Deezer is a global music streaming service with over 182 million songs. It has 18 offices, 200 employees, 26 million registered users, and 1.5 million paying subscribers. Deezer partners with record labels, publishers, and telecom companies. It has a global product that is localized through editorial curation, languages, and billing systems. Deezer acquires international rights from major and independent labels and publishers. It has a pricing strategy based on GDP and smartphone/internet penetration in each country. The company has a central team for product, marketing, controlling, and reporting, while local teams focus on editorial, partnerships, business development, and ad sales.

2. DEEZER TODAY
182 3m
Countries Paying Subscribers
18 26m
Offices Registered users
200 100m
Employees Playlists
50 1.5M
Fb fans and 600k tw
Curators
followers
Live territories Live + partnerships Coming soon Deezer office
with carriers
Confidential -2-

3. DEEZER ECOSYSTEM
CONSUMER
RECORD LABELS DISTRIBUTION ELECTRONICS SUBSCRIBERS
TALENT & PUBLISHERS
Majors
Independents
(International Telecom
Artists & Local) Partners1
Composers
Songwriters Music
OPEN API
Publishers
DEEZER
Collecting
Societies
1. Embedded as part of telco package (over lifetime of contract)
Confidential -3-

4. DEEZER INTERNATIONAL ROLL OUT
Deezer ad- Deezer premium Deezer UK Deezer WW Deezer WW
supported offers premium offers Freemium offers
& Benelux
music service
2007 2008 2009 2010 2011 2012 2013
Orange EE Facebook
partnership partnership partnership
Belgacom T Mobile /
partnership Millicom / Telenor
partnerships
API & Affiliation
offers
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5. DEEZER INTERNATIONAL ROLL OUT
1. PRODUCT
1. One global product
2. With localization through editorial curation, language and billing system
3. Partnership « ready »
OPEN API
& PAYMENT
2. RIGHTS
1. International rights from majors and aggregators
2. Local catalogue acquisition
3. Pricing strategy (GDP per capita/Smartphone & Internet penetration)
3. CENTRAL & LOCAL ORGANIZATION Managing
Director
1. Central: product, marketing, controlling, reporting
2. Local: editorial, partnership and biz dev, ad sales
Editorial Marketing Biz Dev Ad Sales
⇒ A “representation office” except in Brazil/Mexico/Canada
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6. Thanks!