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Dearly Departed


PROJECT REPORT
COMM 2323
Diana Conti
s3285719
The Brief
Key stakeholders:
 Robyn Ravlich
 ABC Radio National
 Racquel Duran & Multicultural Arts Victoria


Key considerations:
 Type of content produced by the ABC
 Radio National and their content/audience: RN identifies itself
  as a broadcasting service ‘where people can hear the latest in
  science, books and publishing, religion, social history, the arts
  and current affairs’
Dearly Departed: A Common Thread

         What binds our stories together?

The project will investigate what it means to celebrate The
  Day of the Dead in Australia and uncover the social and
      cultural implications of the festival in regards to
    globalisation and cultural interchange. The Mexican-
 Australian perspective on the celebration will no doubt be a
         common thread found in everyone’s work.
Transmedia Storytelling

Key characteristics of successful transmedia storytelling:

   Multiple mediums/platforms
   Interactivity
   Active audience/audience involvement
   Well-designed: Aesthetically pleasing and visually engaging
   Easy to navigate
   Encourage conversation via social platforms - Facebook,
    Twitter, Blogs etc.
Comparable Online Projects
An appropriate example: SBS ‘Multimedia’ Web Documentaries

                 The Dragon Children
SBS web documentary asking the question: What’s behind the
              success of Chinese-Australians?

                 Why is it a good example?
              Good use of categories (chapters)
                       Easy to navigate
                       Visually pleasing
          Photography and basic design are simple
Similar content: focus on telling intercultural stories featuring
                         everyday people
Techniques that could be used in
        ‘Dearly Departed’:

 Categories: used to organise
  content and allow audiences to
  choose stories of most relevance
  to their interests
 Simple design that doesn’t
  overwhelm
 Links to Facebook & ABC Pool
  easily accessible to encourage
  conversation with viewers
Design Skeleton (excuse the pun) - Proposed Categories


Personal
                                                       Stories
stories
detailing the                                          about
way Mexican-                                           artwork
Australians         Altar             Calaveras        (Calaveras
celebrate the                                          poems, La
festival                                               Catrina)
(stories of
family)

Stories
about the                                               The tale of
                                                        La Llorona
music of The       Music              La Llorona
Day of the
Dead.
Last words:
      Although influenced by an audio feature, ‘Dearly Departed’ will
      develop into a largely visual work that will aim to integrate many
      different stories and concepts under one common thread: the
      Mexican-Australian view of The Day of the Dead.

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Dearly Departed Presentation

  • 1. Dearly Departed PROJECT REPORT COMM 2323 Diana Conti s3285719
  • 2. The Brief Key stakeholders:  Robyn Ravlich  ABC Radio National  Racquel Duran & Multicultural Arts Victoria Key considerations:  Type of content produced by the ABC  Radio National and their content/audience: RN identifies itself as a broadcasting service ‘where people can hear the latest in science, books and publishing, religion, social history, the arts and current affairs’
  • 3. Dearly Departed: A Common Thread What binds our stories together? The project will investigate what it means to celebrate The Day of the Dead in Australia and uncover the social and cultural implications of the festival in regards to globalisation and cultural interchange. The Mexican- Australian perspective on the celebration will no doubt be a common thread found in everyone’s work.
  • 4. Transmedia Storytelling Key characteristics of successful transmedia storytelling:  Multiple mediums/platforms  Interactivity  Active audience/audience involvement  Well-designed: Aesthetically pleasing and visually engaging  Easy to navigate  Encourage conversation via social platforms - Facebook, Twitter, Blogs etc.
  • 5. Comparable Online Projects An appropriate example: SBS ‘Multimedia’ Web Documentaries The Dragon Children SBS web documentary asking the question: What’s behind the success of Chinese-Australians? Why is it a good example? Good use of categories (chapters) Easy to navigate Visually pleasing Photography and basic design are simple Similar content: focus on telling intercultural stories featuring everyday people
  • 6. Techniques that could be used in ‘Dearly Departed’:  Categories: used to organise content and allow audiences to choose stories of most relevance to their interests  Simple design that doesn’t overwhelm  Links to Facebook & ABC Pool easily accessible to encourage conversation with viewers
  • 7. Design Skeleton (excuse the pun) - Proposed Categories Personal Stories stories detailing the about way Mexican- artwork Australians Altar Calaveras (Calaveras celebrate the poems, La festival Catrina) (stories of family) Stories about the The tale of La Llorona music of The Music La Llorona Day of the Dead.
  • 8. Last words: Although influenced by an audio feature, ‘Dearly Departed’ will develop into a largely visual work that will aim to integrate many different stories and concepts under one common thread: the Mexican-Australian view of The Day of the Dead.