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The following statements made in this presentation are “forward looking” and are made pursuant to the safe
harbor provision of the Private Securities Litigation Reform Act of 1995: statements relating to (1) projected
sales (including for individual segments, for specific product lines and for the company as a whole), profit
margins, net income and earnings per share, (2) our growth strategy, (3) our branding initiatives (4) our
integration, innovation, and research and development plans, and (5) our cost-savings initiatives. These
statements involve risks and uncertainties that may cause results to differ materially from those set forth in this
presentation. Financial projections are based on a number of assumptions. Actual results could be materially
different than projected if those assumptions are erroneous. Sales, profit margins, net income and earnings
per share can vary based on a variety of economic, governmental and competitive factors, which are identified
in our filings with the Securities and Exchange Commission, including our Annual Report on Form 10-K (which
can be accessed on our website at www.deanfoods.com or the website of the Securities and Exchange
Commission at www.sec.gov). The Company's ability to profit from its branding initiatives depends on a
number of factors including consumer acceptance of the Company's products. All forward looking statements
in this presentation speak only as of the date of this presentation. We expressly disclaim any obligation or
undertaking to release publicly any updates or revisions to any such statements to reflect any change in our
expectations with regard thereto or any changes in the events, conditions or circumstances on which any such
statement is based.
Certain non-GAAP financial measures contained in this presentation,
including adjusted diluted earnings per share, free cash flow,
consolidated adjusted operating income and consolidated adjusted net
income, have been adjusted to eliminate the net expense or net gain
related to certain items identified in our press releases. A full
reconciliation of these measures calculated according to GAAP and on
an adjusted basis is contained in the appendix of this presentation
and in such press releases, which are publicly available on our web site
at www.deanfoods.com/investors.
$1.5B Revenue (2008)
        1,500 employees
        Broomfield HQ, 6 plants, 2 strategic co-packers



Source: IRI (1/09). Grocery only. All shares reported for refrigerated segments only
100%
100%
             Other                      Other
                                       C-stores
  80                          80      Foodservice

                                       Club/Mass
  60                          60


  40                          40

                                       Grocery
  20                          20


   0                           0
       Percent of Revenue          Percent of Revenue
2004–08 Sales CAGR
                                                 28.0%
                                      30%
                                                                            WhiteWave = 40% share
                                        20


                                                               7.7%
                                        10                                      7.2%          6.3%
                                                                                                        4.2%

                                          0
                                                                           Creamers1
                                               Organic        Soymilk                         Yogurt   Cheese
                                                Milk




                  Relative Market Share                      2.5                       11.0                     0.5
1. Creamers includes refrigerated non-dairy flavored creamers and Half & Half
Source: IRI (1/09). Grocery only
3 separate companies                  One integrated organization

Unfocused portfolio with 2,600 SKUs   <400 SKUs in four primary categories

12 owned plants & 30+ co-packers      9 “ship-from” locations

65 inventory locations                Strategic supply chain network

3 distinct sales organizations        One WhiteWave face to the customer

3 sub-scale IT platforms              One enterprise-wide SAP solution
($ Millions)

                             2,000
                                                          +13%
                                                          CAGR
                             1,500


                             1,000


                                500
                                                                         Silk, Creamers, Other
                                                                         Horizon
                                   0
                                             2004          2006   2008
CAGR = Compound Annual Growth Rate
Note: WhiteWave revenue excludes Hershey’s from 2004-06
($ Millions)

                                                               +11%
                             300
                                                               CAGR
                             200


                             100


                                 0

                                                                                    Silk, Creamers, Other
                            -100                                                    Horizon
                                            2004                      2006   2008

CAGR = Compound Annual Growth Rate
Note: WhiteWave contribution margin excludes Hershey’s from 2004-06
Net Sales   Operating Income


Excludes impact of Hero JV
DSD Distribution
                           Procurement
WhiteWave
  $50M
                                         Distribution    $45M   $19M   $26M

                                         Manufacturing   $40M   $23M   $17M

                                         Procurement     $9M    $2M    $7M
                          Conversion
     Network
                                         Total           $94M   $44M   $50M
    Optimization
Continuous     Improve load      Leverage
improvement    utilization       sourcing volumes
                                 across Dean
Standardize    Implement order
formulas       minimums          Move to low-cost
                                 supplier and
Redesign       Optimize routes   specification
packaging                        alternatives
Reduce waste
Largest national milk brand in U.S.

