Email deliverability has kept many marketers awake at night. As part of our State of Email 2022 survey, we interacted with many email marketers and asked them what made deliverability difficult to manage. - By Mailmodo, a complete email marketing solution enabling users to create and send app-like interactive emails to improve email conversions.

1. Deliverability
AND Email
Infrastructure
State
of Email
Insights
from

2. How long our survey respondents
warmed up the domain?
mailmodo
21-30 days
30-45 days
45+ days
No Warm Up
Domain Warm Up

3. How much did our surveyors increase their daily
send-in during the warm up phase?
mailmodo
Increments in
Domain Warm Up
X1.5 increment(52.5%)
X2.0 increment(5.3%)
X3.0 increment(5.3%)
Didn’t do any
Warm Up(15.8%)
No Pattern
increment(21.1%)

4. What is the average inbox placement rate?
mailmodo
0% - 50% (40%)
50% - 70% (12%) Don't know how to track (8%)
70% - 100% (40%)
Average Inbox Placement

5. What kind of IP setup do
surveyors have?
mailmodo
Dedicated Set-Up (57.1%) Can't Say(14.3)
Shared Set-Up (28.6%)
Set-up for
sending mails

6. The SNDS reputation of
surveyors’ IP address
mailmodo
High Reputation (47.1%) Not Tracking (29.4%)
Medium Reputation (23.5%)
SNDS reputation

7. What is the reputation of surveyors IP address,
envelope domain, and sender domain?
mailmodo
Green Orange
Yellow Not Tracking
IP Address
Envelope Domain
Sender Domain
0 10 30
20 40 50 60 70 80 90 100

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Understanding
email marketing
trends for
better
campaigns
in 2022
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State
of Email
mailmodo