The document discusses the evolution of data-driven marketing by emphasizing the need for creative, relevant communication across various channels to engage customers effectively. It highlights Flashtalking's investments in analytics, including acquisitions and advancements in programmatic creative and cookieless tracking, to support marketers' requirements. Additionally, it underscores the importance of unbiased analytics, transparency, and real-time data activation for optimizing marketing performance.

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Redefining Data-Driven Marketing
John Nardone, CEO

2. © 2016 Flashtalking. Confidential and may not be shared without permission.
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Today’s consumers are connected to
multiple communications devices
…often at the same time.
To address the challenge of
fragmented attention…
The Challenge…
FRACTURED ATTENTION
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Marketers must engage customers
with creative and relevant
communication across channels…
Analogue device
not counted.
…While measuring and optimizing
with accurate insights

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Building on our heritage of data-driven ads by investing in analytics
• Acquired Encore (fractional attribution) and Device 9 (cookie-free tracking)
• Invested heavily in R&D to meet the needs of sophisticated marketers
Today we combine programmatic creative with advanced data analytics:
• Industry-leading dynamic creative and DMP integrations
• Data unification and identity orchestration via connected logs
• Cookieless tracking via fTrack
• Algorithmic Attribution + Creative Analytics via Encore
• Key integrations: cross-device (Tapad) and verification (IAS)
Re-introducing Flashtalking
Our goal: to be the platform of choice for data-driven marketers

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Our Integrated Platform…
CREATE ACTIVATE MEASURE
Campaign Manager
and PowerFeeds
Activate data in real-time to
drive creative experience
fTrack, Connected Logs,
Attribution & Integrations:
Industry’s best analytic toolset
for optimizing performance
Creative Manager
and Ad Builder
Create / organize assets
across screens and
formats
…for today’s data driven, programmatic advertisers

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Our footprint
ABOUT FLASHTALKING
LEEDS
LONDON
AMSTERDAM
COLOGNE
SAN FRANCISCO
LOS ANGELES
15+ YEARS OF PRESENCE, growing worldwide
• Born In the UK
• Expanded to US in 2011
• 300 employees in 2017
CHICAGO
SYDNEY
NEW YORK
HAMBURG

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We’re Driven by 3 Core Beliefs

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ALL
CREATIVE
WILL
SOON BE
DATA
DRIVEN.
1. WE BELIEVE

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2. Connectivity to the ecosystem matters
OPEN STACK ECOSYSTEM PHILOSOPHY
DSP VERIFICATION
DIRECTINTEGRATIONS
SEARCH TAG MANAGMENT
ATTRIBUTION
8DMP
DIRECTINTEGRATIONS
IDENTITY
Passing data between platforms with integrity and without friction

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3. Advertisers need accurate & unbiased analytics
DATA ACTIVATION IS ONLY HALF OF OUR STORY
Growing need for an independent source of truth
• Timely, accurate and transparent reporting on delivery of media
• Unification and normalization of data across channels
• Unbiased insight into the effectiveness of media and creative
• No conflicts of interest
• Seamless integration with 3rd parties

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Programmatic Creative

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Connecting Audience, Media and Creative for
better advertising
Programmatic Creative:
All Formats: Dynamic, Video,
Mobile, Native, Rich
Media:
Across all Channels
and Publishers
Audience:
1st, 2nd, 3rd party and behavioral data

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Data Activation
• Decision Trees
• PowerFeeds
• 3 Logic engines
• Content feeds
• Viewability rules
• DMP Integrations
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More powerful ways to activate data
EXECUTIONS CHANNELS
DESKTOP
MOBILE
VIDEO CONNECTED TV
DYNAMIC
RICH MEDIA
STANDARD
Creative

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Data and Analytics

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• Cookieless tracking
• Data unification via Connected Logs
• Integrated Verification
• Integrated Cross-device
• Fractional Attribution
• Creative Analytics
Analytics
Better data and analytics drive business performance
What we’ll talk about today!

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Recapping Customer Needs
Data-driven marketers need more than the status quo
Customer Goals
• Better performance
• Less friction
• Transparency and trust
• Data protection
New Standards
• Dynamic, feed-driven delivery
• Cookieless tracking
• Data unification via seamless integrations
• Unbiased insights
• 100% data ownership
Relevance Performance