SlideShare a Scribd company logo
Airbnb
company profile
• Company: Public
• Industry: Lodging
• Founded: August 2008
• Founder: Brian Chesky, Joe Gebbia, Nathan Blecharczyk
• Headquarters: San Francisco, California
Digital Marketing Strategies
• The aim of the marketing strategy
adopted by Airbnb is to reach and
encourage maximum people around the
world to become hosts and/or
travellers.
• Strategy: Social Media Marketing,
Google display network partnership,
Blog, Content Management, Power of
Images, Video Contest, Referrals etc.
Strategies:
• Craigslist
• Google Ads
• Social Media Marketing (Facebook)
• Social Media Marketing (Instagram)
• Social Media Marketing(YouTube)
• Social Media Marketing(Twitter)
• Blogs
• Content Management
• Images
• Video Contests
• Referrals
Airbnb and
its creativity over
Digital marketing
• Online Experiences
• Airbnb app
• Neighbourhood Guides
Thank You

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Dayeta banerjee

  • 1.
  • 2.
  • 3. Airbnb company profile • Company: Public • Industry: Lodging • Founded: August 2008 • Founder: Brian Chesky, Joe Gebbia, Nathan Blecharczyk • Headquarters: San Francisco, California
  • 4. Digital Marketing Strategies • The aim of the marketing strategy adopted by Airbnb is to reach and encourage maximum people around the world to become hosts and/or travellers. • Strategy: Social Media Marketing, Google display network partnership, Blog, Content Management, Power of Images, Video Contest, Referrals etc.
  • 5. Strategies: • Craigslist • Google Ads • Social Media Marketing (Facebook) • Social Media Marketing (Instagram) • Social Media Marketing(YouTube) • Social Media Marketing(Twitter) • Blogs • Content Management • Images • Video Contests • Referrals
  • 6.
  • 7. Airbnb and its creativity over Digital marketing • Online Experiences • Airbnb app • Neighbourhood Guides