BEHAVIOUR CHANGE FOR SUSTAINABILE GREEN ACTION, By Anna Ware, Camden Council

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The document discusses a project between Camden Council, University of Oxford, and University College London to encourage more sustainable behaviors and reduce printing. The project involved collecting robust printing data to understand behaviors and inform interventions. A similar approach to a previous heat metering project was used. The goals were to reduce printing to save paper and money, and allow for behavioral analysis. The project saw a 15% decrease in printing, equivalent to £86,000 yearly savings, and provided insights into top-down and bottom-up approaches to changing behaviors.

Technology Education

Partners: University of Oxford & University College London
London Borough of Camden

Keywords: Cultural Initiatives, Local Resource Valorization, Regional
Hubs, Waste Management Systems

Behaviour Change for Sustainable
Green Action

At one stage Camden Council printed over 1.5 million copies
every month. Piled up, this would be more than twice as tall as the
St Pancras Clock Tower.
We wanted the most effective way encourage our staff to print a
lot less and conserve resources.

We had robust and real time data that offered insights into
people’s behaviors.
Dr Robert Metcalfe was confident that using a similar approach as
the heat metering project would result in significant savings.

The whole process was designed around ensuring we met our
individual objectives

Reduction in printing - saving paper and money

Data for behavioural economics analysis

We wanted to measure the impact of our Green Zones
Programme.
Kristy Revell was doing a PhD on environmental behaviours

Project was designed around the most suitable zones for UCL’s
study and timescales

Challenges






Permissions
Local University Vs. Overseas
Types of projects
Resources
Confidentiality

Project output and impact
We saw a 15% decrease in printing, equivalent of £86,000 per year
Better understanding of top down and bottom up approaches
Used it as a concept in a number of projects

Questions?

Anna Ware
Sustainability Manager for Engagement
anna.ware@camden.gov.uk

020 7974 6981

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