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Are we asking the right questions?
The question of how to define the digital economy depends
on:
• Why you want to define it
• The resources you have
Innovative Big
Data Methods
SIC Codes
SIC Codes +
Web searching +
consultations
Traditional Methods
What are SIC Codes?
What are digital SIC Codes?
How do different
organisations interpret
SIC codes?
Advantages and Disadvantages
Scoping Mapping Comparisons PR Inward
investment
Advantages
Self Assigned
Little incentive
to select
correct code
1 in 5 have no
definition at
all!
Disadvantages
1 in 10
business
classified as
‘other’!
Not the full
picture
Problems are often even more acute for
digital businesses
NESTA Games Sector Mapping: SIC
Codes underestimated the number of
businesses in the games sector by
45%
Straddle Multiple
Sectors
SIC Codes do
not reflect rapidly
evolving industry
Inconsistencies
Expanding on traditional methods
Computer Facilities
Management
BIS
TechNation
Mobile Phone Retailer
Computer Retailer
Telecommunications Retailer
Manufacture of electronic boards
Printing of Newspapers
Manufacture of
Fibre Optic Cables
Wholesaler of Electrical Household
Appliances
Manufacture of office machinery
and computers
Renting & Leasing of
Office Machinery
News Agents
Cinemas
TV & Film Production
Newspaper & Book
Publishing
Web Portals
Wired, Wireless &
Satellite
Telecommunications
Manufacture & Repair of
communications
equipment
Publishing of directories &
mailing lists
Manufacture of Computers
Software Publishing
Data processing & hosting
Advertising agencies
Reproduction of Computer
Media
Manufacture of Electronic
Components
Computer Programming
Reproduction
of Computer
Media
Manufacture of
Telephone
Equipment
Reproduction of Sound &
Video Recording
Publishing
(other)
6,492 businesses
11,697 businesses
TechPartnership
11,924 businesses
Mapping Analysis
Staines
Innovative Methods
Words, phrases and terms associated
with each company are tagged and
analysed…
Double the number of Digital
Businesses
Wider range of groups than
traditional SIC Codes
Digital economy share of
employment jumps from 5% to 11%
X 2
Sub-Sector Analysis with Big Data
Gaming Sector Analysis
• Wide range of data sources
• Web scraping methodology
• Investigating why
agglomerations form
Advantages and Disadvantages
More accurate
representation
Captures
companies that
are under the
radar
Useful for
sub-sector
analysis
Better to
understand
breadth of
sector
Better to
understand
how best to
support
businesses
Advantages
More
resource
intensive
Higher costs
involved
Not always
comparable
Disadvantages
Public data
not always
available
Influencing Factors
Knowledge infrastructure:
• Education
• Skills
• Industry/education partnerships
• Research facilities
Physical infrastructure:
• Transport
• Internet connectivity and speed
Support and Investment:
• Networking
• Business support
• Inward investment
• Collaboration
Mapping Knowledge Infrastructure
University of Portsmouth
Surrey
Farnham
Mapping Physical Infrastructure
In conclusion
Digital
Technologies:
An Enabler
ManufacturingRetail

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Defining The Digital Economy

  • 1. Are we asking the right questions? The question of how to define the digital economy depends on: • Why you want to define it • The resources you have Innovative Big Data Methods SIC Codes SIC Codes + Web searching + consultations
  • 2. Traditional Methods What are SIC Codes? What are digital SIC Codes? How do different organisations interpret SIC codes?
  • 3. Advantages and Disadvantages Scoping Mapping Comparisons PR Inward investment Advantages Self Assigned Little incentive to select correct code 1 in 5 have no definition at all! Disadvantages 1 in 10 business classified as ‘other’! Not the full picture
  • 4. Problems are often even more acute for digital businesses NESTA Games Sector Mapping: SIC Codes underestimated the number of businesses in the games sector by 45% Straddle Multiple Sectors SIC Codes do not reflect rapidly evolving industry Inconsistencies
  • 5. Expanding on traditional methods Computer Facilities Management BIS TechNation Mobile Phone Retailer Computer Retailer Telecommunications Retailer Manufacture of electronic boards Printing of Newspapers Manufacture of Fibre Optic Cables Wholesaler of Electrical Household Appliances Manufacture of office machinery and computers Renting & Leasing of Office Machinery News Agents Cinemas TV & Film Production Newspaper & Book Publishing Web Portals Wired, Wireless & Satellite Telecommunications Manufacture & Repair of communications equipment Publishing of directories & mailing lists Manufacture of Computers Software Publishing Data processing & hosting Advertising agencies Reproduction of Computer Media Manufacture of Electronic Components Computer Programming Reproduction of Computer Media Manufacture of Telephone Equipment Reproduction of Sound & Video Recording Publishing (other) 6,492 businesses 11,697 businesses TechPartnership 11,924 businesses
  • 7. Innovative Methods Words, phrases and terms associated with each company are tagged and analysed… Double the number of Digital Businesses Wider range of groups than traditional SIC Codes Digital economy share of employment jumps from 5% to 11% X 2
  • 8. Sub-Sector Analysis with Big Data Gaming Sector Analysis • Wide range of data sources • Web scraping methodology • Investigating why agglomerations form
  • 9. Advantages and Disadvantages More accurate representation Captures companies that are under the radar Useful for sub-sector analysis Better to understand breadth of sector Better to understand how best to support businesses Advantages More resource intensive Higher costs involved Not always comparable Disadvantages Public data not always available
  • 10. Influencing Factors Knowledge infrastructure: • Education • Skills • Industry/education partnerships • Research facilities Physical infrastructure: • Transport • Internet connectivity and speed Support and Investment: • Networking • Business support • Inward investment • Collaboration
  • 11. Mapping Knowledge Infrastructure University of Portsmouth Surrey Farnham