Cabeasy is a mobile app that allows users to "name their own price" for car services similar to Priceline. It aims to provide more affordable and transparent transportation options for urban residents. The app connects riders and providers who can bid on prices, with the goal of maximizing fleet utilization and reducing costs. It launched in beta in New York City in 2012 and has grown steadily, securing partnerships with providers and riders. The founder seeks investment to further develop and expand the platform to new cities.

1. NAME YOUR OWN PRICE with CabEasy!
App Available for Download on iTunes
Mission Statement: Cabeasy is a mobile app that gives users the ability to
“name your own price” for car ser vice on Smar tphone’s. Similar to
Priceline, the process takes under two minutes.
Contact: Jonathan McKinney, Founder
+1 917-224-0242
jon@cabcorner.com

2. Problem(s) + Solution
THE AREA OF OPPORTUNITY: People (riders) in several population centers in
New York City and similar urban centers around the country have problems
accessing convenient and affordable transportation in their cities. Instead, they
have to rely on mass transit because affordable and price-transparent
alternatives are not readily available to meet their inner city and airport
transportation needs. They feel helpless with unrestrained prices, and without
the ability to shop around or negotiate.
ADDITIONALLY: These car services (providers) operate using inefficient pricing
models, inelastic cost structures and generic marketing, placing a significant
part of the travelling public out of their reach resulting in vehicle under utilization
and lost revenue.
SOLUTION: Create a platform in which riders have more price control AND fleet
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providers can maximize fleet utilization, thus reducing costs

3. How it Works & Current Status
• CabEasy is a technology-based car service bidding
platform, offering riders & providers a way to interact
with one another in a more dynamic and market-driven
manner.
⇒Rider inputs location/destination and submits bid to multiple
provider(s)
⇒Providers accept, reject, or counterbid rider offer
⇒Rider accepts (best bid); rejects undesirable counterbids
⇒Core target: urban dwelling smart phone/tablet users, with
various transportation needs and discretionary income
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4. How it Works & Current Status
• Current Status
⇒Beta launched in April ’12 in New York City promoted exclusively through
social media
⇒Secured downloads and registered riders via the App Store within the first
week of launch (app available exclusively on the iPhone).
⇒Within the first week of launching, we secured 15 providers and confirmed
multiple rides
⇒Active rider/provider database with week over week growth of 4-7%
⇒Business model: 1.) Transaction fees, 2.) Provider premium accounts, and 3.)
Advertising
⇒Direct competitor to Uber, with a more dynamic pricing model (ex: American
Express concierge vs. Priceline)
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5. TRANSPORT MEANS AROUND URBAN CITIES
Walking/Bikin
g
Prep
Time - +
Comfort
Taxi/Car
Service
Price: low Price: high+
Comfort: medium Comfort: high
Prep Time: short Prep Time: short
Time Risk: medium Time Risk: medium
CabEasy
Price Price: low to medium
- Comfort: high
Prep Time: short
+
Time Risk: medium
Subway, Bus Shuttle
Price: low Price: medium
Comfort: low Comfort: medium
Prep Time: Medium Prep Time: long
-
Time Risk: high
+
Time Risk: Medium
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6. Facts & Assumptions: New York City
FACTS RIDES PER DAY RIDES PER RIDES PER YEAR
MONTH
TOTAL RIDES 1.2MM 36MM 432MM
AIRPORTS 40% 480K 14.4MM 173MM
INTERCITY 60% 720K 21.6MM 259MM
Source: Bruce Schaller; Schaller Consulting; Published: “A regression Model of the number of taxicabs in U.S. cities” in 2007 “Taxicab Fact book”
Wikipedia “50 busiest Airports in the US” http://en.wikipedia.org/wiki/List_of_the_busiest_airports_in_the_United_States
Bruce Schaller “Taxi Fares in Major U.S. Cities” http://www.schallerconsult.com/taxi/fares1.htm 6/14

