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Manuals:
Ethical guidelines,
procedures
Law and Ethics Module
The goal of today:
We will review the difference of a guideline and
a procedure.
We will create several guidelines and
procedures for a staff manual.
What is the difference between
guidelines and procedures?
Ethical guidelines:
Suggestive in nature. For example, how should
you cover a controversial event?
If you don’t follow the ethical guideline, some
damage could come to the publication, but no
one should be punished. These are
suggestions and not rules.
What is the difference between
guidelines and procedures?
Procedure:
Process in nature. For example, how does
someone check out a camera, interview a
source, etc. A punitive action may result from
someone not following a procedure. (If you eat
food next to a computer, you will not be allowed
to have food in the room.) However, these
should not be set by administrators.
Divide and conquer:
Each group should create a guideline and
procedure on the assigned topic from list on the
next slide.
Topics
● Treatment of sources
● Recording sources during
interviews
● Allowing sources to preview
content before publication
● Emailing and texting digital
information gathering
● Verification
● Unnamed sources
● Treatment of minors
● Public records and meetings
● Handling links
● Providing context
● Advertising
● Social media
● Sponsored content
● Use of profanity
● Obituaries
● Visual reporting
● Guidelines for breaking news
● Evaluating and critiquing
content
● Correcting errors
● Takedown requests
● Handling letters to the editor,
online comments
How to do this (review):
1. Read the handout your teacher has given
you.
2. Figure out if you need an ethical guideline or
procedure on this topic. Remember, you
may need both.
3. Access the resources. Look through these
and create your procedure or guideline.
4. Reread and polish as needed.
5. Turn in your final drafts by the end of the
class period. You will get a grade for this.

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Day 4 ethical guidelines and procedures

  • 2. The goal of today: We will review the difference of a guideline and a procedure. We will create several guidelines and procedures for a staff manual.
  • 3. What is the difference between guidelines and procedures? Ethical guidelines: Suggestive in nature. For example, how should you cover a controversial event? If you don’t follow the ethical guideline, some damage could come to the publication, but no one should be punished. These are suggestions and not rules.
  • 4. What is the difference between guidelines and procedures? Procedure: Process in nature. For example, how does someone check out a camera, interview a source, etc. A punitive action may result from someone not following a procedure. (If you eat food next to a computer, you will not be allowed to have food in the room.) However, these should not be set by administrators.
  • 5. Divide and conquer: Each group should create a guideline and procedure on the assigned topic from list on the next slide.
  • 6. Topics ● Treatment of sources ● Recording sources during interviews ● Allowing sources to preview content before publication ● Emailing and texting digital information gathering ● Verification ● Unnamed sources ● Treatment of minors ● Public records and meetings ● Handling links ● Providing context ● Advertising ● Social media ● Sponsored content ● Use of profanity ● Obituaries ● Visual reporting ● Guidelines for breaking news ● Evaluating and critiquing content ● Correcting errors ● Takedown requests ● Handling letters to the editor, online comments
  • 7. How to do this (review): 1. Read the handout your teacher has given you. 2. Figure out if you need an ethical guideline or procedure on this topic. Remember, you may need both. 3. Access the resources. Look through these and create your procedure or guideline. 4. Reread and polish as needed. 5. Turn in your final drafts by the end of the class period. You will get a grade for this.