This document summarizes John Korioth's experience transforming the culture at his bar, SIX, in Austin, Texas after being inspired by Tony Hsieh and Zappos. After feeling frustrated with high employee turnover and customer service issues common in the bar industry, John and his business partner Chris were introduced to Zappos' emphasis on company culture by a friend. They researched Zappos extensively and were impressed by Tony Hsieh's prioritization of culture over customer service. John saw Tony speak and was inspired to focus on building a great culture at SIX. They improved communication, listened to employee feedback, and made changes that demonstrated their commitment to employees. This transformed SIX's culture and improved employee retention