Email marketing is an art of optimizations. So, it is only natural for us to include a few questions about open rates, list hygiene, and segmentation practices in the State of Email 2022 survey. See what the respondents shared with us. -By Mailmodo, a complete email marketing solution enabling users to create and send app-like interactive emails to improve email conversions.

1. email Marketing
strategy/ops
State
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Insights
from

2. What is our surveyor's
average email open rate?
mailmodo
>20% (49.2%) 10% - 20% (40.7%)
<10% (10.2%)

3. How many of their emails were send-
time-optimized in 2021?
mailmodo
None (20.4%) More than 50% (47.6%)
Less than 50% (32%)

4. How do they segment their
subscribers after A/B testing?
mailmodo
Segment Randomly (50%) Based on email
activity (16.7%)
Others (16.7%)
Based on Platform/
Product activity (16.7%)

5. Did our surveyors conduct RFM
analysis of their customers?
mailmodo
Yes (32.3%) No (67.7%)

6. Do they send different set of communication to
their loyal, average, and dormant subscribers?
mailmodo
Yes (71%) No (29%)

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Understanding
email marketing
trends for
better
campaigns
in 2022
Get the full report now!
State
of Email
mailmodo