                                                                                     Competing in a large, rapid growth
                                                                                     segment

                                                                                     Significant growth potential remains
                2008 Sales: $433M
                                                                                     Compelling, differentiated growth
                21% increase vs 2007                                                 segments targeting young children
                42% market share

Source: IRI Grocery (01/09); Internal Data. Horizon market share includes The Organic Cow
Modest supply – Poor farm economics
Over-supply – Government regulations
                                         Increasing prices due to
Aggressive retail pricing
                                         declining supply
due to over-supply
                                         Slow demand growth – Flat household
Dramatic demand growth –
                                         and distribution and poor economy
Household penetration and distribution
gains, and strong economy
                                         Declining inputs – lowering
Inflationary inputs – increasing
                                         cost of goods
cost of goods
100%
                                                 Private Label
                                                                 Private Label
                                    80

                                    60           Other Brands
                                                                 Other Brands
                                    40

                                                   Horizon
                                    20                             Horizon

                                      0
                                                 Jan 2007         Jan 2009



Source: IRI (1/09). Grocery only. Dollar share
5% of category in short time period

                     Over 20% of category sales growth

                     Strong loyalty with a 61% repeat rate



Source: IRI (8/08)
Tremendous health appeal for mothers
                     Strong 3-year growth rate
                     3% of total category share
                     Introducing new, loyal consumers to
                     Horizon: 25% new to brand with 60% repeat


Source: IRI (8/08)
No. 1 soy beverage in the world

                                             Compelling heart health benefits and beyond

                                             Significant growth potential
                                              – Category only has 16% HH penetration

                                             Shifting competitive set – to all wellness
                                             food and beverage products
                 2008 Sales: $427M
                 10% increase vs. 2007       Expand benefits via advertising & innovation
                 78% market share
                                             New “Natural” line will keep Silk affordable
Source: IRI Grocery (01/09); Internal Data
First Silk specific claim – Clinically shown to
reduce cholesterol by 7% in 4 weeks

Compares favorably to other wellness products

98 million in U.S. with cholesterol concerns

Expect to be a top-selling SKU in portfolio
Coffee consumption trends driving category

                                                                           Well positioned portfolio
                                                                            – #2 flavored ND, #1 Dairy creamer
                                                                            – #2 Retail, #1 Away-from-home

                2008 Sales: $535M                                          Driving category growth via innovation
                8% increase vs. 2007
                                                                           Benefiting from trend away from
                                     share1
                23% market                                                 coffeehouses

Source: IRI Grocery (01/09); Internal Data. Creamers defined as ND flavored creamers and H&H. Share
includes only WWFC LOL and ID creamers (HO and Silk creamers 2% additional share)
2-Year Revenue
                57%
                                                                       CAGR (%)
             56%
          53%                                 57% of adults are             10
       49%
                                              daily drinkers                                   8.8
                                                                             8
                                              77% of daily drinking
                                              is at home                     6
                                                                                   5.3

                                              Half of daily drinkers         4
       ‘04   ‘05    ‘06    ‘07
                                              use creamers                   2

                                                                             0
     Drank Coffee Yesterday
                                                                               All Creamers1
                                                                             (ex-WhiteWave)




1. Includes all cream and creamer products, including powder
Source: National Coffee Drinking Trends, 2007
New, more premium consumer preferred bottle
Continued flavor innovation
Coffeehouse drinker targeted product offering



      1.
      2.
      3.
Built capability and recently opened new
Centers for Innovation and R&D

We are building a pipeline of new products
through two paths:
– Internal Development
– External Partnerships
$1.6B
                                                           100%
                                                                  Other
           A European leader in fruit-based foods            80

                                                             60
           A global leader in baby food                           Infant

                                                             40
           Highly innovative and entrepreneurial
                                                             20   Fruit

                                                              0
                                                                  Hero

Source: Hero website (converted CHF to USD at 2/24 rate)
Fruit2day is a unique “fruit in a bottle”

             Targeting a large consumer market
             – $1.3B chilled cut-fruit

             – $420M super-premium juice


             Extensive consumer validation

             $1.75/bottle retail compares favorably
             to other super-premium juices

Source: IRI (6/08)
Retail Sales ($ Millions)


              $40M
                                                                          Implies a
                                       33.8
                                30.2                        30.0          $200M+ U.S.
                30                                   26.8
                                                                          retail business at
                                                                          comparable
                                              18.3
                20
                                                                          sales per capita
                          8.5
                10                                                 2007
                                                                   2006
                                                                   2005
                 0
                             Germany           Netherlands

Source: IRI
US leader in national long shelf-life private label dairy
                              Well penetrated in leading retailers, quick serve restaurants
                              Strong share of nationwide cultured and extended shelf life dairy
                              Compelling transformation opportunity

Note: Externally reported revenue; does not include internal sales
Ice Cream Mix
Creamers/Half & Half
Whipping Creams
Aerosol Whipped Cream
Specialty Milk


Yogurt
Sour Cream
Cottage Cheese
($ Millions)

                                                                      +11%
                                       1,250                                                        1,120
                                                                      CAGR
                                       1,000
                                                                              811
                                                       $749
                                         750

                                         500

                                         250

                                             0
                                                       2004                  2006                   2008


