Tony Hsieh, CEO of Zappos, gave a presentation about how focusing on company culture has led to Zappos' success. He discussed that Zappos' number one priority is culture, not customer service or clothing, and that by committing to core values and transparency, a strong culture is built where employees and customers both feel happiness. Two bar owners, John Korioth and Chris, were frustrated with their business until discovering Zappos' culture-driven approach, and have since worked to transform their own company culture based on Zappos' principles and priorities.