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11«Crisis, Tecnología y                 12 de Diciembre de 2012Ecosistemas Empresariales»Valladolid, 12 de Diciembre de 2012
The new Reality. Sistemas Operativos & Territorio & Inteligencia.22
The Evolution of Media.33
From Attention Economy to Attraction Economy 44
The Individual in an Always Connected World                                      In   the    traditional     computing 55 ...
The Multisided Media&Telco Organisation ...                                                              MEDIA --SERVICES ...
INTERNET                                                  360 million Internet-connected TVs in 201477                    ...
Many Platforms are single-sided, with Media Producers & MediaDistributors and Broadcasters at one end and buyers at the ot...
A Media information aggregator builds a relationship with end users andconnects them to various retailers and Contents / S...
10 1010 10      10   © 2010 Hewlett Packard Co.
A third phase begins for the video industry                              Analog TV                       Digital TV       ...
Advertising Media Investments Increases…Especially in Online Video                                                        ...
4 key enablers for over the top video        Consumers increasingly familiar with Web video                               ...
Annotation and Searching for Multimedia Content      Enable users to work with any files (video, audio, images and unstruc...
Annotation and Searching for Multimedia Content                                       Tagging /                  Keyword S...
La “nueva” nueva economía….      Cloud Computing               Smiling Curve16 16                                         ...
Cloud Computing      Cloud is:                              Cloud enables:       A new consumption and                 O...
Characteristics of IT as a Cloud Mobile Service.                  Ubiquity                  refers to the attribute of bei...
eCosistemas Cloud                                        PROVEEDOR DE SOFTWARE19 19PROVEEDOR IT                           ...
Multisided Services20 20                            powered by
21 2121 21
22 2222 22
23 2323 23
El “ADN” de la nueva Organización.             Hardware             Hardware                                              ...
The”Smiling Curve” Value Chain.       Value Added   Development of                     Prototype       High              P...
26 2626 26      26   © 2010 Hewlett Packard Co.
Maat Internacional. Presencia en el Mundo27 27
28 28Santiago Jiménez Barrullsjimenez@maat-g.com
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Crisis, Tecnología y Ecosistemas Empresariales - Santiago Jiménez Barrull

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Crisis, Tecnología y Ecosistemas Empresariales - Santiago Jiménez Barrull

