David Fradin - Building insanely great products - Productized16

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Based on the 200 page book, this presentation will cover the Six Keys of Product Success: Strategy, Process, Information, Customers, Employees, and Systems including these topics: The History of Product Management Outcome Driven Innovation & “Do” How to do Market Research The 6 Keys to Product Success Product Development Waste Product Lifecycle Framework Product Manager Job Description Entrepreneur is French for Product Manager Attendees will get a free copy of the book, a coupon for a free online course of your choice covering innovation, or product market strategy, or marketing or social media marketing and free use for one year of “Productize”, a Jira plugin for product management of the product lifecycle.

Presentations & Public Speaking

BUILDING INSANELY
GREAT PRODUCTS
* Brief History of Product Management
* Starting to Innovate
* Product Management Framework
* 6 keys to Success

nely Great Product Managers
Innova(on Methodology
Observe Interview Survey

David Fradin - Building insanely great products - Productized16

We live to create. Our work shapes and changes the world. We thrive when we solve problems, inspire others and achieve. We each possess unique skills and abilities—shaped by our diverse backgrounds and experiences that are made stronger when we combine our talents. We know that we are better together. We are Creative Pro. This keynote weaves 6 short stories with 6 lessons learned from over 25-years of design collaboration— working with technology clients including Intel, Samsung, Wacom, and SiriusXM. It offers insights into how to achieve results using common sense, user-centered design approaches and taking professional risks that challenge traditional development and communication processes.

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The modern marketing department has an overwhelming responsibility. In many ways, the deck is stacked against marketers. Demands from the c-suite to demonstrate ROI on marketing spend is at an all time high. The tools and technology are changing at lightning speed. Resources are limited. Additionally, most of a brand’s expertise rests in the employee ranks across various departments where these employees engage directly with customers and consequently have a deeper knowledge of the customer’s buying journey. The modern marketing department is undergoing a transformation whereby the marketing function can no longer be considered the sole responsibility of one department called marketing. Enterprise-wide marketing is not an option. The modern marketer must build consensus with other departments to willingly participate in strategies and tactics that help to humanize the brand and to communicate the promise of the brand. Bernie Borges, a Futurist and Social Business Strategist offers a framework for any business to implement an organization-wide marketing plan.

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