This document provides guidance on using diaries as a qualitative research method. It discusses what constitutes a diary, best mediums for diaries, and exercises researchers can use. Diaries capture defined activities, behaviors or experiences over time and are respondent-generated. They can be given as homework before interviews. The best medium depends on the project but options include paper, online forums, mobile apps. The document provides tips for different diary exercises focused on usage, processes, and experiences. It discusses advantages and disadvantages of different mediums and ways to engage respondents. Case studies are also referenced.
Fast, easy usability tricks for big product improvementsChris Nodder
Take one week to set a product vision and high level design that the whole team understands and uses to plan and build the product.
1. Find some users to watch
2. Interpret what they tell you without bias
3. Create actionable product ideas
4. Turn your ideas into designs
5. User test your designs
…all before you even start coding!
Find more at questionablemethods.com
Presentation given at GOTO Copenhagen 2012
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The presentation gives an overview of LivingSocial’s UX work in understanding how existing common behaviors can be channeled effectively and how new, helpful patterns can be influenced and encouraged.
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Fast, easy usability tricks for big product improvementsChris Nodder
Take one week to set a product vision and high level design that the whole team understands and uses to plan and build the product.
1. Find some users to watch
2. Interpret what they tell you without bias
3. Create actionable product ideas
4. Turn your ideas into designs
5. User test your designs
…all before you even start coding!
Find more at questionablemethods.com
Presentation given at GOTO Copenhagen 2012
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This presentation was part of the Action Design DC Meetup on January 15th, 2013 .
Scott Stroud, Director of User Experience for LivingSocial, and Liz Odar, LivingSocial's Manager of User Research, describe LivingSocial’s ongoing research and product development around people's daily behavior.
The presentation gives an overview of LivingSocial’s UX work in understanding how existing common behaviors can be channeled effectively and how new, helpful patterns can be influenced and encouraged.
ILEAD USA - Innovative Technology and ServicesBrian Pichman
Presentation that focuses on different innovative technologies that are extremely unique and how they could be brought into library settings, from technology that is readily available on the market to technology that may be rolling out in the future. Get a sense and feel for new age technology and feel confident that you can bring it into your community to increase circulation,patron usage, or offer more programs.
Want to increase your startup success? In this presentation you learn specific tips on how to use continuous customer interaction to increase your chance to build awesome products & startups, that serve more people, more often, with more meaning, more efficiently.
Conducted part of the "Marketing Your Library" workshop, organised in conjunction with the "Conference on GenNext Libraries 2012" at the Universiti of Brunei Darussalam (UBD), Brunei.
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This presentation gives a brief overview of user experience design and important principles of user-friendly design. Meant for those just starting in the UX space or looking to improve their knowledge!
Topics covered include:
What is user experience?
Different research techniques: when to do what type of research, how to formulate strong questions
Creating a persona
Problem statements
And more!
Read the presenter's notes to get the full experience.
From Personas to Production: The Role of Personas, Design Briefs, Stories, St...Paul Sherman
From Personas to Production:
The Role of Personas, Design Briefs,
Stories, Storyboards, and Wireframes in
the Ideation/Design/Build Process
-Presented at ProductCampAustin09, 15 August 2009.
Getting Started with User Research was created for the WebFWD weekly interactive seminar. WebFWD ("Web Forward") is Mozilla's Open Innovation program. They support Open Source projects which extend the Web; providing participants with mentorship from industry experts, access to the Mozilla global network, infrastructure and other world-class resources.
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Liz McDermott, Managing Editor, Web & Communications, Getty Research Institute
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* Learn how to analyze the information you get from your users.
* Learn how to apply findings to your product design.
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All software, whether it's for consumers or workers, needs to meet the ever growing demands people have in today’s world. Greater user expectations and influence are forcing companies to create and deliver better products, but not every organization has a rich heritage in software creation like tech giants Apple and Google. Most companies need to be more customer-focused, become design specialists, and transform their cultures as they shift to become both software makers and innovators.
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This talk was given at UX Day.
The third class of a 15 week course in Information Architecture taught at Parsons, the New School for Design. Topics include: Understanding Peoples Needs, Research tactics best suited for user understanding, How to use personas for consensus creation.
