A study to evaluate the banking services provided to SME customers by ICICI b...apurv1993
A study to evaluate the banking services provided to SME customers by ICICI bank in uttar pradesh, introduction to the topic, review of literature,Objective of study, research methodolgy, limitations, conclusion, bibliography.
what is marketing mix, 4 p's of marketing mix, product mix, place mix, price mix, promotion mix,distribution channels, marketing 7p's , 4 c's of marketing, application of marketing mix and example of amazon's marketing mix.
Lifestyle and consumer behaviour, difference between consumer and customer, types of consumer, consumer behaviour, importance of consumer behaviour, factors influencing consumer behaviour, cultural factors, social factors, personal factors ets.
New product development, types of new product, new product line, product line extensions, improvements and revision to existing products, re-positioning, cost reductions.
A study to evaluate the banking services provided to SME customers by ICICI b...apurv1993
A study to evaluate the banking services provided to SME customers by ICICI bank in uttar pradesh, introduction to the topic, review of literature,Objective of study, research methodolgy, limitations, conclusion, bibliography.
what is marketing mix, 4 p's of marketing mix, product mix, place mix, price mix, promotion mix,distribution channels, marketing 7p's , 4 c's of marketing, application of marketing mix and example of amazon's marketing mix.
Lifestyle and consumer behaviour, difference between consumer and customer, types of consumer, consumer behaviour, importance of consumer behaviour, factors influencing consumer behaviour, cultural factors, social factors, personal factors ets.
New product development, types of new product, new product line, product line extensions, improvements and revision to existing products, re-positioning, cost reductions.
Marketing environment, classification of marketing environment- macro and micro environment, components of marketing environment, marketing intermediaries, competitors, public, factors of macro environment, social and cultural factors.
The document discusses various methods for setting prices, including:
1) Mark-up pricing which calculates costs and adds a desired profit margin.
2) Target return pricing which sets a price to achieve a desired profit on investment.
3) Perceived value pricing which bases price on how customers value both tangible and intangible benefits.
4) Auction-type pricing including English, Dutch, and sealed-bid auctions which determine price through competitive bidding processes.
Product mix and branding decisions,product line concept, product mix concept, example of product mix, width of product mix, length of product mix, depth of product mix,consistency of product mix, pricing of product mix, branding decisions, brand positioning, brand name selection, brand sponsorship, brand development.
The document provides biographical information about Apurv kumar maurya, who is currently pursuing his MBA in the 2nd semester at MONIRBA. Apurv kumar maurya is studying for his MBA degree. The document states Apurv kumar maurya's name, program of study, and the university where he is currently enrolled.
The product life cycle has four stages: introduction, growth, maturity, and decline. In the introduction stage, the product first enters the market and focus is on promoting awareness and getting customers to try it. In the growth stage, the product is accepted by consumers and distribution expands. The maturity stage is when sales begin to slow as repeat purchases decrease and attracting new buyers is challenging. Finally, in the decline stage, sales and profits drop off as demand wanes and the product is eventually removed from the market. Companies can manage the life cycle through product modification, market modification, or repositioning strategies.
Wages and sallery administration,difference between wage and sallery,concept of wages, wage differentials,wage and sallery detemination process, price per grade pay.
What is niche market,reasons to build niche market,niche market traits,business that thrive in niche marketing,advantages and disadvantages of niche marketing, mystery of success.
Quality of work life,concepts, methods to improve quality of work life,flexi time,flexi place, alternative work schedules, part time employment,compressed work week, job rotation, job enlargement and enrichment, challenges in implementing QWL programmes.
This document discusses performance appraisal, which it defines as the systematic, periodic, and impartial evaluation of an employee's job performance and potential. It describes the objectives, process, techniques, and essential elements of performance appraisal. Some key points covered include: the goals of performance appraisal include assessing work efficiency, career development, communication, and organizational objectives; the process involves establishing standards, measuring performance, comparing to standards, and corrective actions; and techniques range from traditional methods like graphic scales and critical incidents to modern approaches like 360-degree feedback and behavioral anchored rating scales. Advantages are identified as employee development and use in promotion decisions, while limitations include rater errors and biases.
