The document analyzes how Deadpool is marketed through trailers, posters, websites, magazines, and merchandise. The trailers and posters use red and black colors to represent Deadpool's violent and comedic nature. They also prominently display the movie's release date. The websites use critic praise and references to Deadpool's military background to sell the film's comedy and brand. Merchandise like toys and apparel keep fans engaged with the character between films to build anticipation for sequels. All of these marketing elements work together to consistently portray Deadpool as a funny yet violent mercenary.

1. Deadpool analysis
By Marc-Anthony

2. Teaser Trailer

3. Trailers
• https://www.youtube.com/watch?v=RM5tTKy
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4. Trailer Analysis
• The trailers used for Deadpool show Deadpool either being
comical or violent or both. This leads into his character and
he is portrayed in the film. He is Funny Mercenary who kills
people while making. The Colour in the trailer shows red
either through blood or his costumes. This represents and
shows his violent side showing that this isn't just a friendly
Superhero Movie it’s a movie with some adult themes and
content as well as violence but its humour makes the film
redeemable for younger audience. This has been used to
create a brand as well as other material such as posters,
website and merchandise. The iconic colours of his suite
(Black and red) are used to create a strong brand that is
intertwined with style of text which is red black and white.

5. Poster

6. Poster analysis
• The Dead Pool trailers all use the iconic colours of red and
black because it represents the internal struggle of his
character because he is neither a hero or villain. The
posters also use the date of the release as a marketing
scheme because it releases on valentines day. The text in
the posters is in bold for the title and the texture of the
bold has shades of silver to show that he is a mercenary
because it represents bullets which represents mercenary
and criminals because they are always around guns and are
in a constant gun battles. This intertwines with the brand of
Deadpool because he mercenary and in other forms of
marketing such as, the trailers as wells as the websites and
the merchandise and the magazines, the fact he is
mercenary is used as well as comedy.

7. Magazines covers

8. Website examples

11. Website Analysis
• The website use comedy to market the film as
well as critic praises that hold the film in high
regards. This sells the audience on the fact it’s is
viewed by professional critics as “A Total Game-
Changer” as well as the style of comedy that it
has chose to use on deadpool.com. On the
websites it says “You want me join Deadpool
core” as well as the army like website. This feeds
into the brand he is a mercernary as well as the
fact he was a solider before which is stereotypical
for a mercenary to be a war hero first.

12. Merchandise
Deadpool Heat seeker

13. Merchandise Analysis
• The merchandise is useful because it keeps up the
relevancy for the films while they create the next
because kids and fans have something to use and enjoy
while they wait for the next film which is a standard
that star wars set with there films after they released A
new hope the next film did not come out for three
years and kids only had reruns and the toys to keep up
their excitement in anticipation for the next film. This
uses the brand of Deadpool as feeds into because this
shows that people sell merchandise such as T-shirt and
action figures on he mercenary abilities as well as his
iconic colours red and black.

14. Conclusion
• In conclusion the brand of Deadpool uses
different sources of mediums , which are all
intertwined, to create and constantly
perpetuate the brand of Deadpool using his
colours as well as character.