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"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
This presentation gives a brief overview of user experience design and important principles of user-friendly design. Meant for those just starting in the UX space or looking to improve their knowledge!
Topics covered include:
What is user experience?
Different research techniques: when to do what type of research, how to formulate strong questions
Creating a persona
Problem statements
And more!
Read the presenter's notes to get the full experience.
From Personas to Production: The Role of Personas, Design Briefs, Stories, St...Paul Sherman
From Personas to Production:
The Role of Personas, Design Briefs,
Stories, Storyboards, and Wireframes in
the Ideation/Design/Build Process
-Presented at ProductCampAustin09, 15 August 2009.
Getting Started with User Research was created for the WebFWD weekly interactive seminar. WebFWD ("Web Forward") is Mozilla's Open Innovation program. They support Open Source projects which extend the Web; providing participants with mentorship from industry experts, access to the Mozilla global network, infrastructure and other world-class resources.
A Beginner's Guide to Content Marketing With a List of DIY Tools, Content Development Methodologies For Marketers Looking to Make Their Audience Fall In Love With Them.
Using Design Thinking to Develop Visitor-Centered ExperiencesWest Muse
Presenters:
Dana Mitroff Silvers, Principal and Founder, Designing Insights
Liz McDermott, Managing Editor, Web & Communications, Getty Research Institute
Design thinking is a human-centered process for problem solving and innovation. In this workshop, participants were introduced to design thinking through a hands-on, highly interactive experience. Attendees learned how to apply selected tools and methods of the design thinking framework to museums, including empathy interviewing, problem definition, rapid prototyping, and user testing.
User Experience Design Fundamentals - Part 3: From People to ProductLaura B
#3 in a 3-part series on UX Fundamentals: From People to Product
* Learn how to analyze the information you get from your users.
* Learn how to apply findings to your product design.
The elements of product success for designers and developersNick Myers
All software, whether it's for consumers or workers, needs to meet the ever growing demands people have in today’s world. Greater user expectations and influence are forcing companies to create and deliver better products, but not every organization has a rich heritage in software creation like tech giants Apple and Google. Most companies need to be more customer-focused, become design specialists, and transform their cultures as they shift to become both software makers and innovators.
Myers, head of design services at Cooper, will share the elements of product success that companies need to possess and be market leaders: user insight, design, and organization. Myers will share principles and techniques that successful innovative companies use to truly understand their customers. He’ll also discuss the methods effective designers use to support their customers and create breakthrough ideas and delightful experiences. And he’ll finish by sharing the magic formula organizations need to deliver ground-breaking experiences to market.
This talk was given at UX Day.
The third class of a 15 week course in Information Architecture taught at Parsons, the New School for Design. Topics include: Understanding Peoples Needs, Research tactics best suited for user understanding, How to use personas for consensus creation.
Customer Discovery within Lean LaunchPad augmented with a select number of design research tools speeds up deep empathy, and expands student and founder understanding of the core, deep-rooted unmet needs they are trying to solve.
Similar to Dear Diary: Practical Guide to Meaningful Respondent Journals (20)
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
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Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
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2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
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3. Measures and Reporting in Sustainability
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2. What is a diary?
Which medium is best?
Exercises to try
Case studies
2
3. Respondent-generated
Captures a defined activity, behavior or
experience
Over time
3
4. Diary Homework
Diaries can be given as ‘homework’ prior …but not everything you give as
to another qualitative encounter… homework is a diary.
4
5. We can’t be with respondents all the time…
…and we might not want to be!
5
6. Respondents might have trouble
remembering
Researchers might not be privy to
Happen over an extended period of time
6
7. How is a product being used?
What product features are…
Usage
Useful or important?
Missing?
Misunderstood?
What pain points exist?
How do consumers execute a specific task/process?
Process What does the purchase decision look like in a
particular category?
What is it like to _____?
Experience
What types of messages/products/people are
consumers exposed to?
7
18. Use space to show how much you
want respondents to give you.
Provide a place to go for help.
18
19. Paper can take the longest to set up and
execute, especially if you want a facility or
recruiter to distribute it.
Consider whether you can enlist respondents to
print it themselves. (Risky, but can save time,
cost.)
Do you want to collect it prior to in-person work?
