Debbie Medrano, Discovery Inc
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This document discusses engaging fans beyond traditional screens. It begins by defining what a fan is and explaining that fans can be passionately devoted to something. The document then asks why media companies should bother engaging fans and notes that one media franchise is valued at over $30 billion. It explores how companies should engage fans by occupying, attracting, or involving them. The rest of the document provides examples of how one company authentically engages fans through compelling experiences and relatable content across various platforms and products.
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Digital Transformation Frameworks: Driving Digital Excellence
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
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一比一原版新西兰奥塔哥大学毕业证（otago毕业证）如何办理
一模一样【微信：A575476】【新西兰奥塔哥大学毕业证（otago毕业证）成绩单Offer】【微信：A575476】（留信学历认证永久存档查询）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信：A575476】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信：A575476】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
→ 【关于价格问题（保证一手价格）
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！
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Debbie Medrano, Discovery Inc
- 1. ENGAGING FANS BEYOND THE SCREEN Women in Media – Los Angeles 26 July, 2018
- 4. Fan shortened form of “fanatic” Origin: Latin word “Fanum” = sanctuary, temple someone who is enthusiastically devoted to something or someone Source: Merriam-Webster 4
- 8. 8 8
- 9. Why … should we bother? 9
- 10. Source: Customer Communications Group, Inc. 10
- 11. Which Media Franchise is > $30 Billion? 11
- 13. 13 13
- 14. How …should we engage Fans? 14
- 15. Engage Occupy, Attract, or Involve Source: Merriam-Webster Passive Passionate 15
- 16. SEE OWN IT Merchandise LIVE IT ExperiencesContent 16
- 18. 18 1974 – HK created as a merchandise mascot. 1st product, vinyl coin purse, introduced. 1976 – 1st appeared in the U.S. Mid 90’s – target market broadened to teens & adults 2005 – Hello Kitty Jet with EVAAirways 2005 – “Kimora Lee Simmons for HK” launched in Neiman Marcus 1987 – 1st TV series aired 1990 – Sanrio Puroland opens inTokyo. 2014– 1st ever Hello KittyCon 2016– America’s 1st ever Hello Kitty Café opened in Irvine 2008– selected as official tourism ambassador to China & Hong Kong 18
- 20. 20 20
- 21. 21
- 22. Product Strategy - 365 Days Valentines Day Award Season Parties Charity Galas JAN-MAR APR-JUN JUL-SEP OCT-DEC Prom Graduation Parties Weddings Summer Parties Back-to-school Homecoming Holiday Parties Cocktail Hour Black Tie Affair 22
- 23. Collection Apparel Shoes Accessories Cosmetics 23
- 24. Community Outreach Dress Collection in Stores 24
- 25. SAY YES TO THE PROM TV SHOW What began five years ago as a single occasion for 50 girls at Discovery’s global headquarters, “Say Yes to the Prom” has grown to impact 300 young women and men across the country with an initiative that goes well beyond the dress! TLC Premiere – April 1st Saturday OWN Premiere - April 3rd Monday Among key female demos (W25-54/18-49/18-34), Say Yes to the Prom was the highest rated 2016 TLC Special 25
- 26. INSPIRING FANS ACROSS ALL PLATFORMS In Stores Online TV Ad Sales: Linear & Digital 26
- 27. SEE OWN IT Merchandise LIVE IT ExperiencesContent 27
- 28. 28 28
- 29. 29 29
- 30. DISCOVERY AT SEA DISCOVERY GLOBAL ENTERPRISES 30 TRADEMARK: • Stargazing at Sea • On Board Activities • Shore Excursions • Camp Discovery CONTENT LICENSE: • In Cabin Content • Movies Under The Stars AD SALES: • Digital & Linear Advertising • Custom VR Content 30
- 31. • Iconic treehouse built at Mt McKinley Lodge • Featured episode -season finale • Custom VR Content • Hakeem Oluseyi, astrophysicist & spokesperson for Discovery Science Channel, is your virtual host. • View & identify constellations, stars and planets from the top deck • Hear the secrets and stories of the stars SHOW & TALENT INTEGRATION 31
- 32. SEE OWN IT Merchandise LIVE IT ExperiencesContent 32
- 33. Thank You! 33
Editor's Notes
- To do: BRAND commercial (ad sales) Use same work as in additional opporties in platform Add integrated spot Princess ad spots Show integration -TreeHouse Masters