7. Facts & Assumptions: New York City
REVENUE AVERAGE
COST PER
$/DAY $/MONTH $/YEAR RIDE
AIRPORT 22.6MM 678MM 8.1B $47.00
REVENUE
INTERCITY 9.4MM 282MM 3.4B $13.10
REVENUE
TOTAL REVENUE 32MM 960MM 11.5B
OPPORTUNITY
Source: Bruce Schaller; Schaller Consulting; Published: “A regression Model of the number of taxicabs in U.S. cities” in 2007 “Taxicab Fact book”
Wikipedia “50 busiest Airports in the US” http://en.wikipedia.org/wiki/List_of_the_busiest_airports_in_the_United_States
Bruce Schaller “Taxi Fares in Major U.S. Cities” http://www.schallerconsult.com/taxi/fares1.htm
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8. Facts & Assumptions: New York City
• Assumption #1): 70 current Cabeasy users; if each booked one ride per month
for 12 months = 840 rides; we believe with an aggressive marketing campaign
which will include social, viral, traditional, word of mouth, PR, we can secure
19,000 rides by January 2013 (approx: 1,540 users)
• Assumption #2) Cabeasy will assume our growth rate 4%-7% per month –
based on current growth rate w/ no marketing
• Assumption #3) Cabeasy will be taking 10% commission on each confirmed
ride (airport & intercity rides)
• **Assumption #4) All other markets equal 25% of New York’s taxi market and
revenue potential
Source: Bruce Schaller; Schaller Consulting; Published: “A regression Model of the number of taxicabs in U.S. cities” in 2007 “Taxicab Fact book”
Wikipedia “50 busiest Airports in the US” http://en.wikipedia.org/wiki/List_of_the_busiest_airports_in_the_United_States
Bruce Schaller “Taxi Fares in Major U.S. Cities” http://www.schallerconsult.com/taxi/fares1.htm
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9. Total Available Market (Top 10 Markets)
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10. Sources & Uses of Cash 5 Year Projection: New York City
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11. Profit & Loss Statement 2011
For the Year Ended
12/31/2011
Income $ -
Expenses:
Advertising and Promotions $ 3,841.05
Public Relations 3,500.00
Platform and Network Expenses 1,417.23
Legal & Accounting 3,000.00
Market Research 3,350.00
Meals and Entertainment 952.66
Office Supplies 438.90
Postage & Delivery 65.01
Copyright fee 35.00
Merchant Account Fees 119.63
Bank Service Charges 101.00
Miscellaneous Expenses 379.00
Depreciation and Amortization 19,112.00
Total Expenses $ 36,311.48
Net Ordinary (Loss) $ (36,311.48)
Other Income/Expense:
Interest Income 6.42
Total Other Income $ 6.42
Net (Loss) $ (36,305.06) 11/14

12. Team
• Founder: Jonathan McKinney (http://linkd.in/JwDHXN)
⇒ Graduated from Wesleyan University in 2004, and initially explored the world of
nonprofit organizations, notably at Visions Services for the Blind in NYC. He then
shifted gears, working as a junior bond analyst at R.W. Pressprich before heading off
to Asia to teach on a two year assignment.
⇒ Upon returning to the U.S. in 2008, he founded and launched a New York City
centered mobile web based cab-sharing platform, "CabCorner.com". In 2012, he
expanded his model to include "CabEasy" a cab-bidding platform.
• Technical Lead: Russel Kaplan (http://linkd.in/Lm9Ra4)
⇒ Programming Languages: C# (WPF, WCF), VBA.
Database Technology: T-SQL, SQL Server (2005 & 2008), Sql Server Analysis
Methodologies: Agile with Scrum.
⇒ Graduated: VASSAR COLLEGE, Poughkeepsie, NY
Bachelor of Arts, Mathematics, May 2005
Honors: Cum Laude, Phi Beta Kappa 12/14

13. So Why Invest in Cabeasy?
• CabEasy is simple and clear
⇒ A simple concept & promise: name your own price and save money
⇒ Ease of use for riders & providers
⇒ A scalable product
⇒ A proven model in test market (NYC) and ready to launch in more US cities and
internationally
⇒ Less than 1 month after beta launch, active and growing base of riders and providers
• Next steps
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14. Proof of Concept
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