Early collection allows you to analyze it in advance;
make copies for client
19
20. Engaging clients
Learning about respondents before they get
in the room
Pre-screening respondents for follow-up
research
20
21. Not portable (although this is changing!)
Can feel sterile – need to work to create
warm environment
May not be a fit for all respondent types
Cost usually not free
21
22. www.newqualitative.com
But also consider creative
free solutions: blogging sites
like Blogger, photo sharing
sites like Flickr, etc.
Evernote
22
23. Free is not always = practical
For example – using a free photo site to share
photos…
Issues around existing accounts, getting new ones
Multi-step process means you will lose some
people
How to share with clients?
23
24. Many online bulletin boards are set up for
threaded discussion – not what’s needed for a
diary
Some providers have a more robust “diary”
functionality
What do you want respondents to give you?
Text, video, photos, all of the above?
24
25. Look for the ability
to offer a “recurring
activity”
25
26. Capturing data at the time it’s happening
• Shopping
• Travel
• Dining out
“Just the facts”-type information collection
Smartphone users
26
27. Mobile vs. online is a false distinction
Mobile capabilities can be integrated into
many online research platforms
Mobile can expand the number of daily
interactions with respondents
27
28. Data entry can prohibit longer responses,
more introspection
Can’t use in all environments
28
29. All ‘mobile qual’ providers are not alike: What
do you need?
Respondents send in Mobile access to an A full-fledged app for
voice, photo, video online bulletin board smartphone users
entries to a central application
repository
29
37. Goes beyond the basic ‘who, what, where,
when, why”
Can capture the emotion or feeling around a
particular product or category
37
38. Share at least 10 snippets of your “beer moments” over the next week, to be completed by
Sunday, March 11th.
CAPTURE THE MOMENT
Create and send snippets when you actually have a beer. It can be beers you have at home or out
on the town, just take ‘em and send ‘em as they happen. Don’t wait! We know you’re enjoying
your beer but if you don’t send right away there’s a good chance you’ll forget what went into that
choice later.
JUST BE YOURSELF
You’ve probably already had some good practice with posting party pics to Facebook! So don’t be
shy, try to faithfully document what goes into “beer-time” for you. The more descriptive you are
the more we’ll be able to learn about you and your beer preferences.
MIX IT UP
Get creative. Aim for a variety of photos to give us a well-rounded view of your experiences. It
doesn’t always have to be a picture of a bottle. It can be a beer menu or have a friend get a shot
of you with your drink!
ALL ABOUT THE BEER
We are focusing specifically on beer, not wine or liquor. It can be domestic, craft, cheap,
expensive, hoppy, or malty, but just make sure you capture every beer.
Thank you!
dScout
38
39. Works with any polarity:
Yum/yuck
Best/worst
Good/bad
Etc.
Forces respondents to think about what’s
working and not working about a product or
service
39
40. As you go about your week, think
about the things that you do
related to cash management that
are particularly easy or particularly
hard. They might be online, on • Task name (or photo of the task)
your computer but not using the
internet, or on paper. As these
• Describe what you’re doing
things happen, record them in the
space provided.
• Easy or hard?
• Why?
40
41. Helpful when clients want to understand
consumer attitudes/ beliefs around a higher
order benefit
Works when respondents may find it hard to
articulate what they really think
Also great for ad development!
41
42. Capture 5 snippets
completing the sentence
“Clean is…” in the title of
your snippet.
Think of it like a Mad Lib as
it applies to how you think
about cleanliness. Try to
make sure each snippet
captures a different aspect
of cleanliness. WHAT makes
you feel clean? HOW do you
feel when you feel clean?
WHEN do you feel the
cleanest? Give us the full
“clean” picture.
Thank you!
dScout
42
43. Can be a variant of a more basic journal
(maybe 1 day of a longer diary)
Ask respondents to ‘go without’ for the day
and journal their experiences at set intervals
Allow them a certain number of ‘cheats’ if
possible – but they have to journal about the
cheat(s)
43
44. This week, you’ve told me all about your
coffee moments (and I’ve enjoyed reading
them!). Today…I want you to go without
coffee for the day. So instead of telling me
about your coffee moments, tell me about
your “non-coffee moments”: those times
when you would have had coffee but didn’t.
• What was happening at the time?
• What did you have instead?
• How did you feel during? Afterwards?
44