It is the right fit for dealership lead generation enhancement! Not just that, it is a top branding platform, accurate insights, better presence, and optimal reputation management. Signup now https://dealersdt.ca/regular-package-subscription/

1. Leads Generation
Improvement
and Much More!
By
DDT. Platform
For
Dealerships

2. CONSUMER BEHAVIOR
HAS CHANGED.

3. SO HAS DEALERSHIPS
SELECTION.

4. DLEARS HAVEN’T
ADAPTED..

5. A SEISMIC SHIFT IN WHERE PEOPLE FIND DEALERS
1950 1975 2000 2025 2050
100%
0%
Traditional Media
Websites
Digital Profiles
YEAR
MEDIAUSEDFORBUSINESSDISCOVERY

6. THE RISE OF DIGITAL PROFILES
5X
of customer visits
digital profiles vs. websites*
*DDT platform measurement, 165,000 business locations; ** comScore projection
55%
of US HHs will own
smart speaker by 2022**
50%
of all searches will be
voice search by 2020**

7. DEVICE SATURATION DRIVING
PROFILE & SEARCH GROWTH
Business search & selection is driven by smart devices
across the board
IMPORTANT TO BUSINESS SELECTION
72%
69%
43%
34%
30%
27%
21%
Smartphone
Computer, laptop
Tablet
Connected car
Smart speaker (Echo, Siri) & IOT
Smart TV
Smartwatch
72%
Rely on smartphones
to find & select local
businesses
+30%
Rely on smart speakers
& car navigation

8. A SEA CHANGE IN WHY PEOPLE CHOOSE DEALERS
Customers require instant gratification with relevant & engaging dealership info. & content

9. CONTENT IS CRITICAL TO
ACQUIRING CUSTOMERS
Businesses need to curate & deliver a wide range of
content to attract & convert consumers
95%
91%
89%
86%
85%
77%
77%
73%
68%
Products, Services or Menus
Updated Business Hours
Pricing Information
Reviews & Ratings
Directions or Map Links
Promos & Coupons
Photos
Phone Number
Business Categories or Product Facts
IMPORTANT TO BUSINESS SELECTION
+85%
Require reviews or
directions content
95%
Require products or
menu content to
choose businesses
+75%
Require photos or
promos content

10. DEALERS CONTENT IS A BIG DATA PROBLEM
• The massive volume of a mobile retailer’s photo content on a single platform
10,850,000+
Views of UGC photos
(4,360 per store)
3,000
DEALERSHIPS
464,500+
UGC photos added
(186 per store)
3,108,000+
Store photos viewed
(1,243 per store)
253,000+
Store photos added
(101 per store)
3.5X
UGC Content
USER GENERATED CONTENT BRAND GENERATED CONTENT

11. WHAT?
YOUR CONTENT
WHERE?
ALL MEDIA & DEVICES
WHO?
NEW & EXISTING CUSTOMERS
LOCAL DEALERS PATH TO PURCHASE
Special
Events
Place
Order
Reviews
Photos
HoursMenu
Map/
Phone
Facebook
Google TripAdvisor
Yelp
Connected
CarMobile
Voice:
Alexa
DELIVER BETTER CONTENT TO ALL MEDIA & DEVICES

12. AN INTEGRATED MARKETING SOLUTION
FOR MULTI-LOCATION BRANDS
• Be found, trusted and chosen by customers across all business locations
PRESENCE
• Manage business listings across
locations
• Distribute across top media
channels
• Improve discoverability &
search rankings
CONTENT
• Augment business content to be
found easier
• Optimize content for higher
engagement
• Monitor content for brand safety
REPUTATION
• Monitor & respond to reviews
in one place
• Request new reviews
INSIGHTS
• Understand business profile
performance
• Optimize presence, content
& reputation management
INTENT
MARKETING
CLOUD

13. WIN LOCAL CUSTOMERS AT EVERY
STAGE OF THE BUYER JOURNEY
• Increase local brand awareness, customer acquisition & loyalty with one platform
CONTENT
Reach in-market customers with
the right content at the right time
INSIGHTS
Analyze & act on what’s driving
customer demand
REPUTATION
Monitor & respond to all customer
reviews in one place
PRESENCE
Be omnipresent across consumer
media touchpoints
LOYALTY
PURCHASE
INTENT
CONSIDERATION
AWARENESS
ADVOCACY

14. ACTIVATE EVERYWHERE THAT MATTERS
SEARCH ENGINES
SOCIAL MEDIA
LOCAL
DIRECTORIES
REVIEWS &
TRAVEL APPS
MAP APPS
VOICE SEARCH

15. DEALER RESULTS
• Powering intent marketing for Auto dealer across Canada
+44%
Phone calls
+25%
Leads
Generation
+33%
Driving directions
+8%
Customer reviews

16. RESULTS HIGHLIGHT
1,000%
increase in 5-star
customer reviews
1,600%
increase in total
customer reviews
200%
improvement in
brand content accuracy
44% increase
in phone calls
33% increase
in showroom visits
25% increase
in leads
generation

17. PRESENCE
BE FOUND. EVERWHERE.

18. PRESENCE
• Be Found
Extend Marketing Reach
Improve brand discoverability & search rankings
Be Found The Right Way
Stand out across the media that matters most
Improve Data Accuracy
Deliver accurate & consistent business information
22

19. CONTENT
BE CHOSEN. ALWAYS.

20. CONTENT
• Be Chosen
Monitor All Your Brand Content
Ensure your business content is consistent & safe
Increase Customer Engagement
Augment all key content categories including photos, promos,
product listings, menus & more
Improve Customer Acquisition
Better align your content with consumer intent & purchase
consideration

21. REPUTATION
BE TRUSTED. CONSISTENTLY.

22. REPUTATION
• Be Trusted
Manage Your Brand Reputation
Control critical review sites & search engines including
Google, Bing, Yelp & Facebook
Monitor Customer Reviews
Respond to good and bad reviews instantly to develop
customer trust
Generate More 5-Star Reviews
Motivate happy customers to provide reviews to increase
your customer traffic

23. INSIGHTS
OPTIMIZE CONTINUOUSLY.

24. INSIGHTS
• Optimize Continuously
Empower Real-Time Analytics
Leverage customer interactions into insights to drive new
prospects & customers
Track Your Brand Reputation and Reach
Comprehensive view of your brand presence, content and
reputation management, all-in-on dashboard
Measure Engagement Metrics
Analyze all marketing profile views to amplify and improve
marketing strategy

25. • Better Performance
• Easier Adaption
• Smooth Process
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