Note: Externally reported revenue and operating income (ex-restructuring and non-recurring costs)
Rationalize
                                           Category-centric
     SKUs             Align Regional        Organization
                        Production
 Growth from core
                      With Demand         Thought Leaders in
  categories, core
                                           Private Label and
  customers, and     Rationalize Assets
                                          Restaurant Chains
focused innovation
Continued cost savings
                                        from WhiteWave
                                        transformation

                                        Strong performance by
                                        our brands

                                        Exciting innovation
                                        pipeline

                                        Early stages of
                                        assessing Morningstar
Morningstar   WhiteWave   WhiteWave-
                                        opportunity
                          Morningstar

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dean foods Joseph Scalzo Investor Day

  • 1.
  • 2.
  • 3. The following statements made in this presentation are “forward looking” and are made pursuant to the safe harbor provision of the Private Securities Litigation Reform Act of 1995: statements relating to (1) projected sales (including for individual segments, for specific product lines and for the company as a whole), profit margins, net income and earnings per share, (2) our growth strategy, (3) our branding initiatives (4) our integration, innovation, and research and development plans, and (5) our cost-savings initiatives. These statements involve risks and uncertainties that may cause results to differ materially from those set forth in this presentation. Financial projections are based on a number of assumptions. Actual results could be materially different than projected if those assumptions are erroneous. Sales, profit margins, net income and earnings per share can vary based on a variety of economic, governmental and competitive factors, which are identified in our filings with the Securities and Exchange Commission, including our Annual Report on Form 10-K (which can be accessed on our website at www.deanfoods.com or the website of the Securities and Exchange Commission at www.sec.gov). The Company's ability to profit from its branding initiatives depends on a number of factors including consumer acceptance of the Company's products. All forward looking statements in this presentation speak only as of the date of this presentation. We expressly disclaim any obligation or undertaking to release publicly any updates or revisions to any such statements to reflect any change in our expectations with regard thereto or any changes in the events, conditions or circumstances on which any such statement is based.
  • 4. Certain non-GAAP financial measures contained in this presentation, including adjusted diluted earnings per share, free cash flow, consolidated adjusted operating income and consolidated adjusted net income, have been adjusted to eliminate the net expense or net gain related to certain items identified in our press releases. A full reconciliation of these measures calculated according to GAAP and on an adjusted basis is contained in the appendix of this presentation and in such press releases, which are publicly available on our web site at www.deanfoods.com/investors.
  • 5.
  • 6. $1.5B Revenue (2008) 1,500 employees Broomfield HQ, 6 plants, 2 strategic co-packers Source: IRI (1/09). Grocery only. All shares reported for refrigerated segments only
  • 7. 100% 100% Other Other C-stores 80 80 Foodservice Club/Mass 60 60 40 40 Grocery 20 20 0 0 Percent of Revenue Percent of Revenue
  • 8. 2004–08 Sales CAGR 28.0% 30% WhiteWave = 40% share 20 7.7% 10 7.2% 6.3% 4.2% 0 Creamers1 Organic Soymilk Yogurt Cheese Milk Relative Market Share 2.5 11.0 0.5 1. Creamers includes refrigerated non-dairy flavored creamers and Half & Half Source: IRI (1/09). Grocery only
  • 9. 3 separate companies One integrated organization Unfocused portfolio with 2,600 SKUs <400 SKUs in four primary categories 12 owned plants & 30+ co-packers 9 “ship-from” locations 65 inventory locations Strategic supply chain network 3 distinct sales organizations One WhiteWave face to the customer 3 sub-scale IT platforms One enterprise-wide SAP solution
  • 10. ($ Millions) 2,000 +13% CAGR 1,500 1,000 500 Silk, Creamers, Other Horizon 0 2004 2006 2008 CAGR = Compound Annual Growth Rate Note: WhiteWave revenue excludes Hershey’s from 2004-06
  • 11. ($ Millions) +11% 300 CAGR 200 100 0 Silk, Creamers, Other -100 Horizon 2004 2006 2008 CAGR = Compound Annual Growth Rate Note: WhiteWave contribution margin excludes Hershey’s from 2004-06
  • 12. Net Sales Operating Income Excludes impact of Hero JV
  • 13.
  • 14.
  • 15. DSD Distribution Procurement WhiteWave $50M Distribution $45M $19M $26M Manufacturing $40M $23M $17M Procurement $9M $2M $7M Conversion Network Total $94M $44M $50M Optimization
