Examples of promotional programs based on Olympic sponsorship.

1. Olympic Co-Promotion Examples:
May, 2007

2. GE/Home Depot/Kodak Promotion:
“The GE and Home Depot Switch & Win
More Sweepstakes is your chance to
win $50 to spend at the Home Depot”
Home Depot is an Official Partner of the USOC

3. Co-Promotion Details:
Region: U.S.
Program Name: “The GE and Home Depot Switch & Win More Sweepstakes”
Duration: September 1, 2005 – December 15, 2005
Program Background / Overview:
• The Home Depot elected to participate in GE Lighting’s Marquee Olympic themed promotion,
Switch & Win. Home Depot stores displayed GE provided pre-packaged promotional displays throughout
their retail stores.
• Specially marked packages contained a decoder game card and instant coupon to drive
consumers online to www.switchandwin.com to play The GE Switch & Win Instant Win Game.
• Consumers were asked to fill out registration information, including name, date and where they
picked up their game card in order to play the Instant Win Game.
• Consumers used their game card to instantly determine whether they have won one of the
following prizes:
• Gold Medal Prize (1): A trip for 2 to the 2006 Olympic Winter Games in Torino, Italy, including air transportation,
hotel accommodations, event passes and more.
• Silver Medal Prize (100): A Kodak EasyShare Digital Camera.
• Bronze Medal Prize (2,500): A collectible, limited edition GE 2006 Olympic Winter Games pin set.
• Once consumers were informed they had won, they were prompted to download a coupon valid
on their next GE Reveal purchase.

4. Anheuser-Busch/Chevrolet Promotion:
General Motors is the Official
Automotive Partner of the USOC:
Chevrolet is the featured division for
GM’s U.S. Olympic Team

5. Co-Promotion Details:
Region: U.S.
Program Name: “Pour on the Gold”
Duration: January 27, 2006 – February 28, 2006
Program Background / Overview:
• Point of Sale Materials used in Retail Locations across the United States
• Consumers filled out an entry form for a chance to win a Chevrolet Truck
• Each consumer that participated took away a Torino 2006 Viewer’s Guide provided by
Anheuser-Busch. The guide contained a complete schedule of all the events that took place during
the Torino 2006 Olympic Winter Games

6. Anheuser-Busch/Panasonic/Roots Promotion:
Panasonic is a Worldwide Olympic Partner
Roots is an Official Supplier for the USOC

7. Co-Promotion Details:
Region: U.S.
Program Name: “Pour on the Gold”
Duration: February 1, 2006 – February 28, 2006
Program Background / Overview:
• Point of Sale material in Buffalo Wild Wings Restaurants across the United States
• Consumers filled out an entry form for a chance to win one of several prizes including a
Panasonic Plasma HDTV and U.S. Olympic Team Merchandise provided by Roots

8. Visa/Panasonic Promotion:
Co-Promotion Details:
Region: Various
Duration: April 1, 2004 – June 30, 2004
Program Background / Overview:
Every time consumers used their Credit Union Visa
Card between April 1 and June 30, 2004 - they were
automatically entered into that month’s drawing

9. Lenovo/Coke Promotion:

10. Co-Promotion Details:
Region: China
Program Name: Lenovo/Coke Co-Branded Laptop
Duration: May 26, 2006 – November 30, 2006
Program Background / Overview:
• Special, Limited edition Lenovo/Coke Co-Branded Laptop
• Only 8,000 units produced and sold

11. Visa/Bank of China/Air China Promotion:
Air China and Bank of China are both Official Partners of BOCOG

12. Co-Promotion Details:
Region: China
Program Name: Bank of China & Air China Visa Olympic Games Credit Card
Duration: April 26, 2007 – December 31, 2008
Program Background / Overview:
• Visa Olympic Games themed co-branded card with Air China issued by Bank of
China.