  1. 1. 11«Crisis, Tecnología y 12 de Diciembre de 2012Ecosistemas Empresariales»Valladolid, 12 de Diciembre de 2012
  2. 2. The new Reality. Sistemas Operativos & Territorio & Inteligencia.22
  3. 3. The Evolution of Media.33
  4. 4. From Attention Economy to Attraction Economy 44
  5. 5. The Individual in an Always Connected World In the traditional computing 55 environment it was necessary to come to the computer to do some work on it. All computers were connected to each other, to networks, servers, etc. via wires.
  6. 6. The Multisided Media&Telco Organisation ... MEDIA --SERVICES MEDIA SERVICES Linear Non Linear Multimedia (Audio-visual) (Audio-visual) (Data, Text, Pictures, Game) 66 Shared 11 22 33 MEDIA - CONTEXT MEDIA - CONTEXT (Lean Backward) Media companies: Media companies: aaintegrated media service via one brand integrated media service via one brand Personal 44 55 66 (Lean Forward) media experienceMediacompanies expected every public to be Media companies expectedby tge media experienceadapted/presented for every public to be adapted/presented for by tge active on all platforms: active on all platforms: context context Different services Different services Different networks Different networks Mobile 77 88 Different devices Different devices 99 (On The Move)
  7. 7. INTERNET 360 million Internet-connected TVs in 201477 MEDIA IS “now” CONSUMED IN 4 COMPUTER SCREENS TABLETS 8 out of 10 Internet users X3 viewings watch online video IPad users are 3 times more videos MOBILE +43% The consumption of mobile video in 2010
  8. 8. Many Platforms are single-sided, with Media Producers & MediaDistributors and Broadcasters at one end and buyers at the other 88 creates value (access to Contents and creates value (Contents) Services) Media Media Content Content End Users End Users Distributor/ Distributor/ Producers Producers Broadcaster Broadcaster Marketing Cash Most Media Industries have operated as single-sided platforms serving contents and services Intelligence users for over several years, but the emergence of the Value Networks will provide the means Value for a Multi-Sided Applications Platform to develop Applications
  9. 9. A Media information aggregator builds a relationship with end users andconnects them to various retailers and Contents / Services Providers creates value (links Non-Incumbent buyers) Application Non-Incumbent Application Vendors Vendors Providers Providers 99 creates value (applications) creates value (information on contents and services) creates value (physical devices) End Users End Users Broadcasters Broadcasters Device Providers Device Providers creates value (links to buyers) Creates value (expertise in Media Contents) Marketing Contents Contents Cash Providers Providers Intelligence Value Applications
  10. 10. 10 1010 10 10 © 2010 Hewlett Packard Co.
  11. 11. A third phase begins for the video industry Analog TV Digital TV Internet TV Any time & Anywhere All Live Theme channels introduce Personal TV Usage Collective educated viewers to off-live Shared in my network On the TV set On multiple TV sets 11 11 On any terminal Terminal = TV Digital managed networks Network gatekeepers Network as technical provider Multichannels providers as bypassed by Internet Access The TV channel is the gatekeepers between services and challenged gatekeeper TV channels and viewers by device managers Catch-up & VOD Services Broadcast television Multichannel television Enriched TV Video social networking TV Channels Public funding TV channel subscription Program advertising Funding TV channels advertising TV package subscription Program purchase Rightholders Rightsholders Rightholders Device manufacturers Key players Broadcast TV channels Packagers/Network operators Search engine Social networks
  12. 12. Advertising Media Investments Increases…Especially in Online Video Global advertising spending in online Global video advertising12 12 spending Online Advertising Media Multidevice, Multibrowser ..., MultiPlatform  Consumption of content on different devices.  Video format for different browsers.  Different qualities according to the access point.
  13. 13. 4 key enablers for over the top video Consumers increasingly familiar with Web video Key players supporting Internet migration 350 300 250  Consumer Electronics 200  OS 150 10013  Search engine 13 50 0 2008 2020  Computers manufacturers catch-up TV fixed live TV channels - fixed networks  … live TV channels - nomad & mobile on-demand video - fixed networks on-demand video - nomad & mobile Time spent watching video in France 2008-2020 (mn/day) Seamless solutions to access Web Video on any terminal Premium content available on the Internet 15% 12% 9% 6% 3% 0% 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 Live TV channels- fixed networks Catch-up TV Live TV channels - nomad & mobile On-demand Video - fixed networks US GB DE IT FR SP On-demand video - nomad & mobile Share of Internet only households Breakdown of video related advertising in 2020
  14. 14. Annotation and Searching for Multimedia Content Enable users to work with any files (video, audio, images and unstructured text) just like they currently do with textual documents.14 14
  15. 15. Annotation and Searching for Multimedia Content Tagging / Keyword Search XML Questionnaires15 15 Costs Defocus from core business Information Overload
  16. 16. La “nueva” nueva economía…. Cloud Computing Smiling Curve16 16 Multisided Business Platform Globalization Increasing Return
  17. 17. Cloud Computing Cloud is: Cloud enables:  A new consumption and  On-demand self-service and17 17 delivery model inspired by ‘pay as you go’ Cloud is essentially an efficient consumer Internet services  Sourcing options and flexible IT consumption  End-user focused and delivery model enabled by  Economies of scale virtualisation and network technology Cloud represents: Cloud is delivered as:  The industrialisation of delivery  A private, public or hybrid of IT- service supported services  Workload or programming model–specific Essential Characteristics of On-demand self service - Broad network access - Resource pooling - Rapid Cloud elasticity - Measured service
  18. 18. Characteristics of IT as a Cloud Mobile Service. Ubiquity refers to the attribute of being available at any location at any given time. A mobile terminal in the form of a smartphone or a PDA offers ubiquity. 18 18 Convenience. It is very convenient for users to operate in the wireless environment. All they need is an Internet enabled mobile device such as a smartphone. Instant connectivity. Mobile devices enable users to connect easily and quickly to the Internet, intranets, other mobile devices and databases. Personalization. Personalization refers to customizing the information for individual consumers. Localization of products and services. Knowing the users physically location at any particular moment is key to offering relevant products and services.
  19. 19. eCosistemas Cloud PROVEEDOR DE SOFTWARE19 19PROVEEDOR IT F ACILITADOR CONSUMIDOR DESARROLLADOR EMPRENDEDOR EMPRESA PROVEEDOR DE SERVICIOS MENTOR ORGANISMO INVERSOR
  20. 20. Multisided Services20 20 powered by
  21. 21. 21 2121 21
  22. 22. 22 2222 22
  23. 23. 23 2323 23
  24. 24. El “ADN” de la nueva Organización. Hardware Hardware Content Content -Desktop & notebook -- Music Music -Desktop & notebook -Windows & Mac Based PC`s & -- Movies Movies -Windows & Mac Based PC`s & Mac & Tablet -- Software Software Mac & Tablet -iPod mp3 player -iPod mp3 player24 24 -iPhone mobile & Android -iPhone mobile & Android Usage Fee -TV Set Top Box -TV Set Top Box Digital Media Digital Media Distribution Fees Distribution Platform Platform Accesories Accesories Chanel Chanel Software -Stores -Stores Appliances Appliances Operating Software System Store Store Subscription -Data Networks -Data Networks -Mobile Networks -Mobile Networks Any Device Users Users
  25. 25. The”Smiling Curve” Value Chain. Value Added Development of Prototype High Parts Production After Sales Services 25 25 Module Parts Sales Production Assembling Thin Profts Thin Profts Operation Low Process Design Where we are? Distribution
  26. 26. 26 2626 26 26 © 2010 Hewlett Packard Co.
  27. 27. Maat Internacional. Presencia en el Mundo27 27
  28. 28. 28 28Santiago Jiménez Barrullsjimenez@maat-g.com

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