Case exercise

1. Entrepreneur – Mexico – Energy Team
Case Exercise – Issues List Week 2
Issues
Decision /
Uncertainty
Comment
What should be our marketing strategy for
the new product?
D
She discussed with Marketing Staff a range of posible
promotional strategies for the company´s major new
product, then there are alternatives to make decisión
Will our competitor be able to successfully
launch a similar product at the same time as
us, or even earlier?
U
The competitor has just announced plans to launch a similar
Project, then We don´t have enough information to know if
it´s posible or not, and when it´s posible the competitor
launch the product.
How can we handle the patent infringement
lawsuit?
D
She met with her legal staff to consider how to respond to a
patent infringement lawsuit
Should we sell the Delta division to the big
firm?
D
She discussed with the CFO a posible response the they are
working on decision
Should we launch the new product given all
the risks (competitive, legal, acquisition)?
D
It´s a decision that is necessary to take

2. Case Exercise – Issues List Week 2 (Cont)
Issues
Decision /
Uncertainty
Comment
Which manufacturing process should we
choose?
D
It´s a decision to take
What will be the price of the key
manufacturing compound?
D
It depends of manufacturing process´s
selection
How can we deal with price volatility of the
key manufacturing compound?
D
It depends of manufacturing process´s
selection
Which firm should we pick to design and
build the production facility?
D
Manufacturing VP needs to present 2
alternatives
How much capacity should we build into
the production plant?
What will be the sales volume of our new
product?
How easy and costly is capacity
expansion for each manufacturing
process?
U
There isn´t enough information
U
There isn´t enough information
U
There isn´t enough information

3. Entrepreneur – Mexico – Energy Team
Case Exercise – Issues List Decision Hierarchy Week 2
Issues
What should be our marketing strategy for the
new product?
How can we handle the patent infringement
lawsuit?
Hierarchy
Comment
Focus On
Focus On
Should we sell the Delta division to the big firm?
Take as give The High Direction will give the decision
Should we launch the new product given all the
risks (competitive, legal, acquisition)?
Take as give The High Direction will give the decisio
Which manufacturing process should we
choose?
Focus On
What will be the price of the key manufacturing
compound?
Decide
Later
It depends of other decisions
How can we deal with price volatility of the key
manufacturing compound?
Decide
Later
It depends of other decision
Which firm should we pick to design and build
the production facility?
Focus On