1 2 2 1 10
WNC Technical Specialist(X86-Servers) 1 1 2 1 1 2 2 1 11
CYM Technical Specialist(X86-Servers) 1 2 1 1 2 2 1 10
GMP Technical Specialist(X86-Servers) 1 2 1 1 2 2 1 10
PAC Technical Specialist(X86-Servers) 1 1 2 1 1 2 2 1 11
HIL Technical Specialist(X86-Servers) 1 2 1 1 2 2 1 10
ROO Technical Specialist(X86-Servers) 1 2 1 1 2 2 1 10
UBC Technical Specialist(X86-Servers) 1 2 1 1 2 2 1 10
NON-COMP VENUES
MMC Technical Specialist(X86-Servers) 1 1 1 3 3 1 10
WMC Technical Specialist(X86-Servers) 1 1 2 3 3 1 11
VVL Technical Specialist(X86-Servers) 1 1 1 3 3 1 10
WVL Technical Specialist(X86-Servers) 1 1 1 3 3 1 10
OFH Technical Specialist(X86-Servers) 1 1 1
PFH Technical Specialist(X86-Servers) 1 1
YVR Technical Specialist(X86-Servers) 1 1 1
UAW Technical Specialist(X86-Servers) 1 1 1 1 1 1
UAV Technical Specialist(X86-Servers) 1 1 1 1 1 1
IT FACILITIES
SDC Technical Specialist(X86-Servers) 3 3 3 3 1
Summary
Technical Specialist(X86-Servers) 1 0 0 5 13 10 0 0 0 0 0 0 6 18 19 37 38 19 0 166
Note: Numbers are m/m
DELL CONFIDENTIAL — FOR USE UNDER CUSTOMER NDA ONLY DELL EXECUTIVE BUSINESS REVIEW 14

15. Desktop staffing - venues
2008 2009 2010
Sep-TOC for Games
Nov-TOC for TE
Total/Pos
March
March
Aug
May
May
Aug
Nov
Dec
Dec
Feb
Feb
Jun
Jun
Apr
Jan
Jan
Apr
Oct
Oct
Jul
Jul
Position
COMP VENUES
Technical Specialist(X86-Laptop/Desktop) 1 2 1 1 2 2 1 10
IT Technicians 1 2 1 1 4 4 1
Technical Specialist(X86-Laptop/Desktop) 1 2 1 1 2 2 1 10
IT Technicians 1 2 1 1 8 8 1
Technical Specialist(X86-Laptop/Desktop) 1 1 2 1 1 2 2 1 11
IT Technicians 1 2 2 1 1 5 5 1
Technical Specialist(X86-Laptop/Desktop) 1 2 1 1 2 2 2 11
IT Technicians 1 2 1 1 3 3 3
Technical Specialist(X86-Laptop/Desktop) 1 2 1 1 2 2 1 10
IT Technicians 1 2 1 1 3 3 1
Technical Specialist(X86-Laptop/Desktop) 1 1 2 1 1 2 2 1 11
IT Technicians 1 2 1 1 3 3 1
Technical Specialist(X86-Laptop/Desktop) 1 2 1 1 2 2 1 10
IT Technicians 1 2 1 1 2 2 1
Technical Specialist(X86-Laptop/Desktop) 1 2 1 1 2 2 1 10
IT Technicians 1 2 1 1 2 2 1
Technical Specialist(X86-Laptop/Desktop) 1 2 1 1 2 2 1 10
IT Technicians 1 2 1 1 3 3 1
NON-COMP VENUES
Technical Specialist(X86-Laptop/Desktop) 1 1 2 6 6 1 17
IT Technicians 1 1 2 11 11 1
Technical Specialist(X86-Laptop/Desktop) 1 1 2 6 6 1 17
IT Technicians 1 1 2 6 6 1
Technical Specialist(X86-Laptop/Desktop) 1 1 2 6 6 1 17
IT Technicians 1 1 2 9 9 1
Technical Specialist(X86-Laptop/Desktop) 1 1 2 6 6 1 17
IT Technicians 1 1 9 9 9 1
Technical Specialist(X86-Laptop/Desktop) 1 1 1 3
IT Technicians 2 2 2
Technical Specialist(X86-Laptop/Desktop) 1 1 2
IT Technicians 3 3
Technical Specialist(X86-Laptop/Desktop) 1 1 1 3
IT Technicians 2 2 2
Technical Specialist(X86-Laptop/Desktop) 1 1 1 1 1 1 6
IT Technicians 3 3 3 3 3 3
Technical Specialist(X86-Laptop/Desktop) 1 1 1 1 1 1 6
IT Technicians 3 3 3 3 3 3
IT FACILITIES
Summary
Technical Specialist(X86-Laptop/Desktop) 1 0 0 5 13 10 0 0 0 0 0 0 6 15 19 46 47 19 0 181
IT Technicians 0 0 0 5 14 10 0 0 0 0 0 0 10 19 30 78 81 28 0 0 0 0 0 275
DELL CONFIDENTIAL — FOR USE UNDER CUSTOMER NDA ONLY DELL EXECUTIVE BUSINESS REVIEW 15