2. Decision Identification
Decision
Promotional strategy for new product
launch
Should Zyrtex do market research before
launch of new product
How to handle Patent Infringement Lawsuit
Uncertainty
Successful launch of competitors
product at the same time as
Zyrtex
Price volatility of key
manufacturing compound
Should Zyrtex sell delta division to big firm
Launch of new product under given risk
Price of the key manufacturing compound
Which manufacturing process to choose
Which firm to choose to for designing
and building production facility
Capacity for production plant
Analysis for capacity expansion for
different manufacturing process
How we enter overseas market
Effect of exchange rate on
production coast
Sales volume projections for the
New product.
3. Decision Hierarchy
Should Zyrtex launch the new
product given all the risk
Should Zyrtex do market
research before launch of new
product
What is the projected sales
volume of the new product?
Focus
On
Price of the key
manufacturing compound
Take as
given
Which manufacturing
process to choose
Should Zyrtex consider selling delta
division to the big firm
How to handle the patent
infringement lawsuit
Capacity for production
plant
Which firm to choose to
for designing and building
production facility
Decide later
Analysis for capacity expansion
for different manufacturing
process
How to enter
overseas market
Promotional strategy for
launch of new product
