A large retailer with 1,500 stores is looking to increase their mobile and social marketing programs for upcoming holidays. Their goals are to drive more store traffic and higher in-store sales. They want a campaign that utilizes their existing website, social media, and video assets to build credibility and recognition for their brand. The budget needs to be justified and they are more easily approved for under $50,000 but could consider up to $100,000 with a strong rationale.