  • 16. Continuous Improve load Leverage improvement utilization sourcing volumes across Dean Standardize Implement order formulas minimums Move to low-cost supplier and Redesign Optimize routes specification packaging alternatives Reduce waste
  • 17.
  • 18. Largest national milk brand in U.S. Competing in a large, rapid growth segment Significant growth potential remains 2008 Sales: $433M Compelling, differentiated growth 21% increase vs 2007 segments targeting young children 42% market share Source: IRI Grocery (01/09); Internal Data. Horizon market share includes The Organic Cow
  • 19. Modest supply – Poor farm economics Over-supply – Government regulations Increasing prices due to Aggressive retail pricing declining supply due to over-supply Slow demand growth – Flat household Dramatic demand growth – and distribution and poor economy Household penetration and distribution gains, and strong economy Declining inputs – lowering Inflationary inputs – increasing cost of goods cost of goods
  • 20. 100% Private Label Private Label 80 60 Other Brands Other Brands 40 Horizon 20 Horizon 0 Jan 2007 Jan 2009 Source: IRI (1/09). Grocery only. Dollar share
  • 21. 5% of category in short time period Over 20% of category sales growth Strong loyalty with a 61% repeat rate Source: IRI (8/08)
  • 22. Tremendous health appeal for mothers Strong 3-year growth rate 3% of total category share Introducing new, loyal consumers to Horizon: 25% new to brand with 60% repeat Source: IRI (8/08)
  • 23. No. 1 soy beverage in the world Compelling heart health benefits and beyond Significant growth potential – Category only has 16% HH penetration Shifting competitive set – to all wellness food and beverage products 2008 Sales: $427M 10% increase vs. 2007 Expand benefits via advertising & innovation 78% market share New “Natural” line will keep Silk affordable Source: IRI Grocery (01/09); Internal Data
  • 24. First Silk specific claim – Clinically shown to reduce cholesterol by 7% in 4 weeks Compares favorably to other wellness products 98 million in U.S. with cholesterol concerns Expect to be a top-selling SKU in portfolio
  • 25.
  • 26.
  • 27. Coffee consumption trends driving category Well positioned portfolio – #2 flavored ND, #1 Dairy creamer – #2 Retail, #1 Away-from-home 2008 Sales: $535M Driving category growth via innovation 8% increase vs. 2007 Benefiting from trend away from share1 23% market coffeehouses Source: IRI Grocery (01/09); Internal Data. Creamers defined as ND flavored creamers and H&H. Share includes only WWFC LOL and ID creamers (HO and Silk creamers 2% additional share)
  • 28. 2-Year Revenue 57% CAGR (%) 56% 53% 57% of adults are 10 49% daily drinkers 8.8 8 77% of daily drinking is at home 6 5.3 Half of daily drinkers 4 ‘04 ‘05 ‘06 ‘07 use creamers 2 0 Drank Coffee Yesterday All Creamers1 (ex-WhiteWave) 1. Includes all cream and creamer products, including powder Source: National Coffee Drinking Trends, 2007
  • 29. New, more premium consumer preferred bottle Continued flavor innovation Coffeehouse drinker targeted product offering 1. 2. 3.
  • 30.
  • 31.
  • 32. Built capability and recently opened new Centers for Innovation and R&D We are building a pipeline of new products through two paths: – Internal Development – External Partnerships
  • 33. $1.6B 100% Other A European leader in fruit-based foods 80 60 A global leader in baby food Infant 40 Highly innovative and entrepreneurial 20 Fruit 0 Hero Source: Hero website (converted CHF to USD at 2/24 rate)
  • 34. Fruit2day is a unique “fruit in a bottle” Targeting a large consumer market – $1.3B chilled cut-fruit – $420M super-premium juice Extensive consumer validation $1.75/bottle retail compares favorably to other super-premium juices Source: IRI (6/08)
  • 35. Retail Sales ($ Millions) $40M Implies a 33.8 30.2 30.0 $200M+ U.S. 30 26.8 retail business at comparable 18.3 20 sales per capita 8.5 10 2007 2006 2005 0 Germany Netherlands Source: IRI
  • 36.
  • 37. US leader in national long shelf-life private label dairy Well penetrated in leading retailers, quick serve restaurants Strong share of nationwide cultured and extended shelf life dairy Compelling transformation opportunity Note: Externally reported revenue; does not include internal sales
  • 38. Ice Cream Mix Creamers/Half & Half Whipping Creams Aerosol Whipped Cream Specialty Milk Yogurt Sour Cream Cottage Cheese
  • 39. ($ Millions) +11% 1,250 1,120 CAGR 1,000 811 $749 750 500 250 0 2004 2006 2008 Note: Externally reported revenue and operating income (ex-restructuring and non-recurring costs)
  • 40. Rationalize Category-centric SKUs Align Regional Organization Production Growth from core With Demand Thought Leaders in categories, core Private Label and customers, and Rationalize Assets Restaurant Chains focused innovation
  • 41. Continued cost savings from WhiteWave transformation Strong performance by our brands Exciting innovation pipeline Early stages of assessing Morningstar Morningstar WhiteWave WhiteWave- opportunity Morningstar