Recuitment and selection process in the firm or company by the HR department, sources of recruitment: internal and external methods, test and interviews inductions, training and placements.
This document discusses branding, including defining brands and their value for both consumers and marketers. It describes how brand loyalty is measured and the types of brands such as generic, manufacturer, and private brands. It also outlines how to build brand equity through initial branding choices and marketing activities, and how to manage brand equity through reinforcement or revitalization. Finally, it briefly discusses co-branding, brand licensing, packaging, and labeling.
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptxGiorgio Chiesa
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf1Solutions Pvt. Ltd.
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
Visit:- https://www.1solutions.biz/link-building-packages/
Marketing environment, classification of marketing environment- macro and micro environment, components of marketing environment, marketing intermediaries, competitors, public, factors of macro environment, social and cultural factors.
The document discusses various methods for setting prices, including:
1) Mark-up pricing which calculates costs and adds a desired profit margin.
2) Target return pricing which sets a price to achieve a desired profit on investment.
3) Perceived value pricing which bases price on how customers value both tangible and intangible benefits.
4) Auction-type pricing including English, Dutch, and sealed-bid auctions which determine price through competitive bidding processes.
Product mix and branding decisions,product line concept, product mix concept, example of product mix, width of product mix, length of product mix, depth of product mix,consistency of product mix, pricing of product mix, branding decisions, brand positioning, brand name selection, brand sponsorship, brand development.
The document provides biographical information about Apurv kumar maurya, who is currently pursuing his MBA in the 2nd semester at MONIRBA. Apurv kumar maurya is studying for his MBA degree. The document states Apurv kumar maurya's name, program of study, and the university where he is currently enrolled.
The product life cycle has four stages: introduction, growth, maturity, and decline. In the introduction stage, the product first enters the market and focus is on promoting awareness and getting customers to try it. In the growth stage, the product is accepted by consumers and distribution expands. The maturity stage is when sales begin to slow as repeat purchases decrease and attracting new buyers is challenging. Finally, in the decline stage, sales and profits drop off as demand wanes and the product is eventually removed from the market. Companies can manage the life cycle through product modification, market modification, or repositioning strategies.
Wages and sallery administration,difference between wage and sallery,concept of wages, wage differentials,wage and sallery detemination process, price per grade pay.
What is niche market,reasons to build niche market,niche market traits,business that thrive in niche marketing,advantages and disadvantages of niche marketing, mystery of success.
Quality of work life,concepts, methods to improve quality of work life,flexi time,flexi place, alternative work schedules, part time employment,compressed work week, job rotation, job enlargement and enrichment, challenges in implementing QWL programmes.
This document discusses performance appraisal, which it defines as the systematic, periodic, and impartial evaluation of an employee's job performance and potential. It describes the objectives, process, techniques, and essential elements of performance appraisal. Some key points covered include: the goals of performance appraisal include assessing work efficiency, career development, communication, and organizational objectives; the process involves establishing standards, measuring performance, comparing to standards, and corrective actions; and techniques range from traditional methods like graphic scales and critical incidents to modern approaches like 360-degree feedback and behavioral anchored rating scales. Advantages are identified as employee development and use in promotion decisions, while limitations include rater errors and biases.
Recuitment and selection process in the firm or company by the HR department, sources of recruitment: internal and external methods, test and interviews inductions, training and placements.
This document discusses branding, including defining brands and their value for both consumers and marketers. It describes how brand loyalty is measured and the types of brands such as generic, manufacturer, and private brands. It also outlines how to build brand equity through initial branding choices and marketing activities, and how to manage brand equity through reinforcement or revitalization. Finally, it briefly discusses co-branding, brand licensing, packaging, and labeling.
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptxGiorgio Chiesa
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf1Solutions Pvt. Ltd.
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
Visit:- https://www.1solutions.biz/link-building-packages/
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Embark on style journeys Indian clothing store denver guide.pptxOmnama Fashions
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business