Delegate Showcase - Jane Bevan
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Presentation delivered by Jane Bevan, Firebird PR, as part of the Delegate Showcase session at Communicate 2012: Breaking Boundaries
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Delegate Showcase - Jane Bevan
- 2. Hedgehog Street • 3 year campaign launched in June 2011 • Partnership between: People’s Trust for Endangered Species & British Hedgehog Preservation Society
- 3. Communications objectives • To raise awareness of decline of hedgehogs • Increase understanding about reasons for decline • Drive traffic to web site & enlist 5,000 Hedgehog Champions • Encourage neighbours to work together to create hedgehog friendly gardens
- 4. Maintaining momentum • The State of Britain's Hedgehogs • Hedgehog Street launch • Supporting academic research • Hibernation survey • National media relations campaign • Supported by social media activity
- 5. Media coverage • 246 items of coverage to date • 21 radio interviews on launch day alone • Rolling TV coverage – BBC Springwatch, The One Show, Blue Peter, Countryfile • 23,000+ Hedgehog Street champions
- 6. Environmental impact • 204 hedgehog parties have been organised by Champions to get their neighbours involved • 5,064 natural feeding areas have been created • 4,823 gardens have been linked • 2,660 hedgehogs homes or hibernacula have been created • 3,404 hazards removed
- 7. Contact neighbours to link up gardens for hedgehogs! Visit: www.hedgehogstreet.org