Love letters and break up letters, by Jo Parker

1. 30th November
Jisc Community of Practice
Jo Parker, Senior Library Manager
“Dear Netflix….I’ve been cheating on
you with Amazon…” – love letters and
break up letters

2. 2
The love/break up letter
Method first developed in 2010 by Smart Design, a global
innovation consulting firm
~ See: https://vimeo.com/11854531
“Reframing one’s relationship to a product as something romantic gives
the user permission to exaggerate his or her biggest frustrations and
wishes. That, in turn, can help designers understand the emotional
connection between people and their products, services, and
experiences.”
~ See: https://www.fastcodesign.com/3025448/6-designers-break-up-with-once-
cherished-products

3. Focus group with Library Services staff
“Write a love letter or a break-up letter to the
Jisc Discovery tool to tell it how you feel.
Think about how you felt when you first
accessed it and work from there. Spend no
longer than 10 minutes on your letter. Can
we share…?”

4. 4
Our findings…
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5. 5
Discussion
● Have a look at our examples!
● Would this work for you?
● How would you do it? Face to face, virtually…?